• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.1
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• pp.67-81
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• 1997

The main purpose of this study was to compare the characteristics of male innovators and of male opinion leaders across product categories in terms of personality, attitudes, social participation, media usage patterns and demographic aspects. Six product categories such as clothing, cosmetics, small electronic appliances, medium-large electronic appliances, interior supplies and sports-leisure goods was used. A valid and reliable self-report scale was used to measure innovativeness and opinion leadership for 423 male adults living in social area Analyses showed that venturesomeness is the most common characteristics between innovators and opinion leaders across product categories. Innovators showed higher tendency of narcissism while opinion leadership showed higher cosmopolitainsm. Common charateristics of innovators and of opininion leaders of both clothing and cosmetics are cosmopolitanism, narcissism, exhibitionism, venturesomeness. The degrees of social participation and media usage patterns were different according to product categories for both innovators and opinion leaders. The implications of these findings for diffusion theory and merchandising were discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.12
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• pp.1791-1803
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• 2002

국내 수입 캐주얼의류시장은 계속적인 성장을 거듭하고 있으나 이에 대한 소비자의 구매 의도에 대한 연구는 없는 실정이다. 따라서 본 연구는 소비자의 행동을 예측하는데 그들의 태도(Attitude)와 주관적 규범(Subjective Norm)을 고려하는 theory of reasoned action (Ajzen & Fishbein & Ajzen, 1975)에 의거하여 구매의도를 밝히고자 하였다. 본 연구의 자료를 위하여 서울시내에 거주하는 20대 이상의 남녀를 대상으로 설문조사를 실시하였다. 회수된 설문지 중 총 892부를 분석에 사용하였으며, 평균, 표준편차, 회귀분석을 실시하였다. 연구결과 소비자는 수입 캐주얼의류에 대한 구매 의도가 낮았으며, 이를 예측하는데 있어서 태도와 주관적 규범이 유의적인 결정 변수였다. 또한 주관적 규범이 태도보다 소비자의 구매의도를 예측하는데 있어서 더 중요한 결정 변수였다. 본 연구의 결과는 의류에 대한 소비자 행동의 문헌에 기여함과 동시에 국내 마케터(local marketer)와 국제 마케터(international marketer)의 마케팅전략 수립에 유용한 정보를 제시하여 준다.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.6
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• pp.935-948
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• 2021

This study aimed to typify men's beliefs, perceptions, values, and attitudes, regarding foundation underwear, and examine the characteristics of each perception. Thirty-one statements on men's correctional underwear were selected, and Q classification was conducted with 20 men in their 30s and 40s as the P samples. Factors were extracted using principal component analysis and varimax rotation. Type 1 was the "fit improvement disadvantage cover type", which covered the target area, and improved the clothing fit. Type 2 was referred to as the "highlighting the advantages of chest correction" type, that was used to improve chest correction and exercise efficiency. "Positive wear for compensation of the abdomen", was listed as type 3, and was worn for abdominal correction. It was believed that type 3 could be used to correct body shape even if it was uncomfortable. Type 4, the "hip-up correction functional type", emphasized functionality based on its hip-up correction design.

• Korean Journal of Human Ecology
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• v.21 no.2
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• pp.315-329
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• 2012

The purpose of this study was to examine clothing purchase behavior of sports participants based on outdoor sports types and sports participation motivation. The research was conducted with the use of a self-administered questionnaire. A total of 703 respondents between the ages of 25 and 55 participated in the research through an internet survey. Motivation for participation in particular sports was comprised of four factors: impress others, mental rejuvenation, social interaction, and health maintenance/improvement. Perceived benefits of clothing choice were categorized into three factors: brand/fashion pursuit, positive image pursuit, and practicality pursuit. Outdoor sports activities was categorized into six types, climbing, jogging, cycling, fishing, golf, and others including ball games. Each sports group presented differences in demographics, sports motivation factors, and benefit factors. Four segments were identified based on sports participation motivation: active group, social group, health and revitalization group, and inactive group. The active group considered three clothing benefits and 14 evaluative criteria as being the most important among the four segments, indicating the major target market for outdoor sportswear brands. On the other hand, the members of inactive group showed passive attitudes toward clothing purchasing behaviors. This study discusses the results of this research within the context of the managerial implication for outdoor sports marketers.

• Journal of the Korean Home Economics Association
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• v.27 no.2
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• pp.115-132
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• 1989

The household behavior of food, clothing, and shelter in Seoul area was analyzed to determine characteristics of consumer behavior in the industrial society. Questionaires were administered to 1095 housewives to find out the degrees and types of household labor substituted by the commodities and their buying behavior. Attitudes and values concerning clothing and housing were also measured. The results of the study indicated that the degree of labor substitution by commodities in clothing related area were high, while traditional food items were relatively low. Household labors related to clothing and housing maintenance also showed increased tendency to be substituted by the commercial services. The age and educational level of housewife, and household income were found to be the influencing factors to accelerated labor substitution, which is expected to increase as the industrialization progresses. Buying behavior varied in store selection and information sources according to commodities. Marketer dominated information sources according to commodities. Marketer dominated information sources were used for foods and clothing commodities, while interpersonal information sources were used for services. Shortened clothing life cycles, and rental housing were also found indicating consumer's change in housing concept from possession to use. Suggestion were made to consumers, industries, and government based on the results from the study.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.3
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• pp.361-372
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• 1999

