• Journal of Fashion Business
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• v.23 no.1
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• pp.25-36
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• 2019

The purpose of this study is to offer a base line data to facilitate entrance of a Korean fashion company into the Uzbekistan market by conducting a survey of the Uzbekistan students in Korea. This is done in order to gather data on their clothes wearing condition and factors affecting the purchase intention for Korean fashion products. In this study, a survey was conducted to 260 Uzbekistan students in Korea. The results of the study were as follows: 1) Uzbekistan students bought clothes mainly from road shops and the Internet. They bought a lot of pants, shirts, jackets, jumpers, and preferred to wear black, white, blue, and red color. The dissatisfactory parts were shown in order of the width of trousers, the length of the sleeve, and the shoulder. The most unsatisfying products were the pants and T-shirt. 2) They considered the aesthetics of the fashion products evaluation criteria, the human source and the internet advertisement of the fashion information source, and the customer service of the store selection criteria. These students showed very favorable attitude towards Hallyu and Korea. In addition, their preference and purchase intention for KFP were high. 3) The level of satisfaction on 'quality', 'color', and 'care' of KFP were very high, but lowest on the 'size' and 'price' of the clothes. 4) It was revealed that the attitude toward Hallyu and Korea, the satisfaction and preference of KFP, and demographics have a significant impact on the intention toward purchasing fashion products.

• The Research Journal of the Costume Culture
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• v.27 no.5
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• pp.512-523
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• 2019

Contemporary University students are considered the Z generation who were born after 1995. They are more tech savvy than millennials. To target the generation, traditional class management platforms have evolved to smart LMS that is more customized and accessible for smart devices. Global level information search and collaboration can also be implemented using such smart LMS. However, switching from one LMS to another LMS requires great effort from teachers and support from staffs. This study measured the learners' perception of the system when they were exposed to a new smart-LMS. Blackboard Learn Ultra was used for 15 weeks and at the end of the semester, a questionnaire was administered to the students of these classes. Results indicated that experience with previous LMS discouraged students from adopting Blackboard Learn. Result of TAM modeling indicated that perceived usefulness, compared to perceived ease of use and attitude, was an effective aspect to bring positive acceptance of the system. A qualitative approach and network analysis were also conducted based on students' responses. Both positive and negative responses were detected. Inconvenience due to mechanical aspects was mentioned. Dissatisfaction compared to previous local LMS use was also mentioned. Mobile application and communication effectiveness were positive aspects. Revised course development and promoting how useful the system may help enhance the acceptance of the new system.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.2
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• pp.274-287
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• 2019

Most corporations engage in Corporate Social Responsibility (CSR) activities. Consumers are aware of CSR activities in different domains and use the perception and evaluation in purchase decision making. This study reveals how the relationship between consumer perception about a fashion corporation's CSR activities and product evaluation (such as perceived expertise and attractiveness) affects behavioral intention. This study discussed implications for store designs depending on whether it is actively engaging in CSR communication. Two virtual fashion store images of modern or eco design were used as stimuli. The study was conducted from July to August, 2018 based on women in their 20s and 30s. We collected 154 eco designs and 157 modern design responses. The findings of the study show that consumer perceptions of CSR activities affected perceived expertise and attractiveness. Further, perceived expertise and attracti-veness led to purchase intention and time spent in the store. The store design variation had no differences in mean values of consumer perception; however, evaluation and purchase intention indicated that a varied store design emphasized different corporation capabilities.

• Fashion & Textile Research Journal
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• v.22 no.6
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• pp.789-802
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• 2020

This study analyzes the experiences of a color therapy program that uses color and fashion directing to influence the psychological characteristics of adolescents, such as emotional intelligence, self-efficacy, and color expression. The subjects of this study were 15 adolescents who participated in B-City Winter School (January 6-15, 2020). Pre- and post-tests for emotional intelligence and self-efficacy were conducted to confirm the effect of the color therapy program that indicated a significant difference at the p<.05 level. Statistical significance was confirmed through the GEE model for formal characteristics used in pre/post and fashion-directed color expression. Peter pre- and post-changes in vocabulary emergence were investigated with a Word Cloud analysis using R program 4.0.2 that extracted the lower and upper categories. The significance of this study is that by expressing both color expression and fashion direction together, a program was provided for adolescents to have richer emotional experiences and career-related experiences. This study examined changes within a short period of time in 15 subjects; consequently, a follow-up in-depth qualitative analysis of the program effect and a post-testing study on maintaining the long-term effect is expected to secure further validity and usefulness of the study results. In addition, new studies are expected to contribute to the development of differentiated fashion-related education programs.

