• 한국의류학회지
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• 제38권4호
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• pp.518-527
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• 2014

This study examined the effect of media involvement on appearance evaluation, appearance stress, and appearance management behavior. Data were collected from 315 female university students in Daejeon and Chungnam from May to June 2013. Data were analyzed by descriptive statistics, t-test, path analysis using the SPSS-WIN 20.0, AMOS 20.0 program. The results of this study were as follows. First, media involvement were classified into low and high groups. There were significant differences in appearance evaluation by level of involvement. The low group of media involvement indicated a more positive appearance evaluation than the high group. Second, there were significant differences in the appearance management behavior by level of involvement. Third, media involvement directly affected appearance evaluation and appearance management behavior. Appearance evaluation affected appearance stress and appearance management behavior. This study verified the structural relationship of media involvement, appearance stress, and appearance management behavior as outward behavior variables.

• 한국의류학회지
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• 제38권5호
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• pp.705-717
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• 2014

The interest and importance of appearance can be expanded by changes in social awareness about appearance, the extension of life expectancy, and the development of science, technology and technology and medicine. Especially, down-aging syndrome through a variety of mediums, amplifies consumer's interest in youth-pursing. This study discusses the relationship of youth-pursuing, appearance concern and appearance management behavior focused on the middle-aged. Data were collected from 300 females aged 40-65 in the areas of Seoul, Daejeon and Chungbuk areas. The data were analyzed by descriptive statistics, factor analysis, regression analysis, using the SPSS-WIN 20.0 program. Youth-pursuing formed social, psychological, and appearance factors. Each of these three dimensions influenced the appearance concern; consequently, appearance had the highest influence. Only appearance influenced appearance management behavior in the regression analysis of youth-pursuing and appearance management behavior. Appearance concern affected significantly appearance in the management behavior of the dimension regression analysis results for the appearance concern and appearance management behavior.

• 한국의류산업학회지
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• 제19권3호
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• pp.302-311
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• 2017

The purpose of this study is to develop an aesthetic and functional bicycle wear for new senior women in their 50s and 60s. We developed bicycle wear that is friendly to bicycling posture and reflects the preference of new senior women. Both the expert group and the subject group evaluated the appearance, completeness of clothing and motion functionality. The results are as followed: First, in the evaluation result of the expert group regarding the appearance and completeness of clothing, high scores are given to design, materials, color scheme, the trends suitability as well as the appearance with regard to clothing fitness. Second, in the results of the evaluation of the appearance and movement functionality targeting the subject groups, movement functionality was rated higher than appearance. In the case of the appearance evaluation, adhesion of both jacket and pants was rated very highly, which is considered to come from the elasticity of the material. In the functionality evaluation, what were pointed out as inconvenient details in the prior studies were found to be all improved and the sleeves and armpit parts were rated highly. Therefore, the pattern design and the usage of the materials suggested in this study were found to be very suitable in the movement on the ride of bicycle.

• 한국지역사회생활과학회지
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• 제20권3호
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• pp.385-396
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• 2009

The purpose of this study was to analyze and categorize the factors of appearance management motivation of male and female college students in Busan. It also aimed to analyze the differences in their clothing behavior and make-up behavior. The data were analyzed by Factor analysis, Cluster analysis, one-way ANOVA, Duncan's multiple range test, and multi-response analysis. The results of this study are as follows: There were four factors including self -development, emphasis on the physical appearance, individuality-seeking, and sexual appealing. These subjects were categorized into three different types of groups: social-self-management type, passive appearance management type, and individuality-seeking type. In terms of the differences in the clothing purchase behavior of the physical appearance management motivation group, there were significant differences in the criteria of their selections for clothing. The most important factor was the design, followed by the price and the fabrics. The differences in cosmetics selection were investigated in order to analyze the differences in their make-up behavior of physical appearance management motivation group. The results showed that the quality, the price, and the manufacturing country were considered as the most important criteria for their selection of cosmetics.

• 한국의상디자인학회지
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• 제21권4호
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• pp.17-26
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• 2019

This research aims to obtain useful data on the development of compression garment products with high-stretch knitted materials. Using nylon SCY, four specimens were knitted. Then, appearance (width, length, weight, thickness), stretch property (stretch, recovery) and clothing pressure were measured and their interrelation was analyzed. In the comparison of appearance features, yarn floating caused shrinkage in both course and wale directions of the specimens. Yarn overlapping by tucking caused a release in the course direction and shrinkage in the wale direction. Also, structural change was affected by the weight and thickness change of the knitted fabric. In the analysis of fabric stretch, yarn floating reduced the extension in course direction and increased that in wale direction of the knitted fabric. However, yarn overlapping reduced the elongation in both directions. In the analysis of recovery, yarn floating and overlapping raised fabric recovery in both directions, and tuck structure was superior to float in recovery. In the analysis of clothing pressure, 'Plain-Float' structured fabrics showed a higher clothing pressure than 'Plain' and the clothing pressure value of 'Plain-Tuck' was lower than that of 'Plain'. As for the correlation between fabric appearance, stretch property, and clothing pressure, the appearance change in course direction had a major influence on the clothing pressure. The shrinkage of appearance led to a decrease in stretch and an increase in clothing pressure.

