• 대한지역사회영양학회지
• /
• 제16권4호
• /
• pp.511-524
• /
• 2011

The purposes of this study was to investigate importance and performance for coffee quality attributes in Korean and Chinese university students by 3 types of coffee; coffee in coffee houses, coffee in vending machines and canned/bottled coffee. Survey was done for 360 students in Daejeon with developed questionnaires including general information, favorite type of coffee and 15 quality attributes of coffee. Finally, data from 168 Korean and 126 Chinese university students was used for statistical analysis by SPSS 18.0 package program. Results of this study were as follows: for favorite type of coffee, the rates of coffee in coffee houses, coffee in vending machines and canned/bottled coffee were 43.0% 34.8% and 22.2% in Korean students and 8.7%, 78.0%, and 12.2% in Chinese students, respectively. Comparing Chinese students and Korean students showed higher importance for several quality attributes of coffee in coffee house (p < 0.05), but lower importance for most quality-attributes of coffee in vending machine (p < 0.05) and canned/bottled coffee (p < 0.05). According to importance and performance analysis, strategies for increasing satisfaction were to improve 'price' of canned/bottled coffee in Korean students, and 'taste', 'volume', 'concentration' and 'variety' of canned/bottled coffee and 'freshness' of coffee in vending machine in Chinese students. These results suggested that differentiated marketing plans between Korean and Chinese university students should be needed in coffee industry.

• 무역상무연구
• /
• 제71권
• /
• pp.245-265
• /
• 2016

A number of Chinese students who are studying in Korea have been gradually increasing since Korea and China established diplomatic relations. Many of them sale Korean products to China while studying for their degree programs in colleges. This kind of transactions can be named C2C overseas direct sales. C2C overseas direct sales which are being performed by Chinese student are good for exportation of Korean products. However Some of these transactions are not legal according to present law, First, Chinese student don't have legal status to make the transactions. Second, Chinese students usually make false declarations for evading the taxes, including tariff and VAT, Third, Chinese students can not offer the after-sale service for the goods for the Chinese consumers. Although C2C transactions have some legal matters, they should not be banned by a one-size-fits-all method. In this study, we highly recommend for the development of C2C transactions, First, Korean government should give Chinese students legal status. Second, China customs must strictly prohibit illegal activities of smuggling by taking advantage of postal route. Third, sellers in China can offer the after-sale service to consumers through some specialist A/S firms.

• 한국의상디자인학회지
• /
• 제13권3호
• /
• pp.135-147
• /
• 2011

The purpose of this study was to analyze clothes-wearing of Chinese female university students in Hangzhou. By random sampling, a total of 183 Chinese female students in Hangzhou aged between 17 and 24 were used into data analysis from November 20, 2010 to January 20, 2011. The questionnaires consisted of 36 questions in total. The results were as follows : According to the result of the purpose of wearing clothes in winter, it was found that many female students wore clothes for a "protection purpose" or "ornamental purpose" in winter. As for the question about whether or not underwear was worn in winter, Chinese students answered that more upper underwear was worn than lower underwear. As for the question about the types of outer garments, Chinese students answered that they wore 3-layered upper garments in winter most. The upper garments worn in winter preferred most was long coat(68.3%). In the survey on the types of accessories, More Chinese students wore mufflers and gloves while less students wore hats and earmuffs.

• 한국의류학회지
• /
• 제33권11호
• /
• pp.1744-1754
• /
• 2009

This study identifies the main factors of internet clothing shopping motivation and analyzes their effect on customer e-loyalty among Korean and Chinese college students. Data were collected from 300 Koreans and 300 Chinese college students. The survey was statistically analyzed through an exploratory and confirmatory factor analysis, T-test, and structural equation modeling. The factors of clothing shopping motivations were identified as merchandising characteristics, shopping convenience, value price, and hedonic pleasure. Chinese students had stronger motivations for value price and hedonic pleasure; Koreans had stronger motivations for merchandising characteristics. The structural equation model showed that the shopping motivations for merchandising characteristics, shopping convenience, and hedonic pleasure had significant effects on e-loyalty for Chinese students and the motivations for value price had significant effects on e-loyalty for Korean students. The conclusion shows a strategic direction for entering the Chinese e-market.

• 한국의상디자인학회지
• /
• 제19권1호
• /
• pp.147-162
• /
• 2017

The purposes of this study were to investigate objectified body consciousness and appearance management behaviors, and to analysis the differences on this two variables between Korean and Chinese consumers. The subjects were 700 Korean and Chinese female university students. The research method was a survey and the measuring instruments consisted of objectified body consciousness scale, appearance management behaviors items, and subjects' demographics attributions. The data were analyzed by frequency analysis, cross tabs analysis, $x^2$ test, Cronbach' ${\alpha}$, factor analysis, t-test, and regression analysis, using SPSS statistical program. The results were as follows. First, three factors(body surveillance, body shame, and control belief) were emerged on objectified body consciousness, and Korean students showed the higher level of objectified body consciousness than Chinese students. Second, Korean students had much more experience and a higher intention to perform various appearance management behaviors than Chinese students. Third, body shame and control belief factors had important effects on appearance management behaviors of both country students. However, body surveillance was an important factor on only Korean students' appearance management behaviors. This study showed that objectified body consciousness is an important variable to affect appearance management behaviors, and there are many differences on objectified body consciousness and appearance management behaviors by cultural environments.

