• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.7
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• pp.1100-1110
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• 2010

This study investigates the attitude and intention of consumers to use customized golf gloves depending on the Technology Acceptance Model (TAM). TAM consists of perceived ease of use and perceived usefulness. To conduct the quantitative research, we collected data from 182 consumers. SPSS 14.0 was used for statistical analysis. Descriptive statistics, factor analysis, reliability analysis, t-test and path analysis were implemented. The results of this study are as follows. First, the subjects were divided into two groups with one group higher in purchase intention. The difference between the two groups was significant. The higher purchase intention group was higher in the perceived ease of use, perceived usefulness, and positive attitude toward customized golf gloves than the lower purchase intention group. In the lower group, the perceived ease of use and perceived usefulness influenced the intention to use through the attitudes of consumers. On the other hand, in the higher group, the perceived ease of use and perceived usefulness influenced the intention to use directly as well as through the attitude of consumers. Therefore, a different marketing strategy must be designed according to purchase intention in marketing innovative products.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.6
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• pp.665-674
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• 2003

The purpose of this study was to develop a grading increment at armhole area by apparel CAD(Computer Aided Design) system. In developing a grading increment at armhole area, we analyzed ease values of armhole area in bodice and sleeve by manual drafting patterns of five sizes. We suggested grading increments applied Pythagorean theorem to development the grading increment of the armhole of sleeve. The results and discussions of this study were as follows: 1. In drafting each size, the ease values were not identical. It was difficult to draft perfectly the same armhole line shape between sizes. 2. According to our developed grading increments applied Pythagorean theorem, the ease values were identical between sizes and difference of the armhole length between sizes was also identical. 3. The grading formulas were made out for apparel CAD system. Once grading increment or formula is set in the computer, it can be easily altered to various clothing items at any time. The efficiency of grading work will be also improved and grading time will be reduced.

• Proceedings of the Korean Fiber Society Conference
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• 1993.06b
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• pp.684-688
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• 1993

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.8
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• pp.1211-1221
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• 2007

This research investigates the effects of fashion innovativeness and technology innovativeness on the attitude and the buying intention of smart clothing. This study employs TAM(Technology Acceptance Model) proposed by Davis(1989) as a theoretical framework. Two hundred sixty-five respondents comprised a sample used to examine a structural model. The structural equation model using AMOS was performed to test hypotheses. Fashion innovativeness was found to affect perceived usefulness while technology innovativeness affected perceived ease of use. Perceived usefulness was found to influence attitude towards smart clothing. Perceived ease of use was also found to affect attitude towards smart clothing. The attitude towards smart clothing has a direct effect on the buying intention of smart clothing. In addition, this study revealed that employing TAM to investigate the adoption of smart clothing was appropriate. Lastly, implications of this research and suggestions for future studies were discussed.

• Journal of the Korean Home Economics Association
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• v.49 no.3
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• pp.113-121
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• 2011

This study developed a method of calculating dynamic wearing ease (DWE) to make patterns for coverall work clothing. The DWE was measured from 3D body scan data of women in their 20's (n = 10). The body postures adopted for measuring the DWE were sitting and deep bending postures. Three types of experimental patterns (A, B, C) were developed. The DWE was applied at the waist and hip lines of the pattern. The location and size of the DWE varied from one pattern to another. For pattern B, DWE of 8.8cm was applied at the back of the waistline. For pattern C, 5.3cm was applied at the waist for the center back line, and 3.5cm was applied at the under hip level. The comfort of the experimental clothing was evaluated in six body postures. The results showed that patterns B and C were comfortable at the crotch, shoulders, and arm pits. Pattern C was comfortable at the hip and crotch areas in the arms lifting-up posture and the stepping-up posture. The appearance and fit of the experimental clothing were evaluated by the panels. Patterns B and C fitted better than pattern A at the abdomen. The results suggest that DWE should be applied at the waist and hip levels for making coverall work clothing patterns.

