• 한국통신학회논문지
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• 제36권10B호
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• pp.1192-1199
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• 2011

본 논문의 목적은 기본료와 통화료로 구성되어 있는 이동통신서비스의 이부요금제 (two-part tarriff) 방식에서 대표적인 인식편향(Cognitive Bias) 중 하나인 매몰비용오류(sunk cost fallacy) 행위의 발생 여부를 실증적으로 분석하고, 매몰비용오류 발생 최소화를 위한 바람직한 요금제 개선방안을 제시하는 것이다. 분석결과 이용자들은 매몰비용오류에 의해 기본료를 높게 지불할수록 자신의 최적소비량보다 많은 통화량을 발생시킴으로써 보다 많은 통신비를 지출한다. 따라서 기본료 인하는 매몰비용오류 효과를 감소시킴으로써 소비자들로 하여금 자신의 효용함수에 따라 최적 소비량에 근접한 통화량을 발생시키도록 유도할 수 있다.

• 인지과학
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• 제1권2호
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• pp.317-346
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• 1989

물체의 외곽형태로부터 개념적 인식을 도출학기 위하여 사람의 직관과 부합하는 인지적 형태분할 방법을 제안하였다. 의미있는 부분과 그들의 관계로써 형태의 구조를 기술한느 표현은 인지능력을 포함하며 보다 인간적인 방법이다. 일반적으로 인고물은 많은 동직선들과 규칙성을 갖는다. 이러한 인공물의 인지적 분할을 위해서 인지실험에서 의거한 많은 규칙들을 동직선성과 규칙성의 맥락에서 적용하였다. 자연물에 관한 인지적 분할은 하나의 오목점에 대하여 선과 점들의 가능한 배치를 분석하여 이루어졌다. 분할선의 길이, 오목점에서 분할선의 수효, 오목점의 근접성, 오목점의 첨예성, 점들의 대응성과 같은 5가지의 평가기준을 가중합으로 하여 각 배치에 대한 비용함수를 계산한다. 이들 기준은 근접성, 대칭성, 단순성과 같은 사람의 지각속성을 반영한다. 가장 적합한 점은 비용함수를 계산하여 3가지 점들의 집합에서 선택된다. 상이한 종류의 형태에 대하여 수행된 실험은 사람의 직관과 호응하는 결과를 보여 주었다.

• 수면정신생리
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• 제7권1호
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• pp.5-9
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• 2000

Several nonpharmacological treatment methods of insomnia and their effects were reviewed. A long-term use of most hypnotics may produce tolerance, dependence, cognitive and psychomotor impairments at daytime, shallow sleep, and rebound insomnia on drug withdrawal. To reduce hypnotic abuse, nonpharmacological strategies have been developed to correct disordered behavioral and cognitive factors. These treatments aim at modifying maladaptive sleep habits, lowering physiological and cognitive arousal levels, and correcting dysfuctional beliefs and attitudes about sleep. These non-pharmacological or cognitive behavior treatments include stimulus control, sleep restriction, relaxation training, sleep hygiene education, cognitive therapy, and light therapy. Among them the stimulus control therapy has been demonstrated most effective as a single treatment or in combination with other treatments. Through nonpharmacological treatments, sleep latency was most significantly reduced and wake time after sleep onset was also reduced. About 50% of insomniacs reported clinical improvements in terms of nearly normalized sleep latency, awakening time, sleep efficiency, and reduction of hypnotic use. Compared to the hypnotic therapy, nonpharmacological treatments are more cost-effective and more readily accepted by patients, and their effects last longer.

• 산업공학
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• 제25권2호
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• pp.187-195
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• 2012

The driver model based on the ACT-R cognitive architecture was developed in order to predict the performance and cognitive workload of a driver operating HVI devices. In the 10 HVI tasks, the predicted performance time and cognitive workload by the ACT-R driver model was well matched and highly correlated with the mean of performance times and subjective workload ratings from 15 participants, respectively. It is strongly proposed that the ACT-R driver model in this study can be applied to evaluate the usability of a new HVI design with less cost in the early stage of system development.

