• Title/Summary/Keyword: Cognitive Work Analysis

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Signification Education for Communication of Creative Semiotic System on Social and Cultural Value - Focused on Advertising Story - ('사회문화적 가치'에 대한 창조적 기호계(semiosphere)와 의사소통을 위한 의미 표현 교육 - 광고스토리를 중심으로 -)

  • Lim, Ji-Won
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.5
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    • pp.145-153
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    • 2019
  • The present study is a discussion in which the flow of 'social and cultural values' inherent in the creative advertising story is considered against Bart's symbolism and the creative symbol system, and attempted to reproduce the work through the cognitive thinking of the inmates. The interaction of correct social and cultural communication is not just a strategy for persuasion and effectiveness. Starting with these issues, I thought that experiencing the 'symbolic production' and 'cognition interpretation' of the most creative, aesthetic and implicit advertising stories was the realization of concrete cultural values. The reason why I pay attention to advertising as a target tool of the original school is that it gives anyone access to the social and cultural values based on the productivity of meaning, the sharing of meaning and social small-call work by paying attention to the most implicit symbols in a short period of time. I also think that with the trend of the times, it is well worth it as a tool of positive communication for social and cultural member harmony and solving future problems. The reality of social and cultural advertising stories conducted in conjunction with the analysis of meaning at the cognitive thought level is very appropriate to apply in creative classes for college students. The Dong-A Ilbo is a discussion that suggested that the work of realizing the cognitive meaning of advertising stories, a "symbol complex" based on creativity in a complex, multi-media era, will become an age-old communication tool to join university students' strategies for solving future problems

The Study on Factors Affecting Social Work Majoring Undergraduates' Attitude to Human Rights (대학생의 인권태도에 대한 탐색적 연구 - 사회복지 전공 대학생을 중심으로 -)

  • Ha, Kyung-Hee;Kang, Byung-Chul
    • Korean Journal of Social Welfare Studies
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    • v.40 no.2
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    • pp.183-202
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    • 2009
  • The purpose of this study was to analyze the factors affecting social work majoring undergraduates' attitude to human rights. The subjects were sampled from four universities in Kyeonggi-do. A survey was conducted through self-report questionnaires and a total of 362 questionnaires were employed for statistical analysis. As a result of the analysis, the factors affecting undergraduate's attitude to human rights were economic status of demographic factors, cognitive and emotional empathy, social support of psychological factors, cognition of Universal Declaration of Human Rights, education experience of human rights, minorities' experience of human rights violation and participative activity of education/experience factors. Based on this result, it was suggested that practical and participative education is needed to develop undergraduate's attitude to human rights.

Business Incubator Manager's Competency Characteristics Affect Organizational Commitment and Work Performance : Focused on the Manager's Self-Efficacy (창업보육센터 매니저의 역량 특성이 조직몰입과 업무성과에 미치는 영향 : 매니저의 자기효능감을 중심으로)

  • Park, Sang-Ho;Kang, Shin-Cheol
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.1
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    • pp.71-85
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    • 2021
  • Representative domestic start-up support organizations include the Business Incubator(BI), Korea Institute of Startup & Entrepreneurship Development(KISED), Techno Park(TP), and Center of Creative Economy Innovation(CCEI), and there are about 260 Business incubator nationwide. The Business incubator is operated by universities, research institutes, and private foundations or associations. The organization consists of the center director and the incubating professionals (hereinafter referred to as "manager"), etc., and performs tasks such as center operation management and incubation support services for tenant companies. Until now, research on the operation of Business Incubator has been mainly focused on the performance of tenant companies. Studies on whether the manager's competency characteristics directly or indirectly affect the performance of the tenant companies through psychological mediators such as self-efficacy and organizational commitment were very scarce. The purpose of this study is to explore various factors influencing organizational commitment and job performance by the competence characteristics of Business incubator managers, and to explain the causal relationship among those factors. In particular, the difference in perception was investigated by a manager's survey that influences organizational commitment and work performance at the Business incubator. Through this, we intend to present practical implications for the role of managers in the operation of Business incubators. This study is an exploratory study, and the subject of the study was a survey of about 600 managers working at Business incubator nationwide, of which 116 responses were analyzed. Data analysis included descriptive statistics, exploratory factor analysis, and reliability. Structural equation model analysis was performed for hypothesis tests. As a result of the analysis, it was found that the cognitive characteristics of the Business incubator manager, communication, and situational response as the behavioral characteristics had a positive effect on the manager's self-efficacy, and the behavioral characteristics had a greater effect on the self-efficacy. It was also found that the manager's cognitive and behavioral characteristics, and self-efficacy had a positive effect on organizational commitment and work performance. In particular, a manager's self-efficacy has a positive effect on organizational commitment and work performance. This result showed that the manager's competency characteristics increase the manager's self-efficacy as a mediating factor rather than directly affecting organizational commitment and work performance. This study explains that the manager's competency characteristics are transferred to organizational commitment and work performance. The results of the study are expected to reflect the job standard of the National Competency Standards (NCS) and basic vocational competency to the job competency of managers, and it also provides a guideline for the effective business incubator operation in terms of human resource management. In practice, it is expected that the results of the study can reflect the vocational basic skills of the Business Incubator manager's job competency in the National Competency Standards(NCS) section, and suggest directions for the operation of the Business Incubator and the manager's education and training.

