• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2003년도 Proceeding
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• pp.10-15
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• 2003

In computer graphics, most animations of characters have been created using the traditional and often highly labor intensive key-framing technique. Recently, character animation is demanded increasingly automated techniques for animation according to interaction with the user or environment of the user. In this paper, we will propose a new method which can animate characters automatical/y with user interactions. The character's behavior is determined as a result of understanding the emotional condition of the user. Psychology and cognitive AI provide some ideas about how to approach this problem. Our study is based mostly on the theories of Ortony, Clore and Collins, which were designed to be implemented computationally. In our system, we can make 22 emotion types and some more behavior features and we apply to some characters.

• 한국의류산업학회지
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• 제20권5호
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• pp.509-519
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• 2018

This study is to examine the effects of salespeople' attributes (i.e., empathy, availability, professional appearance) on consumer cognition, emotion, and behavior. A conceptual model was developed based on stimulus-organism-response (S-O-R) theory and cognition-emotion theory. A total of 542 questionnaires were collected online and some incompletely written questionnaires were excluded. Because of the high possibility of memory distortion, only the questionnaires (n=220) written by those who visited fashion stores within one week were used for the final analysis. The results of PLS analyses demonstrated that 1) salespeople's empathy directly affected consumers' shopping emotion; 2) salespeople's availability and professional appearance indirectly affected consumer's shopping emotion through store image; 3) consumers' shopping emotion positively affected purchase intention. Theoretical and practical implications of the results are discussed in conclusion. As a result of this research, the main characteristics of the salespeople were identified in order to allow the consumers visiting the fashion store to buy the fashion products naturally and the basic directions of sales manuals for the salespeople in the fashion store were presented. It is also hoped that academic researchers will be able to use the characteristics of salespeople as the main data to understand how they affect consumers' cognitive and emotional responses and how they are connected to purchase behavior.

• 감성과학
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• 제9권4호
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• pp.367-375
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• 2006

본 연구는 인지 연속선 이론(Cognitive Continuum Theory)을 대학 교육 환경에 적용하여 학생들이 대학 내에서 개설된 각 과목을 수강할 때, 그에 요구되는 인지 모드를 사용하는가를 알아보고자 하는 것이었다. 또한 대학 교육이 전반적으로 요구하는 인지 모드와 학생들의 전반적인 인지 모드를 비교해 보았다. 실험 결과, 학생들은 실제 자신들의 평상시 인지 양식과 관계없이 각 과목에서 요구하는 인지 모드를 수업 중에 사용하는 것으로 나타났다. 이는 학생들이 상황에 맞는 적응력을 가지고 있다고 볼 수 있겠다. 한편, 대학에서 전반적으로 학생들에게 분석적인 인지 모드를 사용하도록 유도하는 것으로 나타났다 대학 교육이 학생들의 적응력과 융통성을 증진시키기 위해서는 교육을 담당한 교수진들이 다양한 인지 모드를 사용하는 것이 필요할 것이다. 하지만 학생들이 각 과목에서 요구되는 인지 모드를 사용하였을 때 높은 수행력을 보일 것이라는 예측은 이 실험을 통해 증명할 수 없었다.

• 인지과학
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• 제22권3호
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• pp.299-326
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• 2011

소설, 블로그, 채팅 메시지, 상품평 등의 텍스트는 전반적인 정서의 흐름을 가지고 있다. 텍스트 간의 정서 흐름의 유사도를 비교하면 유사한 정서 흐름을 갖는 텍스트를 분류할 수 있고, 상품 추천이나 의견 수집 등에 활용할 수 있다. 본 논문에서는 텍스트에서 정서 단어를 순차적으로 추출하고 쾌-불쾌, 활성화의 2차원으로 분석하여 텍스트의 정서 흐름을 파악하였다. 또한 텍스트의 순차적인 흐름을 시간 차원으로 설정하여 텍스트의 전반적인 정서 흐름인 '지배 정서(dominant emotion)'를 파악하기 위하여 쾌-불쾌, 활성화, 시간의 3차원 공간에서 정서 흐름을 탐색하였다. 또한 이 3차원 공간 안에서 유클리드 거리를 사용하여 지배 정서 흐름의 유사도를 계산함으로써 유사한 정서 흐름을 가지는 텍스트를 분류하는 방법을 제안하였다. 제안한 방법을 통해 한국 근대 단편 소설들을 분석하여 지배 정서를 분석하였고 유사한 지배 정서를 가지는 소설들을 분류하였다.

