• 한국의류산업학회지
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• 제12권3호
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• pp.364-371
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• 2010

The purpose of this study is to weigh the students' backpacks of middle school in daily use and to analyse their physiological responses and subjective senses when carrying backpack in order to promote healthy and comfort school life of girl middle school students. Two female students were subjects who answered the questionnaires on two types of backpack and their metabolism, perspiration and the changes of skin temperature were measured in constant environment chamber, $25{\pm}1$ and $49{\pm}10$% RH. They walked on the treadmill carrying the backpack with the increment of backpack weight, 2 kg, 4 kg to 6 kg. When the backpack increases to 6 kg, the discomfort parameters and responses increases rapidly. Comparing with general type, improved type of backpack showed good results in physiological responses, but not in subjective senses, such as the ease of movement, pain, or total preference, specially in 2 kg and 4 kg. The girl students prefer the general type of backpack which is of fashion and small, when it weighs light such as 2 kg or 4 kg, while they prefer the improved bag which is functional when it is heavy as 6 kg. The longer wearing time of the medium weight, for example, 4 kg without feeling or recognition of any discomfort due to fashion style, might cause the students' posture and health weaker or more vulnerable to the problems.

• 한국가정과교육학회지
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• 제21권1호
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• pp.51-69
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• 2009

본 연구는 기술 가정교과가 학습자의 흥미와 관심에 부합하여 실생활에 활용 가능한 학습자 중심의 실천교과가 되도록 옷차림 영역을 중심으로 활동과제 개선을 위한 기초 자료를 제공하고자 하였다. 이를 위해, 수도권 소재 중학교 2학년에 재학 중인 남학생 154명과 여학생 160명을 대상으로 활동과제에 대한 학습자의 선호도를 설문 조사하였으며, 연구결과는 다음과 같다. 첫째, 의생활 단원에 대한 선호도는 '좋아한다'고 응답한 학생이 가장 많아 의생활 단원을 선호하는 것으로 나타났다. 선호하는 이유는 '다양한 실습이나 활동과제를 접할 수 있어서'가 가장 높게 나타났으며, 싫어하는 이유는 '암기해야하는 내용이 많아서'가 가장 높게 나타났다. 또한 의생활 단원 옷차림 내용에 대한 선호도는 필요하다고 생각하는 내용과 실생활에 도움이 된다고 생각하는 내용, 흥미를 느끼는 내용에 관계없이 '나에게 어울리는 옷차림, 옷을 바르게 입는 방법'에 대한 선호도가 가장 높게 나타났다. 둘째, 옷차림 영역에 대한 활동과제의 선호도를 분석한 결과 수행 시기는 '수업 후 내용 정리'를 하면서 제시하는 것을 선호하고, 집단의 규모는 '소집단 활동', 문제의 유형은 '잘 구조화된 문제'를, 과제 수행 방법은 '실험 실습을 통해 원리적으로 파악하는 과제'를 선호하는 것으로 나타났다. 셋째, 옷차림 영역에 대한 활동과제의 경험, 선호도, 교과서의 내용을 비교 분석한 결과 경험과 교과서에 제시된 내용은 대부분 일치하였으나, 선호도와는 차이를 보였다. 따라서 가정교과가 학습자 중심의 실천교과가 되기 위해 활동과제의 내용은 학생들의 일상생활에 중심을 두고, 소집단활동의 비율을 높이는 것이 바람직하다. 또한 활동과제는 구조화되지 않은 문제와 같이 다양하고 포괄적인 문제 상황을 제시하는 것이 학생의 창의력, 사고력을 신장시키는데 도움이 될 것이며, 수행 방법을 다양하게 구성할 필요가 있다.

• 복식문화연구
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• 제4권2호
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• pp.113-124
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• 1996

This research was designed to find out what is a distictive feature of the design elements of Korean women's costume and its influence by analizing the trend of Korean women's constume during the period of 1890 and 1995. The research was analized by a total of 854 random samples of clothing styles collected from materials in the museums and from articles of three leading newspapers and one of the best women's magazines in Korea. The changing trend of Korean women's costume was found out to be as follows: 1. In around 1910s, the trend of Korean women's costume has been changed into two-tier structure of both Korean and Western styles, and the typical and traditional Korean women's street wears such as 'Chang-ot' and 'Tsdechima' have been gradually diminished. 2. From 1920s, length of the Korean skirt, which was unnecessarily long and inconvenient, has been getting shorter for the convenience of walking. In addition, Korean women's underwear has become simplified, and sports wear could be seen for the first time in Korea. 3. During 1960s, the Western clothing styles have been increased rather than Korean styles as the street wear of the Korean women. 4. In 1970s, blue jeans, mini-skirts and casual wears have become a trend or fashion for women in Korea. 5. In 1980s, a fashion of unisex mode has arrived in this country, and from the year of 1987, wearing of panties among the Korean women has been increased rather than skirts wearing for the street wear. 6. During 1990s, various forma of complex styles came into being in such styles as so-called 'orange class style,' 'protruding navel T-shirts' and 'runner wear speedy.' From mid-1990s, Korean women have turned out to prefer the cute and light costumes by placing emphasis on the image of intellectual, professional and functional wears. The changing special feature of the Korean women's clothing designs could be distinctively observed during 1960s as the modernization policies in Korea have been processed during the period. The clothing trend before 1960 was to change and to solve problems of inconvenient and impractical wears, but the trend after 1960 was seen as a change to confirm a trend of the world fashion. From mid-1990s, however, preference of Korean women's self-conceited conception socially and an unquestionable changing pattern of Korean women's life.