A Study on Team Collaboration Affecting Team Performance: Mediating Effect of Team Shared Cognition, Team Transactive Memory, Team Knowledge Integration, and Team Efficacy with Focus on Consulting Projects (팀성과에 영향을 미치는 팀협업에 관한 연구: 컨설팅 프로젝트를 중심으로 팀공유인지, 팀정보교류, 팀지식통합, 팀효능감의 매개효과)

  • Chae-Sang Shin;Jung-Wan Hong
    • Journal of Industrial Convergence
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    • v.21 no.1
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    • pp.9-31
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    • 2023
  • This study is a study on the different cognitive systems and different knowledge systems of members participating in complex and diverse consulting projects, and it is a study on team collaboration that affects the team performance of the project. The purpose of this study is to analyze the mediating effects of team shared cognition, team transactive memory, team knowledge integration, and team efficacy in the cognitive interaction process of a consulting project. This study established a research model and research hypothesis based on previous studies. Data were collected from consultants who actually participated in the consulting project. To empirically analyze the research hypothesis, demographic analysis, validity and reliability analysis, structural model analysis for hypothesis verification, and mediating effect analysis using phantom variables were performed. As a result of the study, in order to increase team performance, it is necessary to improve team shared cognition and team transactive memory, which are cognitive systems, and team knowledge integration, which is a knowledge system, must also be improved. Therefore, there is a need for a sense of team efficacy that integrates disparate cognitive and knowledge systems, trusts each other's expertise, and enables successful team work. In addition, future studies on sub-factors of cognitive processes are needed.

The ontological understanding in the matter of truth in a work of art -on the subject of philosophical hermeneutics of H. G. Gadamer (예술 작품의 진리문제에 대한 존재론적 이해 - H. G. Gadamer의 철학적 해석학을 중심으로 -)

  • Kim Jin-Yub
    • Journal of Science of Art and Design
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    • v.8
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    • pp.95-127
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    • 2005
  • It's a matter of ontology rather than that of cognition and methodology to discuss a work of art in Gadamer's philosophy. In addition, he emphasizes the cognitive aspect of a work of art instead of comparing forms and contents of them. For that reason, he excludes aesthetic consciousness derived from Kant first and then makes away with Schiller's theory of aesthetic education. For Gadamer, the concept of truth does not mean accord or correspondence. It would rather be an encounter. This encounter is not axed on a specific time, but a continuous and historical one. Basically. a work of art guarantees this kind of an encounter. This encounter is not based on mutual agreement through an objective standard but on recognition with mutual understanding. Therefore, prejudice or tradition should be acknowledged and respected instead of being excluded. We have only to minimize difference between them through conversation. Gadamer's ontology of a work of art is based on such a ground. The function of a work of art is not only simple satisfaction of aesthetic senses but an object of interpretation, that is, a text by presenting a ground of truth through an agreement of situation. This text reveals its meaning in the situation of author-text-reader. The appearance of this meaning is nothing but the birth of truth. Symbol-allegory and classicism show how to express this kind of truth in a work of art. It is true that Gadamer's philosophical hermeneutics cannot be easily applied to interpret a concrete work of art because it just lays emphasis on the process of 'understanding' instead of a detailed analysis on an individual work. For that reason, he was criticized by some people because of this subjectivity of understanding. However, it's meaning could be changed according to the viewpoint on a work of art. There appears various structural approaches on a work of art in contemporary theory of art. Gadamer just asks the basis of such approaches instead of criticizing a specific one Therefore, a practical approach on individual work should be made separately and hermeneutics enriches the meaning of open-ending of each work of art.

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A Study on Advertisement Effects of Mobile Fashion Advertisements -Focused on Ad Types and Categories- (모바일 패션 광고효과에 관한 연구 -광고유형과 품목의 차이를 중심으로-)

  • Lee, Seung-Hee;Jang, Yoon-Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.9_10 s.157
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    • pp.1455-1463
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    • 2006
  • The purpose of this study was to examine the advertisement effects of mobile fashion advertisements, specifically focusing on how the mobile fashion advertisement effects work according to advertisement types and categories. Two hundred female college students participated in this study. For data analysis, descriptive statistics, factor analysis, and t-test were used for this study. As the results, first, advertisement attitudes were classed into three factors such as cognitive factor emotional factor, and behavioral factor. Second, regarding the effect of advertisement types, pull advertisement type had higher advertisement attitudes, and higher purchasing intention than push advertisement type. There was not significant in brand attitudes between pull advertisement and push advertisement. Third, for the effects of advertisement categories, clothing advertisement had higher cognitive factor and behavioral factor, and higher purchasing intention than accessory advertisement. There were not significant in emotional factor and brand attitude between clothing and accessory advertisements. Based on these results, M-commerce fashion advertisement marketing strategies would be suggested.

