• 제목/요약/키워드: Choice Factor

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Critical Factors Affecting the Choice of Logistics Service Provider: An Empirical Study in Vietnam

  • TRAN, The Tuan;DO, Quang Hung
    • The Journal of Asian Finance, Economics and Business
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    • 제8권4호
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    • pp.145-150
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    • 2021
  • The trend of globalization leads an increased need for international freight transportation and accelerates the development of the international logistics industry. The objective of this paper is to identify the critical factors that affect the choice of logistics service provider (LSP). The data sample was collected through a questionnaire, responded by 218 companies that outsource logistics services. The analysis uses descriptive statistics; exploratory factor analysis (EFA) and regression analysis were conducted with SPSS. The role of capabilities, customer service, and company reputation were evaluated and tested. Our findings show that capabilities and customer service have a considerable impact on the choice of LSP. The findings also indicate that company reputation do not have significant impact on the choice of LSP. They also showed that the capabilities is the variable that has the most significant effect on the choice of LSP. An implication of this study is that the competition should not only focus on pricing, but should be extended to improving enterprises capabilities, i.e., upgrading human resources, modernizing the modes of transportation, expanding business geographically and developing new technologies. Our study provides LSP managers with insights into how to meet customer expectations in the competitive logistics service sector.

관광호텔 이용객의 음식선택요인에 관한 연구 -한식, 중식, 일식을 중심으로- (A Study on Food Choice Factors of Tourist Hotel Customers′)

  • 유택용
    • 한국조리학회지
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    • 제6권2호
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    • pp.97-122
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    • 2000
  • It is currently that there are increasing especially of F&B's revenue well as room's. Thus, Hotel have set foods adapt to customers' need. This paper is targeting on figuring out for food choice factors of tourist hotel customers. Results on this are 1ike follows; Firstly, major factors on the food choice are different by its style respectively. \circled1 Menu's diversity and nutrition degrees have highly influence with Korean sty1e. \circled2 Freshness, Food's degree of temperature and appearance have highly influence with Japanese style. \circled3 Nutritious balance and its appearance have highly influence Chinese style. Secondly, rest factors on the food choice are shown that service factor is generally important in these three style.

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항공안전관리 향상을 위한 항공여객의 행동 변화 연구 (A study on the Effect of Aviation Safety over the Air Passenger's Behaviour for Enhancement of Aviation Safety Management)

  • 이강석
    • 한국항공운항학회지
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    • 제13권4호
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    • pp.11-28
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    • 2005
  • The research purpose of A Study on the Effect of Aviation Safety over the Air Passenger's Behavior for enhancement of aviation safety management lies at the judgement that passenger's airlines choice criteria has much changed after several serious aviation accidents as before when we used to overlook "aviation safety" variable through surveying to Korean aviation passengers and foreigners visit or travel Korea on various purposes. This study will be regarded significant in terms that empirical analysis was used to prove "Aviation Safety", a variable which had not been regarded as a airline choice factor within Korea air transport market so far, and has an effect on the air passengers' airline preference change and choice after recent frequent aviation accidents. I wish, it can be another opportunity for Korean two national flag airlines to reappraise and reinforce the significance of "aviation safety" and set forth immediate vigorous efforts to support the government's aviation safety improvement countermeasures.

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소비자의 점포속성 중요도와 점포선택 행동에 관한 연구 - 남녀 대학생의 쇼핑성향을 중심으로 - (A Study on the Consumer's Importance of Store Attributes and Store Choice Behavior according to the Shopping Orientations)

  • 임경복
    • 복식문화연구
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    • 제9권6호
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    • pp.807-817
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    • 2001
  • The purpose of this study was to examine the consumer's importance of store attributes and store choice behavior according to the shopping orientations and gender. The data were collected via a questionnaire from students who were attending in Semyung University in Chechoen. The results were analyzed by factor analysis, Cronbach's alpha, cluster analysis, χ²-test, Duncan-test, ANOVA, t-test and multiple regression. The results of this study were as follows; 1 . According to the shopping orientations, consumers were classified into six groups. Each group differed in perferring store attributes and store choice behavior. 2. The significant differences were found in the importance of store attributes and shopping orientations according to the gender. 3. Additionally, importance of store attributes were affected by gender and shopping orientations.