• 비교문화연구
• /
• 제21권
• /
• pp.255-270
• /
• 2010

Chinese phonology is called 'juexue(絶學)' in Chinese linguistics field. For this, students of in Chinese universities as well as college students in Korea is unwilling to learn it. Chinese character phonetic is a very valuable resource in Sino-China comparative study as well as the Chinese phonology area. This study was attempt to develop the content model on education of Chinese phonology, such as Middle Chinese, Old Chinese, using close the data of Chinese character phonetic for students of Korea. In addition, I also make it known that contents of this paper is not a new discovery or analysis but recycling research of existing.

• 한국가정과교육학회지
• /
• 제34권4호
• /
• pp.163-179
• /
• 2022

본 연구에서는 한국과 중국 대학생의 식행동 및 간식 섭취 실태를 비교하고자 한국 서울에 소재 대학 재학생 267명, 중국 산동성 소재 대학 재학생 253명 총 520명을 대상으로 건강 생활습관, 식행동, 간식 및 야식 섭취실태, 식생활 평가를 분석하였다. 본 연구 결과 거주 형태에서 한국 대학생은 자택, 중국 대학생은 기숙사가 가장 높았다. 건강 생활습관은 중국 대학생이 한국 대학생보다 운동 횟수는 높고, 음주, 흡연 및 카페인 섭취는 낮은 경향이었다. 식행동은 한국 대학생이 중국 대학생보다 아침을 안 먹는 경향이었고, 한국과 중국 대학생 모두 시간이 없어서 아침을 결식하는 경우가 높았다. 간식 섭취 빈도는 한국과 중국 대학생 모두 주 1~3회 정도였고, 섭취이유로 한국 대학생은 배가 고파서, 중국 대학생은 습관적으로 섭취하는 경향으로 나타났다. 야식 섭취 빈도는 한국 대학생이 중국 대학생보다 높았고, 배가 고파서 야식을 섭취하는 경향으로 나타났다. 전반적인 식생활 평가 점수는 한국 대학생보다 중국 대학생이 높았다. 따라서 본 연구는 한국 대학생과 중국 대학생의 전반적인 식생활을 비교하였고, 향후 양국 대학생의 건강을 위한 바람직한 식습관을 형성할 수 있는 교육프로그램 개발에 유용한 기초자료를 제공하고자 하였다.

• 융합정보논문지
• /
• 제10권1호
• /
• pp.251-259
• /
• 2020

본 연구는 미용전공 중국유학생의 셀프리더십과 학업적 자기효능감의 관계를 파악하고, 학업적 자기효능감에 영향을 미치는 요인을 규명하기 위한 서술적 조사연구이다. 2019년 7월~10월까지 미용전공 중국유학생 440명을 대상으로 구조화된 설문지를 이용해 자료를 수집하였다. 분석결과는 미용전공 중국유학생의 셀프리더십의 하위요인인 행동지각 및 의지와 건설적 인지는 자기효능감의 과제난이도선호와 자기조절효능감에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 따라서 미용전공 중국유학생의 행동지각 및 의지, 건설적 인지수준을 높인다면 미용 전공 중국유학생들이 전공지식과 전문실력을 갖추는 데 있어 도움이 될 수 있으며, 특히 대학교육에서 중국유학생들을 대상으로 셀프리더십에 대한 이해와 전략을 융합한 체계적인 교육 프로그램을 제공할 필요성이 있다.

• 한국지역사회생활과학회지
• /
• 제16권3호
• /
• pp.57-64
• /
• 2005

The purpose of this study was to compare clothing attitudes and the criteria for clothing selection between Korean and Korean-Chinese college female students in the Yanbian region of China. The subjects were selected as follows: 404 Korean female college students in the Choongchung area and 242 Korean-Chinese female college students in the Yanbian region of China. Questionnaires were used to collect the data and the data was analyzed by frequency, factor analysis, and t-test. The major results of this study were as follows: The clothing attitudes of the total respondents were classified into 5 factors: the fashion involving factor, the modesty involving factor, the economy conscious factor, the brand-name oriented factor, and the practical user factor. The modesty involving factor, the economy conscious factor, the brand-name oriented factor, and the practical user factor were significantly different between Korean and Korean-Chinese college female students. Korean consumers thought highly of the economy conscious factor and the practical user factor compared with Korean-Chinese college female students. However, Korean-Chinese college female students thought highly of the brand-name oriented factor and the modesty factor compared with Korean consumers.

• 한국간호교육학회지
• /
• 제18권2호
• /
• pp.220-228
• /
• 2012

Purpose: This study was conducted in order to survey the needs of health education among Chinese students in Korea. Methods: The subjects of this study were 206 Chinese students in Korea who were attending one of three universities in Chungcheong-do and Seoul. Data were collected from April 1 to October 27, 2011. Results: The subjects' need of health education was 131.53 out of 176. By area, the score was highest in safety accident prevention and emergency care (3.25 out of 4), which was followed by personal hygiene and healthy habits (3.22), family health care management and medical examination (3.15), prevention and management of disease (2.94), environmental health (2.81), moderation in drinking and smoking cessation (2.81), psychiatric and mental health (2.79), and sexual education (2.68). When the need of health education was examined according to the subjects' characteristics, the need of health education was significantly higher in female students. Conclusion: Need of health education among Chinese students studying in Korea was high. To meet Chinese students' need of health education, it is necessary to provide an on-line health education program which is written in bilingual languages (Korean and Chinese) for effective learning.