• 제목/요약/키워드: Cognitive Perspective

검색결과 369건 처리시간 0.028초

개념변화: 사이버네틱스 관점에 의한 해석(II) (Conceptual Change: An Interpretation by Cybernetics (II))

  • 유병길
    • 한국초등과학교육학회지:초등과학교육
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    • 제24권4호
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    • pp.417-425
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    • 2005
  • Although there are some challenges to a view of science teaming as conceptual change, the view still occupies an important position in science teaming and teaching. Conceptual change theory implies that students' conceptions need to be exchanged for the new science conceptions. This was at the heart of conceptual change theory of Posner et al. (1982). According to this theory, cognitive conflict is known as an important factor in conceptual change even though there is still a controversial on effects on science teaming. This study is intended to interpret the cognitive conflict from cybernetics' perspective and explain difficulties of conceptual change which students have in teaming science and the conditions of conceptual change.

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Determining How Image of Social Media Influencers Affect Korean Food Purchase Behavior in China: An Image Transfer Perspective

  • Zong-Yi Zhu;Hyeon-Cheol Kim
    • International journal of advanced smart convergence
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    • 제12권2호
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    • pp.127-134
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    • 2023
  • Existing studies on this topic have focused on the effect of online content quality on consumer attitudes and behavior, with very few illustrating the effect of influencer image on consumer attitudes and behavior. The purpose of this study intents to reveal how influencer image affect consumer behavior. We have developed an image transfer theory-based research model to reveal how influencers transfer their image to endorsed products to influence consumer behavior. The results show that influencer image positively affects satisfaction, which in turn affects the product's cognitive and affective images in the vlog. Moreover, it was found that a product's cognitive image and affective image influence consumer behavior intention. Furthermore, purchase experience exhibits significant differences in its path. Based on these results, the social media-related research theoretical implication will be offered, and managerial implications will be provided for foreign brand promotion strategies

그림책을 활용한 협력활동이 유아의 자기조절력과 조망수용능력에 미치는 영향 (Effects of Collaborative Activities Using Picture Books on Self-regulation and Perspective-taking abilities of Young Children)

  • 안정은;이효빈;권연희
    • 한국보육지원학회지
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    • 제15권3호
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    • pp.61-81
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    • 2019
  • Objective: This study aimed to examine the effects of collaborative activities by utilizing picture books in order to improve the self-regulation and perspectivetaking abilities among four-year-olds. Methods: A total of 52 four-year-olds(control group 26, experimental group 26) attending two classes at D kindergarten located in B city participated in this study. Before and after the activities, all participants individually took a social perspective taking ability instrument and rated their self-regulation with a teacher. Data were analyzed by conducting ANCOVA in the way of setting pre-test scores as the covariate and post-test scores as the dependent variable. Results: First, the total and subarea of self-regulation in the experimental group was higher than the control group. Second, the cognitive and emotional perspective taking abilities in the experimental group were higher than the control group in all cares. Conclusion/Implications: The results of this study suggest that collaborative activities using picture books are effective in improving young children's selfregulation and perspective-taking abilities.

자신과 타인이해 활동이 유아의 자아개념 조망수용 및 친사회적 행동에 미치는 영향 (Effectiveness of the "Understanding Activities of Self and Others" Program in Improving Self-concept, Perspective-taking and Prosocial Behavior)

  • 신현옥;강문희
    • 아동학회지
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    • 제17권2호
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    • pp.121-139
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    • 1996
  • The purpose of the present study was to explore a model program to improve preschool children's self-concept, perspective-taking and prosocial behavior through "Understanding Activities of Self and Others." Sixty 5- to 6-year-old children were selected by random sampling from a Kindergarten located in Seoul. Thirty children were in the experimental group and 30 were in the control group. The 8-week intervention program used the instrument, "Understanding Activities of Self and Others," constructed by the present researchers. One-way ANOVA and MANOVA were used for data analysis. At the end of the 8-week period, significant differences were found between the experimental and control groups in self-concept, perspective-taking ability, and prosocial behavior. This indicates the effectiveness of the present study in improving children's affective, cognitive, and behavioral traits.

