• Journal of the Ergonomics Society of Korea
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• v.23 no.2
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• pp.25-36
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• 2004

The effects of task characteristics on the relative efficiency of visual display dimension were studied using a simulated tele-robotic task. Through a conventional method of task analysis. the tele-robotic task was divided into two categories: the task element requiring focused attention (FA task) and the task element requiring global attention (CA task). Time-ta-completion data were collected for a total of 120 trials involving 10 participants. For the CA task. there was no significant difference between the multiple two-dimensional (20) display and the three-dimensional (3D) monocular display. For the FA task. however. the multiple 20 display was superior to the 3D monocular display. The results suggest that the characteristics of a given task have a considerable effect on the choice of display dimensionality and the multiple 3D display is better for human operators to effectively judge depth if the task requires frequent use of focused attention.

• Asia-Pacific Journal of Business
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• v.1 no.2
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• pp.23-46
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• 2010

Despite the explosive growth of no-frill airline industry, very little is known about how consumers make purchase decision in such settings. Today's airline industry requires choice models consistent with consumers' true preference sets. This study used conjoint analysis to identify these ideal choice models. 38 percent of the subjects were found to use compensatory and 62 percent non-compensatory models. Our findings suggest a need to base choice-making promotions on ideal choice models if the promotion is to lead consumers to decisions consistent with true preferences.

• Journal of the Korean Society of Safety
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• v.21 no.5 s.77
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• pp.103-111
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• 2006

The purpose of this study was to analyse the relationships between cognitive abilities and driving characteristics of elderly drivers. Driving characteristics of elderly and younger drivers who were driving a fixed base driving simulator vehicle were examined. Participants consisted of 12 drivers over age 65 (the 'older' group) and 12 drivers between the ages of 25 and 55 (the "younger" group). As indices of cognitive ability, critical flicker fusion frequency (CFF) tests and cognitive reaction tests were given before the driving task. CFF was also tested after the simulated driving task for both groups. Cognitive reaction tests, which were composed of speed estimation tests, multiple choice reaction tests and obstacle avoidance tests, were developed by the Korean Road Traffic Safety Authority in 2003. CFF values between the two groups exhibited significant differences both before and after the task, with a p-value less than 0.01 and a t-value of -3.01 before the test and a p-value less than 0.031 and a t-value of -2.35 after the test. Older drivers' CFF values were lower than those of the younger. However, there was no difference in older or younger driver CFF values before and after the task within the same group. Except for the multiple choice reaction test, there was no difference in cognitive reaction test results between the two groups. The elderly drivers made more errors though they did not differ from the younger drivers in reaction times. At the simulated driving task the reaction time of the elderly driver was longer than that of the younger; however, the driving speed of the elderly was lower and the number of collisions greater. There was a positive correlation (r=.496) between the number of errors in the multiple choice reaction test and the number of collisions in the driving task. Therefore, it was identified that critical attributes contributing to automobile crashes involving elderly drivers included cognitive difficulty in judging and responding to complex situations.

• The Korean Journal of Applied Statistics
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• v.25 no.5
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• pp.847-857
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• 2012

This article is concerned with choice-based conjoint analysis versus rating-based and ranking-based conjoint analysis. Choice-based conjoint analysis has a definite advantage in that the respondent's task of choosing the most preferred profile from several competing profiles adequately mimics consumer marketplace behavior. It is crucial to design the choice sets appropriate for the choice-based conjoint. Thus, this article suggests a new method to design the choice sets that are well-balanced. It augments the balanced incomplete block design and then obtains the dual design of the result to accommodate various numbers of profiles. In consequence, the choice sets designed by the new method have the desirable characteristics that each profile is presented to the same number of respondents, and pairs of any two distinct profiles occur together in the same number of choice sets. The balancing of the design increases the efficiency of the conjoint analysis. In addition, the pair-comparison scheme can improve the quality of data through the identification of contradictory responses.

• Journal of Distribution Science
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• v.14 no.3
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• pp.85-91
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• 2016

