• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.11
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• pp.1574-1585
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• 2007

This paper aimed to investigate the difference of clothing behavior and desired image according to individualism-collectivism cultural tendency for women. A survey of 217 adult women was conducted from November to December 2006, mainly in Daegu. Reliability, frequency, percentage, factor analysis, ANOVA, t-test, Tukey test and an -analysis were used for data analysis by using SPSS WIN 11.0 package. The results were as follows: First, while the group with a higher tendency toward individualism valued personality and convenience above everything else, the group which has a higher tendency to collectivism disposition has a much greater interested in conformity and brand-orientation. Second, while the group with a higher tendency toward individualism pursued an bold image for their clothing, the group with a higher tendency toward collectivism preferred a feminine and plain image. Third, regarding the individualism-collectivism and demographic peculiarity, there were no significant differences between the two groups according to marital status and average monthly income. However, there were significant differences in individualism-collectivism among the groups determined by age, occupation, educational background and rural or urban background.

• Journal of Information Technology Applications and Management
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• v.19 no.4
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• pp.137-152
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• 2012

As social media such as facebook and twitter is widespread, social commerce appears as a new way of e-commerce. Social commerce is a subset of electronic commerce that involves using social media that supports social interaction and user contributions. From the understanding of social commerce and literature review, we deduced the research model that relationship, collectivism, convenience, usefulness, low price, reputation, and rapidness have influence on satisfaction and repurchase intention. As a result of data analysis, relationship, convenience, usefulness, low price, and rapidness had influence on satisfaction and repurchase intention. And collectivism had influence on relationship. But reputation did not have influence on satisfaction. The focus of this study is on the effect of relationship and collectivism on satisfaction and repurchase, because relationship and collectivism is the major feature of social commerce. Succinctly speaking, collectivism affects relationship among users, in turn, relationship affects satisfaction and repurchase intention. This study gives a contribution to business. Business related with social commerce has to make a business strategy for managing relationship and consider collectivism tendency for selecting target customer.

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.242-255
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• 2016

The purpose of this study was to examine how collectivism in a football team context influences on team performance. Specifically, we investigated the mediating role of energetic relation in the process that collectivism generates team performance. This study focused on the K League teams, the highest professional football competition in South Korea and how collectivism affects team performance as well as the role of energetic relations in mediating between collectivism and team performance. The data were collected from 280 players registered in 10 K League teams and 24 of them were excluded due to incomplete questionnaires. Therefore, 240 questionnaires were finally used for the data analysis. The data were processed with SPSS WIN 21.0 and Lisrel 9. Frequency Analysis, Exploratory Factor Analysis, Reliability Analysis, Correlation Analysis, Regression Analysis, Confirmatory Factor Analysis and Structural Equation Model were used. The following results were obtained: first, collectivism had a positive effect on team performance. Second, energetic relation had a positive effect on team performance. Third, energetic relation fully mediated the relationship between collectivism and team performance.

• Asia-Pacific Journal of Business
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• v.11 no.2
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• pp.81-98
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• 2020

Purpose - This study aims to examine the relationship between Chinese employees' collectivism orientation and organizational commitment and interpersonal helping behavior and verify the differences of such relationships between new and the previous generation of employees. Design/methodology/approach - The 262 Chinese employees participated in self-reported survey through online platform. The confirmatory factor analysis and the hierarchical regression analysis were performed to test hypotheses. Findings - We found that Chinese employees' collectivism orientation positively influenced their organizational commitment and interpersonal helping behavior. Regarding the moderating role of generation, our result revealed that while the positive relationship between collectivism orientation and organizational commitment was significant for previous generation of employees, such relationship was not valid for new generation employees. However, there was no significant generational difference in the relationship between collectivism orientation and interpersonal helping behavior. Research implications or Originality - Considering that there have been relatively few empirical studies examining the interaction between employees' cultural characteristic and generations, this study contributes to demonstrate that the positive influence of Chinese employees' collectivism orientation on organizational commitment vary depending on Chinese generations. In addition, this study provides implications that organizational leaders in China should understand that the generational difference can influence how employees' collectivism orientation leads to their attitudes towards organizations and need to establish human resource management system by reflecting generational difference.

• Journal of Families and Better Life
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• v.30 no.6
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• pp.13-21
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• 2012

The purpose of this study was to investigate the relationship between supervisors' transformational leadership, collectivism and the job satisfaction of teachers in kindergartens and childcare centers. The subjects were 240 teachers employed at kindergartens or childcare centers in Daegu and Gyeongbuk Province. The collected data were analyzed by mean of simple regression, hierarchial regression, and the use of SPSS Win 15.0. The results of our study are as follows. (1) Collectivism was positively associated with supervisors' transformational leadership. (2) The job satisfaction of teachers was positively associated with supervisors' transformational leadership. (3) The interaction effects of supervisors' transformational leadership and collectivism on the job satisfaction of teachers were observed.

