• Fashion & Textile Research Journal
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• v.16 no.2
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• pp.245-254
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• 2014

The purpose of this study was to describe 20's to 30's men's fashion lifestyle and develop clusters in grooming related variables. We also tried to interpret profile of clusters, and determine the difference between different level of grooming clusters in appearance care behaviors, and clothing behaviors such as clothing selection, preference of clothing image and design in men's wear. Data was obtained using the survey methods by convenience sampling. Frequency analysis, factor analysis, cluster analysis, chi-square test, and t-test were used for analysis using SPSS 18.0. The result of factor analysis of men's lifestyle show that 5 factors are extracted. Two different clusters were formed after the K-means cluster analysis. We realized that the level of grooming activity is significantly associated with the young men's major expenditure item, and beauty/care items, and the reason for exercise. The level of grooming was strongly associated with clothing selection behaviors. In addition, there is a significant difference in preferred image between two different grooming groups. In the feminine image, HG group favored more than LG group. The preferred design was associated with the degree of grooming as well. Unique and stylish top and bottom styles such as cargo, hiphop, and boots cut were favored more by HG group than LG group. We suggest that we can do market segmentation by the degree of the grooming activity, considering the current men's taste and trend to extend market share.

• Journal of the Korean Society of Clothing and Textiles
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• v.6 no.1
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• pp.61-66
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• 1982

Succeeding to Report 1, to compare folded curtain fabrics with curtain fabrics, the sound pressure level (SPL) of folded curtain fabrics were measured by sound level meter. Transmission coefficient was calculated by the ratio of incidence sound intensity and transmission sound intensity. The relationship between these values and factors (drape coefficient, porosity) relating to the structure of curtain fabrics were investigated experimentally. The following results were obtained: 1. The transmission coefficient by ratio of sound pressure level was lower than that by ratio of sound intensity. 2. In folded curtain fabrics, difference of SPL was smaller and transmission coefficient generally decreased. 3. The relation between the porosity and transmission coefficient of curtain fabrics is given as plus correlation.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.2
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• pp.279-289
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• 1998

This study was performed to investigate the dimensions of clothing attitudes and to study differences of the dimensions according to the demographic variables. The subjects selected for final analysis were 595 adults ranging from 20's to 50's in age. The clothing attitudes were classified into nine dimensions: fashionability, clothing involvement, clothing conformity, modesty, status symbolism, comfort, manageability, individuality and economy. And the dimensions were significantly different according to monthly expenditure on clothing, sex and educational level.

• Fashion & Textile Research Journal
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• v.9 no.1
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• pp.35-40
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• 2007

Smart Clothing is digital wear progressed from wearable computer that the function of clothing is unified with that of a computer to extend human ability in everyday life. To study consumers' perception and responses toward the Smart Clothing, this study tested the influence of fashion innovativeness and technological innovativeness on attitudes and buying intention related to the Smart Clothing. Data were collected through a survey with 256 male and female adults in age from 18 to 45 year old. The results of Pearson correlation analysis revealed that there was not a positive relationship between fashion innovativeness and technological innovativeness. Multiple regression analysis indicated that fashion innovativeness was a significant predictor of attitudes and buying intention regarding the Smart Clothing. In addition, respondents were classified into four groups according to the scores of their fashion innovativenss and technological innovativeness. A series of ANOVA and Duncan test were used to determine if significant differences existed among four groups. The group having high level of innovativeness on both fashion and technology had the most positive attitudes toward smart clothing. The individuals having cognitive experiences of the Smart Clothing had higher level of fashion innovativeness and more positive attitudes to it. Based on these findings, recommendations for the developer of Smart Clothing and future research are offered.

