• Title/Summary/Keyword: Collecting Policy

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The Effects of the Perceived Quality on Brand Image and Customer Loyalty -Focusing on Multi-Function Printer- (지각된 품질이 브랜드이미지와 고객충성도에 미치는 영향 -복합기제품을 중심으로-)

  • Song, Keo-Young;You, Yen-Yoo
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.263-272
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    • 2013
  • This study was conducted to look into consulting areas that can secure loyalty customers by clarifying relations between perceived quality factors, brand image and customer loyalty in terms of a multi-function printer. To accomplish the study purpose, this study carried out a validation analysis, a reliability analysis and a structural equation model analysis by setting up a study model and a hypothesis based on precedent studies and collecting data from purchase decision-makers. The findings of the study are summarized as follows. First, effects of perceived quality components of a multi-function printer on brand image were product quality, sales man's service and service quality in order of majority. Second, brand image of a multi-function printer has a positive impact on customer loyalty. This study is meaningful as it expanded the scope of study related to a multi-function printer up to the administrative field. This study is expected to help industries, who have similar business structure of a multi-function printer, establish a business strategy and support practical work and administrative consulting.

Probability-based Deep Learning Clustering Model for the Collection of IoT Information (IoT 정보 수집을 위한 확률 기반의 딥러닝 클러스터링 모델)

  • Jeong, Yoon-Su
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.189-194
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    • 2020
  • Recently, various clustering techniques have been studied to efficiently handle data generated by heterogeneous IoT devices. However, existing clustering techniques are not suitable for mobile IoT devices because they focus on statically dividing networks. This paper proposes a probabilistic deep learning-based dynamic clustering model for collecting and analyzing information on IoT devices using edge networks. The proposed model establishes a subnet by applying the frequency of the attribute values collected probabilistically to deep learning. The established subnets are used to group information extracted from seeds into hierarchical structures and improve the speed and accuracy of dynamic clustering for IoT devices. The performance evaluation results showed that the proposed model had an average 13.8 percent improvement in data processing time compared to the existing model, and the server's overhead was 10.5 percent lower on average than the existing model. The accuracy of extracting IoT information from servers has improved by 8.7% on average from previous models.

The Effect of Social Responsibility Activities of Insurance Company on Consumer Based Brand Equity and Intention to Pay Premium Price : Moderating Effect of the Level of SNS Usage (보험회사의 사회적책임활동이 고객기반 브랜드자산과 프리미엄가격 지불의도에 미치는 영향 : SNS 활용수준의 조절효과)

  • Cheun, Bu-Gi;Park, Hyeon-Suk
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.185-199
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    • 2020
  • This study examined the effects of insurance company's CSR activities on customer-based brand assets and customers' intention to pay premium prices in order to identify the possibility of CSR activities as an insurance company's differentiated marketing strategies. Throughout collecting 510 surveys, this study has proved that economic and charitable activities had a effect on customer-based brand assets, also economic and environmental activities had a effect on intention to pay premium prices. In addition, the mediating role of the customer-based brand asset between economic and charitable activities and intention to pay premiums was proved. Lastly, it was confirmed that the level of SNS usage moderates the relationship between economic activities and customer-based brand assets. Based on the results, this study provides insurance companies with an effective marketing strategy of the CSR program.

Study on Privacy in the IPTV Broadcasting Service (IPTV 방송서비스에서의 개인정보보호에 관한 연구)

  • Lee, Jinhyuk;Kim, Seungjoo
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.26 no.3
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    • pp.701-712
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    • 2016
  • The number of subscriber of digital pay TV service such as Digital Cable TV and IPTV is increasing from various kind of service provider world widely. These services require personal information of users to provide VOD(Video on Demand) and customized contents. Therefore, massive amount of personal information collected by service provider can cause social confusion such as leakage of privacy and property damage. This paper investigates whether broadcasting stations are providing enough notification for privacy policy and methodology of collecting private information in proper way. Furthermore, we analyze actual network traffic of IPTV service between user and service provider to suggest solution of privacy protection along with current status analysis.

A Study on Methodology of Media Contents Automatically Collect and Transform based IP (IP 기반 미디어 콘텐츠 자동 수집 및 변환 기법 연구)

  • Kim, Sang-Soo;Park, Koo-Rack;Kim, Dong-Hyun
    • Journal of Digital Convergence
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    • v.13 no.9
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    • pp.287-295
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    • 2015
  • The IPTV service has to be converted into an unified media format that fits for a variety of terminal equipments in terms of the bulk high-capacity media contents, and is spending a lot of time in the conversion time of contents including the process of collecting the media contents and extracting the information for conversion. In order to solve the problem, this paper designed the database in accordance with the automatic collection of time, and proposed a system that could increase the productivity of the contents through the automation process of the entire process using the media server and the transcoder. The media server collected contents and extracted information automatically with respect to the contents servers placed in specific locations and the media files of the storage whereas the transcoder conducted the automatic upload of the converted results to a specific server through the process of automatic conversion. As a result, the various convergence through compared to existing conversion method could minimized unnecessary waste of time.

The Moderating Effect of the Sports Activity Satisfaction in the relationship between Adolescents' Communication Skills and Positive Self-concept within Peer Group (청소년 또래집단 내 커뮤니케이션 능력과 긍정적 자아개념과의 관계에서 스포츠활동 만족도의 조절효과)

  • Kim, Ki-Sup;Chang, Ik Young
    • Journal of Digital Convergence
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    • v.15 no.3
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    • pp.365-373
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    • 2017
  • This research aims to verify the moderating effect of sports activity satisfaction in the relationship between adolescents' communication skills and positive self-concept within peer group. To achieve this purpose, this study extracted 250 samples from five boys high schools in Gyeonggi-do, and used survey of 232 students for actual analysis excluding the surveys with unfaithful answer or double entry. Questionnaire was used as a tool for collecting data and conducted frequency analysis, correlation analysis and moderator regression analysis to analyze the collected data. This study drew the following results. It was identified that sub-factors of sports activity satisfaction as social, physical, environmental and educational satisfaction have the moderating effect in the relationship between adolescents' communication skills and social self-concept with peer group. In other words, communication skills within adolescents' peer group play an important role in improving positive self-concept, but when sports activity satisfaction put as a moderating variable, adolescents' positive self-concept would be more improved.

