• 월간포장계
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• 통권136호
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• pp.158-165
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• 2004

• 월간포장계
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• 통권299호
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• pp.108-113
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• 2018

• 월간포장계
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• 통권166호
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• pp.60-64
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• 2007

• 통상정보연구
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• 제8권4호
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• pp.255-275
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• 2006

The objective of this study is to find the traits of the automobile parts industry in Korea and to analyze the performance of overseas market research. Considering the characteristics of the automobile parts industry & overseas market research, the proposed hypothesis are based on practical business in exporting & importing enterprises. A questionnaire was used to analysis the performance of overseas market research. According to the findings, first. oversea market research in the automobiles parts industry should carry out by various means because of the performance & traits differ from industry to industry. second, direct oversea market research(ex, trade exhibition) is better than indirect overseas market research due to high efficiency. finally, to support exporting company, the various data of economic, trade, international commerce should improve the quality.

• 수산경영론집
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• 제45권3호
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• pp.85-98
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• 2014

This study aimed to segment Chinese fisheries consumer market by means of cluster analysis based on Shanghai region consumers. The survey is conducted to 350 shanghai people on March 17-21 in 2014 and investigate demographic characteristics and consumer's behaviors unique to each segmented market by preference, labelling, quality, price, safety. The result of cluster analysis identified four market segments such as Catering type market, Worth pursuing type market, Substance pursuing type market, Trend pursuing type market. Catering type market is a passive fisheries consumption market and is not high attractive for Korea fisheries export market. Value pursuing type market consider importance to labelling, origin, brand and require high-quality and differentiation strategies. This market's main target species are high price fisheries such as tuna, salmon, crocker. Substance pursuing type market consider fisheries's safety and quality and purchases more popular fisheries such as crocker, hairtail, promfret, mackerel, squid. Trend pursuing type market's consumers prefer to purchase brands and trendy seafood rather than taste.

• 패션비즈니스
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• 제7권4호
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• pp.93-104
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• 2003

This study investigated clothing shopping propensity and consumer awareness of Chinese adult men to provide necessary basic data for effective construction to cope with inroads into Chinese men's wear market. Research subjects were Chinese men in big five city (Beijing, Shanghai, Dalian, Harbin, Guangzhou). Returned 863 questionnaires were analyzed by mean, factor analysis, ANOVA, Duncan's Multiple Range, regression analysis with SPSS 10.0. Results of this research were as follows: 1. Chinese men's apparel shopping propensity factors were analyzed by four groups, such as fashion toward propensity, consume propensity, brand loyalty propensity, and casual preference propensity. 2. Consume propensity among 4 factors influenced most on consumer buying awareness. Brand loyalty propensity among 4 factors influenced most on consumer brand awareness. Fashion toward propensity influenced most on consumer fashion awareness. 3. According to region, there were significant differences to four grouped apparel shopping propensities. Harbin, Guangzhou were indicated higher fashion toward propensity than other areas. Guangzhou was indicated higher consume propensity than Dalian. Dalian was showed lower brand loyalty propensity than other areas. Beijing was showed higher casual preference propensity than Guangzhou. According to income, there were significant differences to four apparel shopping propensities. Highest income group was showed higher fashion toward propensity than other income. The higher men earned income, the higher brand loyalty propensity. Highest income group was showed lower casual preference propensity than lowest income.

• 디지털융복합연구
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• 제19권4호
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• pp.235-240
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• 2021

최근 중국 게임 산업의 급속한 발전에 따라 사용자 수가 급격히 증가하고 있다. 게임 산업은 이미 중국 문화 산업 중 가장 발전하는 것 중의 하나가 되었다. 중국 게임 산업이 빠른 속도로 발전하면서 전문 게임개발자 및 게임 제작인력의 수요가 절실하다. 그럼에도 현재 중국의 대학교에서 게임디자인학과를 새롭게 신설해도 매해 졸업생이 게임 회사에 취직하기가 어렵다. 이는 게임시장과 게임 학과 전공교육 사이의 갈등관계가 있다고 사료된다. 본 논문은 게임 산업이 신속히 발전하는 현 단계를 배경으로 중국 게임디자인학과의 현황을 소개하고 존재하는 문제점을 지적하며 맞춤형 발전전략을 제시하여 미래의 중국 게임디자인학과의 발전에 가치 있는 의견을 제시한다.

