• Korean Journal of Human Ecology
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• v.19 no.1
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• pp.137-147
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• 2010

This research was designed to compare the subjective evaluation of texture image and preference by structure and sensible characteristics of women's suits fabrics between on- and off-line. 78 subjects who majored in fashion design evaluated the sensibility image and preference of 15 various kinds of specimens on- and off-line. Factor analysis, t-test, Pearson correlation and regression were used for a statistical analysis by SPSS WIN 13.0. The results of this study were as follows: 1. Women's suits fabrics were classified according to five sensibility image factors: 'classic', 'sophisticated', 'natural', 'characteristic', and 'practical'. 2. The results of the t-test showed that there were no differences between the on- and off-line evaluation of sensibility images. 3. The analysis of correlation indicated that the 'classic'-'sophisticated' and 'natural'- 'practical' sensibility images show a significant correlation between the two kinds of evaluation. 4. The results of regression revealed that 'sophisticated', 'characteristic' and 'practical' sensibility images had an effect on the purchase preference of women's suits fabrics. 5. 'Sophisticated', 'characteristic' and 'classic' sensibility images had an effect on the tactile preference of women's suits fabrics. 6. The structural characteristics of fabrics: thickness, weave and weight had an effect on the 'classic' sensibility image. Thickness had an effect on the 'sophisticated' sensibility image and fabric count had an effect on the 'characteristic' sensibility image.

• The Research Journal of the Costume Culture
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• v.19 no.1
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• pp.191-199
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• 2011

The purpose of this study was designed to investigate the purchasing considerations given and wearing fit according to suit styles in male consumers in their 30s by conducting questionnarie research with 410 persons. The research intended to give menswear manufacturers the scientific data to improve consumers' satisfaction when menswear brands produce jackets. The summary and conclusions in this study are as follows: First, male consumers have moderate interest in fashion and recognize the impact of fashion on their professional lives. Also, male consumers were aware that recent menswear fashion trends are being changed to slim-fit. Second, by examining the suit inventory and the purchasing consideration according to the suit styles, male consumers in their 30s had between 2 to 4 suits, both in slim-fit and classic-fit, respectively. When consumers purchase a suit, the most important consideration factors are size and wearing fit in both slim-fit and classic-fit. The reason to purchase a slim fit suit is that it seems slim due to its fitted silhouettes, while in a classic-fit suit, it is required because of job nature. Third, the result indicates the circumferences causing the most uncomfortable were the shoulder, chest, the back, and upper arm. Also, they mentioned the chest and the abdominal section including the shoulder as the most uncomfortable circumference to the question on what to be improved in jacket. Therefore, the research suggests that the menswear manufacturer should consider different consumers' desires which require different criteria based on the suit styles.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.2
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• pp.357-370
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• 2010

This study presents the basic resources for the enhancement of the competitiveness of the Korean fashion brands in the Chinese fashion market. They are composed of the differences and common points of clothing styles in Seoul, Beijing, and Shanghai, by analyzing the style comparatively. The research was performed by taking pictures of the Summer 2009 street fashions, from July $1^{st}$ to July $15^{th}$ 1999 (10 am to 5 pm). Among the data about the three cities, 200 photos were selected of women in their twenties and thirties, respectively. The disparity of regional preferences were noted in the fields of easy casual, romantic casual, sports casual, character casual, classic style, and feminine style. There were no specific differences in style among the three cities in the easy casual and classic style. The romantic casual after the easy casual were more prevalent in Seoul, as compared to the two cities in China. The neat style was more prevalent in Seoul. In Beijing the feminine style after the easy casual were preferred. The conservative style was more preferred in Seoul, while the body exposed style was preferred in Beijing and Shanghai. In Shanghai, the character casual was preferred and shows the similarity to the fashion style of Seoul, rather than Beijing. The high exposure of the body in romantic casual and feminine styles was more remarkable in Beijing and Shanghai. The frequency of the character casual that emphasized individuality with a unique style was relatively high in Shanghai. Seoul, Shanghai, and Beijing showed a similarity in the acceptance of fashion trends and preferences in clothing style. However, the fashion coordination in Shanghai and Beijing was different from Seoul.

