• 한국의류학회지
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• 제25권7호
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• pp.1227-1238
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• 2001

This study was based on social comparison theory, and the covariance structure model was designed, connecting sociocultural attitude, multifaceted body image, and clothing behaviour under sociocultural influence. The practical purpose of this study is to identify the effect of sociocultural attitude toward physical appearance on the affective aspect of body images, the cognitive/behavioral aspect of body images and clothing benefits sought, and to examine the age difference in the female adolescents. The results of this were as follows: 1) Sociocultural attitude toward physical appearance had a negative effect directly on the affective aspect of body images, and showed the highest value in the group of high school girls 2) Sociocultural attitude toward physical appearance had a positive influence directly on the cognitive/behavioral aspect of body images, and high school girls'model showed the highest values significantly as well 3) High school girls'model showed the highest value significantly in the effect of the affective aspect of body images on the cognitive/behavioral aspect of body images. However, college group's model didn's show significant value 4) Middle school girls'model showed higher value positively than the other groups in the effect of the cognitive/behavioral aspect of body images on clothing benefits sought, and the high school girls' model showed higher value negatively in the effect of the affective aspect of body images on clothing benefits sought.

• 한국의류산업학회지
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• 제24권5호
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• pp.567-576
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• 2022

This study aims to determine the effects of the experiences of ZEPETO platform users on their attitudes and purchase intentions. A survey on 10-20 Korean and Chinese virtual fashion consumers was conducted. Brand experiences were independent variables, and offline purchase was the dependent variable. The results showed that, first, among the four factors of the brand experience, Korea and China have the highest explanatory power. Second, the brand experience of Korean consumers significantly impacted their brand attitude. Additionally, cognitive and emotional experiences of the brand positively impacted their brand attitude. Third, the brand experience of Chinese consumers significantly affected their brand attitude, and among the sub-factors of brand experience, cognitive experience positively affected brand attitude. Fourth, the brand experience of Chinese consumers significantly influenced their offline purchase intention, and among the sub-factors of brand experience, cognitive experience positively influenced their offline purchase intention. Overall, an emotional branding strategy that provides brand and product information must be implemented for the Korean market encouraging consumers to develop a positive and emotional connection with the brand. The Chinese market would benefit from formulating a reliable branding strategy that easily provides a wide range of brand and product information focusing on cognitive experiences.

• 한국초등과학교육학회지:초등과학교육
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• 제31권4호
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• pp.436-449
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• 2012

This study aimed to investigate primary students' science-related attitudes through the literature review. Ninety-four papers published in domestic science education journals, since 1990, were collected and were followed by content analysis. In this study, science-related attitude was conceptualized as attitude toward science, scientist, science-related occupations, and school science, which is composed of cognitive, affective and behavioral domains. Based on the conceptualization, the instruments used for measuring students' attitudes were analyzed. The analysis of definition of science-related attitude in the articles showed different foci on cognitive, affective and behavioral domains. To suggest the effective instruction for enhancing students' science-related attitudes, this study identified students' attitude with gender, grade, residence and achievement level. The result showed that male, urban, higher-grade and better performed students had more positive attitude than female, rural, lower-grade and less performed students. As for the factors in science-related attitude, I categorized the factors into personal, environmental and pedagogical aspects, and found that psychological elements in all domains were most influential to students' change of science-related attitudes. It is interesting to note that students showed dichotomous views about experiment and that task-oriented instruction failed to enhance students' attitude. Based on the research findings, this study suggests effective instruction for improving students' attitudes and future research for science education.

• 대한가정학회지
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• 제42권11호
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• pp.189-203
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• 2004

The purposes of this study were to identify 1) the effect of physical growth on body criticism from others and body image,2) the effect of body criticism from others on sociocultural attitude toward appearance, body image, and self-esteem, 3)the effect of sociocultural attitude toward appearance on body image, 4)the effect of body image on self=esteem and clothing attitude, and 5) the effect of self-esteem on clothing altitude on Korean female teenagers. The data were collected from 436 high school girls living in Seoul, Korea, via self-administered questionnaires, and were analyzed by factor analysis and LISREL models. The result of this study were as follows: 1) Among three measurement variables of physical growth, the height had a negative effect on body criticism from others. Sexual maturation positively influenced the affective aspect of body image. 2) Body criticism from others had a positive effect on the sociocultural attitude toward appearance and a negative effect on the affective aspect of body image. 3) The sociocultural altitude toward appearance had a negative effect on the affective aspect of body image and a positive effect on the cognitive/behavioral aspect of body image.4) The affective aspect of body image had a positive effect on the cognitive/behavioral aspect of body image, self-esteem, and clothing attitude. However, the cognitive/behavioral aspect of body image had a positive effect on clothing attitude.5) Self-esteem had no significant effect on clothing attitude.