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병원선택 요인이 고객만족과 재이용의도에 미치는 영향 (The Effects of Hospital Choice Factors on Customer Satisfaction and Revisiting Intention in General Hospitals)

  • 박광민;양종현;장동민
    • 한국콘텐츠학회논문지
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    • 제15권8호
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    • pp.375-388
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    • 2015
  • 본 연구는 병원 이용자의 병원선택요인이 고객만족과 재이용의도에 미치는 영향을 체계적으로 분석하기 위한 목적으로 수행하였다. 가설 검증을 위해 부산, 울산, 경남지역 3개 종합병원을 이용한 외래환자 및 보호자를 대상으로 2014년 6월 1일부터 6월 28일까지 4주간 직접 설문조사를 통해 519부의 자료를 수집하였다. 주요 연구결과는 다음과 같다. 병원선택요인 중 인적요인, 접근성요인, 대외이미지요인은 고객만족에 영향을 미치는 것으로 나타났으나, 물리적요인, 효율성요인은 고객만족에 유의한 영향을 미치지 않는 것으로 분석되었다. 그리고 병원선택요인 중 대외이미지요인이 재이용의도에 유의한 영향을 보였으며, 고객만족 또한 재이용의도에 유의한 영향을 미치는 것으로 나타났다. 본 연구 결과를 통해, 병원경영진이 환자만족도와 재이용의도를 높여 궁극적으로 수익성의 제고로 연결시키기 위해서는 경영전략의 수립 시 병원선택에 영향을 미치는 다양한 요인들의 역학관계를 고려하는 것이 매우 중요함을 시사해 주고 있다.

유기농 커피 선택 동기요인을 통한 커피전문점 고객 시장세분화에 관한 연구 (Segmentation of Coffee Shop Customers based on Organic Coffee Choice Motives)

  • 조미희;이경희
    • 동아시아식생활학회지
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    • 제24권6호
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    • pp.915-923
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    • 2014
  • This study investigated organic coffee choice motives from a coffee shop market segmentation perspective in order to understand the potential importance they may have upon attitudes and behavioral intentions to buy organic coffee. A factor-cluster segmentation approach was used for this study. An exploratory factor analysis identified five organic coffee choice motives: 'Sensory', 'Environment', 'Trust', 'Health' and 'Price'. Based upon these five choice motives, cluster analyses classified all respondents into three homogeneous subgroups: 'Highly motivated', 'Moderately motivated' and 'Unmotivated'. Analysis of variance tests indicated that attitudes and intentions to purchase organic coffee were significantly different among the three clusters. In particular, two cluster groups representing 'Highly motivated' and 'Moderately motivated' were found to offer the most utility for further organic coffee market segmentation research. Especially, due to perceptions about high price premium of organic coffee, the 'Moderately motivated' group had higher positive attitudes, although, their intentions to buy organic coffee were not higher than those of the 'Unmotivated' cluster. Findings support previous research propositions that high price could be the strongest barrier for people to purchase organic products including the organic coffee business context. This will assist to market and promote pricing strategies for caf$\acute{e}$s and restaurants to optimize organic coffee sales revenue. Implications for all cluster groups regarding unique socio-demographic characteristics and behavioral intentions are discussed. Organic coffee marketers can apply these findings towards the development of effective target market strategies.

적응 수렴인자를 갖는 이차원 RLMS에 관한 연구 (A STUDY OF 2-D RECURSIVE LMS WITH ADAPTIVE CONVERGENCE FACTOR)

  • 정영식
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 1995년도 하계학술대회 논문집 B
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    • pp.941-943
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    • 1995
  • The convergence of adaptive algorithm depends mainly on the proper choice of the design factor called the covergence factor. In the paper, an optimal convergence factor involved in TRLMS algorithm, which is used to predict the coefficients of the ARMA predictor in ADPCM is presented. It is shown that such an optimal value can be generated by system signals such that the adaptive filter becomes self optimizing in terms of the convergence factor. This algorithm is applied to real image.

