• Title/Summary/Keyword: Chunlabuk-do consumer

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Relationships between Consumer Non-Ethics and Interaction with Salespersons (소비자 비윤리 유형과 판매자와의 상호작용 유형의 관계 - 전라북도 소비자를 중심으로 -)

  • 김정훈;이은희
    • Journal of the Korean Home Economics Association
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    • v.41 no.5
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    • pp.165-178
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    • 2003
  • The purpose of this study was to understand the consumer non-ethical behavior and the interaction with salespersons and their relationships. For this purpose, adults in Chunlabuk-do were surveyed and 675 questionnaires were analyzed using SPSS statistical program. The results of the analysis were as follows: 1. Three dimensions of the consumer non-ethical behaviors were the unconscience, the illegality, and the deception. Two dimensions of the interaction with salespersons were the passive and the assertive interactions. 2. There were two clusters respectively; ethical and non-ethical groups for the consumer non-ethical behavior/ passive and assertive groups for the interaction with salespersons. 3. Generally, the more educated and the older persons were, the less they tended to be ethical and the more passively they tended to interact with the salespersons. 4. There were significant differences between the clusters of consumer non-ethical behavior and those of interaction. The non-assertive interaction group were found more in the non-ethical group and the assertive interaction group more in the ethical groups.

The types of complaining behavior and the consumer attitudes of the high school students, Chunlabuk - do (청소년 소비자들의 불평행동 유형과 소비자태도 유형)

  • 동환숙;김정훈
    • Korean Journal of Rural Living Science
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    • v.6 no.1
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    • pp.65-72
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    • 1995
  • This article explores : 1) There were significant differences in the behavioral aggressiveness and the recognition about economical and psychological benefits related to complaining behavior. 2) The significant differences were found in the trust, distrust and behavioral aggressiveness related to types of consumer attitudes. 3) The satisfaction with the purchasing behavior was significantly explained by the distrusted relationship, the recognition of economic and psychological benefits, private complaining behavior types and aggressive types of consumer attitudes.

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Consumer Interaction Styles and Attitudes toward Salespersons in the Marketplace (구매과정에서의 판매자에 대한 소비자들의 태도와 유형)

  • 김정훈
    • Journal of the Korean Home Economics Association
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    • v.37 no.9
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    • pp.73-84
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    • 1999
  • This study investigated to understand the styles and attitudes toward salespersons and to compare the differences of the interaction in the marketplace among the generations. 920 samples were surveyed in Chunlabuk-do and 851 samples were used for the statistical analysis. As results of this study, 1) consumers’assertiveness level was less than one’s non-assertiveness level and aggressiveness level. 2) The aggressive type was the most popular type of the interaction and the assertive type was the most unpopular type. 3) The significant differences were found in the interaction altitudes and types of it among generation and between sexes for the whole sample.4) The religion was the significant variable in the differences of the interaction type for the adolescents and the elderly.

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