• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.4
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• pp.669-680
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• 2008

Korea's national image can be delivered through cultural products, and cultural products can finally contribute to the affirmative attitude and recognition towards Korea. In an empirical study, a questionnaire was developed based on literature review and focus group interviews with foreigners who visit Korea were executed. Subjects of this study were foreign visitors from US, China, and Japan. Finally, a total of 247 copies were used for analyses. Descriptive analyses, factor analysis, regression analysis, ANOVA, Duncan test, and paired sample t-test were conducted for data analysis, Results are as follows. Firstly, as a result of factor analysis, I found that there were seven factors to form the image of Korea; culture/art, openness, lechnology/quality, food culture, passionate narcissism, conservativeness, and pursuit of quality of life. Secondly, Several image factors were found to influence positively or negatively on their attitude toward fashion cultural products. Especially, culture/art factor was found to influence positively to Chinese and Japanese and lechnology/quality factor was found to influence positively to Japanese and American. Meanwhile, conservativeness factor was found to influence negatively to Chinese. This study will be of help to practitioners of the fashion cultural product industry for building marketing strategies whose target market is foreign visitors from different cultural backgrounds.

• Fashion & Textile Research Journal
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• v.16 no.6
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• pp.908-920
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• 2014

As social networking service (SNS) users' needs and wants have become more diverse, SNS is designed to provide various services and functions. As a result, an image based SNS with the purpose of sharing various interests has emerged. More and more fashion companies are using image based SNS to use it as a medium to better communicate with their customers. This study investigates the effect of usage motivation of image based SNS with the emotion of pleasure as the mediator and its impact towards flow and brand attitude. In order to verify the research model and to test the proposed hypotheses, we conducted a pilot test on 8 image based SNS heavy users, and followed through with 215 questionnaires which were collected via online survey. The results of this study are as follows. Each usage motivation of image based SNS had significant effect on each pleasure. The visual impact had a positive effect on sensory pleasure and the common interest significantly influenced on user's affective preference. Curating, simplicity and interconnecting had a positive effect on cognitive pleasure. Affective and cognitive pleasures except sensory pleasure positively impacted the user on flow. The cognitive pleasure had a positive effect on the brand attitude. Lastly, flow had a positive effect on the brand attitude. This study is the foundation of the image based SNS academically in the new media research. Furthermore, it suggests managerial implications of a company to provide effective marketing strategy to make the best use of image based SNS.

• Journal of the Korean Society of Costume
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• v.63 no.8
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• pp.27-42
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• 2013

The study was aimed to develop men's working pants patterns through the computerized 3-D virtual clothing simulation system and to verify the effects of the 3-D simulated outfit by comparing it to the images of the actual outfits. The average body measurements of South Korean men aged between 30 and 39 used for the simulation in order to generate a 3-D virtual model and to realize outfits of men's working pants for the workers in the heavy industry in South Korea. And also the preliminary questionnaire survey results on certain aspects of the working pants such as type, detailed design preference and discomforting parts were taken into consideration. Both the simulated and real images of the developed working pants were compared in terms of the ease amount according to parts of the working pants, the position of seam lines, the appearance of darts and pleats, and the effects of the fabric surface according to expertise panels' subjective 5-point scale evaluation. The results throughout the study were (1) the basic working pants item worn by subject workers were the straight one pleated pants. The most discomforting parts of the working pants were in the order of body rise, thigh, hip, waist, pants hems and knee girth. (2) the drafting factors of pants patterns differed by the men's body features, which was related to the allocation of suppression amounts between waist and hip girths into darts and hip curve amounts on the waist line level of the pants. (3) the similarity of the virtually simulated and real images of men's working pants resulted in an average of 4.5 to the ease of appearance, 4.6 to the seam lines, 4.1 to the fabric surface effects in a 5-point scale, which means that the two were highly alike.

