• Asia Marketing Journal
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• v.18 no.1
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• pp.37-53
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• 2016

The purpose of this study is to show that the effectiveness of utilitarian versus hedonic attributefocused advertisement on product evaluation depends on the arousal level of positive emotion, and to explore mediation effect of cognitive response to utilitarian attribute-focused advertisement and affective response to hedonic attribute-focused advertisement on the effectiveness of utilitarian versus hedonic attribute-focused advertisement. This research employs a 2 (arousal level: mild vs. elevated) × 2 (advertisement type: utilitarian vs. hedonic) between-subjects design, and 200 undergraduate students participate in the experiment, in which there are 50 students at each experimental group. The results of ANCOVA with positive emotion level as a covariate on advertised product evaluation show significant interaction effect of arousal level and advertisement type, and no effect of positive emotional level. Both of the mediation effects of the cognitive response and those of the affective response are significant. Participants under mild (elevated) arousal of positive emotion more positively evaluate the product in utilitarian (hedonic) attribute-focused advertisement. The positive effect of utilitarian (hedonic) attributefocused advertisement on product evaluation is partially mediated by cognitive (affective) response to the advertisement when consumers are under the mild (elevated) arousal of positive emotion. The results of this study show that advertisers should use utilitarian (hedonic) attribute-focused advertisement to consumers under the mild (elevated) arousal of ambient positive emotion, which should be searched by exploring what kind of event they have experienced.

• Journal of Digital Contents Society
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• v.18 no.7
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• pp.1293-1301
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• 2017

Recent changes in social structure, such as nuclear family and personalization, are leading to personal and social problems, which may cause various problems due to negative emotional amplification. The absence of a family member who gives a sense of psychological stability in the past can be considered as a representative cause of the emotional difficulties of modern people. This personal and social problem is solved through the empathic interaction of the companion robot communication with users in daily life. In this study, we developed sophisticated empathic interaction design through prototyping of emotional robots. As a result, it was confirmed that the face interaction greatly affects the emotional interaction of the emotional robot and the interaction of the robot improves the emotional sense of the robot. This study has the theoretical and practical significance in that the emotional robot is made more sophisticated interaction and the guideline of the sympathetic interaction design is presented based on the experimental results.

• 한국노년학
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• v.41 no.1
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• pp.107-125
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• 2021

The purpose of this study is to verify the effects of gender and exercise participation types on depression and cognitive function in the elderly. The data of 10,059 elderly individuals who participated in survey on the welfare and living conditions of elderly individuals in 2017 were utilized for this study. The SGDS and the MMES-DS were used to measure their level of depression and level of cognitive function. The data were analyzed using the frequency analysis, the reliability analysis, and the two-way ANOVA. The results are as follows: first, the main effects of gender and exercise participation on depression are statistically significant. However, the interaction effect between gender and exercise participation is not significant. Second, the main effect of gender on depression is statistically significant. However, the main effect of exercise frequency on depression and interaction effect between gender and exercise frequency are not significant. Third, the main effects of gender and exercise hours on depression are statistically significant. However, the interaction effect between gender and exercise hours is not significant. Fourth, the main effects of gender and exercise participation on cognitive function are statistically significant. Additionally, the interaction effect between gender and exercise participation is significant. Fifth, the main effects of gender and exercise frequency on cognitive function are statistically significant. However, the interaction effect between gender and exercise frequency is not significant. Lastly, the main effects of gender and exercise hours on cognitive function are statistically significant. Moreover, the interaction effect between gender and exercise hours is significant. In conclusion, participating in exercise has shown to be beneficial for decreasing the level of depression and increasing level of cognitive function in elderly of both genders. An additional discovery made through this research is that women's level of cognitive function improves larger than men's when they participate in exercise.

• Asia pacific journal of information systems
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• v.21 no.2
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• pp.19-42
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• 2011

This paper proposes a new framework to predict decision performance by investigating the cognitive fit of decision makers. We assume that every decision maker has two kinds of schema: emotional and rational. Cognitive fit is believed to have a close relationship with the two schemata and decision performance. In the literature on decision performance there is few studies investigating the relationship between the two schemata and cognitive fit. Therefore, our research purposes are twofold: (1) to provide a theoretical basis for the proposed framework describing the causal relationships among the two schemata, cognitive fit. and decision performance, and (2) to empirically prove its validity in the application to an Internet shopping environment. Based on the questionnaires from 104 respondents, we used a second order, confirmatory factor analysis (CFA) model to extract valid constructs, and a structural equation model (SEM) to calculate path coefficients and prove the statistical validity of our proposed research model. The experimental results supported our research model.

