• 한국의류학회지
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• 제38권6호
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• pp.823-833
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• 2014

This study examines the lifestyle and gender effects of Chinese students in Korea on the Korean apparel brand experience. In addition, this study explores the effect of various brand experiences on attitudes toward Korean apparel brands. This study targets 355 Chinese university students who live in Korea. The results show that a Chinese students' lifestyle consists of four factors: adventure-seeking, sociability, individualism, and materialism. Brand experience consists of five different experiences: cognitive, affective, relational, sensory, and behavioral experience. Adventure-seeking lifestyle affects all five brand experiences and sociability influences sensory and relational experience. Individualism influences relational and behavioral experience; however, materialism affects four brand experiences (except sensory experience). Female students indicate a higher level of brand experience (except relational experience than) male students. Finally, three brand experiences (affective, sensory, and relational experience) impact brand attitude. Theoretical and managerial implications of the results are discussed along with limitations and future research directions.

• 한국의류학회지
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• 제31권11호
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• pp.1500-1509
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• 2007

The purpose of this study was to observe lifestyle of female consumers aged 15-25. Also it was to measure brand awareness, to determine purchase criteria in fashion magazine, and to determine promotion preferences according to lifestyle segmentation variables. We distributed 600 questionnaires and 475 reliable questionnaires were used for a statical analysis. Data analyses were conducted with SPSS program on the frequency mean value, Chi-square test, Cluster analysis, and Factor analysis. We classified four clusters such as individual style seekers, trend seekers, promotion/good appearance seekers, and low fashion interest group, based on lifestyle variables. There was a significant difference in brand awareness in Vogue Girl, Cosmo Girl, Elle, Figaro, Ecole magazine among four clusters. There was a significant difference in such purchase criteria as favorable cover models, good "burok" which is a magazine supplement, brand names, and price among four clusters. In addition, the results of ANOVA represent that there was a significant difference in preferred types of promotion such as discount price, clothing gifts, fashion accessary gifts and hair tool gifts. However, the first ranked preferred one was a cosmetic gift in all the magazines, which favored more by trend seeker group.

• 한국가정과교육학회지
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• 제33권3호
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• pp.129-142
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• 2021

본 연구는 2019년 5월 중에 J 지역 예비교사 270명을 대상으로 설문지법에 의해 의생활 라이프스타일이 교사의복에 대한 태도에 미치는 영향을 파악함으로써 교직의복문화의 교육적 자료를 제공하고자 하였다. 본 연구의 자료분석을 위하여 SPSS 24.0 Program을 이용하여 요인분석, Cronbach's α 신뢰도 계수, t검증, 일원변량분석과 Duncan의 다중비교검증, 다중회귀분석을 실시하였다. 연구결과, 첫째, 중등학교 예비교사의 의생활 라이프스타일은 패션유행지향, 의복중요성지향, 매력적 외모지향, 경제성지향 요인으로, 또한 교사의복에 대한 태도는 활동성, 유행성, 정숙성 요인으로 유형화되었다. 둘째, 중등학교 예비교사의 의생활 라이프스타일, 교사의복에 대한 태도는 인구통계학적 변인인 성별, 학년에 따라 통계적으로 유의미한 차이가 있었다. 셋째, Z세대인 중등학교 예비교사의 의생활 라이프스타일은 교사의복에 대한 태도에 영향을 주는 것을 알 수 있었다. 결론적으로, 이제까지의 교사의복에 대한 고정관념에서 벗어나 교사의 변화하는 라이프스타일에 따라 의복을 착용하고 교직을 수행하는 교직의복문화가 형성되어져야 하겠다.

• 한국의류학회지
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• 제28권1호
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• pp.22-33
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• 2004

The purpose of this study was to investigate the differences of lifestyle and clothing behavior of high school girls according to their residential area. The focus group interview was executed with 29 high school students and picture analysis was carried with 400 pictures of their outfits on weekends. The results show that they borrow their clothing one another taking turns, and there has lesibean dress code in common regardless of residential area. Students residing in Seoul wear brand products, and buy at department store, discount store and the stores in Myongdong or Sinchon, while students residing in Inchon wear Bose products, and buy at the stores in subway. Most of adolescents wear easy casual, and those of Inchon sometimes wear formal with high heel and young character casual, and often wear make up and get hair permanant/dyeing.

• 한국의류학회지
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• 제33권11호
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• pp.1781-1793
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• 2009

This study classifies the lifestyle of elderly female consumers in their 60's and 70's and examines the influence of lifestyles on personal clothing purchase behavior. This paper classified the types of lifestyle and examined the influence of lifestyle types on the perceived importance of salesperson's characteristics and store evaluation criteria. A survey was conducted on 194 elderly females in their 60's and 70's living in Seoul. The SPSS 14.0 program was used to analyze the data. Descriptive statistics, factor analysis, reliability analysis, K-means cluster analysis, and one-way ANOVA followed by Duncan post hoc comparisons were conducted. The research results are as follow. First, in order to identify the lifestyle factors of elderly female consumers a factor analysis was conducted that indicated 9 factors. Second, as a result of the cluster analysis of lifestyle types, the respondents were classified into 'proactives', 'passive stagnants', 'independent misers', and 'conservative consumers'. Third, according to lifestyle, weight on 'appearance and image', 'professionalism', 'ethics', 'similarity', and 'customer orientation' abilities of the salesperson were significantly different. Fourth, in relation to the store evaluation criteria by lifestyle, a significant difference was found in the attention to 'physical service' by a salesperson.