• Journal of Fashion Business
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• v.22 no.1
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• pp.1-19
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• 2018

The purpose of this study is to analyze the fashion style of Kate Middleton, the Royal Family, and to examine the social and cultural influence of Middleton fashion. We selected 314 photographs collected from a Google site and Gettyimages.com April 2011-December 2016 as the final research subjects. We categorized the situation by domestic events, royal events, diplomatic activities, and social contribution activities, and analyzed fashion styles focusing on item composition, color, material, silhouette, detail, trimming, and length. As a result of the study, the one piece was the highest in the combination of items, and the color was the most in white. The color tones were mostly vivid, and the material texture was silky. The image was classic, and the dress code was high in semi-formal. In a situational style, the coat was the most common at the Royal Family events and blue or white of the light tones appeared in the formal style of the classic image. In domestic events, there were many silky textures of modern image, and vivid, strong tonal knee length H line dress was the most prevalent. During diplomatic activities, various colors such as red, green, gray appeared in addition to blue or white and in social contribution activities, many dresses of vivid and dark tones of red appeared in the dress code as semi-formal. In conclusion, the stylistic features of Kate Middleton and the Royal Family are largely in the form of royal and noble, low cost and chic, and body-conscious styling.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.3
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• pp.101-111
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• 2006

Jeans fashion in contemporary fashion has various meanings and values, and the importance of it increases. The purpose of this study is to analyze the formative feature characteristics and the aesthetic values of Korean jeans fashion. Fashion photograghs from leading monthly fashion magazines from 2000 to 2005 were analyzed. The types of styles and the formative feature characteristics and the aesthetic values of Korean jeans fashion were studied. The major conclusions of the study are as follows 1. The types of Korean jeans fashion styles were western style, punk style, neo classic style and ethnic style. 2. The characteristics of Korean jeans fashion designs were the varieties in material, color, technique of expression and application. 3. The formative feature characteristics were traditionalism, sexualism, extraordinarily and exhibitionism. Korean jeans fashion has developed creative and decorative designs through various designs and styles. As the activities of the people can be increased in the future, the function and the design of jeans fashion can be developed diversely.

• Korean Journal of Human Ecology
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• v.20 no.5
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• pp.1025-1034
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• 2011

The purpose of this study was to examine the evaluation of fabric characteristics on the drapability, texture image and preference of blouse fabrics, and to analyze the effects of the texture image, objective and subjective drapability on the preference. As specimen, silk and polyester fabrics were collected. 52 female subjects evaluated 16 specimens with semantic differential scale of 18 fabric image and 20 sensibility. Data were analyzed through factor analysis, pearson correlational coefficient using spss win 12.0. For the evaluation, structural characteristics such as fiber contents, weave type, weight and thickness were analyzed. The results were as follows: The evaluation results of objective and subjective drapability showed differences. Sensory image factors of blouse fabrics were 'surface smoothness', 'elasticity', 'weight' and 'flexibility'. Sensibility image factors were 'elegance', 'classic', 'characteristic' and 'mannish'. 'Elegance', 'classic' and 'characteristic' of sensibility images showed high correlation with 'surface smoothness' and 'elasticity' of sensory image, also 'mannish' of sensibility image showed significant correlation with 'weight' of sensory image. The significant fabric characteristics affecting objective drapability were density, weight, thickness. The significant texture image factors affecting objective drapability were 'weight', 'flexibility' of sensory image and 'elegance' of sensibility image. On the other hand, the significant factors affecting subjective drapability were thickness of fabric characteristics and 'elegance', 'characteristic', 'mannish' of sensibility images. 'Elegance', 'characteristic' and 'classic' of sensibility image, 'elasticity' of sensory image and subjective drapability affected on the purchase preference.

• Journal of the Korean Society of Costume
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• v.52 no.7
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• pp.155-166
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• 2002

The purpose of this study is to investigate the types of jeans fashion in the basis of designer brand. and to analyze the symbolic characters of jeans fashion. Designer brand re-established jeans fashion by compounding high cultural factors and low cultural factors. broke up the boundary between street fashion and high fashion. and escaped from fixed idea on materials and design. This study divides the types of jeans fashion within the designer brand into classifications of Hippie style, Punk style, American Street style, Neo-classic style, and Grungy style. Today, reinterpreting the resistant image of jeans fashion, designers creates the various styles and also restores the upscale image of it. The symbolic characters of jeans fashion are summerized as sexuality, deconstructiveness, conspicuousness, humour, and multiculturalism. As the results of the symbolic characters of jeans fashion in the new Millennium era will suggest the wide aesthetic expression and continue to influence a more diverse jeans fashion trends.

