• Title/Summary/Keyword: Cognitive trust

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A Comparison of Social Capital Tools Developed by International Institutes and Nations (국제기구 및 국가 개발 사회자본 측정도구 비교)

  • Kim, Eun-Mi;Bae, Sang-Soo
    • Journal of agricultural medicine and community health
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    • v.37 no.3
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    • pp.111-130
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    • 2012
  • Objective: The purpose of this study was to identify and compare social capital measurement tools for the convenient use in public health studies. Method and result: This study examined and compared social capital tools developed individually by the World Bank, the OECD, the United States, United Kingdom, Canada, Australia, Ireland, and Korea. A comprehensive framework was constructed with six conceptual dimensions and sixteen indices. The six dimensions included Membership, Network, Trust, Information and communication, Social and civic participation, and Social cohesion and exclusion, which connoted the structural, cognitive, bonding, bridging, operative, and output elements. The indices of each tool were respectively matched to the indices of the comprehensive framework. The comprehensive tools were Integrated Questionnaire for the Measurement of Social Capital (SC-IQ) of the World Bank with 27 questions and the European Social Survey (ESS) of the OECD with 80 questions. Conclusion: The SC-IQ should be utilized in public health studies due to its simplicity yet comprehensiveness as a social capital tool. The ESS should also be considered as a comprehensive tool.

Data Mining for Personalization Model Using Customer Belief under the Internet Banking Environment (인터넷 뱅킹에서 고객의 신념을 이용한 개인화 모형을 위한 데이터마이닝)

  • 홍태호;서보밀;한인구
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2002.11a
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    • pp.215-219
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    • 2002
  • 인터넷의 급속한 성장으로 e비즈니스의 인터넷 사용이 증대되었다. 인터넷 환경에서는 새로운 인터넷 사용자라는 소비자를 대상으로 인터넷 소비자 행동에 관한 연구가 중요한 분야로 자리잡게 되었다. 인터넷상에서의 소비자 행동을 설명하기 위해 온라인 인지절차 (Cognitive process)에 관한 연구로, 웹 사이트에 대한 소비자의 태도에 미치는 영향을 밝히는 연구들이 수행되었다. 웹 사이트에 대한 소비자의 태도에 따른 개인화된 마케팅을 위해서는 웹사이트를 소비자의 특성을 고려해서 개인화된 웹사이트를 운영해야 한다. 개인의 정보 시스템 사용에 대한 설명을 위하여 많은 모형들이 개발되어 왔다. 기술 수용 모형(Technology Acceptance Model: TAM)은 개인의 정보 시스템 수용에 영향을 미치는 요소를 설명하기 위하여 가장 폭 넓게 사용되고 있는 모형이다. TRA 모형에 따르면, 개인의 사회적 행위는 그 행위의 결과에 대한 신념에 의해 영향을 받는다고 할 수 있다. 본 연구에서는 고객의 신념을 신뢰 (Trust), 유용성 (Usefulness), 사용의 편의성 (Ease of Use), 위험 (Risk), 보안통제 (Security control)로 분류하고, 고객의 실제 사용 (Usage)을 인터넷 뱅킹 환경에서 측정하여 고객세분화에 적용하였다. 세분화된 고객집단을 분류하기 위해서 인공신경망, 판별 분석 기법을 적용하여 웹 사이트에서 사용할 수 있는 개인화 모형을 개발하였다.

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The Effects of Social Capital on the Economic Satisfaction of Korean Retirees (은퇴자의 경제적 만족도에 대한 사회자본의 효과)

  • Jang, Youn-Ju;Seo, Ji-Won
    • Journal of Family Resource Management and Policy Review
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    • v.15 no.1
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    • pp.29-49
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    • 2011
  • Social capital theory provides a robust framework for analyzing economic well being. The purpose of this study was to investigate the effects of social capital on the economic satisfaction of retirees in Korea. The data from the first wave of KLoSA(Korean Longitudinal Study of Aging) were used(n=1,628). SPSS 12.0 was used for descriptive statistics and multiple regression analysis. The major findings were as follows: First, after controlling for gender, age, region, housing tenure, and personal income, the social capital of the retirees, including cognitive social capital(trust and reciprocity) and structural social capital(emotional and economic familial support, and a well-developed social network), contributes to increases in their economic well-being. Second, the degree of effect social capital has on well-being varied by gender and age; the effect was also different according to gender, regardless of the person's age. These empirical results provide a basis for the institution of policies that help bolster economic wellbeing for retirees by creating conditions that increase social capital in this group.