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사회심리학 기반의 브랜드공간 특성 연구 - 실재론적·관계론적 분석을 통한 선행연구를 중심으로 - (A Study on the Brand Space Characteristics from the Aspect of Social Psychology - Focused on the Advance Research through Analyzing the Theoretical Methodology of Realism and Relationship -)

  • 신혜원
    • 한국실내디자인학회논문집
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    • 제22권6호
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    • pp.49-57
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    • 2013
  • This study aims to provide direction for the brand goals approaching and analyzing previous studies in social psycholog y perspective, focusing on man and society relationship. 526 preceding 'brand space' associated papers from 1992 to 2012 were collected and analyzed them by year, by space and by theme utilizing the realism methodology, the theor etical relationship methodology. The numbers of the study for 'brand space' had increased gradually from 2003 to 2010 then climbed vertically and the most common study was about place, that shows there is a relationship between variou s social phenomena and human psychology. For the thematic analysis, 'Social psychological components of the brand' based on social psychology was used for analyzing the cognitive aspects, the relational aspects, and the attitudinal aspects. The most common study was the study of the cognitive aspects, and relational aspects, and lastly the attitud inal aspects in order. The strategy was the most common research for the brand associated study. The ultimate point of the strategy is to get 'attitude'. From social psychology perspective, there is a cycle in the minds of consumers, 'Identification', 'Internalization', 'Conformity' and 'Compliance'. Structure of these relationships can provide a clue that consumers' attitude lead the consumers' action.

국내 의료인의 외국인에 대한 편견 (Analysis of Prejudice Toward Foreigners by Nurses and Physicians in Korea)

  • 남경아;정금희
    • 한국보건간호학회지
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    • 제27권3호
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    • pp.437-449
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    • 2013
  • Purpose: To improve the cultural competency of nurses and physicians in Korea by disclosing their degree of prejudice toward foreigners who were major target of international medical tourists. Method: A descriptive research design was employed. Data were collected from a total of 458 nurses and physicians at general hospitals in Korea. Subjects completed questionnaires on their demographic information and prejudice toward foreigners from a cognitive, emotional, and behavioral perspective. Results: While there was a positive attitude toward Caucasian Americans and Japanese, there was a negative prejudice toward Chinese and African Americans. There was an especially high and negative prejudice from a cognitive and behavioral perspective toward Chinese. There was a significant difference in the level of prejudice according to the education level, workplace, and multi-cultural education of Korean health professionals. Conclusion: It is necessary to investigate the negative prejudice toward foreigners of specific races or countries with cautious consideration. We also recommend the development and application of strategies to improve the multi-cultural competency of Korean nurses and physicians.

The Use of Travel-Related WeChat Mini-Programs in China: An Affordance Theory Perspective

  • Cheng, Ao;Koo, Chulmo;Yoon, Hyejin
    • Journal of Smart Tourism
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    • 제1권2호
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    • pp.37-46
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    • 2021
  • The travel-related applications on a smartphone help tourists make a reservation before their trip conveniently; use a map, direction guidance, and translation services during the travel; evaluate and recommend travel services communicating with others after their journey. This study examines the relationships among affordances and constraints provided by the mini-program, users' perceived value, and travel-related mini-program (TRMP) usage by analyzing the structural equation modeling. An online questionnaire was developed from the available scales in the published literature. A total of 651 TRMP users responded to the survey, and 448 valid responses were included for analysis. Affordance, including physical, cognitive, sensory, and functional affordance, significantly influenced the hedonic value of TRMP; utilitarian value except for cognitive affordance. There were negative relationships between unfamiliarity and both types of value. The utilitarian and hedonic value of TRMP significantly influenced both the exploitative and explorative use of TRMP. Travel-related mobile applications are dramatically increased in the tourism field. This research sheds light on TRMP usage, as a new and smart device, from a user's perspective based on the affordance theory. This study represents a valuable direction regarding the emerging travel-related online platforms in tourism.