• The Research Journal of the Costume Culture
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• v.20 no.6
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• pp.883-894
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• 2012

Fashion companies are faced with more severe competition with the emergence of new types of retail formats. Retailers are coming up with new shopping values to maximize their profits and benefits of customers. The aim of this study was to study shopping values and analyze differences in store selection criteria and store visits among. The respondents were males and females with ages ranging from the 20's to the 40's, residing in Seoul and the Gyeonggi area. Data were collected via both online and offline. Data from 427 respondents were analyzed using SPSS 17.0. Results indicated that there were three categories including hedonic, informative, and reliable shopping values from the factors for clothing shopping values. They form three types of consumer groups such as active, passive-reliable, and hedonic-informative shopping value groups. These three groups were different in terms of demographic characteristics. For the factor influencing store preference, the range of product selection and customer service were the two significant features that showed substantial differences in the shopping value groups store's atmosphere, salespeople, convenient location, price, and brand store did not have significant differences across groups. Retailers of each fashion retail formats have to consider consumers shopping values for their retail decision makings.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.8
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• pp.828-836
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• 2012

This study provided the data for the planning of knit apparel by analyzing structural effects of intarsia and jacquard knit on mechanical properties, subjective hand measurements, and preference. Intarsia and 7 types of color jacquard (floating jacquard, normal jacquard, bird's eye jacquard, tubular jacquard, ladder's back jacquard, blister jacquard, and transfer jacquard) were used. The samples (with a gauge of 14) were knitted using 100% wool 2/48's yarn by a Shima Seiki SIG computer knitting machine. Mechanical properties and hand values were measured by a KES-FB system. Subjective hand and favorable images were surveyed based on women in their 20s and 30s. The data were analyzed by a factor analysis, ANOVA and correlation analysis using SPSS 12.0. The subjective hand of intarsia and jacquard knits was categorized into 'thermofeeling', 'weight/flexibility', and 'durability'. The results of the favorable image survey for F/W outer knitwear showed that tubular jacquard was most favorable; however, the transfer jacquard was least favorable. Among the three factors that explain the subjective hand, thermofeeling had a strong influence on the favorable image of consumers. Bird's eye jacquard and tubular jacquard turned out to be most suitable for suits, intarsia and floating jacquard were suitable for cardigans and sweaters, ladder's back jacquard was suitable for hats or mufflers, and transfer jacquard was suitable for home fashion rather than garments.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.8
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• pp.1227-1240
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• 2009

This study examines the actual conditions of toddler playwear preference survey for design and function. The study develops proper indoor and outdoor playwear for toddlers based on the analysis. A survey of 200 parents with toddlers between 2 and 6 years old and 120 teachers was conducted to find the conditions and needs for playwear along with the necessary design elements. Second, 6 designs including 3 designs for indoor playwear and 3 designs for outdoor playwear were made. These designs emphasized on soil contamination part, color, pattern, form, material, detail, and fasteners. Art play and cooking play are considered for indoor playwear and ways to decrease contamination on sleeve hem, elbow, chest, and knee were determined through the use of yellow, green, and blue colors. Applying a character and separate top with sleeves were determined. Light with breathable and waterproof fabric was determined. The correct amount of Velcro fasteners or buttons was determined for front fastening in addition a pocket was considered necessary as a detail part. The common design for both boys and girls along with a proper design for diverse play were determined. For outdoor playwear, water play, sand play, movement play, and ecology experience are considered and ways to decease contamination on hip, sleeve hem, and knee should be applied to the design as determined through the use of yellow, green, blue, and red colors. The demands for pattern, form, material, and details were similar to indoor playwear. Zipper and buttons for front fastening were determined. These final 6 playwear designs are presented using CAD WALK DESIGNWARE.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.6 s.154
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• pp.904-915
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• 2006

The purpose of this study is to develop and examine an in-line skating uniform that is also suitable for everyday wear, through research on the dressing needs of skaters. The results of this research are as follows: when asked about the garment, ordinary clothes were more inconvenient than professional uniform. In the case of the upper garment, the skaters who dressed in ordinary clothes felt the most inconvenience in the part of sleeve, back side of bottom and width. The skaters who dressed in professional in-line uniforms felt the most inconvenience in the part of neck girth, of sleeve, back side of bottom. In the case of the lower garment, the skaters who dressed in ordinary clothes felt the most inconvenience in the knee, crotch and hip. The skaters who dressed in professional in-line uniforms felt the most inconvenience in the hip and crotch. Damage due to wear was shown up the hip, knee, side of thigh and shoulder. The answer rate was high that the ordinary clothes usually wore out and the uniform used to tear out in the form of clothes damage. An appropriate sample pattern was made up, based on the problems revealed in the results of the questionnaire analysis. Evaluation of samples was used linear Measurement (5 point preference scale) by organized with 15 male and female's subjects group and 12 observer group.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.5
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• pp.819-830
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• 2010