• 대한인간공학회지
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• 제30권1호
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• pp.179-186
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• 2011

Objective: This study is to review three representative psychological perspectives that explain scientific construct of emotion, that are the discrete emotion model, appraisal model, and dimensional model. Background: To develop emotion sensitive interface is the fusion area of emotion and scientific technology, it is necessary to have a balanced mixture of both the scientific theory of emotion and practical engineering technology. Extensional theories of the emotional structure can provide engineers with relevant knowledge in functional application of the systems. Method: To achieve this purpose, firstly, literature review on the basic emotion model and the circuit model of discrete emotion model as well as representative theories was done. Secondly, review on the classical and modern theories of the appraisal model emphasizing cognitive appraisal in emotion provoking events was conducted. Lastly, a review on dimensional theories describing emotion by dimensions and representative theories was conducted. Results: The paper compared the three models based on the prime points of the each model. In addition, this paper also made a comment on a need for a comprehensive model an alternative to each model, which is componential model by Scherer(2001) describing numerous emotional aspects. Conclusion: However, this review suggests a need for an evolved comprehensive model taking consideration of social context effect and discrete neural circuit while pinpointing the limitation of componential model. Application: Insight obtained by extensive scientific research in human emotion can be valuable in development of emotion sensitive interface and emotion recognition technology.

• 한국실내디자인학회논문집
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• 제20권4호
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• pp.136-144
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• 2011

The purpose of this research is to analyze the manifestation of children's color education in the software in order to evaluate conditions of color education as well as improvement of its direction. The procedure and method of the research is begun from evaluating the characteristic of children's developmental stage, content analysis of the nation's organization of color education and analysis and evaluation of education program through the investigation on 8 different softwares in reward for the tournament. The results are as followings; First, the research shows that the elementary school stage of color education is inadequate in comparison to children's cognitive developmental stage. Second, most of the color theory was composed of characteristic of a color, stimulation of emotion and effects of psychology. Considering of children's cognitive development, it is necessary to make up for the basic of color theory and the system of color. Third, Softwares of color education program for 1 st. and 2nd grade in elementary school was so rare that it should be properly developed and made for systematic contents. Fourth, color education for the 5th and 6th grade children remained in understanding basic characteristics of the color which is below the par and brings the necessity for more professional and structural contents.

• 유통과학연구
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• 제17권1호
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• pp.57-72
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• 2019

Purpose - Current study aimed at investigating customer experience types (gain vs. loss avoidance performance experience and hedonic vs. reliability imagery experience) and their influences on satisfaction and positive emotion as antecedents of customer engagement. It also explored moderation role of regulatory focus in the influence of each experience type on satisfaction and positive emotion. Research design, data, and methodology - 416 Vietnamese local tourists were selected to test hypotheses by structural equation model in AMOS 21.0. Results - First, customers actually achieving gain or avoiding loss are more satisfied. Second, customers with hedonic and reliability imagery experience feel more positive emotion. Third, both positive emotion and satisfaction have positive influences on customer engagement. Last, regulatory focus moderates the positive effects of either gain or loss avoidance performance experience on satisfaction and also moderates the positive effects of either hedonic or reliability imagery experience on positive emotion. Conclusions - Focusing on both cognitive satisfaction and affective emotion resulted from experience, this study could advance customer engagement theory. Managerially, brand managers should induce gain performance and hedonic imagery experience (loss avoidance performance and reliability imagery experience) from promotion (prevention)-focused customers to enhance their engagement.

• Asia Marketing Journal
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• 제14권4호
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• pp.57-75
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• 2013