• Korean Journal of Human Ecology
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• v.22 no.2
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• pp.365-374
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• 2013

The purposes of this study were to evaluate the color characteristics and color sensibility of mulberry/cotton blended fabrics dyed with indigo, the natural dye, and analyze effects of them on color preferences. The values of CIE $L^*$, $a^*$, $b^*$ $C^*$, h were calculated for the color characteristics of indigo-dyed fabrics, and their hue, value, and chroma were calculated according to the Munsell color system. Fifty male and female college students evaluated the color sensibility of nine types fabrics dyed with indigo on a seven-point scale. The data were analyzed by descriptive statistics, factor analysis, Kruscal-Wallis test, correlation analysis, and regression analysis. The mulberry/cotton blended fabrics naturally dyed with indigo showed the characteristics of PB color tones, low value, and low chroma. The color sensibilities of fabrics dyed with indigo were classified into four factors: 'classic', 'sporty', 'elegant' and 'natural'. There were significant differences according to the fibers and the repeating times of dyeing in the color sensibility for the fabrics. Cotton fabrics were evaluated to be more classic, sporty, elegant, and natural than the mulberry/cotton blended fabrics, and the deeper the color, the more classic, sporty, and elegant the fabric was evaluated. The students preferred the indigo dyed fabrics which have more classic, sporty, and natural sensibility. There were significant relationships between the color sensibilities and colorimetric properties of the fabrics dyed with indigo. The color preferences of the dyed fabrics with indigo were found to be influenced by the 'classic', 'sporty', 'natural' of color sensibility.

• Fashion & Textile Research Journal
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• v.11 no.6
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• pp.867-877
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• 2009

These days, the fantastic in opposition to classic beauty becomes a genre of creative body expression. The purpose of this study was to analyze the expressive characteristics of body types and meanings in recent fantastic fashion illustration. The method of this study was to analyze recent documentaries, fashion books, internet web site and so forth. The results were as follows: In literatures, pictures and movies, the category of the fantastic body's expressive types were classified as dominant mutant based on SF, multi body or fragment body by disruption, heterogeneous compound based on myth, personified humanoid and non substance in supernatural boundary. The dominant mutant based on SF was expressed image morphing, composition of machine image with body and modern metamorphosis of classic SF body. It means propensity to post-feminism and reservation of meaning analysis based on human unconsciousness. The multi body or fragment body by disruption in fashion illustration was expressed distorted composition of same body pictures, replacement of different bodies, deconstruction and partial omission of body and composition of meaning or non meaning images. It means permanence of self and basic narcissism. The heterogeneous compound based on myth was expressed general composition or optical illusion of various and aggressive animal motive. It means reinterpretation of original myth, metaphor of basic femme fatale, pursuit of permanence and sign of primitive mind in unconsciousness. The personified humanoid was expressed real human body description of mannequin or ball joint doll and anthropomorphism of robot image. It means representative satisfaction and nostalgia of childhood. The non substance in supernatural boundary was expressed grotesque description of ghost, zombie, vampire, angel, fairy, using of symbolic red, black color and non body. It means human's basic desire about immortality and taboo. Through the result of these study, the expression of fantastic body in fashion illustration will expend expressive method and we will understand human and cultural codes of today.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.5
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• pp.675-683
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• 2002

The purposes of the study were to analyze the changes in formal attires and decorative features of middle age Korean women during the last half of 20th century and to find out any significant differences in formal attires according to periods. The study was a documentary research, and data were collected from 344 family wedding photographs by convenient sampling. The statistics used were content analysis, frequency and a time series analysis, and the results were as follows : 1. Four schematic clusters of formal attires were categorized according to skirt(chima) length and width, jacket(jogori) length, motifs and decorative features; simple classic, decorative classic, fashionable, and extravagant fashionable. Simple classic attires were popular until 1960s, the decorative classics were appeared from late 1960s to 1970s, fashionable attires were introduced from the late 1970s and the attires became more luxurious and extravagant until 2000. 2. Color symbolism in couples mothers'attires according to the couples gender - pink or red for the bride's mother and blue or green for groom's mother - was introduced from the late 1970s, and reached the maximum level by the early 1980s but slowly disappeared after the late 1980s. 3. The complete fashion cycle did not exist in the formal attires'change, however, since the Period of data were ranged from 1943 to 2000, the 57 years period may not long enough to measure a complete fashion cycle.