• 제목/요약/키워드: Co-creation business model

검색결과 25건 처리시간 0.019초

The "open incubation model": deriving community-driven value and innovation in the incubation process

  • Xenia, Ziouvelou;Eri, Giannaka;Raimund, Brochler
    • World Technopolis Review
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    • 제4권1호
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    • pp.11-22
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    • 2015
  • Globalization, increasing technological advancements and dynamic knowledge diffusion are moving our world closer together at a unique scale and pace. At the same time, our rapidly changing society is confronted with major challenges ranging from demographic to economic ones; challenges that necessitate highly innovative solutions, forcing us to reconsider the way that we actually innovate and create shared value. As such the linear, centralized innovation models of the past need to be replaced with new approaches; approaches that are based upon an open and collaborative, global network perspective where all innovation actors strategically network and collaborate, openly distribute their ideas and co-innovate/co-create in a global context utilizing our society's full innovation potential (Innovation 4.0 - Open Innovation 2.0). These emerging innovation paradigms create "an opportunity for a new entrepreneurial renaissance which can drive a Cambrian like explosion of sustainable wealth creation" (Curley 2013). Thus, in order to materialize this entrepreneurial renaissance, it is critical not only to value but also to actively employ this new innovation paradigms so as to derive community-driven shared value that stems from global innovation networks. This paper argues that there is a gap in existing business incubation model that needs to be filled, in that the innovation and entrepreneurship community cannot afford to ignore the emerging innovation paradigms and rely upon closed incubation models but has to adopt an "open incubation" (Ziouvelou 2013). The open incubation model is based on the principles of open innovation, crowdsourcing and co-creation of shared value and enables individual users and innovation stakeholders to strategically network, find collaborators and partners, co-create ideas and prototypes, share their ideas/prototypes and utilize the wisdom of the crowd to assess the value of these project ideas/prototypes, while at the same time find connections/partners, business and technical information, knowledge on start-up related topics, online tools, online content, open data and open educational material and most importantly access to capital and crowd-funding. By introducing a new incubation phase, namely the "interest phase", open incubation bridges the gap between entrepreneurial need and action and addresses the wantpreneurial needs during the innovation conception phase. In this context one such ecosystem that aligns fully with the open incubation model and theoretical approach, is the VOICE ecosystem. VOICE is an international, community-driven innovation and entrepreneurship ecosystem based on open innovation, crowdsourcing and co-creation principles that has no physical location as opposed to traditional business incubators. VOICE aims to tap into the collective intelligence of the crowd and turn their entrepreneurial interest or need into a collaborative project that will result into a prototype and to a successful "crowd-venture".

근거이론에 기반한 청년 벤처 창업 활성화 방안 연구 (Revitalizing the Young Venture Entrepreneurship through Grounded Theory)

  • 김나랑;홍순구;이현미
    • 벤처창업연구
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    • 제9권3호
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    • pp.33-45
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    • 2014
  • 정부가 실업문제 해결을 위해 청년 벤처 창업정책을 강력히 추진하고 있으나 청년 창업률은 높지 않다. 이러한 이유는 정부 주도의 단편적인 정책이 추진되어 창업자들이 겪고 있는 애로점을 해결해 주지 못했기 때문이다. 본 연구에서는 청년 벤처 창업 활성화를 위해 청년 벤처 창업가들을 대상으로 심층인터뷰를 실시하고 이를 근거이론으로 분석하여 패러다임 모형을 제시하였다. 분석결과 대부분의 청년 벤처 활성화 정책이 폐쇄적인 참여 구조, 다양한 부처의 복잡한 정책, 단기 자금 지원, 획일적인 교육 및 지원, 창업후 후속 지원 정책의 부족, 과도한 행정 업무 요구, 성과에 집착한 단편적인 지원이 많아 창업자들에게 실효성 있는 정책이 되지 못하고 있었다. 이에 따라 창업자들에게 실질적인 도움을 주는 효과적인 정책입안과 추진을 위하여 Co-creation 기반 IT 플랫폼을 통한 창업 활성화 정책이 필요한 것으로 조사 되었다. 이를 활용하면 창업과 관련된 다양한 이해관계자들의 적극적 참여로 창업관련 정보와 지원정책이 효과적으로 실시될 수 있을 것이다.