It is a well-established theory that emotion is influential in cognitive processing. Extensive prior research on emotion has shown that emotional factors, such as affect, mood, and feeling, play as information indicating whether he or she has enough knowledge. Most of their findings focused on the effect of emotional valence (i.g., one's subjective positivity or negativity related with the emotion). Recently, several studies on emotion suggest that there is another dimension of emotion, which affects the type of cognitive processing. The studies argue that emotional certainty facilitates heuristic processing, whereas emotional uncertainty promotes systematic processing. Based on the findings, current study examines the effect of certainty on attitudes and recall. Specifically, the authors investigate the effect of certainty on how much effort individuals use to process advertising information and how certainty affects attitude formation toward the advertised product. The authors also focus on recall to clarify the working mechanism of certainty on attitudes, because recall performance reflects the depth of information processing. Based on previous findings, the authors hypothesize that uncertainty (vs. certainty) leads to more favorable attitudes as well as better recall, and conduct an experiment using a fictitious advertisement with 218 participants. The results confirm the predicted effects of certainty only on attitudes not recall. A possible explanation of this discrepancy between attitudes and recall lies in the measurement method, unaided recall. To rule out this possibility, the authors perform an additional analysis with the participants who recall any correct information of the target advertisement. The results show certainty has a negative effect on both attitudes and recall. A bootstrapping test reveals that recall mediates the effect of certainty on attitudes. This result confirms that certainty decreases elaboration, which in turn leads to less favorable attitudes relative to uncertainty. Additionally, our data shows the association among certainty, recall, and attitudes by showing the indirect effect of certainty on attitudes via recall. This research encourages practitioners in the field to emphasize that they should focus on target audiences' emotional certainty before they provide the persuasive message, by showing that uncertainty promotes effortful processing, which in turn leads to better memory and more favorable attitudes.

• 감성과학
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• 제14권1호
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• pp.101-116
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• 2011

정서 컴퓨팅 분야는 인간과 컴퓨터 간 상호작용을 효과적이게 하기 위하여 사용자의 정서를 재인하는 컴퓨터 시스템을 개발했다. 본 연구의 목적은 심리학적 이론에 기반한 정서 재인 연구들을 고찰하고 보다 진보된 정서 재인 방법을 제안하고자 하였다. 본 연구의 본론에서는 심리학적 이론에 근거한 대표적인 정서 재인 방법을 고찰하였다. 첫째, Darwin 이론에 근거한 얼굴 표정 기반 정서 재인 방법을 고찰하였다. 둘째, James 이론에 근거한 생리신호기반 정서 재인 방법을 고찰하였다. 셋째, 앞의 두 이론에 통합적으로 근거한 다중 모달리티 기반 정서 재인 방법을 고찰하였다. 세 가지 방법들은 이론적 배경과 현재까지 이루어진 연구 결과들을 중심으로 고찰되었다. 결론에서는 선행 연구의 한계점을 종합하여 보다 진보된 정서 재인 방법을 제안하였다. 본 연구는 첫째, 현재 사용되고 있는 제한된 생리 신호에 대한 대안으로 다양한 생리 반응(예., 뇌 활동, 얼굴온도 등)을 정서 재인에 포함하도록 제안하였다. 둘째, 애매한 정서를 구분할 수 있도록 정서의 차원 개념에 기반한 정서 재인 방법을 제안하였다. 셋째, 정서 유발에 영향을 미치는 인지적 요소를 정서 재인에 포함하도록 제안하였다. 본 연구에서 제안한 정서 재인 방법은 다양한 생리 신호를 포함하고, 정서의 차원적 개념에 기반하며, 인지적 요소를 고려한 통합적인 모델이다.

• 지식경영연구
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• 제15권2호
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• pp.89-106
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• 2014

As an empirical study on the psychological side effects of using Social Networking Services (SNS), this study aims to identify the reality of negative emotion of using SNS and to predict its consequences. To this end, a measurement tool was developed through literature review, in-depth interview with users and expert review to induce negative emotional factors that can arise while using SNS. An exploratory factor analysis was performed for a total of 24 measurement items, which then were divided into the following 6 factors: 'concern over privacy,' 'burden from undesired connection,' 'relative deprivation,' 'a sense of alienation,' 'concern over reputation' and 'negative feeling about simple relationship.' Also, the relationship between the 6 negative emotional factors and psychological dissonance was analyzed. The results indicate that all the factors, except relative deprivation and a sense of alienation, affect psychological dissonance. It was also found that psychological dissonance, which implies a conflicting condition from using SNS, significantly affects the behavior that possibly reduces and limits the use of SNS. In other words, the users who have experienced psychological dissonance respond passively by avoiding the use of SNS to resolve the dissonance. The results of this study provide the base for explaining the psychological side effects of using SNS, which have been understood at a phenomenal level, such as 'Facebook depression' or 'SNS stress.' In addition, this study is of significance as it helps understand the psychological mechanism by identifying the relationship between negative emotion and use behavior with the theory of cognitive dissonance.