게임플레이어의 미적경험 데이터 측정방법 (Measurement Method on Aesthetic Experience of Game Player)

  • 최규혁;김미진
    • 한국엔터테인먼트산업학회논문지
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    • 제14권5호
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    • pp.207-215
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    • 2020
  • 게임의 미적경험 연구는 플레이경험의 예술적 담론 형태의 인문·사회적 접근과 게임 내 특정 대상의 구조적 판별 위주의 공학적 접근에 편중되어 있다. 본 논문은 게임플레이 과정에서 플레이어의 경험적 측면을 분석할 수 있는 미적경험 과정에 대한 이론적 틀을 마련하였다. 이를 바탕으로 미적경험에 대한 인지적 데이터(시선추적, 플레이행동, 얼굴표정)의 유형을 분류하고 그 측정방법을 제시하였다. 파일럿 테스트를 통해 측정방법의 오류 및 고려사항을 도출함으로써 플레이어 관점의 실증적 연구를 수행하는데 기여할 것이다.

외식프랜차이즈 기업의 평판이 신뢰와 충성도에 미치는 영향 (The Effects of Franchise Firm's Reputation on Trust and Loyalty)

  • 김혜림;한영위;조혜덕
    • 한국프랜차이즈경영연구
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    • 제8권2호
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    • pp.37-47
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    • 2017
  • Purpose - Recently, the food service franchise market is experiencing rapid growth and competition is intensifying. Therefore, consumer choice has expanded, and reputation management has become important as a strategy for survival of corporations. Based on previous studies, this research proposed the theoretical framework about the structural relationships among reputation, trust(cognitive trust, affective trust), and loyalty. Research design, data, and methodology - This study examined the structural relationship between reputation, trust, and loyalty from the customer's perspective. Based on comprehensive validation procedures across nine food service Franchise firm types, This study found support for a five-dimensional scale with the following dimensions: Customer Orientation, Employer Brand, Reliable and Financially Strong Company, Product and Service Quality, and Social and Environmental Responsibility. In order to verify the research purposes, research model and hypotheses were developed. The data were collected from 227 food service franchise consumers through online survey. The data was analyzed with SPSS 24.0 and Amos 23.0 statistical program. Result - The results of the study are as follows. First, customer orientation, reliable·financially strong company and product·service quality have significant impact on corporate cognitive trust. And employer brand, product/service quality and social·environmental responsibility have significant impact on corporate affective trust. Second, cognitive trust and affective trust have significant impacts on consumer loyalty. Conclusions - The implications of this study are following as: From the theoretical perspective, this study considers trust as two dimensions such as cognitive and affective, not a single dimension, and identify what dimensions of franchise firms affect consumers' reputation perception and in turn lead cognitive and affective trust, and loyalty. This study also provides several managerial implications. In the franchise market where competition is intensifying, it is very important to analyze the attitudes of consumers in order to gain an advantage in competition with other competitors. In this study, it is meaningful that the study was conducted on consumers who have experience using a restaurant franchise company. Also, reputation is necessary to pay attention to the company because it is an important variable that strengthens with customer through confidence in food service franchise business, and leads loyalty and consumer consumption. Therefore, marketers should develop marketing strategies considering various reputation factors.

심리학으로 바라본 항공교통관제사 인지능력 (A Review of Cognitive Aspects of Air Traffic Controllers from a Psychological Perspective)

  • 권혁진
    • 한국항공운항학회지
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    • 제22권4호
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    • pp.34-41
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    • 2014
  • Aviation safety issues have drawn much attention from the international community due to the growing demand for air travel. Although it is a widely accepted fact that human-related factors are closely linked to aviation safety, there is lack of understanding what roles those factors play in aviation, in the field of air traffic control in particular. It has been reported that the role of air traffic controllers significantly affects air safety. This review will discuss cognitive aspects of expertise in air traffic control including time perception, working memory, reasoning, perception, attention, scanning/vigilance, decision making, and planning with examples of how each aspect can be dealt with in performing air traffic control duties. The relevant studies in psychology have also been briefly reviewed in the interest of enhancing understanding of characteristics of air traffic control tasks and the related human factors. This review concludes with a call for more in-depth research into cognitive factors in air traffic control.