• 제목/요약/키워드: Collaboration Strategy

검색결과 337건 처리시간 0.027초

감성적 공간창출을 통한 한국 패션 캐릭터의 해외진출전략 (Overseas Expansion Strategy of Korean Fashion Character through Sensitive Space Creation)

  • 박현희
    • 대한가정학회지
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    • 제49권4호
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    • pp.25-35
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    • 2011
  • This study was intended to suggest overseas expansion strategy of Korean fashion character through sensitive space creation. This study reviewed literature, and did internet searching and observation. For the research methods were the analysis of the main retail spaces utilizing character and case study for the classification of collaboration types between retail space and character. As a results, 8 collaboration types between space and character were extracted: collaboration between retail distribution space and character, collaboration between product space and character, collaboration between service space and character, collaboration between experience space and character, collaboration between moving space and character, collaboration between publicity & advertising space and character, and collaboration between exhibition space and character. This study suggested the necessity of consistent identity strategy between character and retail space for a new character brand and the effectiveness of collaboration strategy for enhancement of character brand awareness.

Firms Collaboration in the E-Business Environment A System Dynamics Simulation

  • Kim, Bowon
    • 한국시뮬레이션학회:학술대회논문집
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    • 한국시뮬레이션학회 2001년도 춘계 학술대회 논문집
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    • pp.163-163
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    • 2001
  • The primary research questions in this paper are why and how competing firms collaborate, not compete, in the virtual marketplace, e.g., B2B marketplace in the Internet environment. In order to answer the questions, we take on a system dynamics simulation approach: we consider two broad e-collaboration strategies: · Exclusive e-business strategy If the firm adopts this strategy, it allocates all of its resources (available for e-business development) to its own e-business capability building only. · Collaborative e-business strategy When the firm adopts a collaborative e-business strategy, it invests not only in its own, but also the industrys e-business capability building. From the system dynamics simulation results, we conclude that e-collaboration pays off in the long run: although it is hard to tell whether the collaborative strategy is better than the exclusive one during the initial period, it is unambiguous that the collaborative e-business strategy Performs much better in the long run. We infer that such collaboration could occur when the firms realize that they benefit from the expansion of the market demand due to their collaboration. That is, in order for such collaboration between competing firms to be sustainable, such collaboration should create more demand in the market so that each company could earn more profit even if it gets less in terms of market share.

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반도체 산업의 협업전략계획에 관한 연구 (A Study on Collaboration Strategy Planning of Semiconductor Industry)

  • 조남욱;김태성
    • 산업경영시스템학회지
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    • 제28권2호
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    • pp.139-145
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    • 2005
  • As today's business environment becomes more globalized and distributed, the importance of collaboration is rapidly increasing. This Paper Presents a systematic approach to collaboration strategy planning. The framework suggests that a Collaborative Process Map needs to be identified first. Then, Collaboration Maturity of an enterprise is evaluated. Based on the Collaborative Process Map and Collaboration Maturity Evaluation, Collaboration Execution Plans are systematically established. A case study shows that the proposed framework can successfully be applied to the strategic collaboration planning of semiconductor industry

중공업 부문의 대중소 IT 협업 전략과 추진에 관한 사례연구 (A Case Study on The Strategy and Way to Promote IT Collaboration between SMEs and Large Firms in The Heavy Industries)

  • 김정모;조지운
    • 산업공학
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    • 제25권1호
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    • pp.1-12
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    • 2012
  • The challenges facing manufacturing companies today span across the industry, independent of company size or product. Especially, big manufacturers must overcome these challenges, and information technology (IT) collaboration with small and medium enterprises (SMEs) will play a major role in this effort. In this research, the strategy and way to promote IT collaboration between SMEs and large firms in heavy industries are proposed. A pre-consultation was performed to derive the strategy and way for the collaboration, and an IT collaboration system was developed reflection the results of pre-consultation. The IT collaboration system consists of two parts. One is ERP based on BPM for SMEs to standardize and visualize the entire business process from order placement to release. This system also provides their parent company with visibility into the status of orders and user can easily access the system on the web at a low price through cloud computing service. The other is interface part for data changes between large firms and SMEs. Thus far, this paper demonstrates the importance of strategy for the collaboration, and the applicability of IT collaboration system to elevate the speed and efficiency of business.

Multiple Camera Collaboration Strategies for Dynamic Object Association

  • Cho, Shung-Han;Nam, Yun-Young;Hong, Sang-Jin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제4권6호
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    • pp.1169-1193
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    • 2010
  • In this paper, we present and compare two different multiple camera collaboration strategies to reduce false association in finding the correspondence of objects. Collaboration matrices are defined with the required minimum separation for an effective collaboration because homographic lines for objects association are ineffective with the insufficient separation. The first strategy uses the collaboration matrices to select the best pair out of many cameras having the maximum separation to efficiently collaborate on the object association. The association information in selected cameras is propagated to unselected cameras by the global information constructed from the associated targets. While the first strategy requires the long operation time to achieve the high association rate due to the limited view by the best pair, it reduces the computational cost using homographic lines. The second strategy initiates the collaboration process of objects association for all the pairing cases of cameras regardless of the separation. In each collaboration process, only crossed targets by a transformed homographic line from the other collaborating camera generate homographic lines. While the repetitive association processes improve the association performance, the transformation processes of homographic lines increase exponentially. The proposed methods are evaluated with real video sequences and compared in terms of the computational cost and the association performance. The simulation results demonstrate that the proposed methods effectively reduce the false association rate as compared with basic pair-wise collaboration.

