• Food Science and Industry
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• v.54 no.4
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• pp.268-277
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• 2021

A geographical indication (GI) is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. This paper explores ways to protect Korean goods as GIs in the U.S. and EU by examining the efforts of the Colombian Coffee Federation (FNC) to protect Colombian coffee. The FNC enhanced the global awareness of Colombian coffee and increased the profits of Colombian coffee producers by registering Colombian coffee as a certification mark in the U.S. and as a GI under the EU's quality schemes. The Korean government protects kimchi under its own GI system. For kimchi products to earn the label "Korean kimchi," the three main ingredients must be produced in Korea. This has been a challenge for kimchi producers, who often rely on imported ingredients. Korea could learn from FNC's strategies to improve the current GI system for kimchi.

• Journal of Energy Engineering
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• v.27 no.1
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• pp.76-80
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• 2018

The objective of this research paper is to discuss the waste coffee residue disposal and its environmental effects on the environment. As we know, coffee is one of the most demand and swallowed beverages in the world, which leads to large quantities of solid waste. Which can be toxic and a lot of environmental problems occur. In developing countries, there is a lack of proper coffee waste residue management. The coffee beans and residues contain several organic compounds. The wastewater from coffee industry emitted several pollutants (highly concentrated) and it contaminates the soil, ground waters, aquatic life, and also human health. Hence it is essential to treat the coffee waste residues. Mean while, oyster shell waste and its disposal also a big environmental challenge in the coastal regions of southeast Korea. In this paper, we focused the treatment of coffee waste residue with oyster shell waste powder. Primarily, oyster shells are calcinated at higher temperatures and investigated the calcined CaO powder as an anti microbic agent to the bacteria presented in coffee waste residues. We successfully applied calcium oxide from oyster shell waste, as an antimicrobic agent.

• Journal of the Korean Society of Food Culture
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• v.29 no.1
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• pp.54-60
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• 2014

The coffee industry has grown very fast ever since international coffee brands were launched in the 1990's. Recently, consumers have begun to focus on coffee produced ethically. This phenomenon is due to ethical-consumption consciousness, which consists of three factors, emotional value, social value and function value. Most studies on this topic have focused on consumers who purchase fair-trade coffee. Thus, this study is novel in its focus on baristas who sell fairtrade coffee in their shops as well as differences from former studies. The three factors of ethical-consumption consciousness of baristas affected the sale of fair-trade coffee, except for the function value. Therefore, the sale of fair-trade coffee could be influenced by ethical-consumption consciousness of baristas. This study shows that education of baristas can promote the sale of fair-trade coffee. However, there are limitations as it only researched coffee brands ranked in the top 5, so further studies will be required in the future.

• Journal of Distribution Science
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• v.20 no.5
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• pp.105-117
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• 2022

Purpose: This research investigates ready-to-drink (RTD) coffee. Although the RTD coffee market is growing competitively, few studies have examined behavioral re-intention or repurchase intention in the context of this industry. Therefore, the objective of this study was to explore factors affecting the behavioral re-intention to purchase RTD coffee. Research design, data and methodology: Using the theory of planned behavior (TPB) as the underpinning theoretical framework, this study hypothesized that behavioral re-intention to purchase RTD coffee is influenced by the variables of the TPB and additional variables. A mixed-method research design was applied, starting with qualitative in-depth interviews and followed by a quantitative method. Data were collected using an online survey of coffee lovers. Multiple linear regression (MLR) was used to assess the hypothesized relationships in the proposed conceptual framework. Results: The results reveal that content sensory attribute beliefs are the strongest positive predictor of behavioral re-intention in Thailand, followed by perceived utilitarian value. In contrast, price signaling was negatively related to behavioral re-intention. Conclusions: The findings can help food and beverage companies to develop new coffee product lines to gain more market share, create integrated marketing communications to build brand awareness, and manage distribution channels and the supply chain.

• Food Industry
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• s.220
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• pp.87-89
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• 2011

• Journal of Digital Convergence
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• v.16 no.8
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• pp.41-55
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• 2018

This research analyzes how operation system and method of barista private certification implemented in Korea influence on the academic satisfaction of coffee work skills and how such system and method has an effect on the economic effectiveness to utilize for the improvement of work performance skills and for job seeking and changing. For this purpose, author conducted a survey to coffee specialists who had obtained barista certification and who have been working in coffee related industry. The result shows that the operation system and method of coffee certification verification system has a partially positive effect on the academic satisfaction of work performance skills and economic effectiveness. The contents of the coffee related certification verification system as well as specialized and reliable systematic operation of such verification system have an influence on the academic satisfaction of work performance skills and have further influence on the economic effectiveness such as seeking or changing jobs. Therefore, the research on the professionalism and reliability of the qualification verification system must be continued.