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민간경비원의 직업선택동기가 직업선택평가 및 직무태도에 미치는 영향 (The Effect of Career Choice Motives of the Private Security Guards on Job evaluation and Job Attitude)

  • 김상진
    • 융합보안논문지
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    • 제16권6_2호
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    • pp.73-82
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    • 2016
  • 이 연구는 민간경비원의 직업선택동기가 직업선택평가 및 직무태도에 미치는 영향을 검증하고자 수도권에 분포되어 있는 8개의 업체에 직접 방문하여 유층집락무선표집법을 통하여 2015년 5월 1일 부터 10월 10일까지 총 5개월간에 걸쳐 설문조사를 실시하였다. 설문지는 총 240부를 배포하여 회수된 220부의 설문지를 분석에 활용하였다. 수집된 설문지는 SPSS 21.0, AMOS 21.0프로그램을 활용하여 분석하였으며, 통계분석 기법은 신뢰도분석, 요인분석, 상관분석, 구조모형 분석 등이 사용되었으며, 통계적 유의 수준은 .05로 설정하였다. 이와 같은 방법과 절차에 따른 자료 분석을 통하여 본 연구에서 얻은 결과는 다음과 같다. 직업선택동기는 직업선택평가와 직무태도에 유의한 영향을 미치고, 직업선택평가는 직무태도에 유의한 영향을 미친다. 하지만, 직업선택평가는 직업선택동기와 직무태도 간의 관계에서 매개역할을 하지 않은 것으로 조사되었다.

대학생의 레스토랑 선택 속성 군집에 따른 외식 행동 차이에 관한 연구 (A Study on the Dining-Out Behaviors of Undergraduates Clusters Classified by Differences in the Attributes of Restaurant Choice)

  • 정효선;윤혜현
    • 동아시아식생활학회지
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    • 제18권5호
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    • pp.829-840
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    • 2008
  • The principal objectives of this study were : 1) to classify groups via cluster analysis for undergraduate's attributes of restaurant choice, and 2) to assess differences in dining-out behaviors among each restaurant choice cluster. Self-administered questionnaires were completed by 387 students, and the data were analyzed via frequency analysis, chi-square, one-way ANOVA, factor analysis, reliability analysis, cluster analysis and discriminant analysis. Three clusters were obtained by the attributes of restaurant choice from cluster analysis : Cluster 1 "indifferent style", Cluster 2 "ordinary style", and Cluster 3 "highly interested (careful) style". As for connections between the attributes of restaurant choice and distinctive dining-out behaviors in different undergraduates clusters, an indifferent style was rampant among the male students in their lower academic years. This group of students responded that they ate out only to satisfy their hunger, and stayed in a restaurant for one hour or less. Their friends made the choice of a restaurant on their behalf. The students in the "ordinary style" group spent between 5 and 10 thousand won to dine out, and stayed in a restaurant with their friends for two hours or less. They made the choice of a restaurant on their own, or together with their friends. A highly interested (careful) style prevailed among the female students in the upper academic year. This group of students ate out in order to mingle with their friends or colleagues rather than to satisfy their hunger, and they generally made a choice of a restaurant on their behalf.

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병원 선택 특성과 보안성 및 병원 서비스 품질 특성이 재이용의도에 미치는 영향 (The Effect of Characteristics of Hospital Choice, Security and Hospital Service Quality Characteristics on Revisiting Intent)

  • 박정홍
    • 한국병원경영학회지
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    • 제24권1호
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    • pp.57-76
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    • 2019
  • The purpose of this study was to investigate the effect of characteristics of hospital choice and hospital service quality on service value, customer satisfaction and hospital revisiting intent and a survey involving patients and their caregivers who used the hospital before was conducted for empirical analysis. Thus, the theory and factors concerning the characteristics of hospital choice, hospital service quality, service value, customer satisfaction and hospital revisiting intent and relevant preceding research were explored after examining the preceding research, the research model was developed accordingly. A total of 459 collected questionnaires were analyze after carrying out the survey on a national scale. The findings of this study have significance since it identified the motivation that affect the choice of hospital and provide information. Also, this study could be utilized as reference data for hospitals to survive in the fierce competition, as it carried out factual survey on considerations when making choice of hospital. Furthermore, due to the low expectation of patients and caregivers for hospital administration, the study indicated that it's linked to a significantly low chance of customer satisfaction and provide the cause. This study was differentiated with other research on hospital choice since it selected security as a factor of hospital choice, though it's not discussed in the preceding research and moreover, conducted the empirical analysis. And the results of empirical analysis revealed that customers felt that service value was improved when the information security was strengthened. In other words, the strengthening of hospital information security could be hospital choice motivation, which means this study provided practical implication.