• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.4
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• pp.51-67
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• 2011

The purposes of this study were to segment male university students on the basis of benefit sought in clothing, and to investigate knitwear image preference and purchasing behaviors of each segmented market. The research method was a survey and subjects were 249 male university students in Daejeon and Chungnam province. The questionnaire consisted of measurement items for benefit sought in clothing, knitwear image preference, knitwear purchasing behaviors, and subject's demographic attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA and Scheffe test. The results were as follows. First, male university students were segmented into 6 consumer types (practicality pursuit, individuality pursuit, comport pursuit, brand pursuit, social status pursuit, and unconcern type) by benefit sought in clothing. Second, male university students generally preferred dandy image and causal image, however, brand pursuit type more preferred trendy image, and practicality pursuit type more preferred active image than other consumer types. Third, the segmented markets showed many differences on knitwear purchasing behaviors. On clothing selection criteria, practicality pursuit type considered resonable price as important, whereas brand pursuit type considered brand reputation. On fashion information source, individuality pursuit type considered store display and other people's clothing, while unconcern type considered advice from friend and family. On main purchasing place, individuality pursuit type more used speciality store with no brand, whereas brand pursuit type more used department store and brand store than other consumer types. The results of this study supported that benefit sought in clothing can be useful as an effective variable for market segmentation.

• Journal of the Korean Society of Costume
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• v.27
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• pp.87-101
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• 1996

The purpose of this study is to grasp the re-lationship between Sasang constitution of the disposition side and clothing value in grown-up women in order to apply Sasang consti-tution theory to the marketing strategy in clothing industry. The study is based on a questionnaie about Sasang constitution and clothing value. The questionnarie was answered by 519 women. The data ere collected from September 12 to September 30, 1994 and analyzed by cluster analysis correlation analysis ANOVA and fac-tor analysis using SAS. The Findings of this study are as follows: 1. The women were classfied in to 3 clusters by cluster analysis :Sp-Yaung-In type (30.8%) Tae-Em-In type (40.7%) So-em-in(28.5%). 2. Correlations between SO-Yaug In type and each of clothing values showed all signifi-cant and specially social value showed high corelation(0.57163) 3. In Tae-Em-In type all correlations showed significant and esocial value showed the highest correlation of all correlations. 4. In So-Em-In type there was no corre-lation inpolitical value and the order of cloth-ing values showing high correlation was theor-etical social economic and religious value. 5. The aesthetic valu among and consti-tution types showed the lowest correlation of all correlation. By means of the about study results we may know that all women belong to three types think social value of the more important value than any other in clothing value. This is because grown-up women in korea prefer yet clothing of the harmonic and similar type to this of individual type.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.8
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• pp.1175-1185
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• 2004

This study evaluated thermo-physiological and subjective properties of improved disposable coveralls for railroad carriage maintenance through climatic chamber trials and a filed study. Subjects wore five kinds of disposable coveralls (Type A: a disposable coverall on the market, Type B: a coverall with an improved hood and size-adjustable design, Type C: a coverall with a portable hood, Type D: a coverall with small holes for ventilation, Type E: a sleeveless coverall, Type F: a separated type of coverall with half sleeves) The air temperature in the climatic chamber was set in 9$^{\circ}C$ and 30$^{\circ}C$ For each condition, subjects simulated the railroad work for 120min. and rectal temperature, skin temperatures, clothing microclimate and subjective sensations were measured. The results of chamber trials showed rectal temperature and clothing microclimate did not display significant differences by clothing type. In 30$^{\circ}C$ air temperature, mean skin temperature was higher in Type E and Type F than in Type A(p＜0.05) but between the improved coveralls(B-F), we could not find any significant difference. In the case of thermal comfort, the most preferred types were Type B and Type C in 9$^{\circ}C$ and Type F in 30$^{\circ}C$. All subjects felt more comfortable in the improved coveralls than in coveralls of the market (Type A). In field study, workers preferred Type B, Type C and Type F to Type A but the most favorite type differed by the specific type of work. Especially, workers were dissatisfied that Type D tore easily due to lots of small holes around the armpits and Type I did not protect workers＇ shoulder and arms from oil contamination. According to the climatic chamber trials and field study, the most effective coveralls were Type B and Type C for winter and Type F for summer.

