• Title/Summary/Keyword: Clothing preference

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Consumer Awareness of and Preference for Flame Retardant Apparel (방염가공된 의류에 대한 소비자들의 의식도와 기호도에 관하여)

  • Darden Leatha;Kim Yongsook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.6 no.2
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    • pp.25-32
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    • 1982
  • 본 연구의 목적은 1. 방염 가공된 의류에 대한 소비자들의 인식도를 측정하고 2. 방염 관계 법규를 확대하여 12세 이상의 어린이나 기타 연령층에서도 방염 가공된 의류를 원하는지를 알아보고 3. 인산염계 방염 가공제 사용 금지 조치가 방염 가공 의류에 대한 소비자들의 기호도에 영향을 미쳤는지 알아보기로 하였다. Alabama, Tuscaloosa 시에 있는 국민학교와 유아원에 다니는 어린이의 학부모 230명에게 1979년 9월 26일 질문지를 배부하여 그 후 3일부터 10일까지 질문지를 회수여하 83장의 유효한 자료를 얻었다. 83명의 학부모를 Group 1: 유아원에 다니는 어린이의 부모 45명 Group 2: 국민학교에 다니는 어린이의 부모 38명으로 나누고, 두 Group의 각 목적에 대한 유의도를 알아보기 위하여 Cattell,s Profile Analysis를 하였다. 목적 1과 2에 대하여서는 Group 간의 유의도가 발견되지 않았으며 목적3에 대하여서는 Group 간의 유의도가 발견되었다. 목적 3의 각 항목에 대하여 t-tests를 행하였다. 결과에 의하면 응답자들은 1. 방염 가공된 잠옷이 시장에서 널리 팔리고 있음은 알고 있으나 방염가공에 관련된 관계법규에 대하여 완전히 이해하지 못하고 있었으며 2. 방염 가공에 관련된 법규를 확대하여 어린이나 노인층의 의복이 방염 가공되기를 원하고 있으며, 3. 시장에서 방염 가공된 의류와 방염 가공되지 않은 의류가 함께 진열되어서 선택할 수 있는 계기를 원하고 있으며, 4. 유아의 부모들이 국민학생의 부모보다 방염 가공의 해독성에 대한 정확한 지식을 갖고 있었다. 그러나 이들 모두가 인산염계 방염 가공제의 독성에 대한 정확한 지식은 없었다.

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A Study on Middle and High School Girls' Tendencies in Selecting Clothes (여자 중$\cdot$고등학교학생의 의복 선호도에 관한 연구)

  • Lee Sun Jae
    • Journal of the Korean Society of Clothing and Textiles
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    • v.6 no.1
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    • pp.39-49
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    • 1982
  • This treatise deals with teen-agers' tendencies in selecting clothes, upon the recent liberalization measures of dress restriction. in regard to girl students' uniforms inmiddle and high schools, effective 1983. Results of my poll of 430 inquirees on the subject is outlined as follows; The surveyees have a preference for wearing box-style upper garments with a round-neck line and ribbon/tie collar. They also prefer to wear shirt cuffs mainly in set-in sleeve style. A straight skirt silhouetting the body line is anticipated to be longer in length than the knee line by 2 or 3 cm's. A dressy or sporty look would be most welcome, too. The ensemble of blue jeans and T-shirt blouse would be usual wear during school attendance. The reason why they like to choose trousers is considered to stem from the unisex look in fashion rather economical and practical purposes. Clothes material tends to be natural fabrics, single-colored and non-patterned. Color needs to be in a subdued mood, tuned with the same color and of neutral tint. In styling, emphasis is to be placed on femininity. In particular, the middle school girls wish to intensify 'Har-mony' in style while the high school misses are concerned with 'Individuality.'

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Preference and Fitness of Jackets by Body Shape: Focused on the Female University Students

  • Jeong, Jinah;Choi, Heisun;Choi, Jeongwook
    • Journal of Fashion Business
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    • v.18 no.3
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    • pp.104-116
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    • 2014
  • This study investigated the jacket preferences and actual fit according to body image perception of female university students in their early twenties, using a survey questionnaire method to analyze areas of dissatisfaction and improvements based on wearing experience. On the relationship between jacket and body image perception, female students with poor body image expressed the highest rate of "not satisfied" with purchase, which was significant. On buying preferences, the "Internet" was the primary place of purchase and "design" of jacket had highest consideration on the decision to buy. "Princess with a cinched - in waist" was the most preferred silhouette, and the most preferred length was "below the hip line." The most preferred cut was "basic," a jacket with a "tailored-collar of notched lapel shape," and "2-buttons." On discomfort and improvement of jacket fitness, students were most dissatisfied with "arm hole." The studies of production of a jacket which fitness and activities is both considered for female university students in their early twenties who use clothes to make them look more like their ideal body image.