• The Korean Journal of Franchise Management
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• v.8 no.1
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• pp.43-53
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• 2017

Purpose - The coffee market in Korea has been dramatically developed and coffee chains dominate the Korean coffee market recently. Customer's perceived value is one of the marketing tools to get competitive advantages of coffee chains, and plays a critical role to study on coffee franchise industry. Thus, this study is to identify the effect of customer's perceived value (price, brand, service, and quality) on revisit intentions and word-of-mouth(WOM). Research design, data. and methodology - Customer's perceived values consists of four dimensions. 253 samples of 320 were used for data analyses excluding unusable responses. The data were analyzed with SPSS 21.0 and SmartPLS 3.0. Result - First, customer's perceived brand value and service value have a significant, positive effect on revisit intentions. Second, Price value and brand value have a positive influence on WOM. Third, gender difference plays a moderating role in the relationship between brand value and price value and WOM, and between brand value and revisit intentions. Conclusions - Males tend to focus more on their perceived brand value of coffee shops for revisit and recommendation, otherwise females consider price value to give an advice to others. Based on the results of this study, the marketers of coffee chains can develop effective strategies regarding gender difference as well.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.11a
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• pp.264-267
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• 2023

The circular economy approach in the coffee supply chain promotes a more sustainable, environmentally friendly, and socially responsible coffee industry. It aims to reduce the environmental impact of coffee production and consumption while ensuring the long-term viability of coffee farming communities and ecosystems. However, there are many challenges in the traditional circular economy coffee supply chain. Hence, this paper undertakes a comparative analysis between the traditional circular economy coffee supply chain and its integration with blockchain. As a result, we display the benefits of incorporating blockchain technology into the conventional circular economy framework of the coffee supply chain. Additionally, this integration promises to overcome the challenges in the traditional circular economy coffee supply chain.

• Culinary science and hospitality research
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• v.23 no.4
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• pp.144-162
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• 2017

This research utilized integrated package program of PASW Statistics 18.0 and AMOS 22.0 to analyze how the influence of service quality factor of coffee chains affects customer satisfaction and intention of customer behavior. The utilized statistics techniques were frequency analysis, exploratory, confirmatory factor analysis, covariance structure analysis, multiple group structure equation model analysis, etc. As a result of hypothesis verification, first of all, it was verified that the service quality factor of coffee chains affected positive (+) effect on service justice. Second, it was verified that the service justice affected positive (+) effect on customer satisfaction. To see it detailed, it is possible to see that all factors, perception of interactive justice, distributive justice, procedural justice, were adopted as the case of affecting service satisfaction (p<.001). Third, it was verified that among the circumstances that service quality affected to satisfaction, justice played a role as intermediary role. Fourth, it was verified that service satisfaction affected positive (+) effect on customer satisfaction, finally, the influence that customer satisfaction affecting behavioral intention has no effect on behavioral intention by brands of domestic or abroad.

• Journal of the Economic Geographical Society of Korea
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• v.18 no.4
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• pp.415-430
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• 2015

Since the late 1990s Vinacafe has gone through strategic changes in corporate governance and managements due to an increase in the introduction of coffee MNCs, a growth of global demands in sustainable coffee, aging coffee tree, and the deterioration of coffee production with climate changes in Vietnam. Vinacafe has attempted to cope with these kinds of changes through strategies for equitization. Therefore, the main aim of this paper is to identify strategies for enhancing the competitiveness of the Vietnamese coffee industry by investigating changes in corporate governance and processes of coffee production and distribution. The equitization of Vinacafe has led to the enhancement of coffee competitiveness in two perspectives. Firstly, as it has decentralized decision-making from headquarter, subsidiaries have become able to strength their competitiveness themselves by introducing new technologies, improving coffee quality, and encouraging the introduction of eco-friendly production methods through cooperative relationships with stakeholders involved in coffee production and distributions in Vietnam. Secondly, it has also enhanced competitiveness through the diversification and effectiveness of coffee managements by intensifying the flexibility of contract with coffee farmers and diversifying coffee sales and supply chains in Vietnam.