• Hwankyungkyoyuk
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• v.24 no.2
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• pp.54-69
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• 2011

The objectives of this study were to investigate the need for school uniform recycling and to review the school uniform recycling-related education. 231 female high school students were asked to answer regarding the wearing state of school uniform and their satisfaction level. 10 subjects in middle school technology/home economy were evaluated. As the result, the students wore 1~2 pieces of school uniform, which showed that it was hard to keep them clean by washing them often. The satisfaction level of school uniform was not high, The lowest item was the price. Therefore, to increase the satisfaction level of the school uniforms and also to increase the sanitary level of the school uniforms, it was advisable to purchase a recycled school uniform at cheaper prices to have an extra set. For a vitalization of the recycled school uniforms, the middle school technology/home economy subjects were reviewed. In the topic of "clothing acquisition plan and purchase", the themes of planned purchase, overconsumption of clothing and environmental pollution were discussed and included preferable behaviors for disposal. The topic of "clothing manufacturing and recycling" listed recycling the clothes that are not worn or exchanging them with neighbors as well as suggesting methods to illicit environment-friendly behaviors and carrying them out. However, some textbooks only briefly explained the methods of recycling and more detailed and practical methods need to be suggested in the curriculum. In addition, the contents regarding the environment in the clothing topic need to be supplemented more and more changes, such as related education plans or data development, are required. The objectives of this study were to investigate the need for school uniform recycling and to review the school uniform recycling-related education. 231 female high school students were asked to answer regarding the wearing state of school uniform and their satisfaction level. 10 subjects in middle school technology/home economy were evaluated. As the result, the students wore 1~2 pieces of school uniform, which showed that it was hard to keep them clean by washing them often. The satisfaction level of school uniform was not high, The lowest item was the price. Therefore, to increase the satisfaction level of the school uniforms and also to increase the sanitary level of the school uniforms, it was advisable to purchase a recycled school uniform at cheaper prices to have an extra set. For a vitalization of the recycled school uniforms, the middle school technology/home economy subjects were reviewed. In the topic of "clothing acquisition plan and purchase", the themes of planned purchase, overconsumption of clothing and environmental pollution were discussed and included preferable behaviors for disposal. The topic of "clothing manufacturing and recycling" listed recycling the clothes that are not worn or exchanging them with neighbors as well as suggesting methods to illicit environment-friendly behaviors and carrying them out. However, some textbooks only briefly explained the methods of recycling and more detailed and practical methods need to be suggested in the curriculum. In addition, the contents regarding the environment in the clothing topic need to be supplemented more and more changes, such as related education plans or data development, are required.

• Journal of Korean Home Economics Education Association
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• v.12 no.2
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• pp.1-14
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• 2000

The purposes of this study were to identify the adolescent’s perception to grandparent’s clothing behavior, the effect of grandparent’s clothing behavior on the attitudes toward their grand parents, and the variables related to the adolescent’s attitudes toward their grandparent affecting grandparent’s clothing behavior. The results of this study may provide the foundations for the continuing family educational material to promote the grandparent-grandchildren relationship. Questionnaires were distributed to middle and high school students in Chonbuk Province through school teachers from June 9th 18th. 1999. and 485 questionnaires were analysed. Frequencies percentages, factor analysis. Cronbach’s a. t-test, F-test. and Duncan’s Multiple Range test were used for data analysis. The results were as follows: 1. The adolescent’s perception level of grandparent’s clothing behavior was higher when grandparents were younger. healthier and wealthier. in separate living status. and in case of younger and more female adolescents. In case of separate living status. the adolescent’s perception level was higher when grandparent and adolescent contacted frequently. 2. The adolescent’s perception level of grandparent’s clothing behavior was favorable when their total attitude toward grandparent was positive, especially in economic, intellectual. personality, and family relation aspects. 3. The effects of the perception of grandparent’s clothing behavior on the adolescent attitude toward their grandparent were higher in case of grandmother. female adolescent. and separate living status, less educated. and in worse health status grandparent.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.4
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• pp.87-99
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• 2016