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코업(CO-OP) 교육을 통한 창업 활성화 방안 연구 : 현장실습연계형 대학 교육모델 개발을 중심으로 (A Study on the University Start-Up Activation Plan through CO-OP Education : Focused on Development of a University Education Model with linking Field Practices)

  • 김춘식
    • Journal of Information Technology Applications and Management
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    • 제26권3호
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    • pp.61-80
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    • 2019
  • The cooperation between universities and industries is already one of the most important factors driving the national economy in the knowledge-based society of the 21st century represented by the Fourth Industrial Revolution. The Korean government has also been carrying out legal and institutional re-adjustments to promote industrial-university cooperation in line with demands for such changes in the times. However, despite this industry-academic cooperation system, there is still a significant mismatch between industrial demand and the university's workforce development system. By the way, there is a Cooperative Education(CO-OP) in Canada and the United States. It's an innovative link between the university and the industry. The reason is that the CO-OP program not only allows students to gain experience with their majors in the industrial field, but also plays a positive role in improving their specialty expertise. In particular, field information, ideas, and job insights that students acquire through CO-OP also serve as motivation for starting a business beyond employment after graduation. Furthermore, CO-OP experience is an important opportunity for future researchers to come up with commercialized research results that are not separated from the field sites The purpose of this study is to overcome the gap between industrial demand and the college manpower training system, and develop a Korean-style coaching program model as a growth engine for creative talent-building policies, represented by 'creation of start-ups and new industry.' In addition, this study suggested measures that can be applied in real universities. In addition, the study also highlighted that the introduction of CO-OP programs with field practices in Korea could also boost start-ups. Based on the Korean CO-OP program model, the curricula applicable to domestic universities consisted of two types : general and research-oriented university types.

B2C 마이크로블로깅을 통한 고객참여 메커니즘의 이해 (Understanding Customer Participation Behavior via B2C Microblogging)

  • 박종필;손재열
    • Asia pacific journal of information systems
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    • 제22권4호
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    • pp.51-73
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    • 2012
  • Social network services based on openness, connectedness, and mass participation are reshaping many aspects of how companies conduct business and create value for their customers. For instance, Facebook and Twitter are expected to play a pivotal role as a new communication channel through which companies-forge close relationships with their customers for co-creation of value for mutual benefits. Given the potential of social network services, it is not surprising that many companies have strategically invested in social network services to reach out to customers. Despite the growing interest in social network services as a platform to connect companies and their customers, few guidelines exist about how managers can effectively utilize social network services in forging relationships with their customers. As such, scholars should pay greater attention to how firms can successfully develop relationships with their customers on social network services. In particular, this study employs the S-O-R (stimulus-organism-response) framework as a theoretical lens to develop a research model that explains customers' participation in the value co-creation platform that companies opened on Twitter. According to the S-O-R framework, certain types of individuals' behaviors can be best understood based on a causal link from environmental stimulus to organism, and response. We apply the S-O-R framework to understand how ubiquitous connectivity (stimuli) can influence customers' experience (organism) with companies on Twitter, which in turn influence their participation behavior (response). Two steps have been undertaken to empirically test the research model. First, we conducted a content analysis of tweets written by customers who follow companies on Twitter. As a result, we found event/promotion participation, company support, and giving feedback as three specific types of customer participation behavior. Second, we conducted a web-based survey to test research hypotheses in the research model. Participations in the survey were solicited to customers who followed companies on Twitter. As a result, a total of 115 respondents have completed the survey. Data were analyzed using the partial least square (PLS) technique. The results of data analysis suggest that ubiquitous connectivity (stimuli) had strong positive effects on perceive usefulness, perceived enjoyment, and perceived intimacy (organism). Perceived intimacy showed positive effects on customer participation behavior (response), such as event participation, company support, and giving feedback. Perceived enjoyment was found to have strong positive effects on company support and giving feedback. On the other hand, perceived usefulness did not have significant impacts on the three types of customer participation behavior.

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ICT 발전과 패션산업에서의 고객 참여 (ICT Development and Customer Participation in Fashion Industry)

  • 김윤정;나종연;이유리
    • 한국의류산업학회지
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    • 제17권6호
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    • pp.907-918
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    • 2015
  • With the pervasiveness of digital environment and expansion of new media, ICT (Information and Communication Technology) leads the role of consumer to change from a passive customer into an active co-producer. As customer participation in the fashion industry increases, this study attempts to explore the cases of customer participation as a co-producer in fashion industry through analyzing business models of companies, including Threadless, Blank label, Cut on Your Bias, Acustom Apparel, Thinkgivers. The results show that customer participation is mainly facilitated through design participation in fashion industry, with different level of participation and IT as well as different contribution target. Compared to the past, consumer’s preference is reflected through participation before the stage of production. Results indicate three main characteristics of customer participation in fashion industry. First, value co-creations using customer experiences and understanding customer needs are important. Second, active online communication among customers are critical. Third, it is important to ensure customer’s own item. From a customer perspective, participation enables them to purchase their own distinctive product and offers exciting experience and satisfaction over the production processes, and compensation can be used to increase customer participation. On the other hand, companies using customer participation can take advantage of cost reduction in product development, inventory, and marketing. Customer participation, as a win-win strategy for business and consumer, is expected to expand further in the future with the development of ICT.

