• 한국통신학회논문지
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• 제37권7A호
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• pp.581-585
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• 2012

본 논문은 인쇄체 한글과 한자를 포함하는 저화질 문서영상에 효과적인 이진화 알고리즘을 제안하다. 가는 가로획과 굵은 세로획으로 구성된 문자 속성 때문에 기존 알고리즘은 저화질 문서영상에서 세로획보다 약한 성분을 갖는 가로획을 쉽게 검출할 수 없다. 제안된 알고리즘은 전방향 참조 적응적 알고리즘에 수직 방향 참조 알고리즘을 추가하여 기존 알고리즘이 갖는 문제를 해결한다. 실험 결과는 제안된 알고리즘이 다양한 저화질 문서영상들에서 문자를 잘 추출하는 것을 보여주고 있다.

• Journal of Contemporary Eastern Asia
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• 제20권1호
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• pp.1-23
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• 2021

With regard to the recent developments in public diplomacy, the increasing fusion of strategic communication appears necessary. China engages in public diplomacy with a strategic purpose to shape its national image abroad. Hosting diplomatic advocacy event is regarded as an instrument with expectations to present reliable and responsible image and promote international collaborations. The present research focuses on the Belt and Road Forum (BRF) in May 2017 with the objective to analyze its outcomes and influence on the international news agenda, news frames, and foreign citizens' comments online. The quantitative content analyses are used to compare the media reports (N=364) and Facebook users' comments on the selected news (N=957) between the US and Pakistan. Results reveal that Pakistani media provided more diverse frames and attributed more positive evaluations to the BRF than the US media. However, Facebook comments expressed more unfavorable opinions toward the BRF and China's image with rare differences between two countries. In conclusion, the BRF has served as an eye-catching advocacy of Chinese foreign policy, as it influenced the news agenda in two selected countries. However, news frames vary due to the differences in media system and the involvement in the BRF. China's public diplomacy practices follow a traditional top-down communication which needs meticulous subdivision of target stakeholders, delicate messaging strategies, and integrated tactics.

• 대한의용생체공학회:의공학회지
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• 제44권4호
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• pp.242-254
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• 2023

Although upper respiratory tract infections (URTIs) are common diseases, there have been no studies of their relationship with the indices obtained from tongue image analyses. The purpose of this study was to identify a tongue index through an analysis of tongue images (TIs) showing significant changes before and after treatment in patients with URTIs. A computerized tongue image acquisition system was developed to acquire TIs from subjects in the same environment. An image was taken from each of 39 URTI patients and 39 healthy controls. For the patients, images were acquired before and after treatment to identify changes. The tongue area was classified into a tongue body and a tongue coating, and the coating ratio between the two areas, the average value of the colour of each area, and teeth marks were calculated. No significant difference was observed in age or sex between the URTI patients and control participants. Heart rates were slightly different. The analysis of TIs showed that the luminance of the tongue coating and the coating area ratio were decreased, while the reddish value of the tongue body at the centre area increased as the treatment progressed. Tongue coating and body in URTIs had different colour and shape from those in the normal. It is expected that this result will contribute not only to the objectification of traditional Chinese medicine but also to diagnostic methods that do not involve face-to-face physician visit during the pandemic.

• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.373-385
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• 2022

Due to the lack of information, medical tourists are regarded to be at high risk. Prior medical tourism research has found that various types of perceived risks have a significant impact on medical tourists' purchase behavior. Even though medical tourism is predicted to increase, there is a lack of behavioral research to explain how perceived risks affect medical tourists' purchase behavior. In the context of Korean medical tourism, this study attempts to evaluate the effects of multi-level (macro, organizational, and personal) factors on medical tourists' perceived risks and purchase intentions. A conceptual model and hypotheses were built and empirically validated to investigate links between multi-level characteristics, perceived risks, and purchasing intentions. The data for this study was collected from Chinese tourists using a questionnaire. The impact of cognitive country image, affective country image, and medical service quality on fundamental risk is confirmed by statistical testing. Surprisingly, expectancy discrepancy risk is influenced only by cognitive country image and information search capabilities. Both fundamental and expectation discrepancy risks lower medical tourists' purchase intentions. The findings of this study show that a multi-level strategy is required to investigate the links between perceived risks and medical tourism purchasing intentions based on macro, organizational, and personal factors.

