• Title/Summary/Keyword: Cognitive Cost

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How Long Will Your Videos Remain Popular? Empirical Study with Deep Learning and Survival Analysis

  • Min Gyeong Choi;Jae Hong Park
    • Asia pacific journal of information systems
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    • v.33 no.2
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    • pp.282-297
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    • 2023
  • One of the emerging trends in the marketing field is digital video marketing. Online videos offer rich content typically containing more information than any other type of content (e.g., audible or textual content). Accordingly, previous researchers have examined factors influencing videos' popularity. However, few studies have examined what causes a video to remain popular. Some videos achieve continuous, ongoing popularity, while others fade out quickly. For practitioners, videos at the recommendation slots may serve as strong communication channels, as many potential consumers are exposed to such videos. So,this study will provide practitioners important advice regarding how to choose videos that will survive as long-lasting favorites, allowing them to advertise in a cost-effective manner. Using deep learning techniques, this study extracts text from videos and measured the videos' tones, including factual and emotional tones. Additionally, we measure the aesthetic score by analyzing the thumbnail images in the data. We then empirically show that the cognitive features of a video, such as the tone of a message and the aesthetic assessment of a thumbnail image, play an important role in determining videos' long-term popularity. We believe that this is the first study of its kind to examine new factors that aid in ensuring a video remains popular using both deep learning and econometric methodologies.

Current Status, Development Trends and Implications of Digital Therapeutics (DTx) (디지털 치료기기의 현황 및 개발 동향과 시사점)

  • S.H. Lee;M.H. Bae
    • Electronics and Telecommunications Trends
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    • v.39 no.4
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    • pp.73-81
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    • 2024
  • As the demand for a healthy life increases and the use of information technology expands, interest in digital healthcare has increased. Among the digital healthcare technologies, digital therapeutics (DTx), which are capable of disease prevention, management, and treatment rather than simple healthcare, are expected to play a key role in future healthcare services. As interest in untact remote treatment that can minimize the risk of viral infection has rapidly increased since the spread of COVID-19, the application of DTx has received much attention because it can partially replace face-to-face treatment for mental illnesses, chronic diseases, and other diseases, reducing concerns about infection. In addition, because of the nature of software, DTx have lower toxicity and fewer side effects than existing treatments and do not require manufacturing, transportation, and storage like general medicines. Hence, they can be supplied in large quantities at low cost and have the advantage of lowering medical costs. However, despite these advantages, it has been pointed out that there are difficulties in investment and universal use because of the complexity of pricing and malpractice compensation. In other words, if it is difficult to prove and measure the improvements in disease management and treatment using DTx and it takes a considerable amount of time and money to do so, it will be difficult to attract investment from stakeholders such as medical providers and pharmaceutical companies. In this paper, we examine the domestic and global application status and development trends of DTx and determine the relevant implications.

An Analysis on the Factors Affectingy Online Search Effect (온라인 정보탐색의 효과변인 분석)

  • Kim Sun-Ho
    • Journal of the Korean Society for Library and Information Science
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    • v.22
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    • pp.361-396
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    • 1992
  • The purpose of this study is to verify the correlations between the amount of the online searcher's search experience and their search effect. In order to achieve this purpose, the 28 online searchers working at the chosen libraries and information centers have participated in the study as subjects. The subjects have been classified into the two types of cognitive style by Group Embedded Figure Test. As the result of the GEFT, two groups have been identified: the 15 Field Independance ( FI ) searchers and the 13 Field Dependance ( FD ) searchers. The subject's search experience consists of the 3 elements: disciplinary, training, and working experience. In order to get the data of these empirical elements, a questionnaire have been sent to the 28 subjects. An online searching request form prepared by a practical user was sent to all subjects, who conducted searches of the oversea databases through Dialog to retrieve what was requested. The resultant outcomes were collected and sent back to the user to evaluate relevance and pertinence of the search effect by the individual. In this study, the search effect has been divide into relevance and pertinence. The relevance has been then subdivided into the 3 elements : the number of the relevant documents, recall ratio, and the cost per a relevant document. The relevance has been subdivided into the 3 elements: the number of the pertinent documents, utility ratio, and the cost per a pertinent document. The correlations between the 3 elements of the subject's experience and the 6 elements of the search effect has been analysed in the FI and in the FD searchers separately. At the standard of the 0.01 significance level, findings and conclusions made in the study are summarised as follows : 1. There are strong correlations between the amount of training and the recall ratio, the number of the pertinent documents, and the utility ratio on the part of FI searchers. 2. There are strong correlations between the amount of working experience and the number of the relevant documents, the recall ratio on the part of FD searchers. However, there is also a significant converse correlation between the amount of working experience and the search cost per a pertinent document on the part of FD searchers. 3. The amount of working experience has stronger correlations with the number of the pertinent documents and the utility ratio on the part of FD searchers than the amount of training. 4. There is a strong correlation between the amount of training and the pertinence on both part of FI and FD searchers.