마이다스아이티의 뇌과학 기반 인적자원 관리 사례 연구 (Neuroscience based human resource management at Midas IT Co._A case study)

  • 이지훈
    • 한국산학기술학회논문지
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    • 제21권5호
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    • pp.240-248
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    • 2020
  • 지난 20여 년 간 뇌 과학은 기능성 자기공명영상(fMRI) 등 새로운 기술에 힘입어 크게 발전했으며, 우리는 인간의 본성과 행동 변화에 대해 더욱 정확한 지식을 얻게 됐다. 이 같은 지식은 경영 분야에도 활발하게 응용되고 있다. 이 연구는 마이다스아이티의 사례를 통해 뇌과학을 경영에 어떻게 접목할 수 있는지 통찰을 얻는 것이 목적이다. 건설 소프트웨어 회사인 이 회사는 별도 조직을 두어 뇌 과학을 연구하고 있으며, 뇌 과학에 기반한 인사 정책을 만들어 시행하고 있다. 창업자 이형우 사장은 인본주의 경영 철학을 갖고 있으며, 뇌 과학 연구는 그 철학을 뒷받침한다. 연구 방법으로 사례연구 방법을 채택하였으며, 인터뷰와 직접 관찰, 참여 관찰, 문서 정보 등의 절차를 수행했다. 이 회사의 인적자원 관리 시스템은 뇌과학 연구가 응집된 'SCARF'라는 뇌과학 모델로 설명이 가능하다. 이 회사는 이 모델이 제시하는 것처럼 일터에서 지위감(Status), 확실성(Certainty), 자율감(Autonomy), 관계성(Relatedness), 공정성(Fariness) 위협을 줄임으로써 구성원의 신뢰와 만족도를 제고했고, 이는 창의적이고 고성과 조직이 되는 발판이 되었다.

Japan and the 'Flying Geese' Pattern of East Asian Integration

  • Furuoka, Fumitaka
    • Journal of Contemporary Eastern Asia
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    • 제4권1호
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    • pp.1-7
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    • 2005
  • In this paper uses Kaname Akamatsu's 'Flying Geese' model to analyse Japan's role in East Asian integration. Japan made the first attempt to lead Asian countries before the Second World War. At that time, the Japanese Government embarked on a brutally expansionist policy the result of which was creation of the first gaggle of 'flying geese' under the name of the 'Greater East Asia Co-Prosperity Sphere.' During the 'flight' Japan was forcefully imposing its own ideals and values on the rest of the 'gaggle.' At the same time, the Japanese Government assumed hostile attitude toward Western countries. Japan's defeat in the Second World War signified the end of flight for the first 'flying geese' gaggle. After the war, Japan made another attempt at regional integration. This time it was done through establishing a production network in East Asia. Thus the second gaggle of 'flying geese' came into existence. During the flight of the 'second gaggle' of geese, Japan was fostering good ties with Western countries as well, especially the United States. However, some leaders of the 'second gaggle's' member-countries emboldened by their countries' economic success proclaimed that future belongs to Asia and put forward the 'Asian values' argument. The Asian economic crisis of 1997 interrupted the flight of the 'second gaggle' and effectively put an end to the 'Asian values' debate. It is interesting to note that some elements of the 'Asian values' argument resembled ultranationalist discourse that had been dominant in Japan before and during the Second World War. This paper compares historical patterns of East Asian regional integration and highlights future challenges for Japan's Asia policy.

Based on the Analysis of Entrepreneurship Support Policy Information, Establishment of Customized Entrepreneurship Promotion Model for Sports Major

  • Byung-Kwan Lee
    • 한국컴퓨터정보학회논문지
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    • 제29권5호
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    • pp.165-175
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    • 2024
  • 이 논문에서는 정부의 청년창업지원정책과 관련한 각종 정보를 분석하여 스포츠전공 대학생의 맞춤형 창업촉진 전략을 제안하여, 창업효능감을 증대시키는 데 목적을 두었다. 1차적으로 문헌연구를 수행하였으며, 2차적으로 전문가 인터뷰를 토대로 스포츠전공 대학생의 창업촉진을 위한 대안을 분석하였다. 그 결과 다음과 같은 제안을 하였다. 첫째, 창업정책에서 스포츠 분야의 부가가치성 및 개별성을 인정해야 한다. 둘째, 스포츠전공자의 창업네트워크 및 플랫폼 구성이 필요하다. 셋째, 스포츠창업을 위한 공간 구성(Startup Co-Space)을 해야 한다. 넷째, 창업동아리 구성과 지원이 필요하다. 다섯째, 캡스톤디자인 및 취창업진로세미나 교과목에서 창업경진대회를 활성화시킨다. 여섯째, 창업멘토링을 통한 스포츠전공학생들의 창업효능감을 증대시켜야 한다.