• Journal of Engineering Education Research
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• v.16 no.4
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• pp.3-8
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• 2013

This study was conducted to investigate the relationships among team individuality-relatedness, cognitive flexibility and team creativity. A total of 313 engineering college students who organized 64 teams were assessed on individuality-relatedness scale, cognitive flexibility scale, and team creativity. Relatedness and cognitive flexibility had significant main effects on team creativity. There was a significant interaction between individuality and cognitive flexibility to explain team creativity beyond individuality alone. Finally, limitations of this study and suggestions for future studies were discussed.

• Journal of Korean Elementary Science Education
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• v.26 no.1
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• pp.1-11
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• 2007

The purpose of this study was to investigate interaction patterns and characteristics of small group discussions during elementary school science classes. Four heterogeneous groups were formed according to preferences and non-preferences, consisting of male and female students. Verbal interactions during small group discussions were audio and videotaped, transcribed and analyzed. The interaction frequency of each group was compared in terms of their cognitive and affective aspects. The results in terms of the cognitive aspect showed that there were no significant differences in the frequency of interaction between preference and non-preference groups' verbal behaviors. However, the quality of interaction was superior and the number of high level types of interaction were more frequent in the preference group. From the affective perspective, both groups of students exhibited a positive attitude in the preference group and a negative attitude in the non-preference group. The differences of interaction between the male and female student's groups were that in the case of the female group, the frequency and the quality of interaction was higher. Moreover, in contrast to male students, female students revealed satisfaction and favorable attitudes in their non-preference group because they felt more a acceptable atmosphere and attitude in that group. These results suggest that the interactions of the preference group are more interactive and elaborate in nature than those of the non-preference group.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.6
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• pp.448-459
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• 2019

The purpose of this study is to investigate the differences between children's internal variables (gender, temperament, development) and environmental variables (teaching efficacy, teaching - child interaction, classroom environment) The data collected for this study were analyzed using descriptive statistics, reliability analysis, correlation analysis, cluster analysis, and t-test using the SPSS 22.0 program. The results are as follows. First, the peer interaction of the infant showed a difference in sex between the types. Second, children's peer interaction showed differences in interstitial temperament, language development, and cognitive development. Third, the peer interaction of young children was different between the types of environment variables such as teaching efficacy, teacher - infant interaction, and classroom environment. As a result, it is suggested that the children's social temperament will lead to healthy peer interaction, and that language development and cognitive development will lead to a positive developmental process. In this study, the meaning and meaning of children's intergenerational behaviors in children's gender and temperament, language and cognitive development, and environmental variables such as teaching efficacy, teacher - infant interaction, I checked. In addition, it is meaningful that the positive and negative peer interactions are segmented and analyzed in detail to examine the peer interaction of infants. However, the limitation of this study is that it is not possible to investigate all the fields belonging to the infant's personal variables and environmental variables.

• Nuclear Engineering and Technology
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• v.52 no.1
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• pp.78-86
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• 2020

The operation and monitoring (OM) interface is the digital medium between nuclear power system and operators. The cognitive load of OM interface has an important effect on the operation errors made by operator during OM task between operator and computer. The cognitive load model of OM interface is constructed for analysing the composition and influencing factors of OM interface cognitive load. And to study the coping strategies and methods for cognitive load of nuclear power system. An experiment method based on eye movement is proposed to measure the cognitive load of OM interface. Experiment case is carried out with 20 subjects and typical OM interface of a nuclear power system simulator. The OM interface is optimized based on the experiment results. And the results comparison between the original OM interface and the optimized OM interface shows that the cognitive load model and proposed method is valuable contributions in reducing the cognitive load and improving the interaction efficiency of OM tasks.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.1-9
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• 2008

Fuzzy Cognitive Map, one of ways to model, describe and infer reasoning relations, is widely used in the field of reasoning knowledge engineering. Despite of the natural and easy understanding of decision and smooth explanation of relation between front and rear, reasoning relation is organized with mathematical haziness and complex algorithm and rarely has an interactive user interface. This paper suggests an interactive Fuzzy Cognitive Map(FCM) construction support system. It builds a FCM increasingly concerning multiple experts' knowledge. Futhermore, it supports user-supportive environment by dynamically displaying the structure of Fuzzy Cognitive Map which is constructed by the interaction between experts and the system.

• Proceedings of the ESK Conference
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• 2004.10a
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• pp.52-52
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• 2004