• 한국정보시스템학회지:정보시스템연구
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• 제27권2호
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• pp.29-52
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• 2018

Purpose As the number of SNS users increases, the importance of SNS advertisement is also increasing. Thus, the purpose of this study is to analyze the effect of factors on effectiveness of SNS advertising, and expand research on users' attitude and behavior intention toward SNS advertising. Design/methodology/approach This study was designed to examine the structural relationships among SNS service attribute, users' cognitive characters, psychological factors, users' attitude and behavior intention toward SNS advertising. Concretely, SNS service attribute was presented as online interactivity, and users' cognitive characters were presented as perceived relevance and perceived intrusiveness. In addition, psychological factors were presented as presence experience and message credibility, users' attitude toward SNS advertising was presented as advertisement attitude and users' behavior intention was presented as WOM. Findings The results showed that online interactivity has a positive effect on presence experience and message credibility, but perceived intrusiveness has a negative effect on presence experience and message credibility. Perceived relevance has a positive effect on presence experience, but does not have significant effect on message credibility. Presence experience and message credibility have positive effects on advertisement attitude and WOM, and advertisement attitude also has a positive effect on WOM. Based on the results from this study, academic and practical implications can be drawn. First, the study extended the scope of research about SNS advertising through focusing on SNS service attribute and SNS users' cognitive characters and identified the relationship between presence experience, message credibility, advertisement attitude and WOM. Second, the results of this research can provide practical guidelines to develop effective advertising strategies for companies which promoting SNS as a marketing tool.

• 벤처창업연구
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• 제9권4호
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• pp.145-153
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• 2014

성공하려는 욕망이 있다는 것과 실패에 대한 두려움이 있다는 것은 창업의도를 설명하는 중요한 요인이 될 수 있다. 본 연구에서는 시도이론에서 시도의도에 영향을 미치는 요인으로 제시한 시도 성공에 대한 태도와 시도 실패에 대한 태도 2가지를 창업시도에 대한 태도로 보고, 이에 영향을 미치는 긍정적 인지편향에 대해 살펴보았다. 자기고양 편향과 낙관주의 편향 그리고 통제착각 편향이 대표적인 긍정적 인지편향들이다. 본 연구에서는 이들 세 가지 편향들이 창업시도 성공과 실패에 대한 태도와 창업의도에 미치는 영향을 경로분석을 통해 구체적으로 살펴보았다. 연구결과, 자기고양 편향과 낙관주의 편향은 창업시도 성공에 대한 태도에는 영향을 미치지 않고 창업시도 실패에 대한 태도에 부(-)의 영향을 미치는 것을 확인할 수 있었다. 통제착각 편향은 창업시도 실패에는 영향을 미치지 않고 창업시도 성공에 대한 태도에 정(+)의 영향을 미치는 것으로 나타났다. 가설과 마찬가지로 창업시도 성공에 대한 태도는 창업의도에 정(+)의 영향을, 창업시도 실패에 대한 태도는 창업의도에 부(-)의 영향을 미치는 사실을 확인할 수 있었다. 이러한 연구결과를 바탕으로 연구의 시사점과 한계점을 제시하였다.