• Nutrition Research and Practice
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• 제6권5호
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• pp.458-465
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• 2012

This study aims to determine the association between obesity-related behaviors (dietary practices, physical activity and body image) and body weight status among adolescents. A total of 382 adolescents (187 males and 195 females) aged 13 to 15 years in Kajang, Selangor participated in this study. Majority of the respondents were Malays (56.0%), followed by Chinese (30.1%) and Indians (13.9%). Dietary practices, physical activity and body image of the adolescents were assessed through the eating behaviors questionnaire, two-day dietary record, two-day physical activity record and multi-dimensional body image scale (MBIS), respectively. Body weight and height were measured by trained researchers. The prevalence of overweight and obesity (19.5%) was about twice the prevalence of underweight (10.5%). About two-thirds of the respondents (72.3%) skipped at least one meal and half of them (56.2%) snacked between meals with a mean energy intake of $1,641{\pm}452$ kcal/day. More than half of the respondents (56.8%) were practicing sedentary lifestyle with a mean energy expenditure of $1,631{\pm}573$ kcal per day. Energy intake (r = 0.153, P < 0.05), physical activity (r = 0.463, P < 0.01) and body image (r = 0.424, P < 0.01) were correlated with BMI. However, meal skipping, snacking and energy expenditure per kg body weight were not associated with body weight status. Multiple linear regression analysis showed that body image, physical activity and energy intake contributed significantly in explaining body weight status of the adolescents. In short, overweight and obesity were likely to be associated not only with energy intake and physical activity, but also body image. Hence, promoting healthy eating, active lifestyle and positive body image should be incorporated in future obesity prevention programmes in adolescents.

• 디지털융복합연구
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• 제10권4호
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• pp.119-128
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• 2012

스마트폰의 등장과 소셜미디어의 급속한 확산으로 패러다임이 전환되면서 정치, 경제, 사회, 문화에 많은 분야에 영향을 미치고 있다. 소셜미디어는 적은 비용으로 최대의 효과를 볼 수 있다는 장점 때문에 새로운 소통의 도구로서 주목을 받고 있다. 지식기반경제로의 이행이 가속화되면서 국가이미지가 국가경쟁력의 핵심 원천으로 인식되고 있다. 국가이미지에 영향을 미치는 요인들을 파악하는 것이 매우 중요하다. 이에 본 연구에서는 선행연구에서 제시된 요인들을 살펴보고 국가이미지에 영향을 미치는 요인들을 분석하였다. 또한 현재 많이 활용되고 있는 소셜미디어가 국가이미지와 구매의도에 유의미한 영향을 미칠 것이라는 가정하에 소셜미디어의 특성을 변수로 추가하여 분석하였다. 분석결과 소셜미디어가 국가이미지에 유의한 영향을 미치는 것으로 나타났다.

• Human Ecology Research
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• 제60권4호
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• pp.645-665
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• 2022

This study aimed to understand the effect of the characteristics of the influencer of public officials and the characteristics of internet live broadcasting in China on the brand image of local agricultural products, purchase intention, and word-of-mouth intention. A survey was administered to Chinese consumers who had purchased local agricultural products after watching live broadcasts on the internet by influencers of government officials. A total of 317 questionnaires were collected and the data were analyzed using SPSS 26.0 and AMOS 28.0. The key results were as follows. First, regarding the characteristics of the influencer of public officials, reliability, attractiveness, and expertise had a positive effect on the brand image of local agricultural products. Second, among the characteristics of internet live broadcasting, interaction and information had a positive effect on the brand image of local agricultural products, but entertainment did not. Third, the brand image of local agricultural products had a positive effect on purchase intention and word-of-mouth intention. Finally, the mediating effect of local agricultural brand image was evident in the reliability, attractiveness, and expertise characteristics of the influencer of public officials and purchase intention and word-of-mouth intention. Finally, the mediating effect of local agricultural brand image was evident in the interaction and information characteristics of internet live broadcasting and purchase intention and word-of-mouth intention.