• Proceedings of the Costume Culture Conference
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• 2000.09a
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• pp.72-73
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• 2000

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.1
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• pp.147-156
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• 2008

The purpose of this study is to find out the important factors and efficient strategies concerning Internet marketing. This study contributes to the effect on shopping behavior of Internet consumer applying technology acceptance model(TAM) in the Internet fashion merchandise shopping environment. The areas of study interest are, the perceived hedonic values, the perceived usefulness, the perceived ease of use, attitude toward using in Internet shopping mall and purchase intention of the fashion merchandise. To fulfill this objectives, a survey was conducted from May 20 to June 20 in 2007, and an subject of study is the college students and business man aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls. Data collected over the Internet, and analyzed the 217 subjects. The empirical studies were summarized as follows. First, the perceived hedonic values, the perceived usefulness, and the perceived ease of use had an effect on attitude toward using in Internet fashion shopping mall. Second, the perceived hedonic values had an effect on the perceived usefulness in Internet fashion shopping mall. Third, the perceived ease of use had an effect on the perceived usefulness in Internet fashion shopping mall. Forth, the attitude toward using had an effect on intention of repurchase in Internet fashion shopping mall.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.4
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• pp.752-770
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• 2017

This study provides a size specification and ease for the development of pants for working clothes in the construction industry according to season. We collected and measured the size specification of 4 types of Spring/Fall pants, 4 types of winter brushed bonding pants, and 4 types of winter padded pants. Subjective comfort evaluation and analysis of ease sensation were performed for all products on 12 subjects. The average size specifications for the pants according to seasons were as follows. Spring/Fall pants had 74.0/80.0cm waist size (relaxed/maximum stretched) and 104.0cm hip size. Winter brushed bonding pants had 76.0/83.4cm for waist size and 106.0cm for hip size. Winter padded pants had 71.5/84.0cm for waist size and 112.8cm for hip size. When designing a pattern by comparing product size specification and subject body size, the recommended ease is 0.2/7.2cm for waist size (relaxed, maximum stretched) and 13.6cm for hip size for Spring/Fall pants, and 0.2/6.2cm for waist size and 11.6cm for hip size of winter brushed bonding pants, and -5.3/7.2cm for waist size and 19.4cm for the hip size of winter padded pants.

• The Korean Journal of Community Living Science
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• v.23 no.2
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• pp.189-198
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• 2012

This study aim was to understand the effects of the change of the sleeve cap height on the sleeve cap line and the sleeve appearance by making nine different sleeve cap height patterns. When a subject sews the virtual and real garments with this, it provides data base through which she can make the suitable sleeve by conducting a comparative analysis of the appearance and cross-sectional diagram and grasping the relation between the sleeve cap line ease and the shape of the sleeve. As a result of the analysis of the image of 3D virtual garment, the shape of the armscye and the position of the bust line and sleeve baseline, the sleeve cap height and the sewing ease of the sleeve cap line affect on the shape of the sleeve and the armscye. Although the real garment is slightly different from the virtual garment they have shown similar tendency. Therefore, if the 3D virtual clothing system is used appropriately, it is possible to expect various study results in the apparel field without making real garments.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1605-1616
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• 2004

The purpose of this study was to investigate the commonly accepted ease for a custom-fit business jacket, which provides all customers with the optimum fit regarding their individual body sizes, shapes as well as their personal preference, and also to characterize the factors which affects the ease amount, thereby, supply the reference data to manufacturers of the apparel industry. This study consisted of anthropometric measurements as well as sensory evaluations, and analysed ease amount by body sizes, ages, fit satisfaction, self-perception of body, and the prefered fit levels. There were 272 subjects for anthropometric measurement of which 128 subjects were applied for ease analysis and sensory evaluation. The subjects were males of 20 to 65 years old. The ease at chest was the most sensitive to body sizes and shapes, while waist and hip were easily modified to accommodate the silhouette of the jacket. The main dimensions affecting individual perceptions of fit and ease were the characteristics of body shape, in particular, girth, followed by age. Customers paided most attention to the shoulder fit while customers who preferred a more fitted line showed more concern with ease for jacket fit. It was clearly observable in case of waist fit preference. In addition, the preferred fit at chest, waist and hip would be changed by the perception of ons's hip size.