• 한국의류학회지
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• 제14권2호
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• pp.137-151
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• 1990

Changes in male roles and lifestyle in recent years have brought about an increased interest in appearance and apparel for men. The purpose of this study was to classify consumers into categories based on style of men's business suits and describe the resulting categories in terms of lifestyle, clothing behavior, appearance and demographic variables. Data were obtained from questionnaires completed by 513 consumers 20-69 years of age living in Seoul, and analyzed by factor analysis, multiple discriminant analysis, one-way ANOVA, CROSSTAB, and S-N-K test. Resulting categories of consumers were labeled as formal, semi-formal and casual. Descrip-tive profiles of the three categories were developed differently by 2 lifestyle factors (positive opinion leadership, social participation), 1 clothing factor (conformity), 2 appearance factors (conservative, energetic), and 2 demographic variables (age, marital status). The semi-formal type of man is significantly different from the two other types in his group activities that require social participation and opinion leadership. The formal type is significantly different from the two other types in his conformity in clothing and conservative appearance. The majority of formal and semi-formal types of men were 25-39 years of age and married, while the casual type was younger and unmarried.

• 한국의상디자인학회지
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• 제13권3호
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• pp.117-133
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• 2011

The purpose of this study was to analyze the difference in self-esteem, body satisfaction, body image and clothing attitude according to gender and somatotype. Also the paths for the clothing attitude affected by these variables were analyzed. The data for this research were collected from questionnaires of 210 male and 180 female college students. Body image is categorized as three factors, 'interest in appearance', 'concern about weight', and 'satisfaction in appearance'. And clothing attitude is categorized as five factors, 'fashionability', 'status symbolism', 'modesty', 'conformity', and 'manageability'. Male students were more satisfied with their body satisfaction than female students. Female students showed higher interest in appearance and concern about weight than male students. Thin somatotype showed high self-esteem interest in appearance, and fashionability. Fashionability was indirectly affected by gender, somatotype, self-esteem and body satisfaction, and was directly affected in the cases of high interest and satisfaction in appearance. Status symbolism was significantly affected in the cases of female students and high interest in appearance. Modesty was significantly affected in the cases of female students and low satisfaction in appearance. Conformity was significantly affected in the cases of high interest in appearance. Manageability was indirectly affected by gender, somatotype and self-esteem, and was directly affected in the cases of low interest in appearance.

• 복식문화연구
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• 제7권3호
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• pp.93-107
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• 1999

Elderly population of Korea has been significantly increasing, therefore, social and economical influence of the elderly people has been increasing, too. Recently, research regarding elderly people is important because many elderly men take care of their appearance and clothing, and clothing plays an important role in everyday life. The purpose of this study is to investigate the clothing behavior of men aged 55 years and older who were residents of Seoul. The data were collected with a interview and self-administered questionnaire at various places. The importance of various factors on clothing behavior is different. 2. Age has a negative relationship with conformity, but a positive relationship with aesthetics and satisfaction of clothing. Allowance has a positive relationship with all clothing behaviors factors excepts conformity. 3. Life satisfaction has a positive relationship with education and allowance, also, life satisfaction of occupation group is higher than no occupation group is higher than no occupation group. 4. Appearance satisfaction has not a significant relationships with age, but, has a positive relationship with education. 5. There are positive relationships between not only life satisfaction and clothing behavior factors, but also appearance satisfaction and clothing behavior factors except conformity.

• 한국의류학회지
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• 제37권3호
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• pp.306-319
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• 2013

This study explores various issues of appearance management behavior for plus-size women in Korea with a focus on clothing. In-depth interviews and focused group interviews were conducted with 24 plus-size women. The interviews were recorded and the transcripts were analyzed based on grounded theory. Discomfort was the main phenomenon involving the experience of plus-size women related to appearance management. Psychological as well as physiological/physical discomfort, unmet needs (regarding clothing) and inconvenient shopping experiences were frequently mentioned. Causal conditions for discomfort were obesity, social stigma, and an underdeveloped clothing market for plus-size consumers. Interviewees developed strategies to cope with discomfort (suppressing clothing need, loss of interest in clothing, diversion from clothing needs, sole focus on physical comfort, dress-up and increase in shopping channels, and change in shopping patterns) that depended on contextual conditions (such as duration of obesity and attitudes of people) close to the interviewees. The discomfort of interviewees decreased or continued depending on if they became ambivalent about their obese condition, lost weight, or utilized plus-size specialty stores.

• 한국의류학회지
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• 제39권4호
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• pp.576-585
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• 2015

This study examined difference of purchase behavior of appearance orientation, appearance evaluation, and fashion product purchase behavior on media contact responses. Data were collected from 315 female Chinese university students in Daejeon and Chungnam from May to June 2013. Data were analyzed by descriptive statistics, t-test, correlation, crosstabs analysis with the SPSS-WIN 20.0 program. The results of this study were as follows. First, media contact responses correlated appearance orientation and appearance evaluation. The active group of media contact responses indicated a more active appearance orientation and appearance evaluation. Second, the active group of media contact responses were fashion product purchase behavior. This study verified the relationship of media contact responses and appearance variables-appearance orientation, appearance evaluation, and fashion product purchase behavior.