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The Effect of Unconscious Thought on Goal-Dependent Decision Making (목표지향적 정보처리에서 무의식적 사고의 효과)

  • Kim, Min-Jeong;Lee, Young-Ai
    • Korean Journal of Cognitive Science
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    • v.22 no.4
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    • pp.405-427
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    • 2011
  • We explored whether unconscious thought affects the processing of scientific technology information concerning nuclear power. Instead of conscious deliberation of cost-benefit analysis of nuclear energy, we would like to show the effects of unconscious thought on decision making. Participants were presented with all information about nuclear power and then judged the most positive as well as the most negative items. Participants in the unconscious thought condition performed a 2-back digit memory task as distractor before they made any decision regarding the nuclear power. Those in conscious thought condition were asked to carefully evaluate all presented information while participants in the immediate decision condition made a quick decision. Based on the analysis of previous studies on this topic, we attempted to obtain the potential effects of unconscious thought by modifying materials and experimental procedures including the use of noise. Even with these new manipulations, the effect of unconscious thought on decision making was not observed in Experiment 1. In contrast, we observed a significant effect of unconscious thought on decision making when task purpose was clearly presented after participants have finished reading all information regarding nuclear power. The results of the present study indicate that if the task purpose were clearly presented, the effects of unconscious thoughts on decision making could be observed.

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Feasibility Study on the Introduction of the Transfer-Traffic System to Tourist Resorts (Focused on Naejang Mt. National Park) (관광지 환승 교통시스템 도입 타당성에 관한 연구 (내장산국립공원을 중심으로))

  • Lee, Byung-Joo;Kim, Myung-Soo;Sung, Soo-Lyeon;NamGung, Moon
    • Journal of Korean Society of Transportation
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    • v.26 no.2
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    • pp.69-78
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    • 2008
  • Tour traffic takes largely place at certain limited period of time so that it is desirable to adopt some kind of software-typed approaches like the introduction of a new traffic system rather than hardware-typed ones of extension or construction of roads, and which naturally leads to the need of establishing a new tour traffic policy that makes the most profit at the lowest cost. In this research, I studied cognitive characteristics of traffic congestion of tour traffic and non-tour traffic and constructed a transfer traffic-choice behavior model for the introduction of transfer-traffic system and examined its influence factors. As a result, it is revealed that respondents feel much more the cognitive strength of traffic congestion at tourist resorts than they feel usually at non-tourist sites. That means the necessity of the introduction of the policy that enhances access to tourist resorts. In closing, through the transfer-traffic choice behavior model, I identified the fact that the introduction of transfer-traffic system could convert the trend of highly frequent use of passenger cars on tourism season into public transportation use, which shows that relevant policy-makers ultimately need to make a comprehensive policy considering traffic aspect in revitalizing tour resorts.

Effects of ginseol k-g3, an Rg3-enriched fraction, on scopolamine-induced memory impairment and learning deficit in mice

  • Pena, Ike Dela;Yoon, Seo Young;Kim, Hee Jin;Park, Sejin;Hong, Eun Young;Ryu, Jong Hoon;Park, Il Ho;Cheong, Jae Hoon
    • Journal of Ginseng Research
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    • v.38 no.1
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    • pp.1-7
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    • 2014
  • Background: Although ginsenosides such as Rg1, Rb1 and Rg3 have shown promise as potential nutraceuticals for cognitive impairment, their use has been limited due to high production cost and low potency. In particular, the process of extracting pure Rg3 from ginseng is laborious and expensive. Methods: We described the methods in preparing ginseol k-g3, an Rg3-enriched fraction, and evaluated its effects on scopolamine-induced memory impairment in mice. Results: Ginseol k-g3 (25-200 mg/kg) significantly reversed scopolamine-induced cognitive impairment in the passive avoidance, but not in Y-maze testing. Ginseol k-g3 (50 and 200 mg/kg) improved escape latency in training trials and increased swimming times within the target zone of the Morris water maze. The effect of ginseol k-g3 on the water maze task was more potent than that of Rg3 or Red ginseng. Acute or subchronic (6 d) treatment of ginseol k-g3 did not alter normal locomotor activity of mice in an open field. Ginseol k-g3 did not inhibit acetylcholinesterase activity, unlike donezepil, an acetylcholinesterase inhibitor. Rg3 enrichment through the ginseol k-g3 fraction enhanced the efficacy of Rg3 in scopolamine-induced memory impairment in mice as demonstrated in the Morris water maze task. Conclusion: The effects of ginseol k-g3 in ameliorating scopolamine-induced memory impairment in the passive avoidance and Morris water maze tests indicate its specific influence on reference or long-term memory. The mechanism underlying the reversal of scopolamine-induced amnesia by ginseol k-g3 is not yet known, but is not related to anticholinesterase-like activity.

