• 패션비즈니스
• /
• 제21권1호
• /
• pp.88-98
• /
• 2017

This study intended to investigate correlations between the consumption tendency, determination factors of the distribution of Korean cosmetics, and purchasing patterns of Korean cosmetics. This study investigated characteristics and differences between each factor by analyzing consumption tendency, determination factors of distribution channels, and purchasing patterns of Korean cosmetics of adult women in their 20 ~ 50s who have used Korean cosmetics and reside in Beijing, China. It also, investigated the effect of the shopping propensity of consumers on determination factors of the distribution channels and purchasing patterns of Korean cosmetics. According to the results of our investigation, it was identified that 'pleasure-seeking tendency' and 'brand-seeking tendency' have postive effects on 'service', and 'pleasure-seeking tendency', 'brand-seeking tendency', and 'rational purchasing propensity' have positive effects on 'professionalism'. In regards to the effect of shopping propensity on purchasing patterns of Korean cosmetics, it was identified that 'brand-seeking tendency' has a positive effect on 'planned purchasing behavior', 'brand reputation seeking behavior', and 'dedicated purchasing behavior'. It was verified that 'rational purchasing propensity' has positive effect on 'planned purchasing behavior', 'pleasure-seeking tendency' and 'trend-seeking tendency' on 'brand reputation seeking behavior', and 'trend-seeking tendency' on 'dedicated purchasing behavior'. This study is expected to provide basic data for Korean cosmetics brands to use for improving the marketing of products entering the Chinese market by using appropriate distribution channels. These channels are determined through identifying the correlation of each factor consumption tendency of Chinese women, determination factors of the distribution channels Korean cosmetics, and purchasing patterns of Korean cosmetics.

• 대한한의학원전학회지
• /
• 제24권2호
• /
• pp.161-181
• /
• 2011

In spite of the development of scientific and medical technology, the rate of prevalence and death of the chronic disease gets higher. Therefore people come to know prevention is more important than treatment in disease. In Western, it is nearly after 1970's when it is revealed that the major factor of chronic disease comes from habitual behaviors in everyday life. But that is common idea in Oriental Medicine since thousand years. In Oriental Medicine, the main cause of disease is composed of natural factor including climate condition, living-life factor, psycho-social factor, constitutional factor, inbody-pathologic-substance factor, and other factors including habits of using drug and medical service, injury, environmental pollutions, and occupational etiologic factors. Among these, the major factors of disease in modern society are lifestyle factors like the tendency of choosing and intaking food, the level of physical activity and labor, smoking and drinking alcohol, psychological tendency, the habits of using drug and medical service and so on. This is a practical aspect of oriental medicine where the most important etiologic factor comes from human behaviors, not from external factors like germ or virus. So that etiology in Oriental Medicine where improvement in the way of life is needed to prevent disease would play an important role in modern society.

• 한국치위생학회지
• /
• 제10권2호
• /
• pp.393-411
• /
• 2010

Objectives : The purpose of this study was to examine factors related to the satisfaction level of patients with dental services. Methods : The subjects in this study were 200 patients at three different dental clinics in South Gyeongsang Province, on whom a survey was conducted from June 1 to July 31, 2009. The collected data were analyzed, and the findings of the study were as follows. Results : In regard to the general characteristics of the patients investigated, the women(61.5%) out-numbered the men. By age, those who were at the age of 30 and down made up the largest age group(47.0%). By academic background, the greatest group received junior-college education(54.0%). By occupation, the company employees constituted the largest group (50.5%). By income, the greatest group earned an income of 2 to 2.99 million won(75.0%). Second, as to connections between the characteristics of dental treatment and the reason of choosing the dental clinics, the largest group(70.4%) chose the dental clinics by word of mouth or the recommendation of others. Concerning the reason of dissatisfaction, the biggest group(72.7%) was unsatisfied with medical costs. As for the degree of explicit complaint, the greatest group(49.7%) sort of complained about what made them dissatisfied. Regarding the type of treatment, the biggest group(49.0%) received prosthodontic treatment. In relation to fear for dental treatment, the largest group(34.0%) feared receiving the treatment, and the biggest group(42.6%) did that due to the sound of machines. Third, satisfaction with services(0.762) had the closest correlation to overall satisfaction level, followed by satisfaction with employees(0.735), satisfaction with dentists(0.644) and satisfaction with convenient facilities (0.579). Fourth, the factors that affected overall satisfaction level were gender, the reason of choosing the dental clinic, satisfaction with dentists, satisfaction with employees, satisfaction with services and satisfaction with convenient facilities. The patients who were better satisfied with services(p<0.001), who were more contented with dentists(p<0.001), who chose the dental clinics by the recommendation of others(p<0.01), who were male(p<0.05), who were more gratified with employees(p<0.05) and who were more contented with convenient facilities expressed better overall satisfaction. Conclusions : The above-mentioned findings suggested that dental institutions should keep track of the expectations of patients to prepare differentiated strategies for marketing and human-resources development in consideration of their own circumstances to boost the satisfaction level of patients. Specifically, it's required to heighten the satisfaction level of patients with dentists.