The purpose of this study was to investigate the appearance orientation and clothing and cosmetics purchasing behaviors according to media contact responses. The subjects were 445 female university students in Daejeon and Chungnam province. The measuring instruments was a questionnaire with media contact responses, appearance orientation, clothing and cosmetics purchasing behavior, and subjects' demographic characteristics. The data were analyzed by Cronbach's ${\alpha}$, frequency analysis, ${\chi}^2$ test, ANOVA, Duncan's multiple range test, and regression analysis using SPSS program. The results were as follows. First, female university students had very positive response and attitude on entertainers' appearance, style and products showed by media. Second, media contact response had a significant effect on appearance orientation. The group with a high level of media contact response showed higher appearance orientation than the groups with mediate and low level of media contact response. Third, media contact response had meaningful effects on clothing and cosmetics purchasing behaviors. The group with a high level of media contact response showed higher shopping frequency, purchasing frequency, and more spending on clothing and cosmetics than other groups.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.6
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• pp.1193-1203
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• 2023

This study aims to provide primary data regarding the thermal stress of disposable personal protective coveralls. Thermal stress and surface temperature measurements were taken among ten men wearing coveralls. The size of the ten men corresponds to a size eight in Size Korea. As a result of thermal stress, sensations of humidity and discomfort were higher when wearing Level C compared to Level D. Level D felt significant thermal stress in their upper body after exercise. However, they did not feel such stress in their lower body. Level C felt thermal stress in their upper and lower body after exercise. In addition, in Level C, the ratings of perceived exertion blood pressure and pulse rate after exercise were higher than those of Level D. Furthermore, the surface temperature of disposable personal protective coveralls among Level C was slightly higher than that of Level D.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.5
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• pp.485-495
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• 2003

This study was to compare and analyze the clothing pressure according to arms movements of 4 brands jacket for middle-aged women group by measuring clothing pressure of each brand. The results were as follows: 1. According to the analysis of jackets of 4 brands, in general, jacket C had the largest ease amount. while jacket A had a large ease amount in waist, hip areas compared with bust area. Also jacket B had a small ease amount in bust, waist areas and jacket D had a small ease amount in hip areas. Therefore the ease amount is different between each brand, each size even though jacket designs are similar. 2. It was found that clothing pressure was affected by arm movements than jackets. Since this study was limited to the arm movement for motion variation, it was recognized that a significant difference among each jacket and each movement at shoulder, waist parts existed with relation to this motion. 3. Parts showing a significant difference among each size were bust point, abdomen point, center back point of abdomen level, angulus superior scapulae point and center back point of waist level. Also clothing pressure of size B91 was bigger than size B88 except Center back point of waist level. 4. Clothing pressure in shoulder point, front armpit point, back armpit point, upper arm point areas increased as the angle of the arms movement increased. Also, individual variation of clothing pressure in front armpit point, back armpit point, armpit point and upper arm point was large, and clothing pressure in abdomen point was high in M5(sitting posture).

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.4
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• pp.760-777
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• 2023

Fashion brands seek guidelines for effective green advertising messages, considering benefit appeals, brand types, and construal level. However, few studies have explored their simultaneous interplay. Thus, the present study conducted an experiment with a 2X2X2 between-subjects design to investigate how brand type and construal level moderate the mediating role of ad-brand congruency between benefit appeals and purchase intention. A total of 245 Millennials and Generation Z participants completed an online survey, and the data were analyzed using SPSS. A significant three-way interaction was revealed. Low-construal-level messages with concrete content showed disparities between aspirational and accessible brands concerning other-benefit appeals: Accessible brands utilizing other-benefit appeals demonstrated higher ad-brand congruency, while aspirational brands had lower ad-brand congruency. Furthermore, within aspirational brands, self-benefit appeals resulted in higher ad-brand congruency than other-benefit appeals. Finally, a moderated mediating effect was discovered, indicating that brand types and construal level moderated the mediating effect of ad-brand congruency between benefit appeals and purchase intention. The mediating effect was prominent in the context of self-benefit appeals, aspirational brands, and low-construal-level messages. This study highlights the intricate dynamics of the three factors in green advertising, providing valuable insights for crafting more targeted green advertisements.