The Neural Alteration according to Cognitive Load on Working Memory by Organic-Solvent Exposures (유기용제에 노출된 직업군에서 보여진 작업 기억에서의 인지부하에 따른 신경학적 변화)

  • Kim, Tae Geun;Seo, Jeehye;Kim, Yangho;Yun, Byoung-Ju;Chang, Yongmin
    • Progress in Medical Physics
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    • v.26 no.2
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    • pp.72-78
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    • 2015
  • Organic solvents are known toxic effects like vertigo, behavioral obstacle, distracting, and peripheral neuropathy in neuron areas. However, there have been few studies how neurotoxic solvents-exposed workers are affected by the cognitive load of preceding working memory tasks. Therefore, we used fMRI as to measure the neural correlates of working memory impairment in occupational workers who had from chronic exposure to organic solvent. Twenty-nine solvent-exposed workers were included in this study. Each participant concluded the verbal N-back tasks (1- and 2-back) during the fMRI acquisition. Within-group analyses showed fronto-parietal networks were active in each condition. Direct comparisons between 1- and 2-back showed higher activation during the 2-back than 1-back. We found that increased activation of these regions at lower task demand is associated with increased cost of implementing.

THERAPEUTIC APPROACH FOR CHILD AND ADOLESCENT AFTER DISASTER (재해를 당한 소아청소년에 대한 치료적 접근)

  • Lee, Young-Sik
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.13 no.1
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    • pp.24-29
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    • 2002
  • The social attention about disaster psychiatry was increased after 911 terror in New York. The role of child psychiatrist and specific consideration for the treatment of child victim in disaster were reviewed. The following were main points. 1) The most single determining factor of prognosis is supporting system and parental attitude to their child victim. So family therapy and parental eucation are needed. 2) Cognitive Behavior Therapy is known to the most effective treatment in many literature. 3) Brief group therapy with fellow victim is cost effective preventive methods and screening tool for more serious victim, 4) Eye Movement Desensitization and Reprocessing(EMDR) could be a very amazing method in reducing repetative horrible traumatic image. 5) Many kinds of drug using in adult are considered with caution.

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The Long-term Care Utilization of the Elderly with Dementia, Stroke, and Multimorbidity in Korea (치매, 중풍 노인의 장기요양서비스 이용현황과 이용수준 관련 요인)

  • Jeon, Boyoung;Kwon, Soonman;Kim, Hongsoo
    • Health Policy and Management
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    • v.23 no.1
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    • pp.90-100
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    • 2013
  • Background: This study examined the relationships of dementia, stroke, and combined multimorbidity with long-term care utilizations among older people in South Korea. Methods: A nationally representative sample of 10,130 older adults who used long-term care services in 2010 were analyzed. We used the 5% sample of aged 65 years or older linked with National Health Insurance Corporation registry data of long-term care insurance system. The sample was categorized into three groups: dementia only (47.6%), stroke only (36.3%), and both dementia and stroke (16.1%). We estimated the use of institutional care, home care, and total expenditure of long-term care services, adjusting for the severity of each function (such as daily life, behavior or cognitive change, nursing care needs, and rehabilitation care needs) and sociodemographic characteristics. Results: Having dementia symptoms was positively associated with the use of institutional care services, on the other hand, having stroke symptoms was positively related with the use of home care. The total long-term care cost was higher in the group of having both dementia and stroke. Conclusion: Older persons with dementia symptoms and stroke symptoms have different patterns of long-term care utilization, and the multimorbidity increased the overall expenditure of long-term care utilization. These findings imply a need for differentiated management strategy targeting physically and cognitively impaired older persons, and special concerning for persons with multimorbidity conditions for long-term care insurance program in Korea.

Abnormal Illness Behavior (비정상 질병 행동)

  • Song, Ji-Young
    • Korean Journal of Psychosomatic Medicine
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    • v.4 no.1
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    • pp.138-145
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    • 1996
  • The behaviors associated with illness are different depend upon individuals even if Patients complaints same symptoms and have same disease. Understanding the patterns of those behaviors become one of the important elements in determining the diagnostic and treatment approaches and treatment compliance. The sick role plays a essencial part in abnormal illness behavior. The characteristics of abnormal illness behavior ran be applied to many parts in medicine. In case of the various kinds of functional disorders whose organic foundations are obscure and in applying the cognitive therapy, rehabilitation program and occupational therapy, the assessment and evaluation of the abnormal illness behvior is known to be beneficial. For improving the comprehensive psychiatric treatments which could be applied to the Koreans more effectively in patients with somatoform disorders and other various kinds of neurotic disorders further researches especially on the medico-historical and socio-cultural aspects of the illness behavior should be followed. And understanding the abnormal illness behavior would be helpful in enhancing the medical cost effectiveness.

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