• 한국초등과학교육학회지:초등과학교육
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• 제31권1호
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• pp.1-12
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• 2012

The purpose of this study was to explore instructional objectives of 'Wise Life' based on Bloom's Revised Taxonomy of Educational Objectives. It was to extend understanding the 7th and the revised Wise Life 2007 as well. The written objectives of two curriculum of Wise Life were divided into two, the 'knowledge' dimension and the 'cognitive process' dimension based on Bloom's Revised Taxonomy of Educational Objectives. Major activity subjects presented in the 7th and the revised Wise Life 2007 were dominantly the basic inquiry activity types. It was found from this research that the 'factual' knowledge of the 'knowledge' dimension and the 'understand' of the 'cognitive process' dimension took a large proportion of the revised Wise Life 2007 objectives. The 'meta-cognitive' knowledge was increased. 'Remember' of the 'cognitive process' dimension was decreased and the high level objectives as 'analyze' and 'create', in the 'cognitive process' dimension was increased from the 7th to the revised curriculum. The 'factual' knowledge, 'conceptual' knowledge and 'metacognitive' knowledge were engaged with 'understand' and the 'procedural' knowledge were engaged with 'apply'. The 'meta- cognitive' were engaged with 'create' is the 'procedural' knowledge in the revised Wise Life 2007. 'Remember' was decreased. 'Create' was increased in the basic inquiry activities. It was analysed in zero percent of 'Observing', 'Investigating and Presenting', and 'Making'.

• 벤처창업연구
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• 제13권5호
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• pp.103-118
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• 2018

본 연구는 VMD개념을 외식음료산업에 적용하여 외식음료매장의 VMD의 여러 가지 인지차원요소들이 소비자의 감정반응과 행동의도에 미치는 영향관계를 분석하고, 요인간 상관관계를 밝힘으로써 외식음료산업에 종사하는 관계자를 비롯한 경영주 및 예비창업자들에게 디자인과 마케팅을 포괄하는 VMD전략을 수립하는데 유익한 기초자료를 제공하고자 하였다. 본 연구의 결과에 의하면, 외식음료매장의 VMD 인지 차원과 고객의 감정 반응에 대한 관계는 통계적으로 유의한 것으로 드러났으며, 외식음료매장을 방문 과정에서 느끼는 감정반응은 고객의 재방문 및 추천의도에 유의한 영향을 미치는 것으로 나타났다. 또한 감정반응은 완전매개 효과를 갖는 것으로 나타났다. 추가적으로 VMD 인지 차원의 세부적 요인들은 방문의도와 추천의도에 직접적인 영향을 미치지 못하는 것으로 드러난 반면, 감정반응을 매개로 한 간접효과는 유의한 것을 확인하였다. 결론적으로, 본 연구는 외식음료매장의 VMD 인지 차원이 소비자의 감정반응에 영향을 미치고, 감정반응이 행동의도의영향요인임을 확인하였으며, 인지차원의 요인에 따라 소비자의 감정반응에 차이가 있다는 것을 밝혔다. 따라서 외식음료매장의 VMD의 인지차원의 세부적인 요인 활용을 통해 매장의 효과적인 설계와 연출 차별화를 실행해야하며, 이 결과는 외식음료매장에서 고객들에게 적합한 마케팅 도구로 활용되어 전략을 수립하는데 있어 기초 자료로 활용할 수 있을 것이다.

• 유통과학연구
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• 제17권8호
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• pp.45-56
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• 2019

Purpose - This study aimed at investigating the mediation roles of attitude dimensions in the effects of involvement type on hedonic product purchase intention and moderation role of lay rationalism in the effects of involvement type on attitude dimensions. Research design, data, and Methodology - "Wenjuanxing" was used online to make questionnaire, which was loaded on Wechat and QQ. 125 data were collected online in China. The Process macro model 58 including moderation of the two paths in the causal sequence was used to verify hypotheses. Results and Conclusions - First, cognitive (affective) involvement had positive effect on the utilitarian (hedonic) dimension of consumer attitude and the purchase intention. Second, hedonic dimension of attitude had positive effects on purchase intention, but utilitarian dimension of attitude had not significant positive effects on purchase intention. Third, Lay rationalism did decrease (did not increase) the positive effects of affective (cognitive) involvement on hedonic (utilitarian) dimension of attitude. Therefore Marketing managers should understand the differences between the cognitive involvement and affective involvement, and develop the ways by which they attract consumers to choose their hedonic product. And they should give affective (cognitive) information to the customers with low (high) rationalism consumers when they do marketing for their hedonic product.