• The Research Journal of the Costume Culture
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• v.1 no.1
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• pp.95-111
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• 1993

The purpose of this study was to find out the relationship between the conspicuous consumption of clothing and status inconsistency. For this study, two kinds of guestionnaires were conducted to collect data for the conspicuous consumption variables of clothing and status inconsistency variables. Status inconsistency was measured by educational levels and occupational levels of married women and their husbands, the family′s total income. Status inconsistency was defined by the inconsistency among married women′s and their husband′s educational levels, family′s total income, their husband′s occupational levels. In order to investigate status inconsistency effects, when their investment (education0 are lower than their rewards (income or occupation) they are classified as over-rewarded inconsistency, while their investments is higher than their rewards, as under-rewarded inconsistency, and their investments are equal to their rewards, as consistency. The conspicuous consumption variables in clothing were consisted of seven variables; Brand-oriented, Fashion-oriented, Leisure-showing, Leisure-oriented purchase of clothing and Excessive expenditure to purchase of clothing, purchase of Imitation clothing in well-known brand and purchase of Expensive clothing from abroad. Data were obtained fro m436 housewives living in Kwang-ju are a and analyzed by F-test, Pearson′s Correlation and Frequency. The results of this study were follow; When the subjects were divided into three group according to their status inconsistency type, there were significant differences (P<.05 or P<.01) among groups of conspicuous consumption variables in clothing. The groups of "under pivileged" status inconsistency type and "over rewarded" status inconsistency type were tend to show conspicuous consumption in clothing than other type of status inconsistency groups.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.4 s.10
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• pp.33-41
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• 2006

The purpose of this study was to investigate consumer's behaviors on the purchase and the laundering of baby's clothing according to washing machine types using by consumers. The subjects were 255 consumers with babies(0-2 years) in Korea. The data were collected using a self-administered questionnaire and analyzed using Chi-square test and multiple response analysis, and SPSS 12.0 statistics package was used. Consumers were separated into two groups according to washing machine types with general pulsator type and drum-type. Consumer's behaviors between general pulsator type group and drum-type group of washing machines were also examined. The Results of this study were as follows: 1. The purchase rate of baby's clothing was high compare to that of general clothing of family. The consumers with babies had priority on textile materials(cotton 100%) as baby's clothing. As for the consumer's behaviors between the purchase of baby's clothing and the consumer's characteristics, they showed a significant differences according to the consumer's characteristics like education level and washing machine types using by consumers. 2. The removal of soils including various foods was very important on the laundering of baby's clothing. Especially the rinsing of detergents was important on the laundering. Because they considered toxicity of detergents was high and harmful to the baby, and detergent's components such as surfactants, builders, and another additives could not removed completely with normal laundry courses by washing machines. 3. There were significant differences between general pulsator type group and drum-type group of washing machines on the purchase and the laundering of baby's clothing.

• Journal of the Korean Society of Costume
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• v.28
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• pp.137-150
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• 1996

The objectives of this study were to classify daily clothing selection motives and to group men into life style types and to examine the differences in daily clothing selection motives according to the life style types. Questionnaire comprised of three sections: 36 Likert type items of life style measure; 29 Likert type items of daily clothing selection motives measure: and 4 demographic variables. Samples were 267 salary men in gheir 20's to 30's in Seoul Korea. The data were analyzed using factor analy-sis cluster analysis one-way ANOVA Dun-can's multiple range test and t-test. 1. Five factors of life style were derived by factor analysis ; F. 1 'appearance oriented' f. 2. 'positive activity' F. 3 'economy oriented': F.4 'active-leisure';F. 5 'contemporary' Four types of life style of men were defined by cluster analysis of the five factors: T. 1'posi-tive activity'; T. 2.'economy interest'; T. 3'contemporary' : T 2'economy interest' T.3'contemporary' ; T. 4 'appearance interest' 2. Four factors of daily clothing selection motives were derived by factor analysis: F.1 'clothing harmony'; F.2 'clothing utility'; F.3 'psychological influence'; F.4 'exogenous situ-ation adaptation 3. There were significant differences in daily clothing selection motives according to the life style types. The types of positive activity economy interest and contemporary had 'clothing utility' motive more than appearance interest type. Economy interest type had 'hpsychological influence' motive more than other three types. Economy interest type and appearance interest type had 'exogenous situ-ation adaptation' motive more than other two types 4. 20's and unmarried men had'psychological influence' motive more than 30's and married. Upper class had 'clothing harmony' and 'ex-ogeneous situation adaptation' motives more than middle and low. Men with less education had ' clothing utility' and 'exogenous situation adaptation' motives more than did more edu-cation.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.1
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• pp.30-41
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• 1999