A Study on the Impact of Perceived Value of Art Based on Artificial Intelligence on Consumers' Purchase Intention

  • Wang, Ruomu
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.1
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    • pp.275-281
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    • 2021
  • The purpose of this research is to explore what factors affect consumers' purchasing decisions when purchasing artificial intelligence artworks. The research pointed out that in the real shopping model, customer perceived value includes three dimensions: product perceived value, service perceived value and social perceived value. On this basis, an artificial intelligence work purchase decision-making influence model was constructed, and an online survey was attempted to collect data. Through analysis of the reliability, effectiveness and structural equations of SPSS24.0 and AMOS24.0, and scientific verification and analysis, we found that product cognitive value and service cognitive value have a positive impact on consumers' purchase intentions, but social cognition Value has no positive effect on consumers' purchasing intentions.

Diagnosis of Alzheimer's Disease using Wrapper Feature Selection Method

  • Vyshnavi Ramineni;Goo-Rak Kwon
    • Smart Media Journal
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    • v.12 no.3
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    • pp.30-37
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    • 2023
  • Alzheimer's disease (AD) symptoms are being treated by early diagnosis, where we can only slow the symptoms and research is still undergoing. In consideration, using T1-weighted images several classification models are proposed in Machine learning to identify AD. In this paper, we consider the improvised feature selection, to reduce the complexity by using wrapping techniques and Restricted Boltzmann Machine (RBM). This present work used the subcortical and cortical features of 278 subjects from the ADNI dataset to identify AD and sMRI. Multi-class classification is used for the experiment i.e., AD, EMCI, LMCI, HC. The proposed feature selection consists of Forward feature selection, Backward feature selection, and Combined PCA & RBM. Forward and backward feature selection methods use an iterative method starting being no features in the forward feature selection and backward feature selection with all features included in the technique. PCA is used to reduce the dimensions and RBM is used to select the best feature without interpreting the features. We have compared the three models with PCA to analysis. The following experiment shows that combined PCA &RBM, and backward feature selection give the best accuracy with respective classification model RF i.e., 88.65, 88.56% respectively.

Effects of Personality and Coping Strategies on the Work Motivation of Nurses

  • Han, Jeong-Won
    • International Journal of Contents
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    • v.12 no.4
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    • pp.1-7
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    • 2016
  • The purpose of this study was to identify the factors that motivate nurses. Data were collected from 373 nurses employed at 4 general hospitals located in Seoul, Korea. Nine research instruments were used in the formulation of a questionnaire. Data analysis was conducted using SPSS 18.0. The mean score of motivation was 3.49. The major influential background factors for motivation among the hospital nurses were growth needs (${\beta}=0.31$, p<0.001), auto-suggesting strategies (${\beta}=0.20$, p<0.001), optimism (${\beta}=0.18$, p<0.001), problem solving and cognitive restructuring strategies (${\beta}=0.11$, p=0.035), extroversion (${\beta}=0.10$, p=0.027), and support-seeking strategies (${\beta}=0.09$, p=0.036). These factors accounted for 40% of the motivation for nurses. Identifying the major factors would therefore serve as predictors to motivate nurses, and we further discuss how these findings might benefit an employer.

Is Anything Ever New? Fashion Design Students' Perceptions of Piracy

  • Marcketti, Sara B.;Greder, Kate;Sinclair, Heather
    • International Journal of Costume and Fashion
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    • v.14 no.1
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    • pp.17-28
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    • 2014
  • Design piracy is the unauthorized copying of another designer or manufacturer's work. While controversial, it is an institutionalized practice in the apparel industry. The purpose of this study was to better understand student perceptions of design piracy, particularly as it is one they will encounter in their future careers. The authors interviewed twenty-four apparel design students at a land-grant Midwestern University. Data was analyzed using theme analysis. Three themes developed including: 1) Expressions of cognitive dissonance in statements expressing enjoyment of the practice of design piracy as a consumer; yet disappointment when (and if) their own design work was copied. 2) Concerns regarding the definition of originality and the logistics of enforcing a plan against design piracy. 3) Differences of opinion regarding the prevalence of the practice, particularly if the students had industry experience or not. Advice for professors from students regarding piracy is included.