• Korean Journal of Cognitive Science
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• v.21 no.4
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• pp.535-557
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• 2010

Researchers have shown the negative compatibility effect (NCE) consistently using arrows. However, they provided inconsistent interpretations about the reason why the NCE happens. The purpose of the present study is to test the factors suggested to be critical for the NCE including automatic inhibition, updated information and top-down control. Presented with arrays of masked prime and targets composed of colored double-headed arrows, participants demonstrated invulnerable NCE on the basis of direction of arrows in the judgment of direction with corresponding hands (Experiment 1), with reverse-mapping hands (Experiment 2) and even in the color-judgment task (Experiment 3). These results imply that the main sources of NCE might be perceptual dominance and inherent properties of stimuli and responses; this contrasts with previously proposed explanations.

• The Journal of the Korea institute of electronic communication sciences
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• v.17 no.6
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• pp.1207-1212
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• 2022

Realistic media, the next-generation media technology in the era of the 4th industrial revolution, is becoming an issue as a technology to experience through an environment that optimizes user experience, especially! It is rapidly developing into the health and healthcare convergence and complex fields. Realistic media technologies and services are being adopted to solve the problems of the increase in chronic diseases due to the increase in the elderly population and the lack of infrastructure and professional manpower in the fields of cognitive training and rehabilitation. Therefore, in this study, a cognitive training system was designed and implemented for the purpose of improving cognitive ability and daily life activity in subjects with mild cognitive impairment (MCI) who require cognitive rehabilitation. In the future, an integrated service platform with interactive communication and immediate feedback as an intelligent cognitive rehabilitation integrated platform based on AI and BigData is left as a research project.

• Korean Journal of Child Studies
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• v.8 no.1
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• pp.65-82
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• 1987

The purpose of the present research was to study mothers' perceptions about their children' cognitive abilities and the relations between such perceptions and the children's cognitive level. The subjects of this study were 60 children (mean age: 6 years 1 month: age range = 5;8 to 6;7) and their mothers. Each child responded to 18 tasks drawn from the Kodae-Binet IQ test. Subsequently, the mothers were asked 4 questions: an estimate of her child's success or failure on the tasks, a rating of the certainty of her judgment, an estimate of the age of mastery on each task both for her owr child and children in general. The data of the present study were analyzed with the 3-way ANOVA (sex x birth order x mother's education level), t-test, and Pearson correlation coefficient. Significant differences were found in (1) mothers' accuracy of their children's cognitive abilities according to children's birth order, (2) mothers' accuracy, overestimation, and certainty according to the level of difficulty of each task, and (3) mothers' estimate of age at mastery according to the level of each task. Furthermore, there were positive correlations between accurate predictions by the mother and correct answers by the child and between overestimations by the mother and correct answers by the child.

• English Language & Literature Teaching
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• v.12 no.2
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• pp.107-125
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• 2006

This article reports some Korean EFL learners' cognitive tendencies drawn up from their responses to logical fallacies in the argument passages, and its pedagogical implications. The findings of experimental study show the meaningful disparities in three sets of judgment tests designed to identify and explicate faulty arguments: based on the three general types of fallacies using language, emotions, and distraction tactics, subjects on average gained the highest scores in the test questions with language-loaded fallacies and the lowest scores in those with emotion-based ones among the three different types; for this reason, the scores that subjects obtained in the test of distraction-loaded fallacious arguments fell in between the two poles. These discrepancies, mainly based on statistical inferences, support the possibility that the Korean EFL learners are most likely to be manipulated by emotions/distraction- loaded argument tactics than by language-based ones in the three types of fallacious arguments; and, they are least likely to be influenced by language-oriented trickeries. As a consequence, such variances in abilities to recognize the intrinsic elements of logical fallacies suggest some basic instructional approaches to critical reading of argumentative texts with due weights on the Korean EFL learners' culture-specific cognitive tendencies.