2007 Summer Women's Street Fashion in Shenyang, China

  • Bae, Soo-Jeong;Wee, Eun-Hah;Jung, Kyung-Hee
    • Journal of Fashion Business
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    • v.12 no.3
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    • pp.1-15
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    • 2008
  • The purpose of this study is to analyze women's street fashion in Shenyang and to understand the regional design preference. The city, Shenyang is not only known as the one of three major northeastern province in China, but also known as the city where large numbers of Korean fashion companies have launched in. The observation focused mainly on young/young adults and missy in Oe Market and ZungJie(中街) which are the most busy streets in Shenyang. A digital camera or a camcorder were used to take photos of these women. In addition, video captures or photos were analyzed by three fashion experts. Finally, the photos were classified by item and data was coded for statistics and reviewed through frequency and percentage. As a result, it was found that most young women in Shenyang liked to wear a casual style such as easy t-shirt, denim pants or skirt and a feminine style such as a one-piece dress in summer. Top items that were favoured by young women in Shenyang were t-shirts and blouse types, while they favoured to wear denim pants of indigo blue for bottom items. Frequently found colors among these womens' clothing were white, black, vivid blue, red and red purple. I strongly believe this study will provide basic but significant information for the establishment of design and marketing strategies to the Korean fashion brands, who is trying to access Chinese fashion market.

Study of Body Sizes Affecting to Shirt Fit Preference -Focusing on Women in their Twenties- (기성복 셔츠의 부위별 선호 핏에 영향을 미치는 신체 특성 분석 -20대 여성을 중심으로-)

  • Kang, Yeo Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.1
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    • pp.51-64
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    • 2019
  • This study provides basic information for the convenient size selection of shirts in the online purchasing environment. The preferred shirt fit was compared according to body size group. The subjects were 111 students majoring in clothing. After setting a virtual model with her own body sizes, subjects chose the best preferred fit among four sizes shirts which included the shirt suitable to her bust circumference, one size smaller shirt, one size larger shirt, and a two size larger shirt. They generally preferred the original size, but the preferred shirt fit was different by the body characteristics such as stature, waist height, or the ratio of Biacromion and drop. Shirt length was affected by stature and sleeve length was affected by waist height. The shoulder ease was mostly affected by the ratio of the shoulder length. Waist fit and hip fit were influenced by waist and hip. Therefore, the body parts affecting the preferred fit of each shirt part were different and the effect of body shape was stronger than body size.

A Pilot Study for the Development of Functional Workwear for Fishery (기능성 어업용 작업복 개발을 위한 예비연구)

  • Cha, Su Joung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.1
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    • pp.1-16
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    • 2022
  • To develop functional workwear for fishing, this study investigated the working conditions, inconveniences and problems associated with workwear, and functions required for workwear. A questionnaire was used for the study, and SPSS 26.0 was used for the analysis. In total, 124 fishermen participated in this survey (ages: 53.2 ± 11.9), consisting of 84.7% males and 15.3% females. The number of participants whose work experience was more than 10 years and less than 20 years was 46, accounting for 37.1%. Most fishing industry was in danger of getting hit by machinery or clothes. Fishermen preferred two-piece style workwear, and a waterproof fabric was the most important factor considered while purchasing the workwear. Their discomfort while moving in their workwear was attributed to the stretching of their hips, thighs, crotch, and knees when lifting their legs or squatting. Preferences depended on the type of fishery and the age of fishermen. Protection was emphasized for aquaculture fishing, while the activity was emphasized for capture fishing. People in their 50s emphasized the protection provided by the workwear, while others emphasized the activity. In the future, substantial research is necessary to develop workwear that reflects fishermen's requirements.

A Pilot Study for the Development of Functional Rural Workwear (기능성 농촌작업복 개발을 위한 예비연구)

  • Seungjung Na;Sujoung Cha
    • Journal of Fashion Business
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    • v.28 no.1
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    • pp.113-130
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    • 2024
  • A questionnaire survey of farmers engaged in actual farming was conducted to investigate the farmers' actual wearing conditions and preferences for agricultural workwear to develop workwear that is suitable for improved agricultural work efficiency. We extracted basic data necessary for the development of agricultural workwear. Analysis of the photographs taken showed differences in the shoes and gloves worn depending on the type of work. The percentages of men and women were equal among the agricultural workers. The age of the agricultural workers was analyzed and the results showed a higher percentage of those over 50 years old, indicating that the age of the agricultural workers was higher than in other industries. It was found that the waist, knees, and elbows of the workers were pulled during work, and analysis showed that the symptoms resulting from clothing pulling were more severe when the wearing dimensions were larger. It was recognized that the important aspects of workwear are those related to work, such as functionality, activity, and work efficiency. In addition to workwear, the most commonly worn auxiliary equipment was gloves, and other items included hats, armbands, work shoes, boots, seat chairs, and masks. When developing rural workwear, it is necessary to consider the fit, type of work, and materials of the workwear. Future research should focus on materials that can improve the functionality of workwear and pattern development that reflects physical and movement characteristics.

