• Title/Summary/Keyword: Collaborative filtering (CF)

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Hybrid Product Recommendation for e-Commerce : A Clustering-based CF Algorithm

  • Ahn, Do-Hyun;Kim, Jae-Sik;Kim, Jae-Kyeong;Cho, Yoon-Ho
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2003.05a
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    • pp.416-425
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    • 2003
  • Recommender systems are a personalized information filtering technology to help customers find the products they would like to purchase. Collaborative filtering (CF) has been known to be the most successful recommendation technology. However its widespread use in e-commerce has exposed two research issues, sparsity and scalability. In this paper, we propose several hybrid recommender procedures based on web usage mining, clustering techniques and collaborative filtering to address these issues. Experimental evaluation of suggested procedures on real e-commerce data shows interesting relation between characteristics of procedures and diverse situations.

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User-Item Matrix Reduction Technique for Personalized Recommender Systems (개인화 된 추천시스템을 위한 사용자-상품 매트릭스 축약기법)

  • Kim, Kyoung-Jae;Ahn, Hyun-Chul
    • Journal of Information Technology Applications and Management
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    • v.16 no.1
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    • pp.97-113
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    • 2009
  • Collaborative filtering(CF) has been a very successful approach for building recommender system, but its widespread use has exposed to some well-known problems including sparsity and scalability problems. In order to mitigate these problems, we propose two novel models for improving the typical CF algorithm, whose names are ISCF(Item-Selected CF) and USCF(User-Selected CF). The modified models of the conventional CF method that condense the original dataset by reducing a dimension of items or users in the user-item matrix may improve the prediction accuracy as well as the efficiency of the conventional CF algorithm. As a tool to optimize the reduction of a user-item matrix, our study proposes genetic algorithms. We believe that our approach may relieve the sparsity and scalability problems. To validate the applicability of ISCF and USCF, we applied them to the MovieLens dataset. Experimental results showed that both the efficiency and the accuracy were enhanced in our proposed models.

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A Study of Recommendation Systems for Supporting Command and Control (C2) Workflow (지휘통제 워크플로우 지원 추천 시스템 연구)

  • Park, Gyudong;Jeon, Gi-Yoon;Sohn, Mye;Kim, Jongmo
    • Journal of Internet Computing and Services
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    • v.23 no.1
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    • pp.125-134
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    • 2022
  • The development of information communication and artificial intelligence technology requires the intelligent command and control (C2) system for Korean military, and various studies are attempted to achieve it. In particular, as a volume ofinformation in the C2 workflow increases exponentially, this study pays attention to the collaborative filtering (CF) and recommendation systems (RS) that can provide the essential information for the users of the C2 system has been developed. The RS performing information filtering in the C2 system should provide an explanatory recommendation and consider the context of the tasks and users. In this paper, we propose a contextual pre-filtering CARS framework that recommends information in the C2 workflow. The proposed framework consists of four components: 1) contextual pre-filtering that filters data in advance based on the context and relationship of the users, 2) feature selection to overcome the data sparseness that is a weak point for the CF, 3) the proposed CF with the features distances between the users used to calculate user similarity, and 4) rule-based post filtering to reflect user preferences. In order to evaluate the superiority of this study, various distance methods of the existing CF method were compared to the proposed framework with two experimental datasets in real-world. As a result of comparative experiments, it was shown that the proposed framework was superior in terms of MAE, MSE, and MSLE.

Application of Self-Organizing Map and Association Rule Mining for Personalization of Product Recommendations

  • Cho, Yeong-Bin;Cho, Yoon-Ho;Kim, Soung-Hie
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2004.11a
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    • pp.331-339
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    • 2004
  • The preferences of customers change over time. However, existing collaborative filtering (CF) systems are static, since they only incorporate information regarding whether a customer buys a product during a certain period and do not make use of the purchase sequences of customers. Therefore, the quality of the recommendations of the typical CF could be improved through the use of information on such sequences. In this paper, we propose a new methodology for enhancing the quality of CF recommendation that uses customer purchase sequences. The proposed methodology is applied to a large department store in Korea and compared to existing CF techniques. Various experiments using real-world data demonstrate that the proposed methodology provides higher quality recommendations than do typical CF techniques, with better performance, especially with regard to heavy users.

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Mining the Change of Customer Buying Behavior for Collaborative Recommendations

  • Cho, Yeong-Bin;Cho, Yoon-Ho;Kim, Soung-Hie
    • Proceedings of the CALSEC Conference
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    • 2004.02a
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    • pp.239-250
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    • 2004
  • The preference of customers change as time goes by. The existing Collaborative Filtering (CF) techniques has no room for including this change yet, although these techniques have been known to be the most successful recommendation technique that has been used in a number of different applications. In this study, we proposed a new methodology for enhancing the quality of recommendation using the customers' dynamic behaviors over time. The proposed methodology is applied to a large department store in Korea, compared to existing CF techniques. Some experiments on the real world data show that the proposed methodology provides higher quality recommendations than other CF techniques, especially better performance on heavy users.