• Fashion & Textile Research Journal
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• v.24 no.3
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• pp.289-302
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• 2022

This study aimed to provide information to establish a service strategy in cross-border e-commerce through an assessment of consumer satisfaction with a cross-border shopping channel and "amazon global store" managed by 11street, a domestic e-commerce corporation. The influence of brand familiarity with amazon as a global retail brand was tested. The mediating roles of the perceived value and risk of both cross-border shopping and amazon global store were investigated; the moderating role of the domestic e-commerce corporation was also studied. An empirical study was conducted on consumers who had experience using the amazon global store managed by 11street. To verify the hypothesis, data from 200 people was analyzed using PROCESS macro 4.0. The results indicated that familiarity with global brands did not have a direct effect on consumer satisfaction; the effect of global retail brand familiarity on consumer satisfaction was mediated only by the perceived value of cross-border shopping and amazon global store, not by the perceived risks. E-commerce corporate credibility showed a moderated mediation effect by mediating functional values of the amazon global store. For consumer groups with a credibility level of medium and above, the interaction effect of brand familiarity and corporate credibility was significant.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.3
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• pp.464-480
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• 2022

With the steady development of Artificial Intelligence (AI), online stores are adopting chatbot services as virtual shopping assistants. This study proposes the concept of para-social presence to explore the undiscovered role of fashion chatbots' emotional and relational characteristics on service acceptance. Based on the Technology Acceptance Model (TAM), this study investigates the effect of a chatbot's para-social presence on service acceptance intention through consumers' beliefs. The web-based experiment was conducted on adult consumers who experienced chatbot services in an online shopping situation. A total of 247 responses were analyzed using confirmatory factor analysis, structural equation modeling, and multi-group SEM by AMOS 21.0 and SPSS 23.0. The findings illustrate that the chatbot's intimacy positively influenced consumers' perceived enjoyment, while the chatbot's understanding had a significant effect on perceived usefulness and ease of use. The chatbot's involvement had a positive effect on all consumer beliefs. Moreover, perceived ease of use had a positive influence on usefulness. A greater level of perceived usefulness and enjoyment positively heightened consumers' service acceptance intention. This study also verifies the moderating role of a need for human interaction. Consumers with a high need for human interaction have a relatively low tendency to perceive chatbot services as useful.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.2
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• pp.295-310
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• 2023

The current virtual fashion influencers are a hyper-real prototype in that it has a higher presence than the virtual humans in the past. Also, they are leading fashion trend with more than tens of thousands of followers on social media. This study investigated the physical and social presence of virtual fashion influencer perceived by consumer and verified effects on evaluation attributes of influencers and the relationship maintenance behavior. A total of 321 Korean women in their 20s and 30s who have Instagram account participated in the online survey. The data was analyzed using AMOS 23.0. The results revealed that the physical presence had a significant impact on attractiveness of virtual fashion influencers. In case of social presence had a positive effect on friendliness and reliability of virtual fashion influencers. In addition, evaluation attributes of virtual fashion influencers' friendliness, attractiveness and reliability in the order of influence on relationship maintenance behavior. This study suggested that the development of social presence of virtual fashion influencers with friendliness and attractiveness is more important than the physical presence that has already reached a high level.

• Fashion & Textile Research Journal
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• v.25 no.2
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• pp.199-209
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• 2023

This study identified design elements of the functions required for children's ski pants. Data for this study were collected through questionnaire surveys conducted among children's ski instructors and children's sportswear developers. Five functionalities of children's skiwear were evaluated: mobility, stability, comfort, protection, and convenience. A total of 25 functional design elements related to the patterns, design details, and physical characteristics of fabrics for ski garments, were evaluated. The results of this study are as follows. First, children's sportswear developers evaluated that the pattern elements were important. Most of the pattern design elements highly related to mobility. Children's ski instructors' appraisal was that the height of the back waist was the important feature. Second, regarding the design details, children's ski instructors evaluated the size adjustment function and ventilation system as important elements. Many design detail elements were highly related in respect of stability, comfort, protection, and convenience. Third, the physical characteristics of fabric were strongly associated with mobility, comfort, and protection. As regards the physical characteristics of fabric, children's ski instructors valued anti-fouling highly, but children's sportswear developers attached more importance to the weight of the fabric. The results of this study will be useful in designing functional ski pants for children of elementary and intermediate ski levels. Since there may be limitations related to the ski level and age of children wearing ski pants, it is suggested that follow-up studies according to various groups of the ski pant wearers should be done.

• Journal of the Korean Home Economics Association
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• v.46 no.6
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• pp.115-122
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• 2008

In today's college curriculum, fashion illustration courses are regarded as fundamental sources of knowledge in the fashion industry and the fine arts. The purpose of this study was to critically examine current curricula and educational objectives of fashion illustration courses offered by domestic fashion-related universities and academic institutions, in order to help the development of more effective tertiary level fashion education. Based on the results of data analysis, we suggest the following recommendations: Firstly, university courses should focus on drawing-centered fundamental education. Secondly, design education linked to fashion illustration should be strengthened. Thirdly, creativity-boosting design education is necessary. The range of curricula that could foster creativity and problem-solving skills in professionals should be enlarged, and future education should place emphasis on lateral and creative thinking. The result of this study are expected to contribute to the development of better curriculum in fashion-related education.

• Korean Journal of Human Ecology
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• v.7 no.1
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• pp.61-74
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• 1998

The purpose of this study is to investigate the information search, information use and search outcomes. 420 students in Chungnam and Taejon area were surveyed. Questionnaire survey method and multiple regression and path analysis were used. Some major conclusions were as follows: 1) The levels of the information search, information use and search outcomes were relatively low. 2) The volumes of information search and the contents of information were mainly affected by psycho-behavioral variables. 3) The level of information use was affected by the content of information, desire to seek information, involvement, and previous knowledge. 4) The search outcome was affected positively by the information use, involvement, volume of information search, desire to seek information, and perceived risk. 5) The volume of information search and the information use were the parameter of the search outcomes.