• 수산해양교육연구
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• 제25권6호
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• pp.1429-1439
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• 2013

This study is about the influence of middle school students' empathic ability on receptive attitude to students with disabilities. The questionnaire survey is used to measure cognitive, emotional empathy ability and the attitude of acceptance for students with disabilities targeting 300 students of middle school 2,3 grades. Empathy ability consists of 20 questions and the attitude of acceptance for students with disabilities is composed of 31 questions, which are three sub-areas like personal life, school life and learning activities. After subjects were divided into top 30%, middle 40% and bottom 30% according to their empathy ability, the attitude of acceptance for students with disabilities was measured. The results are as follows. There was a difference between groups in receptive attitude as a whole and the sub-areas. And the top group with high empathy ability had more acceptable attitude. In particular, there was a significant difference in the acceptance attitude for students with disabilities depending on the level of cognitive empathy ability rather than emotional empathy ability.

• 디지털융복합연구
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• 제18권5호
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• pp.357-365
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• 2020

본 연구는 간호대학생의 자아존중감과 공감능력이 정신질환에 대한 태도에 미치는 영향을 파악하는 것을 목적으로 시도되었다. 연구대상은 일개 대학의 간호대학생 256명이었으며, 자료수집 기간은 2019년 8월 29일부터 9월 9일까지 시행되었다. 자료 분석은 IBM SPSS 25.0 프로그램을 사용하였다. 본 연구결과는 다음과 같다. 1) 대상자의 일반적 특성에 따른 정신질환에 대한 태도는 학년, 전공만족도, 정신건강시설 봉사 경험 여부에 따라 유의한 차이가 있었다. 2) 대상자의 정신질환에 대한 태도는 자아존중감, 인지공감능력, 정서공감능력과 각각 양의 상관관계가 있었다. 3) 대상자의 정신질환에 대한 태도에 영향을 미치는 요인으로는 학년과 인지공감능력으로 이들 요인들은 정신질환에 대한 태도를 23% 설명하였다. 본 연구를 통하여 간호대학생의 정신질환에 대한 태도에 영향을 주는 요인으로서 인지적 공감능력을 확인할 수 있었다.

• 한국산학기술학회논문지
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• 제21권11호
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• pp.701-714
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• 2020

본 연구는 노인의 치매 경험, 사회적 지지와 치매 태도의 관계를 검증하고 나아가 두 변수 간의 관계에서 건강정보 이해능력의 조절 효과를 살펴보고자 하였다. 이를 위해 K대학교 『2016년 치매이해능력 설문조사』 자료를 활용하였으며 60-79세의 노인 529명을 최종 분석대상자로 선정하였다. 연구모형 검증결과는 다음과 같다. 첫째, 치매 경험과 치매 태도의 인지적 영역, 정서 및 행동적 영역 모두 정적인 연관성이 있는 것으로 나타났다. 둘째, 사회적 지지는 치매태도의 인지적 영역과 부적인 연관성을 갖는 것으로 나타났으며, 정서 및 행동적 영역은 정적인 연관성을 갖는 것으로 나타났다. 셋째, 조절변수인 건강정보 이해능력은 치매 태도의 인지적 영역과는 정적인 연관성을 나타내었으며 정서 및 행동적 영역과는 부적인 유의미한 결과를 가졌다. 마지막으로 건강정보 이해능력은 사회적 지지와 치매 태도의 인지적 영역 간의 관계를 조절하는 것으로 나타났다. 본 연구결과는 치매에 대한 긍정적인 태도를 확립하기 위한 건강정보 이해능력의 주요한 시사점을 제시하고 있다.

• 한국환경과학회지
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• 제13권4호
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• pp.327-337
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• 2004

The education effect of environmental impact cognitive instruction on high school students was investigated. Environmental values of students could be classified into egocentric, social-altruistic and biospheric values like those of Schultz’s three kinds of categories. The value distribution of students consists 44.7% of egocentric and biospheric value groups and 12.5% of social-altruistic value group, respectively. The environmental function such as knowledge and skill did not show remarkable differences between value groups. The environmental value only affected the attitude function. The biospheric value group had the higher attitude function than other value groups. The environmental impact cognitive instruction enhanced the environmental functions irrespective of the value group or instruction type. However, significant variables were different according to environmental functions. Environmental functions such as knowledge and skill were influenced by the instruction itself. The attitude function was dependent on instruction itself, value type and instruction type. The optimum application of the environmental impact cognitive instruction can be efficiently achieved through class division into egocentric value group and biospheric value group. Alternatively, the proper combination of instruction methods focused biospheric and egocentric impacts in a class can be recommended.