• 인지과학
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• 제22권2호
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• pp.103-121
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• 2011

본 연구는 초기 화면의 차원 정보와 초기-검사 화면의 차원 일치 여부가 목표 대상이 $0^{\circ}$, $90^{\circ}$, $180^{\circ}$, $270^{\circ}$로 회전하는 상황에서 참가자들의 위치 탐색 수행에 어떠한 영향을 미치는지를 보고자 했다. 실험 결과, 초기 화면이 2차원으로 제시되었을 때 참가자들의 수행 정확도가 높았고, 특히 3차원 초기 화면의 경우 검사 화면과 차원이 일치할 때 위치 정보의 심적 회전이 요구되는 상황에서 위치 탐색에 어려움을 겪는 것을 발견하였다. 이러한 결과는 운전 상황과 같이 보조 자료로부터 위치 정보를 얻는 것과 동시에 운전자의 위치와 방향이 변하는 경우, 실제와 시각적으로 유사하게 설계된 3차원 자료보다는 정확한 위치 정보를 제공하는 2차원의 자료가 유리할 수 있음을 시사한다.

• 한국프랜차이즈경영연구
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• 제12권3호
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• pp.47-58
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• 2021

Purpose: In general, franchise business models can generate higher returns and profits than non-franchise businesses. Therefore, it is necessary to study customer-based foodservice franchise brand awareness and service quality. The purpose of this study is to investigate the effect of service quality and brand awareness of foodservice franchises on attitudes divided into cognitive and affective attitudes and revisit intentions. Through this study, we intend to establish a structure that leads to service quality and brand awareness-cognitive attitude and affective attitude-loyalty. Research design, data, and methodology: In order to verify the hypothesis of this study, the survey was conducted among general consumers over the age of 20 who had visited a foodservice franchise within the last 3 months. Among the collected questionnaires, one insincere questionnaire was excluded, and 299 copies were used for analysis. The data collected to verify the hypothesis of this study were analyzed using SPSS 24.0 and AMOS 24.0. Result: First, it was found that the service quality of the foodservice franchise had a positive (+) effect on the cognitive attitude, and the service quality of the foodservice franchise had a statistically significant positive effect on the affective attitude. Second, the brand awareness of the foodservice franchise was found to have a statistically significant positive (+) effect on the cognitive attitude. and the brand awareness of the foodservice franchise had a statistically significant positive (+) effect on the affective attitude as well. Third, cognitive attitude was found to have a statistically significant positive (+) effect on loyalty, and affective attitude was also found to have a statistically significant positive (+) effect on loyalty. Conclusions: First, this study applied the S-O-R theory to the effect of service quality and brand recognition on cognitive attitude, affective attitude, and loyalty. Second, the structure leading to service quality and brand awareness-cognitive attitude and affective attitude-revisit intention was established. Third, attitudes in this study were divided into cognitive attitudes and affective attitudes. In general, attitude is studied as a single dimension as a cognitive attitude, but in this study, attitude was studied by dividing it into a cognitive dimension and an affective dimension

• 치위생과학회지
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• 제12권3호
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• pp.259-269
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• 2012

"구강보건교육학 및 실습" 교과목에서 제시된 학습목표는 '교육일반', '구강보건교육의 실제', '대상 및 장소별 구강보건교육'으로 분류하였고 최종 분석한 결과는 다음과 같다. 첫째, '교육일반' 영역에서는 19개의 학습목표 중 사실적 지식과 개념적 지식이 대부분 이었고, 절차적 지식은 10.6%였으며, 메타인지적 지식에 해당하는 수업목표는 없었다. 둘째, '구강보건교육의 실제'에서는 34개의 학습목표 중 사실적 지식과 개념적 지식이 약 76%였고, 나머지는 절차적 지식이었으며, 메타인지 지식범주에 해당하는 수업목표는 없었다. 셋째, '대상 및 장소별 구강보건교육'에서는 18개의 학습목표 중 다른 영역들과는 달리 절차적 지식이 가장 많았고, 그 다음이 사실적 지식의 학습목표였다. 지식차원의 하위유형은 구체적 사실과 요소에 관한 지식과 교과의 특수한 기법과 방법에 대한 지식범주가 가장 많았고, 다음으로는 원리와 일반화에 대한 지식과 교과의 특수한 기능과 알고리즘에 대한 지식 순이었다.