• 유통과학연구
• /
• 제12권2호
• /
• pp.49-57
• /
• 2014

Purpose - Theorists and researchers in the area of customer satisfaction generally agree that product satisfaction intervenes between expectancy disconfirmation and various post-purchase cognitive states including attitude and behavioral intention. Studies in a variety of settings have supported the effect of expectation and its disconfirmation on satisfaction, but only a small number of studies address the cognitive consequences of satisfaction decisions and none report data on choice processes such as brand selection. This study examines the influence of satisfaction and its determinants on behavioral intention and product preference in eight coffee shops across the country. Generally it was found in both overall and summed attribute analyses that satisfaction was a function of expectation and disconfirmation, that intention was a function of satisfaction, and that preference was influenced by satisfaction and disconfirmation, the latter having the greater effect. Research design, data, and methodology - The main objective of this study was to assess the dimensions of consumer selection and satisfaction in choosing a coffee shop. In order to achieve this objective, a study of coffee shops across the country was conducted. This study comprised in-depth questionnaires distributed to coffee shop customers. A survey was conducted from September 1, 2011 to September 30, 2011, involving franchise coffee shop, independently owned coffee shop, and roastery coffee shop customers. Results - Hypothesis 1-1, which states that coffee shop choice attributes differ based on the type of coffee shop, is accepted. It has a significance level of 0.05, according to choosing properties of coffee shop by convenience of transportation, varieties of beans, residence of the owner (manager), information, and relationships. Hypothesis 1-2, which states that satisfaction with the choice factor differs depending on the type of coffee shops, is accepted. The P-values for cleanliness and varieties of beans were 0.04 and 0.00, respectively, and have a significance level of 0.05, according to the satisfaction with the chosen coffee shop. Hypothesis 2-1, which states that the importance of the choice attributes in coffee shop selections differs based on the demographic characteristics of the customers, is accepted. According to the t-test result, convenience of parking and residence of the owner (manager) are significant. Hypothesis 2-2, which states that satisfaction with the choice factor will differ depending of the type of coffee shop, is accepted. According to the t-test result, convenience of parking and residence of the owner (manager) are significant. Conclusions - This study has shown that intention to revisit a certain shop is most likely correlated to satisfaction in all cases. In order to offer subsequent developments for coffee shops, this study also identifies relations between customer satisfaction and selection by finding significant factors. In order to maximize customers' satisfaction, coffee shops should analyze and satisfy customers' needs and wants in terms of coffee service. While the findings do not generalize beyond the mall sampling procedure used here, we have hopefully identified a close approximation of the process of satisfaction decisions used by consumers generally.