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The Conceptual Structure of Brand Relationship Quality(BRQ) Perceived by Fashion Product Consumers (Part 1) (패션상품 소비자가 인식하는 상표관계본질(BRQ)의 개념적 구조 (제1보))

  • Chae, Jin-Mie;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.7
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    • pp.1020-1029
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    • 2007
  • The objective of this research is to find out the BRQ(Brand Relationship Quality) construct perceived by fashion product consumers. BRQ, Fournier suggested in 1994, examines the depth and intensity of the enduring association formed by the pattern of interactions enjoining consumers and brands. As BRQ was supposed to reflect consumers' psychological process, qualitative research and literature review were conducted together. For qualitative research, two kinds of interviews were carried out in October and November 2005 to investigate consumers' cognitive, affective, and behavioral insight towards brands. One of them was in-depth interview with six people in different life situation. The other was focus group interview. Interviewees were asked to explain about two types of questions: (1) the brand name which interviewees had bought and (2) the description of interviewees' feeling and thought for the brand which the interviewees had bought assuming the brand was the person. All interviews were recorded and analyzed. Finally, it was proved that fashion product consumers had various kinds of relationship with brands, and BRQ facets including 'love', 'self-connection', 'nostalgia', 'intimacy', 'trust', 'commitment', 'symbol', and 'mystery' were identified.

Interventions to Reduce the Problems of Abused Children and Adolescents in Residential Facilities in South Korea: An Integrative Review

  • Kim, Sungjae;Bang, Kyung-Sook;Lee, Gumhee;Song, Min Kyung;Jeong, Yeseul
    • Child Health Nursing Research
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    • v.25 no.3
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    • pp.273-289
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    • 2019
  • Purpose: The purpose of this study was to review the literature on intervention studies for abused children and adolescent in residential facilities in South Korea (ACARF-K). The goal was to understand the problems they experience, to evaluate the content and effectiveness of interventions applied to them, and to develop evidence-based nursing intervention programs. Methods: We used four electronic databases to search for relevant articles. 18 studies according to Whittemore and Knafl's integrative review method to synthesize the literature. Results: The ACARF-K experienced problems in biophysical, psychological, and sociocultural domains related to attachment impairment. Effective intervention strategies were building trust through empathy and fulfillment of needs, encouraging ACARF-K to express themselves and helping them to clarify emotions in an unthreatening environment, and improving their self-concept through activities in which they experienced achievement. Conclusion: Interventions are needed to help restore attachment damage among ACARF-K. The interventions in this study utilized emotional, cognitive, relational, and behavioral therapeutic tools to improve their psychological and social capacities. Future intervention programs for ACARF-K should include these key elements.

Influencing Factors of Research Collaboration Intention in Virtual Academic Communities in China

  • Yan, Chunlai;Li, Hongxia
    • Journal of Information Science Theory and Practice
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    • v.9 no.2
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    • pp.83-98
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    • 2021
  • Research collaboration is an important strategy to improve research output, and virtual academic communities (VACs) have become an important platform to collaborate on. This paper reveals the influencing factors of researchers' collaboration intention in VACs from two attributes: individual, and inter-members. On the basis of the Social Cognitive Theory, Social Exchange Theory, social network theory, and Five-Factor Model, this paper constructed a model demonstrating the influencing factors of VACs researchers' collaboration intention. A self-administered questionnaire was employed on members of four VACs in China to collect data; subsequently, 558 usable responses were analyzed using structural equation modeling. The result showed that openness, conscientiousness, reciprocity, trust, and the social network characteristic had a significant influence on the collaboration intention of researchers in VACs, while self-efficacy, agreeableness, extroversion, neuroticism, and experience had no significant effects on the collaboration intention of researchers in VACs. This model plays a positive role in promoting the research collaboration intention of Chinese VACs researchers and in guiding the construction of VAC platforms.

Modern Interpretation of the Method of Learning Reflected in the Teacher-Student Relationship in On Haeng Lok by Toe-gye (퇴계 『언행록』의 사제관계에서 탐색한 학습법과 그 현대적 이해)

  • Shin, Chang-Ho;Chi, Chun-Ho;Lee, Seung-Chul;Sim, Seung-Woo
    • The Journal of Korean Philosophical History
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    • no.56
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    • pp.209-238
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    • 2018
  • The purpose of this research is to analyze characteristics of the method of education or learning reflected in the teacher-student relationship in On Haeng Lok By Toe-gye and explore their relevance to modern education. By writing various works and conversing with his students, Toe-gye devoted himself in the education of the traditional Confucian principles. Specially, he taught his students based on two Confucian educative principles, namely Shim Deuk(心得) and Goong Haeng(躬行). Judging from this, Toe-gye can be seen as someone who tries to fulfill the role of teacher as dictated in the educative principles of the Confucianism. In Confucianism, teacher is responsible for forming a well-rounded view on life in student, rather than simply transmitting knowledge. As such, the teacher was supposed to find a harmonious way to create something new based on what was inherited from the past generation and try to do his best in learning new things himself and teaching his students. These Toe-gye managed to do successfully, earning his students' trust and respect. Being moved and inspired by their teacher, the students continued their intellectual pursuit. This relationship between Toe-gye and his students can be analyzed from the perspective of education method and discussed in terms of cognitive learning and adult learning. In terms of cognitive learning, the education method reflected in the relationship is similar to potential learning, insight learning, and imitation learning. In terms of adult learning, it is similar to self-directed learning and communicative learning.!