• Asia Marketing Journal
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• v.14 no.2
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• pp.23-37
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• 2012

Individuals often make their judgments on the basis of the ease or difficulty with which information comes to mind (for reviews, see Greifeneder, Bless, and Pham 2010; Schwarz 1998, 2004). Recent research, however, has documented that variables known to determine the degree of cognitive resources invested in information processing such as personal relevance (Grayson and Schwarz 1999; Rothman and Schwarz 1998), accuracy motivation (Aarts and Dijksterhuis 1999), and processing capacity (Menon and Raghubir 2003) can affect the extent to which individuals draw on metacognitive difficulty in making their judgments. The primary aim of this research is thus to investigate whether individuals with substantial cognitive resources or those with lack of cognitive resources are more likely to draw on metacognitive difficulty when making their product evaluations. The findings from two laboratory experiments indicate that individuals who perceive a greater level of fit between their self-regulatory orientation and temporal construal (Experiment 1), and between their self-construal and the type of product benefit appeal (Experiment 2) are more likely than those who perceive the lack of such fit to evaluate a target product less positively after thinking of many rather than a few positive reasons. The findings provide supporting evidence for the two-stage backward inference process involved with the effect of metacognitive difficulty on consumer judgments in that consumer judgments based on metacognitive difficulty may require greater cognitive resources than those based on the content of information generated. Also, the current research documents further empirical evidence for the relationship between self-regulatory orientation-construal level fit and cognitive resources such that perceived regulatory-construal level fit can increase consumer willingness to invest cognitive resources into their judgment tasks. Last, the findings can help marketers differentiate purchase situations where asking consumers to think of many positive benefits from purchase situations where asking consumers to think of a few key benefits is relatively more beneficial.

• Journal of Distribution Science
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• v.13 no.5
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• pp.83-90
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• 2015

Purpose - This research aims to understand the different behaviors of consumers according to cognitive age. Specifically, this research is focused on pro-social behavior. Pro-social behavior is defined as behavior benefiting others, rather than behavior benefiting one's self. It often entails individual risk or cost, such as when giving resources to others, waiting in line, asking for or paying a fair price, or risking one's life in battle. Therefore, we sought to understand consumer psychology and cognitive age as a reflection of inner psychology. People frequently perceive themselves as younger or older than their chronological ages. This self-perceived or cognitive age is a subjective age perception independent of actual chronological age. The discrepancy degree between chronological and cognitive age represents how much individuals perceive themselves as younger than they are. This study examines the gap in donation intention based on cognitive age. In order to investigate cognitive age, composed of four sub-categories (feel-age, look-age, do-age, and interest-age), this study explores the differential donation intention based on cognitive age, which determines the relationship between the young age and old age. Research design, data, and methodology - Data research was conducted by gathering 216 survey samples, excluding those with unreliable answers. Data coding and cleaning were used and SPSS 19.0 software for the data analysis. The respondents were categorized into two types, younger cognitive ages and older cognitive ages. Additionally, we analyzed the moderating variables. In particular, we used cognitive age degree and congruency level (cognitive age low vs. cognitive age high) × (congruency close vs. congruency distant) between - subjects design. First, regression was done to verify the difference between chronological age and cognitive age. Second, a t-test was done to verify the difference of cognitive age level in donations. Third, ANOVA (analysis of variance) was done to verify the difference between cognitive age and congruency in donations. Last, ANOVA was done to verify the difference between cognitive age and moral judgments in donations. Result - The results show most respondents perceive themselves as younger than their chronological ages. In particular, older respondents feel they are younger than their actual age. Moreover, the result of the comparison between low degree and high degree groups of cognitive age, show high donations at the higher degree of cognitive age groups. In addition, the closer the distance to the beneficiaries, the higher the donation in high degree cognitive age groups. The higher moral judgment groups also show relatively high contributions in lower degree cognitive age groups. Conclusions - Donations belong to the category of pro-social behavior reflecting an individual's psychological state. Therefore, it is important in understanding cognitive age. This study implies that it is necessary to take into account both cognitive age and chronological age when segmenting donors. Moreover, this study confirmed that there are different factors affecting the motives behind donations. Thus, it may be utilized to create differential donation strategies.

• Korean Journal of Cognitive Science
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• v.32 no.4
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• pp.169-191
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• 2021