The effect of Characteristics of ICT-based O2O service on User satisfaction - Focusing on the mediating effect of Use safety - (ICT기반 O2O서비스의 특성이 사용자만족에 미치는 영향 - 이용안전성의 매개 효과를 중심으로 -)

  • Lee, Young-Hwan;Jeon, In-Oh
    • Journal of Digital Convergence
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    • v.15 no.4
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    • pp.157-169
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    • 2017
  • The purpose of this study is to understand the characteristics of O2O service which is emerging recently and to look for ways to take advantage of it. Recently, the emergence of various O2O services that utilize ICT technology of smartphone has attracted a lot of consumers. The study analyzed the characteristics of the O2O service and evaluated whether user satisfaction changes according to use safety. This study carried out a structured questionnaire, by collecting the material for the 421 general public in the country. Hypothesis tests showed that 4 characteristic of O2O services have positive impact on user satisfaction and regression analysis showed accuracy of information and pleasure have significant impact on user satisfaction. After cleaning up of these findings and discussing the theoretical and practical implications, this study provides direction for future research.

A Study on the Plans for EA-based Information Resource Integration Execution and Management System: Focusing on the Korea Forest Service (EA기반 정보자원 통합 추진 및 관리 방안에 관한 연구 - 산림청을 중심으로 -)

  • Kim, Chan Hoe;Hong, Sung Tae;Kim, Hyoung Jin
    • Informatization Policy
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    • v.20 no.3
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    • pp.86-105
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    • 2013
  • In the aspects of existing cultivation and management of forest resources, national forest informatization has been promoted so that the public can use the resources and so that efficient and systematic cultivation and management of forest resources can be performed constantly. In particular, even though forest informatization has been attempted a lot despite the distinct characteristics of forest, the attempts have achieved little effects. Typically, many of the internal work systems of Korea Forest Service have been built for the purpose of collecting top-down data in the main office rather than the actual work site, and also, from the aspects of use by the public as well, various contents have been provided by the persons concerned, so useful information has not been able to be transmitted systematically. Therefore, Korea Forest Service has promoted IT governance concept and EA-based informatization as a way to solve enterprise problems and also reinforce work and service in the existing system to promote the project to build the foundation of national forest informatization. Based on this, this study suggests chief challenges or implications.

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오염집약도와 국제경쟁력의 변화: 1993~98

  • Kim, Dong-Seok
    • KDI Journal of Economic Policy
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    • v.24 no.1
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    • pp.113-190
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    • 2002
  • The purpose of this paper is to perform empirical studies on the impact of pollution intensity on international competitiveness using 1993 and 1998 data, and to estimate the change in environmental regulation level faced by the firms during 1993~1998. Collecting relevant data and providing them for further studies in the area are another purposes of the paper. The first method is the regression of various indices of international competitiveness on factor costs, such as labor, capital, R&D and pollution abatement costs. Goal of the regression analysis is to estimate the scarcity and comparative advantage effect of each production factor, especially environmental resource. Regression results show that those industries which employ more environmental resource have higher comparative advantage in both years, which implies that Korean firms are endowed with abundant environmental resource compared to other countries. The second method is to compute the relative scarcity indices(HOVL indices) of production factors, proposed by Leamer based on Vanek's generalized Hecksher-Ohlin Theorem. This method estimates the relative scarcity of production factors by computing factor costs embodied in import and export of commodities. This method shows similar results as the regression method; i.e., trade pattern of production factors implies that the manufacturing sector in Korea is endowed with abundant environmental resource compared to other countries. Considering population density, water resource endowment, intensity of economic activity per unit area and current air and water pollution levels, it is evident that Korea is never endowed with abundant environmental resource compared to other countries. Then the abundance of environmental resource revealed by the trade patterns of commodities and production factors implies that Korea's environmental regulation level is excessively generous compared to environmental capacity, and that this increased the environmental resource endowment supplied to firms and thus distorted the inter-industry comparative advantages. Both regression and HOVL methods, on the other hand, show that overall environmental regulation level faced by the firms has been strengthened during 1993~1998.

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Improvement Study abroad School Safety Analysis (국내외 학교안전 실태분석을 통한 개선방안 연구)

  • Kim, Teahwan
    • Journal of the Society of Disaster Information
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    • v.11 no.3
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    • pp.385-392
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    • 2015
  • In hosting outdoor activities and school trips, safety issues are gaining serious attention lately. In addition to Sewol ferry tragedy and an incident at Kyungjoo Mauna Resort, there have been grown problems related to this crucial factor. This research analyzes negligent accidents occurred from domestic and foreign schools and aims to provide effective safety education and policy through comparative analysis between domestic and foreign cases. We mainly relied on documents such as newspapers, internet articles and legal papers to investigate cases and cooperated with relevant government departments for collecting references and setting agenda for safety supervision. The analysis on both domestic and foreign cases revealed that students abroad receive opportunities for first-hand experience regarding safety and systematic education, as safety maintenance is prioritized. Based on this culture, safety education should be habituated domestically, while participatory safety programs that students can actively involve must also be devised. Moreover, through preparation of entertaining contents such as SNS game programs, skits and activities employing multiple facilities and vehicles at school safety education, we must induce students to actively participate in the program with interests.