A Research on the intention to accept telemedicine of undergraduate students: based on Social Cognitive Theory and Technology Acceptance Model (대학생의 비대면 진료 수용의향에 관한 연구: 사회인지이론과 기술수용모델을 중심으로)

  • Jeon, Ha-Jae;Park, Seo-Hyun;Park, Chae-Rim;Shin, Young-Chae;Park, Se-Yeon;Han Se-mi
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.325-338
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    • 2022
  • This study was conducted to explore the acceptance behavior of undergraduate students toward telemedicine, which is temporarily allowed in the COVID-19. We applied social cognitive theory and technology acceptance model in order to reflect the convergence characteristics between medical service and digital technology of telemedicine. Based on these theoretical backgrounds, we investigated perception toward telemedicine and determinants of intention to accept telemedicine. To examine the research model and hypothesis, an online survey was conducted for college students who have not used telemedicine from September 8 to 10, 2021. A total of 184 data were collected, and multiple regression analysis was conducted using the SPSS 28.0 program. The results showed that health technology self-efficacy, usefulness and convenience benefits, social norm, and trust in telemedicine providers had positive effects on intention to accept telemedicine. This study is meaningful in that it selected undergraduate students, who are digital natives, as new targets for telemedicine, and presented the basic direction of strategies to target them.

A Study on the Influence of Social Capital on the Turnover Intention - Focusing on the Moderating Effect of Organizational Support Recognition - (사회적 자본이 이직의도에 미치는 영향에 관한 연구 - 조직지원인식의 조절효과를 중심으로 -)

  • Han, Na-Young;Park, Sang-Bong
    • Management & Information Systems Review
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    • v.34 no.5
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    • pp.295-312
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    • 2015
  • Companies are recently emphasizing social capital that is formed by the network and trust among organization members to secure continuous competitive edge. Social capital induces the members' adaptation and immersion through the interactions with multidimensional factors within an organization, and contributes to increasing an organization's performance by causing cooperative behaviors as a passage of communications and participation. This study analyzed the influence of social capital and organizational support recognition formed in an organization on the turnover intention, and examined the moderating effect of organizational support recognition in the relationship between social capital and turnover intention. To achieve the purpose, this research conducted a survey on small and medium sized manufacturing companies in Busan and Gyeongnam and performed an empirical analysis using hierarchical regression analysis. According to the empirical analysis, the structural and relational dimensions of social capital had a negative (-) influence on the turnover intention. Especially, the relational dimension had a huge influence on the turnover intention, showing that it is important to form trust among an organization's members through their interactions. Second, organizational support recognition also had a negative (-) influence on the turnover intention, demonstrating that attention and complete support at an organizational dimension were needed for individual members. Third, organizational support recognition appeared to mediate the relationship between social capital and the turnover intention. The higher the organizational support recognition was, the lower the negative (-) influence of the relational dimension of social capital on the turnover intention was. Based on these results, this paper discussed the theoretical and practical implications of this research as well as future assignments.

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A Study on the Effect of Customers' Experimental Recognition of the Omni-Channel Brand on the Relationship Quality (옴니채널 브랜드에 대한 경험적 인식이 관계품질에 미치는 영향)

  • Ock, Jung-Won;Yun, Dae-Hong;Choi, Tae-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.7
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    • pp.448-458
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    • 2017
  • This study reviews the literature related to the omni-channel and derived structural relationship between experiential perception of omni-channel brand and consumer-brand relational quality. A total of 250 questionnaires were distributed to university students, workers, and consumers in Busan, Korea, who had experience using SSG.com. 210 questionnaires were used for final validation of research model. The hypotheses set in this study was validated through SPSS18.0 and LISREL8.3 based on the research model. The results showed that all hypotheses were accepted, except for 2 hypotheses(Hypothesis 2-3, Hypothesis 2-4). Findings of this study suggest the following:First, the consumer's experience with the omni-channel brand was found to be an important factor influencing consumers' cognitive and emotional responses formed by the transfer effect of experiential factors through senses. Second, the relationship between consumers and the omni-channel brand was found to be an important factor in building attachment and psychological bond through experience and trust for the omni-channel brand. Thus, the results of this study provide the basis for overall understanding of the strategic experiential module (SEMs) for the omni-channel, which recently emerged as a new trend of distribution channel, as well as for managing the spatial environment. Finally, we present the theoretical and practical implications related to consumers' experience and relational perception.