• 한국융합학회논문지
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• 제9권8호
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• pp.77-85
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• 2018

본 연구는 일 지역 내 요양병원의 경도인지장애환자의 일반적 특성, 입원 및 진료특성을 분석하여 경도인지장애 환자에 대한 효율적 관리에 필요한 자료를 제공하고자 시행하였다. 연구대상은 2016년 일 지역에 소재하는 요양병원에서 경도인지장애(F067)를 주진단으로 하는 입원환자 303명의 명세서 건이다. 본 연구결과, 재원일수는 계절별로는 ADL 6~12점, ADL 13~20점 그룹 모두 겨울이 가장 긴 것으로 나타났다. 진료결과는 ADL 6~12점, ADL 13~20점 그룹 모두 퇴원일 때 재원일수가 긴 것으로 나타났다. 총 진료비는 계절별로는 ADL 6~12점, ADL 13~20점 그룹에서 겨울이 높았다. 환자 분류군는 ADL 4~5점 그룹에서는 인지장애군의 진료비가 가장 높았고, ADL 6~12점, ADL 13~20점 그룹 모두 문제행동군이 가장 높은 것으로 나타났다. 이와 같은 결과 경도인지장애에 대한 조기발견과 치료는 잠재적인 치매환자 발생과 그에 따른 사회적 비용 감소에 효과적인 방안이자 대단히 중요한 과제임을 알 수 있다.

• 동의신경정신과학회지
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• 제30권1호
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• pp.31-38
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• 2019

Objectives: To identify the cost effectiveness of early dementia diagnosis using the 2014 Health Insurance Review & Assessment Service-National Patients Sample (HIRA-NPS). Methods: The medical costs of dementia between Western medical care and Korean medical care were compared through the reimbursement and non-reimbursement item code for dementia examination. In addition, the medical expenses of patients with dementia and mild cognitive impairment were compared and analyzed with respect to Western and Korean medical care. Results: There were 87,434 claims, of which 16,101 patients were diagnosed with dementia and 38,680,789,560 won was found to be the medical expenses. 12,881 patients (80.0%) with dementia, 3,144 patients (19.5%) with mild cognitive impairment, and 76 patients (0.5%) progressing from mild cognitive impairment to dementia. The proportion of medical expenses was 97.6% for dementia patients, 2.3% for mild cognitive impairment, and 1% for patients progressing from mild cognitive impairment to dementia. 86,070 claims (98.4%) were from Western medical care, with16,824 patients (98.2%), and the medical expenses was 38,546,895,400 won (99.7%). 1,361 claims (1.6%) were from Korean medical care, with 303 patients (1.8%), and the medical expenses was 133,894,160 won (0.3%). Conclusions: This study compared and analyzed the medical costs of dementia patients and the diagnosis of both Korean and Western medical care. The results of this study are expected to be used as basic research data for investigating cost effectiveness of developing early diagnosis of dementia.

• 전기학회논문지
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• 제61권2호
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• pp.321-323
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• 2012

Cognitive radio has been recently proposed to dynamically access unused-spectrum. Since the spectrum availability for opportunistic access is determined by spectrum sensing, sensing is identified as one of the most crucial issues of cognitive radio networks. The PHY-layer sensing, as a part of spectrum sensing in cognitive radio, concerns the sensing mechanism to determine channel to be sensed and to access. One of the important issues in the PHY-layer sensing control is to find an available sensing period and trade-off between spectrum sensing and data transmission. In this paper, we show the relationship between spectrum sensing and data transmission according to the sensing period. We analyze and propose the new scheme to evaluate optimal sensing period.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2014년도 추계학술대회
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• pp.338-341
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• 2014

인지무선 (cognitive radio) 환경에서 2차사용자 (secondary user) 들의 일시적인 서비스 요구를 효과적으로 다룰 수 있는 스펙트럼풀링 (spectrum pooling) 기법이 최근 주목을 받고 있다. 스펙트럼풀링은 WSP (wireless service provider) 에 의해서 관리되며, 사용자의 요구가 있을 때, 금전적인 지불을 받고 스펙트럼을 2차사용자에게 대여해 주는 방식이다. 여기서, WSP는 가급적 많은 이윤을 남기기를 원한다. 이 논문에서 우리는 WSP가 유지하는 스펙트럼 풀 (pool) 을 확률 인벤토리모델 (probabilistic inventory model) 로 표현하고 2차사용자의 스펙트럼 요구가 정규분포를 따를 때, WSP가 비용을 최소화시키는 방향으로 인벤토리를 운영하는 전략을 제시한다. WSP가 지불해야하는 비용에는 일반적인 인벤토리 모델과 마찬가지로, 주문비용, 보관비용, 스톡아웃비용이다. 우리는 시뮬레이션을 통해, 고정된 인벤토리 레벨을 유지하는 것보다 확률 인벤토리모델에 의해 결정되는 레벨에 맞추어 유지하는 것이 총 소요비용을 절약할 수 있음을 보인다.