• 한국의류산업학회지
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• 제6권1호
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• pp.51-60
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• 2004

The purpose of the study was to investigate the lifestyle and individualism/collectivism of adolescents nowadays and the relationship to preferred sensation. We collected 1386 middle and high school students' data which have the answers about lifestyle, individualism/collectivism, self-esteem, school location, family members and other socio-statistical variables. The results are followings; The types of adolescents' lifestyle composed of 5 clusters, which are Pursuit of hedonic (18.9%), Adventure materialism (19.9%), Depending and pursuit of entertainment (21.4%), Internet & study (22.5%), and Strong will - economic (17.3%). Distribution of individualism/collectivism is even, and Egoist (29.8%) which belong to vertical individualism is the biggest portion. Adolescent's lifestyle has relationship to the external factors, such as school location and family income, while individualism/collectivism does rather to adolescent's own nature, such as gender and grade. Their lifestyle than their individualism/ collectivism is connected with their preferred sensation more.

• 복식
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• 제57권9호
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• pp.136-148
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• 2007

The purpose of this study was to identify make-up benefits sought and attitudes according to the fashion lifestyle of silver women. Self-administered questionnaire was used for data collection, and subjects were silver women aged over 55 years. The results were as followed: 1. The factors of fashion lifestyle of silver women were clothing ostentation, leisure activity, interest in appearance, self-confidence, clothing conservation, and economics in clothing, and total variances was 70.99%. Silver women were clustered into high fashion-involvement group, medium fashion-involvement group, low fashion-involvement group, and fashion retard group according to fashion lifestyle. 2. High fashion-involvement group included more silver women with higher education and incomes, but fashion retard group included more with lower education and income. 3. High fashion-involvement group pursued self satisfaction, complement of defects, fashion trend following, politeness to others highly through make-up, and had higher concern and knowledge about make-up, and accepted plastic surgery or skin care positively. But fashion retard group pursued only a little and showed negative attitudes toward plastic surgery or skin care.

• 한국의류학회지
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• 제40권4호
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• pp.685-700
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• 2016

This study investigated the effects of experience elements on store identity, shopping satisfaction, and behavioral intention in lifestyle shops. The respondents of the study were 300 adult males and females who visited lifestyle shops. The data were analyzed by using SPSS 18.0 for exploratory factor analysis and reliability analysis, and AMOS 18.0 for confirmatory factor analysis and path analysis. The results showed that there were four experience elements: entertainment, education, escapist, and esthetic. The experience elements are based on Pine & Gilmore's Experience Economy Theory. The result of path analysis showed that the entertainment experience and escapist experience had significant influences on store identity. Store identity positively influenced shopping satisfaction, but it had no significant influence on behavioral intention. Shopping satisfaction was found to have a significant effect on behavioral intention. The indirect effect analysis showed that the entertainment and escapist experiences have positive influences on shopping satisfaction and behavioral intention mediated by store identity. The store identity had an influence on behavioral intention mediated by shopping satisfaction. This study provides helpful information to domestic lifestyle brands for the establishment of a competitive store identity strategy by implementing the important store experience elements of lifestyle shops.

• 복식
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• 제52권5호
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• pp.15-30
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• 2002

The purposes of this study were to identify the Chinese university students' clothing attitudes and purchasing behavior according to their lifestyle. Questionnaires developed by researcher were distributed and collected from 540 Chinese university students from Mar. 5 to Mar. 20, 2001. Means, frequencies, and percentages were calculated. Factor analysis, cluster analysis. one-way ANOVA, and Chi-square test were used for data analysis. And Duncan's multiple range test was followed. The factors of lifestyle were consumption, self-confidence, economy, accomplishment. sociability. fashionability, individuality, and conservation. Chinese university students were segmented into 4 groups of the modern sociable, the passive stagnated, the positive progresive, and the traditional conservative. The group size of the modem sociable was the smallest, and the traditional conservative was the largest. Chinese university students considered sexual attractiveness of clothing most important. Psychological dependence and ostentation of clothing were next important in a decending order. The passive stagnated considered conformity of clothing most important and showed the opposite tendency of the modern socialable. The positive progressive considered all aspects of clothing attitudes important, and showed the opposite tendency of the traditional conservative. Chinese university students utilized direct fashion information sources, and patronized medium or small size department store or traditional market.

• 한국의류산업학회지
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• 제3권3호
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• pp.257-264
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• 2001

The purpose of this study was to investigate general conspicuous consumption tendency of married women and to identify differences of the conspicuous consumption according to their lifestyle and socia-demographic variables. The data were collected via self-administered questionnaires from 423 married women (20 to 60 years old) in Daegu Metropolitan City. Data were analyzed by factor analysis, reliability analysis, frequencies and one-way ANOVA. Main results of this study are as follows: (a) Married women's tendency of the conspicuous consumption of clothing was generally low, (b) The more consumption-, achievement-orientated they were, the higher was the tendency to the conspicuous consumption of clothing. The more economy-, family- orientated they were, the lower was the tendency to the conspicuous consumption of clothing, (c) The younger they were, the more fashion-oriented they were and they showed the tendency of spending their money excessively to acquire clothing. The higher educational qualifications and household income were, the higher was the tendency of spending disposable income on clothing.