고객의 분배공정성분위기 지각과 커뮤니티동일시, 고객간상호작용인식, 도움행동의도의 관계에 대한 연구 (Customer-perceived distributive peer justice climate, community identification, C2C interaction quality, and helping intention in MMORPG contexts)

  • 김현식
    • 서비스연구
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    • 제14권2호
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    • pp.158-177
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    • 2024
  • 본 연구는 온라인 집단소비 서비스 상황에서 다른 고객들의 보상에 대한 고객의 분배공정성분위기 지각이 커뮤니티동일시, 고객간상호작용인식, 도움행동의도에 미치는 영향에 대한 이론적 모델을 제안하고 실증한다. 가설을 테스트하기 위해 온라인 집단소비 서비스(대규모 멀티플레이어 온라인 롤플레잉 게임, MMORPG) 이용자를 대상으로 설문 조사 데이터를 수집하여 구조 방정식 모델링을 통해 분석하였다. 본 연구는 MMORPG 상황에서 보상설계에 대한 고객의 분배공정성분위기 지각이 커뮤니티동일시, 고객간상호작용인식을 변화시켜 도움행동의도를 변화시킨다는 것을 보여준다. 집단소비형 서비스 관리자는 사용자의 현재 C2C 가치공동창조 경험(커뮤니티동일시, 고객간상호작용인식)과 미래 C2C 가치공동창조 행동(도움행동의도)을 향상시키기 위해 보상 시스템에 대한 고객의 분배공정성분위기 지각을 개선하는 데 중점을 두어야 할 것이다. 본 연구는 온라인 집단소비 서비스 상황(MMORPG)에서 보상 설계에 관한 고객의 분배공정성분위기 지각과 고객간상호작용 인식의 관계를 실증함으로써 분배정의 이론의 발전에 기여하고 있다.

오픈마켓 시스템에서의 사용자 혁신 위임: 참여적 게임 커뮤니티에 대한 사례연구 (User Innovation Empowerment in Open Market Systems: A Case Study on Participatory Game Communities)

  • 권희정;김진우
    • 경영정보학연구
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    • 제12권3호
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    • pp.75-88
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    • 2010
  • 스마트폰 사용자를 대상으로 하는 시장에서 오픈마켓운영에 의한 비즈니스 모델은 다음의 몇가지 중요한 요소에 의해서 결정된다. 첫째, 효과적인 기술기반 플랫폼을 개발자들에게 제공함으로써 기업영역 이외의 개발자들이 쉽게 익히고, 응용하고, 개선할 수 있는 환경을 구축하도록 한다. 둘째, 첫째 조건에 의해서 많은 재능 있는 개발자들이 특정 플랫폼의 오픈마켓에 참여하게 되면, 이들의 어플리케이션을 이용하는 고객층이 충분히 확보되고, 따라서 지속적으로 새로운 개발참여자들을 유도할 수 있는 어플리케이션 수익시장이 성장한다. 셋째, 플랫폼 제공자와 어플리케이션 제공자, 그리고 어플리케이션 제공자와 어플리케이션 사용자의 신뢰관계가 구축될 수 있는 평가시스템 및 사용자 커뮤니티 시스템이 앞 선 수익시장의 성장을 지속시키고 더욱 향상시키는 역할을 하게 된다. 본 논문은 이와 같은 오픈마켓 기반 비즈니스 모텔의 요건을 검토하고, 특히 세 번째 단계의 현상을 실증적 자료를 통해 분석하여 봄으로써 오픈마켓시스템 내에서의 사용자 혁신의 역할과 그 위임적 특성의 중요성에 대해서 검토해 보고자 한다. 특히 사용자 평가시스템 및 사용자 피드백 시스템을 제공하고 있는 스마트폰 소셜게임 커뮤니티를 중심으로 소셜게임 네트워크의 사용자 참여적 기제에 대한 역할과 유용성을 중심으로 검토할 것이다. 이와 같은 연구에 대한 효과적인 접근방법으로서 복수 내재형 사례연구방법을 이용하여 자료를 수집하고 분석하였다. 이와 같은 소셜게임 네트워크구조의 사용자 혁신 위임 모형은 오픈마켓시스템 내에서 사용자의 역할과, 그 특성에 의한 미래 ICT의 발전양상을 가늠하는 연구문제로서의 의의를 가진다.