• 한국의류산업학회지
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• 제7권2호
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• pp.169-178
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• 2005

This study was aimed at investigating the relationship between the sensibility image of Dangcho pattern and the pattern composition variables(representation type, pattern arrangement, object of application, desire of purchase, ages). The results obtained are as follows: The sensibility image which is derived from Dangcho pattern was investigated in the property of five dimensions, that is, the property of fascination, elegance, high grade, uniqueness, and correctness. The sensibility image of Dangcho pattern was the significant main effect according to pattern composition variables(representation type, pattern arrangement, object of application, desire of purchase, ages), and was the significant collation effect between each of pattern composition variables. The sensibility image of the Dangcho pattern which had most an influence on degree of preference and desire of purchase was examined by the property of fascination.

• 복식
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• 제48권
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• pp.83-100
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• 1999

Articles from leading daily newspapers dealing with costumes analyzed here dating back to oughly one year before the I.M.F. system came into place in korea. The values and esthetic consciousness of that period were studied through fashion. The major conclusions of the study are as follows: 1. The values of exhibition conformity and extravagance were emphasized. 2. The beauty of play the beauty of the extraordinary and the beauty of splendour were expressed as the esthetic consciousness 3. Preference of young people toward expensive high-grade and foreign-made brands was excessive Adults have to guide the young not to overconsume. Development of a sounder culture of clothing is needed for the establishment of economic prosperity for the nation.

• 복식
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• 제28권
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• pp.225-237
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• 1996

The product evaluation and purchasing behavior of US brand jeans have been studied. The intrinsic and extrinsic cues are usually adopted to interpret the purchasing decison making processes. Among extrinsic cues price and brand name have been studied exten-sively but country-of-origin has not been examined in Korea. With the liberalization of retail industry foreign brands are aggressively penetrating in Korean pparel market. Since the penetration of imported apparel has increased tremendously lately the consumer attitude toward foreign produced clothing has great importance. The findings of the study were 1) Price was the most important among extrinsic cues ex-cept quality. Brand name was more important than store and country-of-origin. 2) The country image had significant influence to the preference as apparel production country. 3) The evaluation and willingness to buy of the jeans were greatly influenced by the be-havioral charcteristics of consumer variables. 4) The model to predict the willingness to buy of the jeans has been developed.

• 한국의류산업학회지
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• 제4권2호
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• pp.188-191
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• 2002

The hair designers are fashion leaders who affect hair color of people. Therefore, the purpose of this study is to give some tips to satisfy customers through surveying hair designers most like color and the criteria of products choice. To have practical result, I use survey method. I took 120 hair designers who work for Park Jun beauty salon for the survey data. Among these data, I used 103 for the final data of analysis. The results are following, male hair designers like natural brown and blue coral color for hair coating. In addition, they like black color for coloring. Female hair designers like much more various color, they like orange color for coating and natural brown for coloring. Hair designers much more satisfied for international brand goods in all criteria except price. All of hair designers have favorite goods for the quality and brand image. Therefore domestic brands need much more effort to improve quality and its brand image.

• 대한가정학회지
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• 제43권8호
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• pp.83-98
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• 2005

The purpose of this study is to examine consumer's relationship benefit perception for fashion products and to examine the influence of relationship benefit perception on consumer satisfaction based on consumer characteristics. Data for this research were collected by surveying 766 women older than 20 years old in Seoul, Gwangju, and Gyeonggi-do. The following is a summary of the conclusions reached from this research: (1) Relationship benefit perception was divided into five separate areas: informational benefit, emotional benefit, special treatment benefit, economic benefit and social benefit. (2) Relationship benefit perception influenced consumer satisfaction. (3) There was a difference in benefits influenced on consumer satisfaction based on consumer characteristics such as sociability, relationship preference, and price importance.

• 한국생활과학회지
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• 제11권3호
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• pp.301-306
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• 2002

The purpose of this research is to provide basic data by which more suitable hats manufacturing can be possible. The method for this research was to ask male and female college students what their favorite design and size are by the questionnaire. Data were collected from 383 college students in Seoul, Iksan. Statistical tests such as descriptive analysis, Crosstabs, F-test, Duncan test, were used to analyze the data. The conclusion which gotten through this process is that, first of all, their favorite design is Apollo cap, and there is no difference between male and female college students. Then, It also appeared that most of them didn't know their own hat size, but responded that their hats are suitable for their heads, it means that they are contented with their hats. Yet, those positive responses are, in some part, due to the insufficiency of the questions that can point out negative responses.

• 한국경영과학회지
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• 제36권3호
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• pp.75-90
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• 2011

Suggesting that endorser fit in print advertising can be subdivided into observable endorser-product fit, unobservable endorser-product fit, and observable endorser-background fit, this study empirically investigates their effects on advertising effectiveness. Undergraduate students participated in the study and evaluated three real advertisements on the items of the fits, the advertising effectiveness, and so on. The advertisements were for a watch, perfume, and women's clothing. Results showed that each of fits had an positive effect on advertising attitude, brand attitude, and purchase intention respectively and the observable endorser-product fit had a more positive effect on such an effectiveness than the unobservable endorser-product fit and the observable endorser-background fit in the majority of cases. It was also found that each of the fits had a tendency to exert relatively greater effects on the advertising effectiveness, especially on the purchase intention, compared to the endorser preference.