• 한국의류학회지
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• 제39권4호
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• pp.477-491
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• 2015

This study analyzes Chinese dresses featured in propaganda posters since the mid-$20^{th}$ century as well as explores the political characteristics of dress. This study used an in-depth interview method to investigate information from 10 Chinese familiar with public awareness and donning practices of the Chinese from 1949 to present. Interviews and analysis provided the following conclusions. First, Zhongshan-zhuang, Liening-Zhuang and Bulaji were widely worn in the Reconstruction because of the revolutionary spirit; in addition, Huayishang also became simultaneously popular as a means to reflect the new aspects of socialism. Second, Jufu/Junbianfu were the most common dresses during the period of Cultural Revolution because the government used various mechanisms to control public opinion. Third, Western fashion began to enter the Chinese market and suit wearing by the Chinese became a symbol of the Reformation and Open-door policy. Traditional dress is no longer a symbol of Feudalism and is a part of Chinese culture that has been reaccepted in the Reformation and Open-door times. Finally, during these 60 years, Chinese dress has obvious political characteristics, but began to change. The changes of political characteristics were, de-politicization expressed by the introduction of Western ready-made, permissions for traditional dress and diversification/ individualization.

• 아태비즈니스연구
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• 제14권4호
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• pp.431-444
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• 2023

Purpose - This study applies the traditional Structure-Conduct-Performance (SCP) model from industrial organization theory to investigate the relationship between market structure and performance in China's banking industry. Design/methodology/approach - For analysis, financial data from the People's Bank of China's "China Financial Stability Report" and financial reports of 6 state-owned banks and 11 joint-stock banks for the period 2010 to 2021 were collected to create a balanced panel dataset. The study employs panel fixed-effects regression analysis to assess the impact of changes in market structure and ownership structure on performance variables including return on asset, profitability, costs, and non-performing loan ratios. Findings - Empirical findings highlight significant differences in the effects of market structure between state-owned and joint-stock banks. Notably, increased market competition positively correlates with higher profits for state-owned banks and with lower costs for joint-stock banks. Research implications or Originality - State-owned banks demonstrate larger scale and stability, yet they struggle to respond effectively to market shifts. Conversely, joint-stock banks face challenges in raising profitability against competitive pressures. Additionally, the study emphasizes the importance for Chinese banks to strengthen risk management due to the increase of non-performing loans with competition. The results provide insights into reform policies for Chinese banks regarding the involvement of private sector in the context of market liberalization process in China.

• 국제지역연구
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• 제22권2호
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• pp.217-244
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• 2018

중국의 보험시장은 2016년 중국 정부의 보험시장 지원 정책을 담은 13차 5개년 규혁 방안실시와 더불어 중국 국내의 수요의 증가 되면서 전 세계 2위 규모로 성장하였다. 구체적인 규모의 성장으로 보자면 2010~2016년 중국 수입보험료는 1조 4,000 억 위안에서 3조 1,000억 위안, 2014년 17.5%에서 2015년 20%로 증가하면서 2016년 27.5%로 매년 큰 폭으로 성장하였다. 보험업 총 자산은 5 조 위안에서 15조 1,200 억 위안으로 연평균 20% 이상 증가하였다. 중국에 진출한 보험 관련 기업들은 이러한 성장세와 2015년 발효한 한-중 FTA 효과로 큰 수익을 창출 할 수 있을 것을 예상하였지만, 오히려 한국 보험기업들은 중국 내에서 정착하지 못한 상태로 수익이 감소되었다. 한국 보험 기업의 감소 원인을 한국 국내의 THAAD 배치로 인한 경제 보복으로 볼 수 있지만, 이러한 표면적인 이유보다는 한국 보험 기업이 그 경제 보복의 영향에 대한 근본적인 원인은 한-중 FTA 서비스 분야의 미흡한 협상의 결과이다. 한-중 FTA 서비스 분야는 중국과 한국의 기체결 FTA를 상호 비교하면, 한국과 중국의 양허 수준은 많은 차이를 가지고 있다. 더불어 중국은 현재 지적재산권 및 서비스에 대한 양허를 다루고 있는 WTO 도하아젠다의 입장을 수렴한지 불과 몇 년 밖에 지나지 않았다. 이보다 중요한 핵심은 한-중 FTA 서비스 분야는 중국 국내에서 한국 보험 기업이 진출하였을 때, 최혜국 대우 수준으로의 보호 수준을 받지 않고, 분쟁해결 단계에서 그쳤기 때문에 한-중 FTA를 통한 한국 기업 피해의 보호를 주장하기에는 취약한 부분이다. 이러한 한-중 FTA 서비스 분야의 취약점으로 인해 이를 보완해야하는 추가 협상이 2017년 12월 약속 되어 있었지만, THAAD 배치로 인한 국제 관계 긴장으로 인해 그 개최가 불가능 했다. 하지만, 2018년 국제 정세 변화로 인해 1차 추가협상이 결정 및 개최되었다. 그리하여 본 논문에서는 중국의 서비스 분야에 대한 입장을 기체결 FTA를 기준으로 분석하여 한국 보험 기업의 중국 재진출 및 재정착을 위한 환경을 조성하기 위한 한-중 FTA 서비스 분야 추가협상의 전략을 제시하여 한국 보험 기업의 재진출에 대한 시사점과 함의를 도출하고자 한다.