중소벤처기업의 기술혁신역량, 협업, 신제품개발성과 간의 구조적 관계 분석 (An Analysis of Structural Relationship between Technological Innovation Capability, Collaboration and New Product Development Performance in Small & Mid-sized Venture Companies)

  • 이록
    • 벤처창업연구
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    • 제15권1호
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    • pp.185-195
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    • 2020
  • 본 연구에서는 중소벤처기업의 기술혁신역량과 신제품개발성과가 상호 인과관계가 있음을 밝히고, 기술혁신역량을 강화하기 위한 수단으로 협업을 도입하면 신제품개발성과가 향상됨을 규명하였다. 연구방법으로는 국내 소재 중소벤처기업 R&D업무에 종사하는 실무담당자들을 대상으로 설문조사를 실시하였다. 연구결과, 중소 벤처기업의 기술혁신역량에 속하는 기술전략, 기술학습, 그리고 개방형 혁신이 신제품개발성과에 영향을 미치는 것으로 나타났다. 즉 신제품개발성과에 미치는 다수의 핵심전략으로서 협업을 선택한 결과, 협업이 신제품개발성과에 영향을 주는 전략임을 규명하였다. 아울러 협업을 도입하면 기술혁신역량이 신제품개발성과를 강화하는데 조절역할을 하는 지도 함께 살펴보았는데, 일반적인 협업은 기술전략 강화에는 직접적인 영향을 미치지 않지만, 협업에 따라서는 기술전략과 개방형 혁신이 강화되어 신제품개발성과의 크기에 긍정적인 영향을 주는 것으로 평가되었다.

An Analysis on Cases of Fashion Collaboration Strategy

  • Jang, Eun-Young
    • 패션비즈니스
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    • 제10권6호
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    • pp.110-121
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    • 2006
  • The purpose of this study is to analyze the various types and areas of recent collaborations in fashion industry and to find the utility value of collaboration. Seventy seven cases of fashion collaboration marketing strategies were selected from officially announced literature survey and enterprises information around the world. Among the seventy seven cases of fashion collaboration surveyed in this study, collaboration with other fields made up 59.7 percent, collaboration between the same fashion categories made up 40.3 percent. Among the areas of other fields, collaboration with IT(Information Technology) or Motor enterprises were included and made up 36.4 percent. Collaborations with Culture and art world that fashion brands collaborate with world-renowned industrial designer or artist and star entertainers were also included and made up 23.3 percent. Among the areas of the same categories, collaboration of fashion designer and sports or casual brand made up 22.1 percent. Collaborations of home shopping mall and fashion designer made up 18.2 percent. Collaboration cases surveyed in this study were classified according to three types; co-product development, co-branding, and co-marketing. Collaboration for co-product development made up 72.7 percent. Collaboration for co-branding made up 27.3 percent. Collaboration for co-marketing made up 37.7 percent. These collaboration marketing strategies are very efficient to upgrade brand image and cut the marketing cost by creating new target, product, brand, and promotion through successful partnerships. Therefore, much more various types and areas of fashion collaborations should be developed to create something new for future consumers.

수요사슬 통합전략에 영향을 미치는 동인에 관한 연구: 지능형 협업 사례 분석 (Drivers Influencing Demand Chain Integration Strategy: Analysis of Intelligent Collaboration Cases)

  • 김연태;김철수
    • 지능정보연구
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    • 제10권2호
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    • pp.189-209
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    • 2004
  • 수요사슬에서 기업간 협업은 통합 (Integration), 협업(Exchange), 그리고 동기화(Syncronize)라는 3 단계의 계층구조를 갖으며, 단계가 높을수록 협업의 지능성은 강하다. 이 논문은 국내의 제조업과 서비스업을 중심으로 지능적인 수요사슬 통합전략(공급통합, 수요통합, 수요사슬통합)을 수행하는데 영향을 주는 동인들을 발견한다. 여기 동인에는 효율적 동인과 시대적 동인으로 구분하여 각 통합전략에 어떻게 영향을 미치는 지를 조사하여, 그 특징을 파악하고 문제점을 제시한다. 인터넷 강국인 국내기업의 통합전략과 동인에 대한 면밀한 분석을 통해 기업에게 가장 이상적인 통합전략이 무엇인지를 제시한다. 결론에서는 고객과 통합을 추진하는 통합전략을 선택한 기업은 웹통합을 하는 가장 큰 이유는 경영성과를 높이기 위해 추진하는 것으로 나타났으며, 공급자와 통합을 하는 전략을 선택한 기업은 외부환경의 압력에 의해서 어쩔 수 없이 추진하는 것으로 해석된다.

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기업간 상생협력 기반 한국형 제조혁신 전략 (Innovation Strategy for Manufacturing in Korea based on Collaboration)

  • 이석우;류광열;남성호;홍원표;최헌종
    • 대한기계학회:학술대회논문집
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    • 대한기계학회 2007년도 춘계학술대회A
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    • pp.1328-1333
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    • 2007
  • Unpredictable customer demands make manufacturers to make quality products with cheaper price and shorter delivery. To survive in the global market, the manufacturing industry needs to equip with advanced technologies including IT. Under this situation, "collaboration"is the best solution for manufacturers to survive and to grow their company instead of competition. With this strategy, we have conducted a project(e-Manufacturing). The companies participate to the project attained the amazing results by utilizing collaboration systems such as delivery shortened and increase in sale/profit. Since the strategy of the project is assessed to be very useful to increase competition power of manufacturers, the project will be enlarged to cover wider application domains with a new project name called "i-Manufacturing". In this paper, therefore, we introduce the specific output from the e-Manufacturing project and the specific strategies/plans of i-Manufacturing project.

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