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http://dx.doi.org/10.7840/KICS.2011.36B.10.1192

An Empirical Study on Sunk-Cost Fallacy under the Two-Part Tarriff  

Lee, Sang-Woo (한국전자통신연구원 규제진화연구팀)
Ko, Chang-Youl (한국전자통신연구원 규제진화연구팀)
Choi, Sun-Me (한국전자통신연구원 규제진화연구팀)
Park, Joon-Ho (한양대학교 경영대학)
Publication Information
The Journal of Korean Institute of Communications and Information Sciences / v.36, no.10B, 2011 , pp. 1192-1199 More about this Journal
Abstract
The purpose of this paper is to test empirically whether the sunk cost fallacy occurres or not under the two-part tarriff and to give the desirable rate-making for minimizing sunk cost fallacy. According to the results of analysis highly paid monthly fee makes more traffics over the level of optimal consumption because of sunk cost fallacy. Therefore monthly fee reduction will cause the optimal consumption that is near the solution of their own utility function.
Keywords
sunk cost fallacy; two-part tarriff; cognitive bias;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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