• 서비스연구
• /
• 제6권1호
• /
• pp.29-50
• /
• 2016

우리나라의 고령화 속도는 세계 최고의 수준으로 2018년 고령사회로의 진입이 예상되며 기대수명 또한 대폭 증가하여 100세시대가 도래하였다. 이에 따라 실버층의 욕구를 충족시켜 줄 제품이나 서비스에 대한 수요가 증가하고 있는데, 특히 베이비 부머의 실버층 편입으로 실버비즈니스에 대한 중요성과 관심이 더욱 부각되고 있다. 현 상황에서 대표적인 지급결제 수단인 신용카드는 1인 다카드 보유 형태이다. 따라서 신용카드 기업들이 무한경쟁에서 생존하기 위해서는 새로운 소비층으로 떠오른 실버층에 대한 적극적인 마케팅 활동이 필수적으로 요구된다고 할 수 있다. 따라서 이 연구는 고령화 사회의 진전과 소득수준 향상으로 실버층의 소비패턴이 크게 변화함에 따라 실버층 라이프스타일에 따른 신용카드 사용동기와 신용카드 선택요인들을 규명하고자 하였다. 그 결과, 라이프스타일 중 타인배려 요인이 신용카드 사용동기의 편의성에 유의한 정(+)의 영향을, 여가 요인은 신용카드 사용동기의 실속성에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 그리고 선택요인에 있어서는 라이프스타일 요인 중 개성 요인과 유행 요인이 신용카드 선택요인 중 과시성에 유의한 정(+)의 영향을 미치는 것으로, 유행 요인은 경제성에 유의한 부(-)의 영향을 미치는 것으로 나타났다. 따라서 이 연구는 신용카드 기업들이 보다 효율적인 대고객 서비스 프로그램 개발과 마케팅 전략을 수립하는데 기초자료를 제공하고자 하였다.

• 한국실내디자인학회논문집
• /
• 제25호
• /
• pp.142-148
• /
• 2000

The purpose of this study is to provide a practical guide for the actual conditions and the preference of student housing in a regional university. The data are collected through questionnaire surveys from the students of a regional university. 265 samples are collected, and are analyzed by using SPSS-PC. The results are as follows: 1) The actual conditions of student housing Most residents of student housing(76.3%) come from the Capital region. Most of student housing are located at 30 minute distance from the school. Most of house style are Offistel as one room style. Most of housing size are within 10 minute distance from the school. Most of house style are Offistel as one room style. Most of housing size are within 10py, and two people reside in one unit. The average hours of staying at the student housing are over 10 hours. The most inconvenient factor is the lack of soundproofing in the current student housing. 2) The preference of student housing The most preferred location is in the walking distance from the school, and the apartment is the most preferred housing style. The most preferred installation of inside is internet connection. When choosing student housing, students prefer the distance from the school as the most important factor. Most female students reside with a roommate within 10 py of housing size, cook for themselves, and consider rent and maintenance fee as the decision factors in choosing housing. The most preferred style of house is apartment, and they prefer to install basic furniture and kitchen system inside of housing. As students go up to higher grade, they prefer the apartment, and prefer to cook for themselves. More fresh men reside with a roommate compared to other grades. They prefer Offistel with meals service at a walking distance from the school.

• 한국건설관리학회:학술대회논문집
• /
• 한국건설관리학회 2006년도 정기학술발표대회 논문집
• /
• pp.654-658
• /
• 2006

옥상방수의 기존 습식공법에서 나타나는 문제점을 해결하기 위하여 옥상마감 누름층을 기성 콘트리트 블럭으로 대체하여 시공함으로써 방수하자에 따른 과잉비용을 줄이고 증축이나 개보수시 자재의 재활용을 유도할 수 있는 방안의 필요성이 대두되고 있다. 이에 따라 본 연구에서는 제안된 옥상 외단열방수 건식화 공법에 대한 성능평가 항목 중 단열성능을 중심으로 실험을 통하여 종합적인 정량평가 및 분석을 실시함으로써 향후 건식화 공법의 시공 및 활용을 위한 기초자료를 제공하고자 한다. 그리고 건축물의 옥상단열방수에 있어서 발생되고 있는 하자의 원인분석 및 이에 따른 개선방안을 제시하고 수많은 단열방수재료와 다양한 공법 가운데서 건축물의 요구 성능에 가장 적합한 선정방법을 단계별 주요인자의 중요도에 따라 분류함으로써 건축물의 용도, 특성 및 중요도에 따른 공법, 구법 선정이 가능하도록 하였다.