Purpose - Prior research has suggested that consumers typically prefer to have a larger number of options. However, preference of assortment size may depend on how depleted resources in consumers' mind are. Reduced capacity for self-regulation by resource depletion makes people rely on more intuitive and less effortful decision processing. When they are mentally depleted, people are likely to focus on the choice difficulty from large assortment, which leads to preference for the small assortment when they make a decision. It could be an important question potentially how being in a depleted mode through effortful self-regulation will influence on the evaluation of assortment size. To answer this questioner, we hypothesized that being engaged in self-regulation, as compared with not being engaged in self-regulation, will influence on the evaluation of product assortment size such as attractiveness, difficulty of choice, and anticipated regret. Research design, data, and methodology - In this study, we first manipulated self-regulatory resource availability using a self-regulation task (i.e., instructing participants to solve Sudoku puzzle vs. to solve diagram cube by filling any diagrams that they prefer into cube instead of number) and asked to indicate the difficulty of the tasks available to them ("How much difficulty did you feel when you complete the task?") Next, participants were asked to imagine that they were planning to buy a laptop at one of the two stores (small assortment: 6 options vs. large assortment: 30 options), both offering good quality of products. After reading the product descriptions, participants were instructed to consider all the information and choose a store that they would like to shop. Finally we measured the choice difficulty, evaluation of product assortments, and anticipated regret on a 7-point scale. We conducted two-way ANOVA in testing the main hypothesis that depleted consumers will show poorer subsequent self-control than non-depleted consumers when they make a decision in large assortment. Results - Compared with non-depleted participants, depleted participants showed the bigger difference from the degree of choice difficulty and product attractiveness between large and small assortments, but the result revealed only a significant interaction effect of resource depletion and assortment size on choice difficulty. Also depleted participants showed the smaller difference from the degree of anticipated regret between large and small assortments than non-depleted participants. Conclusion - Depleted individuals by a prior task are relatively effortless and intuitive form of choosing products so that they try to avoid making effortful trade-offs among choice difficulty such as large assortment, compare with non-depleted individuals. However, for anticipated regret, non-depleted individuals in small assortment anticipate more regret by excluding or at least restricting the possibility of buying attractive items or another kind of potential items than depleted individuals, regardless less choice difficulty in small option. To sum up, it is important to note that individuals are influenced by self-regulatory resources and their self-regulatory conditions contribute to the overall positive or negative impact of product assortment on choice.

• Science of Emotion and Sensibility
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• v.20 no.1
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• pp.115-132
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• 2017

Differences in reaction time and accuracy were compared among driver groups of middle-, old-, and stroke old-age drivers using various reaction time tasks including simple reaction task, 2-choice task, 4-choice task with different stimuli eccentricity, search task, and moving target detection task. The results can be summarized as followings. First, although overall reaction time tended to be slowed with age and stroke, stroke old drivers showed significantly slower reaction time than the other driver groups when the stimuli were presented in a large eccentricity. Second, differences in reaction time for 2-choice task and moving target detection task seemed to be determined mainly by participants' simple reaction time. Third, the search task which required temporary retention of previously presented stimuli was found to be more sensitive in discriminating difference in reaction time between middle-age drivers and old-age drivers (including stroke old drivers). Fourth, reaction accuracy of old (and stroke old) drivers decreased when more stimuli alternatives were presented and temporary retention for stimuli was required. Altogether, memory demand in reaction time task can be sensitive to evaluate performance for different age groups, whereas size of useful field of view for brain stroke.

• Journal of Korean Society of Transportation
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• v.10 no.3
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• pp.21-42
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• 1992

As for the travel demand analysis of the past, forcasting has been conducted by the use of revealed preference(RP) informations about actual or observed choices made by individuals. Forcasting method using RP data needs implicit assumptions that there will be no remarkable changes in existing transport conditions. However in case of occuring the great changes in existing conditions or adding a new choice-set of hypothetical options, it is very difficult to predict future travel demand. Fortunately in recent years, especially in the mode choice analysis, it has been perceived that the importance of individual performance data using stated preference(SP) experiments as well as RP data. But the research reports has not been reported sufficiently from models estimated using SP data. Under this background, we analyze the factors affecting the mode choice behavior as a fundamental study against the modelling task with SP choice data. For this analysis, we assumed subway operations in the secondary cities where there are no subway lines until now, and set up a choice-set of hypothetical options based on Experimental Design Method.

• Proceedings of the PSK Conference
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• 2003.10b
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• pp.68.2-68.2
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• 2003

We performed this survey to hear Yeungnam University Graduates' opinion on the current curriculum for the purpose of creating an education system of “practically competent person” instead of simply “competent person”. Questionnaire was made up of 13 multiple-choice questions and 1 descriptive question by Curriculum Reform Task Force of Yeungnam University. The survey was administered to randomly chosen 50 graduates by e-mail on August 1, 2003 and was collected between August 1 and August 10, 2003 for the analysis of respondent’s reply. (omitted)

• Journal of the military operations research society of Korea
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• v.11 no.1
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• pp.33-46
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• 1985

This study develops a scientific method in pilot selection by analysing a divided attention performance between the successful pilots and the failures in a flight training course. To measure the divided attention performance, Dual Task Method is used in which the primary task is a tracking task while the secondary tasks are, 1. short-term memory task 2. choice reaction task 3. judgement task. Result shows that the performance of the pilots is significantly better (p < 0.1) than that of the failures in divided attention performance. In addition, the differences in the divided attention performance between the two groups are increased in proportion to the difficulty of the task and especially in the short term memory, the increment is most dramatic.

• Journal of Korean Institute of Industrial Engineers
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• v.10 no.2
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• pp.3-16
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• 1984

This study develops a scientific method in pilot selection by analysing a divided attention performance between the successful pilots and the failures in a flight training course. To measure the divided attention performance, Dual Task Method is used in which the primary task is a tracking task while the secondary tasks are, 1. short term memory task, 2. choice reaction task and 3. judgement task. Result shows that the performance of the pilots is significantly better (P < 0.1) than that of the failures in dual performance. In addition, the differences in the divided attention performance between the two groups are increased in proportion to the difficulty of the task and especially in the Short Term Memory, the increment is most dramatic.