• Fashion & Textile Research Journal
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• v.19 no.2
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• pp.194-206
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• 2017

This study analyzed the effect of individualism-collectivism propensity and social capital on participation activity as well as the effect of participation activity on fashion brands relationship orientation of social network service users. Also, this study investigated the difference in participation activity and fashion brands relationship orientation by participation level of social network service. A survey was conducted from October 1 to November 31, 2015, and 476 responses were used in the analysis. As results, the individualism-collectivism propensity was composed of vertical-horizontal individualism and vertical-horizontal collectivism. The social capital was composed of trust, norm, and network. Also, the participation activity was composed of personal interaction, consumer rights, information pursuit, interest pursuit, and economic pursuit. Vertical individualism positively affected information pursuit and economic pursuit, and horizontal individualism positively affected personal interaction, consumer rights, and information pursuit; in addition, vertical collectivism positively affected personal interaction, consumer rights, and interest pursuit. Horizontal collectivism positively affected information pursuit, but it negatively affected consumer rights. Consumer rights, information pursuit, interest pursuit, and economic pursuit of participation activity positively affected fashion brands relationship orientation. Also, there were significant differences in the participation activity and fashion brands relationship orientation by participation level. The study results provide useful information to the marketing strategies using social network service of fashion brands.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.286-297
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• 2020

This study explores how fear of isolation and willingness to speak out are affected by cultural values. The cross-cultural studies on the spiral of silent theory were conducted mostly in Eastern and Western countries and compared the results. It attributed to the results to the "individualist-collective" attitude difference. However, it did not explain the differences in the same individualism societies as well as in the collectivism societies. Thus, this study examined the impact of cultural values on the spiral of silence theory with 'individualism-collectivism' and 'uncertainty-avoidance'. To that end, the current study conducted online surveys in India, South Korea, the United States and Spain where have different levels of individualism, collectivism, and uncertainty-avoidance. As a result, individualism contributed to lower the fear of isolation, and collectivism and uncertainty avoidance have raised the fear of isolation. Besides, individualism and uncertainty avoidance also reinforce the willingness to speak out, while fear of social isolation has been shown to weaken the willingness to speak out. The study also found that fear of isolation has the mediated effect of individualism and collectivism on the willingness to speak out.

• Journal of Fashion Business
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• v.15 no.4
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• pp.135-143
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• 2011

The purpose of this study was to examine consumers' gossip behavior tendency with regard to collectivism and public self-consciousness. Three hundred fifty-five college students (male: 123, female; 227) in the 20s age group participated in this study. For data analysis, descriptive statistics, multiple regression, t-test, Pearson's Correlation, and Cronbach's Alpha were used to test the research questions. As the result, first, those who had a higher score on collectivism had higher gossip behavior tendency than those who had a lower score. Second, those who had a higher public self-consciousness had higher gossip behavior tendency than those who did not. Third, female students showed more gossip behavior tendency than male students did. Finally, all three variables (collectivism, public self-consciousness, and gender)) did affect on gossip behavior tendency among college students. Out three variables, collectivism affected on gossip behavior tendency the most. These results would provide useful information for fashion marketers to understand fashion consumers better. Based on these results, fashion marketing strategies such as WOM (word-of-mouth) marketing strategy would be provided to fashion retailers or marketers.

• Child Health Nursing Research
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• v.27 no.4
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• pp.395-403
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• 2021

Purpose: This study aimed to identify the mediating and moderating effects of mindset and psychological collectivism, respectively, on the relationship between grit and nursing intention for children with emerging infectious diseases, including coronavirus disease 2019 (COVID-19), among pediatric nurses. Methods: We conducted a cross-sectional descriptive study with 230 pediatric nurses. Results: Grit directly impacted mindset (β=.27, p<.001) and nursing intention (β=.20, p=.001). The direct effect of mindset on nursing intension (β=.28, p<.001) and the indirect effect of grit on nursing intension via mindset (β=.08, p<.001) were significant. Accordingly, mindset mediated the effect of grit on nursing intention. The effects of grit and psychological collectivism (β=.19, p=.003), respectively, on nursing intention were significant. However, the interaction between grit and psychological collectivism was not significant. Thus, psychological collectivism did not moderate the effect of grit on nursing intention. Conclusion: The findings demonstrate the importance of pediatric nurses' grit and mindset on their intended care for patients in critical situations. Cultivating a gritty culture and developing interventions to enhance nurses' personality traits associated with their performance will be crucial, and such measures are especially salient for pediatric nurses to face the new adjustments required in the era of COVID-19.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.9 no.1
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• pp.15-30
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• 2001

The purpose of this study was to classify the cultural traits of Korean pilots who worked in two airlines in Korea. This study measured the typology of preferring value(horizontal-collectivism, horizontal-individualism, vertical-collectivism, vertical-individualism) with thirty two items developed by Triandis(1995), and analysis based on the target of 135 samples using SPSS 8.0. The result of this study shows that horizontal-collectivism were to predominant overall. It was also founding the captain had the collectivism oriented behavior, and the first officer had the individualism oriented behavior. Another finding of this study is that vertical oriented behavior were majority among the former military trained pilots, and horizontal oriented behavior were majority among the civilian trained pilots.