• 한국임상보건과학회지
• /
• 제8권1호
• /
• pp.1377-1385
• /
• 2020

Purpose: This study is a descriptive study to investigate the effect of clinical practice satisfaction, nursing image and self-esteem on vocational identity of nursing students. Method: The subjects of this study were 200 nursing students majoring nursing science in D college, D city and seniors who took the clinical practice course. The date was analyzed by t-test, ANOVA, Pearson' correlation coefficients, stepwise and multiple regression using SPSS/WIN 22.0. program. Results: There was a statistically strong positive correlation between nursing image and self-esteem(r=.242, p=.001), vocational identity(r=.196, p=.009), clinical practice satisfaction(r=.542, p<.001). The factors influencing vocational identity were self-esteem(t=7.193, p<.001), aptitude and nursing belief of motivation for choosing nursing(t=5.472, p<.001), grade(t=-3.249, p=.001), professions of motivation for choosing nursing(t=2.694, p=.008), Satisfaction with nursing as a major(t=2.295, p=.023). The explanatory power of these models was 38.2%. Conclusion: Based on the results of this study, to improve the vocational identity of nursing students in college, it is needed to develop nursing education program that strengthen self-esteem, aptitude and nursing belief, professions, satisfaction with nursing as major. Also it is needed a study on verifying application effects.

• Human Ecology Research
• /
• 제60권1호
• /
• pp.115-130
• /
• 2022

This study aimed to understand what factors the mothers of infants consider to be important when choosing screen media programs for their children, and to investigate whether those features differ according to maternal socio-demographic characteristics (i.e., age, education level, employment status, and family income). The study participants comprised 948 mothers who were the primary caregivers and had at least one child aged 4-6. They were asked to select three of the following aspects as critical criteria for determining if a given screen media program is appropriate for infants: (a) contents suitable to the child's developmental level, (b) behaviors of characters, (c) appearance of characters, (d) visual aspects of program, (e) duration of screen media program, (f) whether the screen media program includes instructive contents, and (g) whether the program leads to opportunities for conversations among family members and activities with children. Multiple response frequency analysis and multiple response cross-analysis were used to analyze the mothers' responses. The results revealed that the majority of the mothers reported that 'contents suitable to the child's developmental level' represented the first-ranked criterion for selecting screen media programs for their child, which was followed by 'behaviors of characters,' and 'whether the screen media program includes instructive contents.' However, such criteria for screen media programs for infants differed according to maternal age, education level, employment status, and family income. These outcomes suggest that different information needs to be provided based on maternal characteristics in order to help mothers determine the quality of screen media programs for their infants.

• Asian Pacific Journal of Cancer Prevention
• /
• 제15권16호
• /
• pp.6553-6558
• /
• 2014

Background: This study was conducted to gauge how the demographic profile of smokeless tobacco (SLT) users from Gujarat and Andhra Pradesh, India, differs from that of smokers. It also addresses how factors associated with the initiation and continuation of smokeless tobacco vary by age, gender, and education. Materials and Methods: We analyzed 2011 cross-sectional survey data collected from 4,759 respondents (smokers/SLT users/non-users) in both states. Chi-square analysis was used to make comparisons between the demographic profiles of smokers and SLT users. Multivariable logistic regression analysis was used to obtain the odds ratios (ORs) for initiation and continuation factors regressed on socio-demographic variables (age, gender, education). Results: Initiation-women were less likely than men to report "peer pressure", "fashion statement", and "stress/coping" as relevant factors for SLT use (OR: 0.45 CI: 0.30-0.70; OR: 0.42 CI: 0.24-0.74; OR: 2.47, CI: 1.47-4.15). Older age groups had lower odds of choosing "peer pressure" than the 15-24 year olds. Respondents with 11 or more years of education were more likely to report "stress/coping" than those with no education (OR: 2.82, CI: 1.06-7.48). Continuation-women were less likely than men to choose "relaxation", and "distance from family" as important continuation factors (OR: 0.50, CI:0.32-0.80; OR: 0.20, CI: 0.06-0.65). All age groups were less likely to choose "stimulation" as a factor than the youngest group. Conclusions: Along with confirming and expanding upon previous literature, the findings of this study should encourage further SLT research in women and younger age groups (15-24 and 24-44). They also confirm the need for SLT prevention and cessation interventions in India in other community-based settings, besides schools.