With the development of artificial intelligence(AI), the jobs of many human experts are threatened, and this also applies to the legal profession. This study attempted to investigate whether AI can actually replace humans in the legal profession, especially the role of judges making final judgments. For this purpose, from the perspective of uniqueness neglect, this study was conducted to confirm the effect of involvement and the severity on acceptance of the judgment made by the AI judge (Experiment 1) and the AI jury (Experiment 2). The involvement was manipulated as if the subject who was sentenced for committing a crime was his or her family (mother, father) or stranger, and the severity was manipulated by the extent of the damage, the perception of the crime, and the number of applied crimes. In Experiment 1, the interactive effect of involvement and severity was found. Specifically, when the involvement was low, the acceptance of AI judges was higher in high severity (vs. low severity). Conversely, when the involvement was high, the acceptance of AI judges was higher in low severity (vs. high severity). The same interactions as in Experiment 1 occurred in Experiment 2. Specifically, when the involvement was low, a larger number of AI jury members were allocated in high severity (vs. low severity). On the other hand, when the involvement was high, the number of AI juries increased in low severity (vs. high severity). This study has implications in that it is the first experimental study in Korea on artificial intelligence legal judgment and that it presents the prospects for the jobs of legal experts.

• Proceedings of the Korean Society for Cognitive Science Conference
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• 2002.05a
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• pp.99-104
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• 2002

본 연구는 의사결정과 성격평가에 있어서 컴퓨터를 매개로 한 의사소통(CMC) 조건과 면대면 조건간에 어떠한 차이가 있는지를 알아보았다. 4∼5명으로 구성된 17개 집단 각각은 CMC 조건에서 기여입학제, 면대면 조건에서 학부제에 대해 30분씩 찬반토론을 하였다. 참가자들은 토론 전 및 진행동안 매 8분씩 총4회에 걸쳐 개인 의사결정을 평가하였고, 토론 마지막 부분에서 집단의사결정을 실시하였다. 분석 결과, 두 조건 모두에서 집단의사결정의 극단화 현상이 나타났다. 면대면 조건에서는 집단토론이 이미 초기단계에서 개인들의 의사결정에 영향을 미쳐 더 극단적으로 변화시켰지만, CMC 조건에서는 집단토론이 개인의사결정에 어떠한 영향도 미치지 않았다. 또한, 각 조건에서 토론 후 자신과 타인에 대한 성격을 평가하였다. 그 결과, 두 조건 모두에서 자신에 대한 평가는 유사했으나, 다른 사람에 대한 평가는 면대면 조건보다 CMC 조건에서 더 부정적이었다. 또한, CMC 조건보다는 면대면 조건에서 나에 대한 자기평가와 타인에 의한 평가간의 일치도가 외향성과 지적인 측면의 교양 차원에서 더 컸다.

• Journal of the Korean Operations Research and Management Science Society
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• v.17 no.2
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• pp.45-54
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• 1992

It become increasingly important to design user interface to carry low complexity. The cognitive limitations of users severely restrict utility of highly intelligent but complex modern systems. Since humans are known to use schemas to reduce cognitive complexity, imposing good consistency to an interface design that may help that user form useful schemas will provide powerful control over the complexity. This present a research effort to develop a quantitative method for evaluating interface complexity that the user would experience planning his or her course of action. Taking into account the user's potential schemas, a quantitative measure based on information theory was develped to assess the navigational complexity. This approach does not rely on the subjective judgment of the researcher as most schemes dealing with user schemas do. The proposed method may benefit the rapid prototyping approach to design a better user interface by allowing handy assessment of the design.

• Journal of The Korean Association For Science Education
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• v.25 no.4
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• pp.441-449
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• 2005

The purpose of this study was to examine the degree of cognitive conflict by learner personality and the method of presenting anomalous data to induce cognitive conflict. The participants of this study were 461 high school students. To arose cognitive conflict, an actual demonstration was done for half of the participants and a logical article for the rest. MBTI (Myers-Briggs Type Indicator) was used to find the learner personality types, and CCLT (Cognitive Conflict Level Test) was used to measure the degree of cognitive conflict aroused when anomalous data was confronted. The results of this study indicated that learner personality types influence the degree of cognitive conflict. First, participants were divided into two personality types via preferences on each of the four preference indices; extraversion (E) or introversion (I), sensing (S) or intuition (N), thinking (T) or feeling (F), judgment (J) or perception (P). The cognitive conflict scores of the thinking types were significantly higher than those of the feeling types. Participants were also divided four personality types according to personality functional types: ST, SF, NT and NF. SF type showed a significantly lower cognitive conflict score than any of the other types. According to the type of learner personality, cognitive conflict was influenced differently by the method of presenting anomalous data. For example, the judgment types had a higher cognitive conflict score by logical argument, and the perception types showed a higher score by demonstration. In conclusion, learner cognitive conflicts were influenced by personality types and the methods of presenting anomalous data.