The main objectives of this study were to investigate the characteristics of clothing buying behavior under the refund policy of stores (CCBBURPS) and the influence variables on CCBBURPS and to build the model of CCBBURPS. Additionally frequency and reasons for refund were researched. The interviews with 26 subjects the reviews of previous studies and the empirical investigation were processed for the study. The data was collected from 163 Korean females living in U.S. and analyzed by frequency mean factor analysis {{{{ chi ^2 }}-test, t-test and regression. The following results were found : the easyness of decision making (EDM) the loyalty of refund policy store (LRPS) and the increase of buying (IB) were found as the characteristics of clothing buying behaviors under the refund policy. EDM, LRPS and IB were influenced by clothing attitudes-shopping involvement and perceived buying risk-. The frequency of refund with 10 purchases was usually 0~1 times(38.7%) or 1~2 times (38.7%) The reasons for refund were : size unflattering appearance design com\ulcorner. The model of CCBBURPS was built based on the above findings(fig. 1)

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.7
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• pp.690-702
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• 2012

This study examined the fashion lifestyle of Chinese women in their 20s and analyzed the purchasing behavior of clothing and attitudes toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands according to a fashion lifestyle. The major results were as follows: 1) Fashion lifestyle was comprised of factors for the pursuit of personality, pursuit of aesthetic, pursuit of brand, and pursuit of economy. The cluster analysis classified them into groups of: Economy/Personality Oriented, Aesthetic/Brand Oriented, and Fashion-Indifferent. 2) Information source and store patronage were different among the three consumer groups. 3) Attitude toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands were different among the three consumer groups. These results can be used as the basic data or information for fashion companies that are developing marketing strategies for Chinese women in their 20s.

• Journal of Korean Home Economics Education Association
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• v.3 no.1
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• pp.147-161
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• 1991

The purpose of this study was to investigate the following contents： 1. Relationship between clothing behavior(modesty, conformity, importance) and clothing regulations of school girls. 2. The differences between middle school girls and high school girls in clothing behavior and in attitude toward clothing regulations. 3. The differences between students herself norms and subiective norms(the students thoughts which would be parents opinions and teachers opinions) in attitude toward clothing regulations. Questionnaires were designed and administered to 300 middle school girls and 302 high school girls in Inchon. The obtained data were statistically analyzed by Pearson’s correlation coefficients, t-test, F-test, and Duncan test. The results of the study were summarized as follows： 1. As tho the differences in responses between school levels, the high school girls showed higher interest in conformity. But there is no differences in Modesty and Importance by school levels. 2. As tho the differences in responses between school levels, there were no differences in attitude toward clothing regulations. But according by types of clothing regulations, high school girls showed higher desire in shoes and sack. 3. In correlation coefficients between the variables on clothing behaviors and the attitudes toward clothing regulations of school girls, modesty is the most related toward clothing regulations of school girls and conformity, importance the next. The higher the school girls are in modesty, the more follow the clothing regulations. And the higher the school girls are in conformity and importance, the lower follow the clothing regulations. 4. The differences between students herself norms and subjective norms(the students thoughts which would be parents opinions and teachers opinions), students and parents showed lower scores than teachers. That is tho say, teachers put more restrictions on students clothing than parents do.

• Journal of the Korean Society of Costume
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• v.57 no.2 s.111
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• pp.132-142
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• 2007

School uniforms are mass produced by large companies and prominent fashion designers. However many high school students modify their uniform or use fashion accessaries to pursue their individualities and their unique style. The objectives of this research were to identify uniform modification and fashion accessory wearing according to the attitudes toward uniform of high school students. The results were as follows; 1. Factors of the attitudes toward school uniform were style and brand, fashion, role intimation, individuality, and neatness. High school students were classified as the uniform indifference group, the pro-uniform group, and the centrist-uniform group according to their attitudes toward uniform. 2. Many students in academic or boys' high schools were classified into the centrist-uniform stoup, and many in art & physical educational or coeducational high schools were classified into the pro-uniform group. The pro-uniform group modified uniform more and stated that the regulation on the fashion accessory wearing was very strict. The uniform indifference group modified uniform less than other groups and complained less about regulation of fashion accessary wearing. 3. Students in art & physical educational high schools showed more positive tendency toward uniform attitudes, uniform modification, and fashion accessary regulation compliances.

• Fashion & Textile Research Journal
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• v.13 no.4
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• pp.538-547
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• 2011

The purpose of this study was to examine the evaluations and attitudes of workers in low temperature storages of discount stores toward their uniforms by carrying out a field study and a survey. The effects of evaluation attributes on their attitudes were also investigated. In this study, the reference of the evaluation of uniforms was based on the concepts of serviceability, which implies the fitness for purpose of products and consists of durability, care, comfort and aesthetic appearance. Of 400 questionnaires, 253 of them were used for data analysis. The data were analyzed by descriptives, t-test, factor analysis, reliability test and regression analysis with SPSS 12.0. As a result, it showed that workers have set low values on easy care, physiological comfort, aesthetic appearance and durability among the evaluation attributes. In attitudes toward the uniforms, emotional attitude was negative whereas behavioral attitude positive. It appeared that the evaluation attributes had influence on the attitude toward the uniforms and esthetic appearance among the attributes had the biggest effects on the workers' attitude. In conclusion, it was found that the discount store uniforms should be improved in the aspects of easy care and physiological comfort, and focused on the esthetic appearance for workers' positive attitudes to their uniforms.