• 유통과학연구
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• 제13권5호
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• pp.83-90
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• 2015

Purpose - This research aims to understand the different behaviors of consumers according to cognitive age. Specifically, this research is focused on pro-social behavior. Pro-social behavior is defined as behavior benefiting others, rather than behavior benefiting one's self. It often entails individual risk or cost, such as when giving resources to others, waiting in line, asking for or paying a fair price, or risking one's life in battle. Therefore, we sought to understand consumer psychology and cognitive age as a reflection of inner psychology. People frequently perceive themselves as younger or older than their chronological ages. This self-perceived or cognitive age is a subjective age perception independent of actual chronological age. The discrepancy degree between chronological and cognitive age represents how much individuals perceive themselves as younger than they are. This study examines the gap in donation intention based on cognitive age. In order to investigate cognitive age, composed of four sub-categories (feel-age, look-age, do-age, and interest-age), this study explores the differential donation intention based on cognitive age, which determines the relationship between the young age and old age. Research design, data, and methodology - Data research was conducted by gathering 216 survey samples, excluding those with unreliable answers. Data coding and cleaning were used and SPSS 19.0 software for the data analysis. The respondents were categorized into two types, younger cognitive ages and older cognitive ages. Additionally, we analyzed the moderating variables. In particular, we used cognitive age degree and congruency level (cognitive age low vs. cognitive age high) × (congruency close vs. congruency distant) between - subjects design. First, regression was done to verify the difference between chronological age and cognitive age. Second, a t-test was done to verify the difference of cognitive age level in donations. Third, ANOVA (analysis of variance) was done to verify the difference between cognitive age and congruency in donations. Last, ANOVA was done to verify the difference between cognitive age and moral judgments in donations. Result - The results show most respondents perceive themselves as younger than their chronological ages. In particular, older respondents feel they are younger than their actual age. Moreover, the result of the comparison between low degree and high degree groups of cognitive age, show high donations at the higher degree of cognitive age groups. In addition, the closer the distance to the beneficiaries, the higher the donation in high degree cognitive age groups. The higher moral judgment groups also show relatively high contributions in lower degree cognitive age groups. Conclusions - Donations belong to the category of pro-social behavior reflecting an individual's psychological state. Therefore, it is important in understanding cognitive age. This study implies that it is necessary to take into account both cognitive age and chronological age when segmenting donors. Moreover, this study confirmed that there are different factors affecting the motives behind donations. Thus, it may be utilized to create differential donation strategies.

• 한국정보시스템학회지:정보시스템연구
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• 제22권4호
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• pp.85-115
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• 2013

Digital knowledge and information goods as experience goods have some unique characteristics such as close to zero reproduction and distribution cost, high price volatility, and low price acceptability. For the reasons, the pricing policies of digital knowledge goods are very difficult and complicate. Also, most consumers of digital goods have experienced cognitive dissonance after buying decision. The purpose of this paper is to investigate what factors affect the price acceptability level and cognitive dissonance of digital knowledge goods buyers. This paper suggest a structural model that was established by the cognitive dissonance theory and S-O-R(Stimulus-Organization-Response) model. The model is consisted of four exogenous variables and three endogenous variables. The empirical test and statistical analysis suggest following results and practical implications. The variables such as product involvement and perception of price fairness that have positive roles to price acceptability have strong influence on the all the three endogenous variables. But the variables such as sale proneness and price mavenism that have negative roles to price acceptability have little influence on the all the three endogenous variables. In the model, the payment intention was very important mediating variable between exogenous variables and two dependent variables, ie. price acceptability and cognitive dissonance. These results imply that the digital knowledge portals must have some differentiated pricing policies to the customers who have price consciousness and price mavenism. Also, they need some special promotions to whom have positive attitude to the value of digital goods.