This study was conducted to verify the advantages of Gal-Ot. Gal-Ot is defined the clothings dyed with persimmon juice. Firstly the physical properties of fabrics were examined. Secondly the wear tests were conducted. The wear tests were performed in climatic chamber controlled 3$0^{\circ}C$ air temperature 50$\pm$5% R.H and 0.2m/s air movement. Four women subjects participated in this experiment and 4 times experiments were performed per one subject. The expeimental schedule was planned following 4 steps that is sedentary posture during 30 minutes-walking the 5。slope treadmill by 70m/min during 20 minutes-sedentary posture during 20 minutes-standing posture on toward the blowing wind during 10 minutes. The results obtained is as folows : The insulation of fabric was increased with dyeing with persimmon juice. The air permeability of fabric was remarkably increased with dyeing with persimmon juice. The mean skin temperatures of subjects were apt to be higher in wearing Gal-Ot than undyed clothing. The clothing micro temperature of subjects were slightly inclined to become lower in wearing Gal-Ot than undyed clothing, The clothing micro humidity was decreasee when: the subjects were gal-Ot than wore undyed clothing, And then it brought about more comfortable on wear sensation. The differences of physiological reactions were not consistent between clothing types except for sweat rate on the back. This result may be attributed the to complex experimental schdules consisted of four steps and to a little difference between open type and close type. However I consider that the clothing type of Gal-Ot is suitable for open type because Gal-Ot is summer wear for blocking the sultry heat.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.8 s.145
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• pp.1092-1101
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• 2005

The purpose of this study is to analyze the size of ready-made clothing for elderly women and to evaluate their fit according to body type. Subjects were 33 women aged 60 and older, and they were classified by stature and drop index. The size of clothing which manufactured by four apparel brands were measured and compared with body size, and the size designation of four brands was compared. The questionnaire was carried out to subjects, and the size recognition and dissatisfaction with ready-made clothing were analyzed. The fitting test were carried out, and the subjects evaluated the fit of jackets and slacks of four brands. In the result of questionnaire, we found that subjects had little recognition about their clothing size. Subjects responded that they often felt dissatisfaction in their jacket length, sleeve length, shoulder width, bust girth, slacks, and waist girth. We found that each apparel brands had different sizing system and that even if the size designation of label was same, the clothing size was quite different. So the elderly women who didn't have so much knowledge about their own clothing size had a tendency to confuse with choosing proper clothing for themselves. In the wearer's evaluation, the significant difference in the degree of unsatisfaction were certified in several body parts according to wearer's body type. Especially, the degree of unsatisfaction in the case of subjects of having very small stature or very small hip was higher than other body types. From the result, we certified that it was necessary to consider the characteristics of each body type to increase the satisfaction of elderly women with clothing.

• Korean Journal of Human Ecology
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• v.15 no.1
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• pp.141-148
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• 2006

The purpose of this study is to analyze the dimensions of clothing involvement of female undergraduates in Busan and some influential factors of TV on the clothing involvement. This research also shows the correlations among variables and the differences in clothing involvement and TV media-related influential factors by the customer types. The results of this study are as follows: 1. The clothing involvement is categorized into five factors: pleasure, fashionableness, symbolism, danger awareness, and disinterest in clothing. Four TV media-related influential factors are identified: conformity to entertainers' clothing, interest in entertainers, interest in TV-watching, and imitation of entertainers. 2. An analysis of correlation between clothing involvement and TV media-related variables shows that there is a correlation between conformity to entertainers' clothing and various clothing involvement factors as fashionableness, symbolism and pleasure. A factor of interest in TV-watching is related to symbolism and interest in clothing. A factor of imitation of entertainers is related to fashionableness and disinterest in clothing. 3. An analysis of the differences by the customer types leads to four types of categorization. Type 1 shows low interests in clothing and TV media-related variables. Type 2 demonstrates high clothing involvement and interest in TV-watching. Type 3 is classified as a high involvement/ conformity group, which not only shows high involvement in pleasure and symbolism of clothing but also high conformity to entertainers' clothing. And lastly, type 4 is an disinterest group but it shows high interest in TV-watching, entertainers and imitation of entertainers.

• The Research Journal of the Costume Culture
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• v.18 no.6
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• pp.1138-1152
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• 2010

The purposes of this study are to segment women consumers on the basis of clothing shopping orientation and to investigate clothing purchasing behaviors of each segmented group by age variable for development of effective fashion marketing strategies to meet very changeable modern consumers' needs. The research methodology is survey and subjects were 650 women aged from 20s to 60s. The questionnaire consist of measurement items for clothing shopping orientation, clothing purchasing behaviors and subjects' demographic attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, $x^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results are as follows. First, 5 factors were emerged on clothing shopping orientation. Second, women consumers are segmented into 4 types(conspicuous, convenient, pleasurable, and unconcerned type) by clothing shopping orientation. Third, each consumer type divided by age variable showed some important differences on demographic characteristics and various clothing purchasing behaviors. Therefore, the results of this study support that clothing shopping orientation can be useful as one of the effective differentiated variables to segment women consumer market and age variable has important mediate effects on the differences of clothing purchasing behaviors by clothing shopping orientation type.