This study proposes medical gowns for interns and residents that address the functions of utility and activity. Based on the questionnaires, the prototype focused on the pockets for practical use and movement adaptability. Functional pockets were made by increasing pocket sizes and separating pockets with sections according to use. An inside pocket and a loop for an identification tag was placed on the chest pocket and the side seam pocket were oblique lined. To resolve horizontal stress on the back of the gown,6 cm action pleats were added at both ends of the bladebone. The elbow area was tucked up to improve the workplace activities. To reduce hamper on the gown hemline, slits were added along the gown side seam. The front button was changed into an inside button closure. The cuffs, belt, and back waist belt were removed due to occupational cases of inconvenience. The length of the sleeves was adjusted with belts to improve the movement of the arms. In accordance with design preference, the gown was designed to be knee-length with wrist length sleeves. Blue colored (2.5PB 3/12: by Munsell) material was inserted to reduce the contamination on the neck, cuffs, front closure, and hemline area. The planning cloth of the experimental gown was designed to improve activity function, cleaning, and comfort from light materials. The field test (with 30 doctors at university hospitals and the objective assessment with 9 subject groups)were done by the valuation between the existing gown and the prototype. The results showed that the prototype had to be modified by decreasing the pocket size, expanding the usage of the penholder, and simplify front pockets in order to maintain unity. The loop for the identification tag, inside pocket, and the blue colored material had to be removed. The front closure of the gown had to return to its original state.

• Fashion & Textile Research Journal
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• v.5 no.4
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• pp.372-378
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• 2003

The purpose of this study is to compare the self consciousness of one's body cathexis with other people's. The sample subjects were 97 females between 18 and 24 years old. They were measured on November 1999 with the anthropometric measuring, and their front and side photographs were taken. First, we investigated the size recognition of 5 body parts and ready-made clothing, the consciousness of the size of 5 body parts and body proportion for subjects. Second, we organized panel group consisted of 30 females in twenties majoring the Clothing & Textiles. The consciousness of panel group to the subject's body proportion was investigated by using the front and side photographs of subjects, and was compared with self consciousness of subjects. Data were analyzed by frequency analysis and correlation analysis. Most of subjects recognized their status, bustgirth and waistgirth larger than their real size, but they recognized their hipgirth smaller than their real size and their weight similar to their real weight. And subjects were conscious of their status and bustgirth small, their weight, waistgith and hipgirth proper or a little big, and their body proportion normal or a little unbalanced. The self consciousness of one's body cathexis was related to heights of each part especially, and subjects had a tendency to appreciate their body proportion positively if they recognized themselves tall and thin. Upon comparison of the consciousness of subject's body between subjects themselves and panel group, the appreciation of panel group was better than those of subjects themselves. And we also certified the difference of consciousness of one's body cathexis between oneself and other people. The consciousness of other people was related to the size of each body part, but the self consciousness was predicted that it was more related to the psychological factor including satisfaction or preference.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.2
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• pp.303-314
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• 2001

The purposes of this study were 1) to identify different sub-segments of tourism market in Cheju island based on fashion image of clothing souvenir and 2) to provide manufactures with useful information for developing cultural fashion goods related to Cheju island. The data were collected via a self-administered questionnaire from 192 female tourist(20-59 years old) in Cheju and analyzed by factor analysis, cluster analysis, one-way ANOVA and $\chi$$^2$-test. Six factors of fashion image were found image were found and labeled as: Sexy/feminine, wild/mannish, easy/simple, Cheju, ecology, natural image. Four factors of benefit sought were also identified: Practicality/economic-value, fashionability/preference of design, reputation and souvenir-value. Three groups were identified based on fashion image sought: Image of primitive nature(G1: 37.7%), image of nature in the city(G2: 20.1%), sexy/feminine image(G3: 42.2%). There were significant differences among sub-groups in age, fashion innovation, benefit sought and intention of buying Gal-ot. Younger females(20-30 ages) were included more in group 1 than group 2 while older females(40-50 ages) were included more in group 2. Group 1 had a higher score of fashion innovation comparing group 3. Group 1 had the highest scores on practicality/economic-value and souvenir-value. However, group 2 placed the highest importance on reputation as well as practicality/economic-value and group 3 had the lowest scores on all types of benefit. Group 1 and group 2 had intention of buying Gal-ot more than group 1. Based on the results of this study, manufactures may implement target marketing strategies on group 1 which sought the image of primitive nature and group 2 which sought the image of nature in the city.