A Study on a Clothing Purchase Process Model Using Images of Clothing Merchandise (의류상품 이미지에 의한 의복구매과정 모형 연구)

  • 정은영;이신재
    • Journal of the Korean Society of Clothing and Textiles
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    • v.18 no.5
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    • pp.749-764
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    • 1994
  • It was assumed that a consumer forms images of all the factors related to clothing merchandise such as trademarks, stores, products and prices that he/she perceives in the market and those images deforming his/her preference for a particular piece of clothes and intention of purchase. Under this assumption, this research was designed to find out important factors of clothes that help a consumer form an image of the clothes, among other attributes of the merchandise, and how this image is related to the existing extraneous variables such as the trademark image, the consumer's self image, the price, etc. in leading the consumer to purchase the particular clothes in the end. In the empirical research, a preliminary survey was conducted to select brands of womenswear that were suitable for this study and as the result, 16 brands were chosen. Then one trademark, one store and two products from each of the 16 brands were selected. With these materials, 32 stimulus sheets were prepared, and each of them was composed of 3 photos of a brand's catalog and logo, the interior of a selected store that carried products of the brand, and formal suits selected from each brand's spring/summer 1993 collections. Subjects were 460 women in the age groups of 20-50s who live in Seoul Metropolitan area. Each of the subjects was provided with a survey questionnaire and 16 stimulus sheets. The main findings of this research prove that consumers follow a certain selection process model when they purchase clothes: consumers, first, from images of merchandise based on the trademarks, stares, and products and those formed images work il.: medium variables and in the end they help the consumers decide whether to buy the products.

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The Images of Chinese Traditional Colors and Cultural Preferences -Focus on the Movie Costumes of -

  • Kim, Young-Sam;Jun, Yuh-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.12
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    • pp.2006-2021
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    • 2010
  • An authentic national spirit in media (particularly films), traditional images, and color preferences is expressed through movies that are melted in local traditions. This study suggests a direction regarding the characteristics for historical costumes by examining traditional color images and cultural preference in the Chinese film (1987), a representative film that deals with Chinese history and traditions. This movie can illustrate the correlation between the temporal backgrounds and the costumes in the movie with the criteria of Eastern color systems. The results of this research are summarized as follows. First, the image of Chinese traditional colors represented in many parts of and the cultural preferences that underlies their works through the expression of traditional colors. The scenes of traditional costumes and colors express the visual embodiments of the costumes that reflect a specific status, ceremony, or ritual. Second, the traditional colors used in the movie are based on the Yin-Yang theory. Particularly, Red, Yellow, Black is mostly used for ordinary clothing. Third, there are some differences in the use of color arrangements, that change regarding the use of traditional colors according to images and situations that follow the intention of the director. Planning the color arrangements is considered an engaging connectivity between traditions and images in the movie and it is extended or reduced based on cultural preferences. Fourth, the increase and decrease of color arrangements is distinctively represented as the story of the movie proceeds.

Objective Hand of High-performance Silk Fabrics (기능성 가공된 견직물의 태)

  • Kim, Hyun-Ah;Ryu, Hyo-Seon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.5
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    • pp.754-764
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    • 2010
  • Most silk fabrics are produced only after the degumming process to make the best use of the properties and have restricted silk processing that do not hinder their performance. However, considering the highly increased preference for natural fibers and the shortage of raw silk, high-quality upgraded silk product functions are required by the development of a processing technology and a good design. This study analyzes the changes with the samples by the functional finish such as softening finishing, wash and wear, tannin weighting by measuring the objective hand of scoured silk and three finished ones using KES-FB. As a result, the change of objective hand of finished silk fabrics that improves functionality was analyzed and compared. The increase of KOSHI after the finish became stiffer show that the silk fabric samples are appropriate for summertime clothes with the retention of a certain clothing climate for the body. The stiffness of finished fabrics for the normal had a closer relationship with the density of fabrics than the type of finishing. The samples (after the softening finishes) maintain better elasticity according to the properties of the softener and the finishing agent. Although the specimens of this study were thin fabrics, their elasticity against compression increased after the softening finishes and became softer than degummed silk. The surface properties of georgette were changed by all types of finishing.