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Collaborative Tag-based Filtering for Recommender Systems (효과적인 추천 시스템을 위한 협업적 태그 기반의 여과 기법)

  • Yeon, Cheol;Ji, Ae-Ttie;Kim, Heung-Nam;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.14 no.2
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    • pp.157-177
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    • 2008
  • Even in a single day, an enormous amount of content including digital videos, posts, photographs, and wikis are generated on the web. It's getting more difficult to recommend to a user what he/she prefers among these contents because of the difficulty of automatically grasping of content's meanings. CF (Collaborative Filtering) is one of useful methods to recommend proper content to a user under these situations because the filtering process is only based on historical information about whether or not a target user has preferred an item before. Collaborative Tagging is the process that allows many users to annotate content with descriptive tags. Recommendation using tags can partially improve, such as the limitations of CF, the sparsity and cold-start problem. In this research, a CF method with user-created tags is proposed. Collaborative tagging is employed to grasp and filter users' preferences for items. Empirical demonstrations using real dataset from del.icio.us show that our algorithm obtains improved performance, compared with existing works.

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Personalized TV Program Recommendation in VOD Service Platform Using Collaborative Filtering (VOD 서비스 플랫폼에서 협력 필터링을 이용한 TV 프로그램 개인화 추천)

  • Han, Sunghee;Oh, Yeonhee;Kim, Hee Jung
    • Journal of Broadcast Engineering
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    • v.18 no.1
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    • pp.88-97
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    • 2013
  • Collaborative filtering(CF) for the personalized recommendation is a successful and popular method in recommender systems. But the mainly researched and implemented cases focus on dealing with independent items with explicit feedback by users. For the domain of TV program recommendation in VOD service platform, we need to consider the unique characteristic and constraints of the domain. In this paper, we studied on the way to convert the viewing history of each TV program episodes to the TV program preference by considering the series structure of TV program. The former is implicit for personalized preference, but the latter tells quite explicitly about the persistent preference. Collaborative filtering is done by the unit of series while data gathering and final recommendation is done by the unit of episodes. As a result, we modified CF to make it more suitable for the domain of TV program VOD recommendation. Our experimental study shows that it is more precise in performance, yet more compact in calculation compared to the plain CF approaches. It can be combined with other existing CF techniques as an algorithm module.

Collaborative Recommendations using Adjusted Product Hierarchy : Methodology and Evaluation (재구성된 제품 계층도를 이용한 협업 추천 방법론 및 그 평가)

  • Cho, Yoon-Ho;Park, Su-Kyung;Ahn, Do-Hyun;Kim, Jae-Kyeong
    • Journal of the Korean Operations Research and Management Science Society
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    • v.29 no.2
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    • pp.59-75
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    • 2004
  • Recommendation is a personalized information filtering technology to help customers find which products they would like to purchase. Collaborative filtering works by matching customer preferences to other customers in making recommendations. But collaborative filtering based recommendations have two major limitations, sparsity and scalability. To overcome these problems we suggest using adjusted product hierarchy, grain. This methodology focuses on dimensionality reduction and uses a marketer's specific knowledge or experience to improve recommendation quality. The qualify of recommendations using each grain is compared with others by several experimentations. Experiments present that the usage of a grain holds the promise of allowing CF-based recommendations to scale to large data sets and at the same time produces better recommendations. In addition. our methodology is proved to save the computation time by 3∼4 times compared with collaborative filtering.

Movie Recommendation Algorithm Using Social Network Analysis to Alleviate Cold-Start Problem

  • Xinchang, Khamphaphone;Vilakone, Phonexay;Park, Doo-Soon
    • Journal of Information Processing Systems
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    • v.15 no.3
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    • pp.616-631
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    • 2019
  • With the rapid increase of information on the World Wide Web, finding useful information on the internet has become a major problem. The recommendation system helps users make decisions in complex data areas where the amount of data available is large. There are many methods that have been proposed in the recommender system. Collaborative filtering is a popular method widely used in the recommendation system. However, collaborative filtering methods still have some problems, namely cold-start problem. In this paper, we propose a movie recommendation system by using social network analysis and collaborative filtering to solve this problem associated with collaborative filtering methods. We applied personal propensity of users such as age, gender, and occupation to make relationship matrix between users, and the relationship matrix is applied to cluster user by using community detection based on edge betweenness centrality. Then the recommended system will suggest movies which were previously interested by users in the group to new users. We show shown that the proposed method is a very efficient method using mean absolute error.

A Collaborative Filtering using SVD on Low-Dimensional Space (SVD을 이용한 저차원 공간에서 협력적 여과)

  • Jung, Jun;Lee, Pil-Kyu
    • The KIPS Transactions:PartB
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    • v.10B no.3
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    • pp.273-280
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    • 2003
  • Recommender System can help users to find products to Purchase. A representative method for recommender systems is collaborative filtering (CF). It predict products that user may like based on a group of similar users. User information is based on user's ratings for products and similarities of users are measured by ratings. As user is increasing tremendously, the performance of the pure collaborative filtering is lowed because of high dimensionality and scarcity of data. We consider the effect of dimension deduction in collaborative filtering to cope with scarcity of data experimentally. We suggest that SVD improves the performance of collaborative filtering in comparison with pure collaborative filtering.