• Educational Technology International
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• 제10권2호
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• pp.127-143
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• 2009

The purpose of this study was to identify the interaction patterns in distance only mode e-Learning. In order to investigate this study, messages shown in the electronic notice board were analyzed to see how interaction occurs between teacher and learner or learner and learner under the e-learning of cyber university. To analyze messages was applied according to the framework by Henri's contents analysis model. As a result of contents analysis on electronic board, the participative dimension was 399 messages. A learner put on 7~8 messages a day. The number of messages was low compared to the number of learners, but the number of inquiries was about 140. That means that each learner contacts and checks messages at least once a day. The meaning dimension was 600 units. The main interaction patterns were Interactive-social-cognitive-metacognitive. This means that e-Learning in distance only mode leads a positive attitude of learners as a self-directed learning, and needs teacher's well-structured instructional strategies for increasing interaction. In conclusion, social dimension and interactive dimension of messages support learners psychologically in the process of learning though they directly guide learning under the circumstances of e-learning lacking face-to-face element. It can be interpreted that the teacher's role is significantly important in order to attract learners' positive participation and cognitive and meta-cognitive dimension of messages and activities

• 디자인학연구
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• 제20권1호
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• pp.21-32
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• 2007

디자인의 심미적 요인은 물리적, 기능적, 행태적, 경제적 요인에 비해 정량적으로 측정되거나 평가되기가 쉽지 않다. 그렇지만 심미적 요인들은 디자인 조형과정에서 필수적으로 중요한 역할을 한다. 이러한 중요성에도 불구하고 공간의 심미적 가치평가나 심미적 영향 요소들의 상호작용에 관한 연구는 미비한 편이다. 그래서 본 연구는 상업 공간디자인의 시각적 선호도와 지각적-인지적, 감정적 차원의 미적 변수들 사이의 상호관계를 찾아보고자 하였다. 실증 조사의 연구 결과에 따르면, 상업 공간디자인의 선호도에 긍정적 영향을 주는 미적 변수로는 지각적-인지적 차원의 '통일', '질서', '명료성'과 감정적 차원의 '기분 좋은', '편안한'을 들 수 있다. 반면, 선호도에 부정적 영향을 주는 미적 변수로는 지각적-인지적 차원의 '대비', 복잡성', 그리고 명료성의 반대 개념인 '불명료성'과 감정적 차원의 '호기심 있는', '긴장되는'을 들 수 있다.

• 한국초등과학교육학회지:초등과학교육
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• 제26권5호
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• pp.570-579
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• 2007

Instructional objectives clearly show what teachers should teach in the class and how they lead the class, focusing on a certain activity for their students in the class. Clear instructional objectives are a prerequisite for teachers to accomplish effectively their curriculum. The revised Bloom's taxonomy table of educational objectives has been introduced in 50 years since the publication of his original taxonomy table in 1956. Bloom's revised taxonomy table of educational objectives has two-dimensions, the "cognitive process" dimension and the "knowledge" dimension, and it classifies class objectives more elaborately and clearly. This study was designed to classify instructional objectives stated in elementary science guidebooks for teachers into Bloom's revised taxonomy table, and see how the objectives of elementary science classes were categorized by grade level and areas. In addition, this study examined how the objectives of elementary science classes by study area were classified into the new taxonomy table. This study classified 618 elementary science instructional objectives of third- to sixth-grade science guidebooks for teachers into Bloom's revised taxonomy table. The results showed that the objectives of elementary science classes emphasized disproportionately some of the knowledge and cognitive process dimensions. In the area of subjects while the percentages of factual knowledge were very high, those of meta-cognitive knowledge were low.

• 한국학교수학회논문집
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• 제10권4호
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• pp.535-555
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• 2007

수학과 평가체제에서 인지적 행동 영역은 흔히 내용 영역과 함께 평가 목표의 두축을 이루어왔다. 인지적 행동 영역은 학생들이 수학적 문제를 해결하는 과정에서 어떤 정신 능력을 사용하는지를 측정하고자 하는 것으로 평가에 따라 조금씩 차이를 보인다. 본 논문에서는 국내외 평가에서의 인지적 행동 영역 분류의 변화 과정을 비교 분석하여 행동 영역을 이루는 구성 요소를 구체화하고자 하였다.