• 한국엔터테인먼트산업학회논문지
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• 제13권7호
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• pp.99-118
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• 2019

본 연구는 1958년부터 2018년까지 60년간 아모레퍼시픽이 발간해온 뷰티매거진 <향장>에 실린 718편의 화장품광고에 나타난 언어메시지를 내용분석하였다. 즉 화장품광고의 언어메시지에 표현된 구매정보, 설득적 표현, 어휘종류(어종)가 시대별, 제품군 별로 어떻게 표현되었는지를 살펴봄으로써 실무적으로는 화장품광고의 전략적 표현에 대한 고찰과 접근방법을 모색하고 학술적으로는 향후 화장품광고의 연구 방향을 제시하고자 하였다. 연구결과는 첫째, 화장품광고의 구매정보는 기본적으로 실속구매나 개인만족 정보를 전달하고 있지만, 최근으로 올수록 브랜드충성 정보의 비중이 높아졌다. 메이크업제품의 경우 계절, 패션 트렌드 등을 강조하는 유행지향의 비중이 높았으나, 2010년대 이후부터는 브랜드충성 구매정보의 비중이 늘었다. 화장품의 글로벌 브랜드 전략이 광고에 적극 반영된 결과로 보인다. 둘째, 설득적 표현은 헤드라인과 바디카피가 다른 양상을 보였다. 먼저 헤드라인은 이미지형성중심 표현이 주로 사용되었다. 구체적으로는, 사용장면이미지 표현이 전반적으로 높게 나타난 가운데 1990년대 이전까지는 사용자이미지 표현이 높았고 최근으로 올수록 상표이미지 표현이 높게 나타났다. 바디카피는 정보전달중심 표현이 주로 사용되었는데, 그 중에서도 보편적 정보와 차별적 정보가 가장 많이 사용되었다. 따라서 화장품광고의 언어메시지는 소구방법을 단순히 이성소구와 감성소구로 나누기보다는 브랜드별로 확립된 이미지를 어떤 정보로 구체화할 것인지를 파악하는 것이 중요하다. 셋째, 어휘종류(어종)는 브랜드네임과 헤드카피로 나누어 살펴보았는데, 브랜드네임은 외래어가, 헤드카피는 한자어의 사용이 가장 높게 나타났다. 단, 1970~80년대에는 고유어 브랜드네임이 일시적으로 많이 나타났는데, 이는 이 시기에 고유어 상표를 권장하는 정부정책이 반영된 결과로 해석된다. 또한 메이크업제품에서는 외래어가, 남성제품에서는 한자어의 사용빈도가 상대적으로 높게 나타났는데, 이는 메이크업 제품의 경우 색상이나 계절을 외래어로 표현하는 경향이 높고, 남성제품은 소비자들의 한자어에 대한 권위나 신뢰의 추구성향이 언어메시지 표현에 반영된 것으로 풀이된다.

• 복식
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• 제32권
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• pp.225-242
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• 1997

This study is historical research on the relationship between the Changes of the Form of costume and the recognition of the beauty of the body from prehistorical period to Ch'ing Dynasty in Chinese female costume. In figure painting a significant point was to describe the spirit of the figure so Chinese painters were less interested in ideal body pro-portion or body shape than Westerns. But idealized beauty of the female body existed and changed keeping abreast with the form of costume in each period. In the prehistorical period Wemen fasten waist belt so enabled to distinguish upper part of the body from lower one. "Locust-forehead moth-eyebrows(蝗首蛾毛)" recorded in "the Book of odes(詩經)" was the canon of beaty and Wemen tried to make their forehead broad and square from Zhou Dynasty to the Wei Jin periods. From the age of Civil War to han Dynasty Slender waist was loved so waist was tightly fastened and hemline became broader. in the course of that time Plump body in big cloth with broad sleeve emerged but that was less significant than Tang Dynasty. During Wei Jin and the Southern/Northern Dynasty undergo disruption and division they admired Taoist images. Loose fitting style with handkerchief hemline and broad sash belt was prevailed while miserable life was reflected gaunt face and lean body. Suk Dynasty also preferred a slim and long body silhouette. The style was presented extremely high waist line long and narrow sleeve slim and long skirt which expressed dynamic and straight image. The culture of Tang Dynasty was open and diverse and that character enabled blod decolletate revealing body line by tight fitting and special make-up-Social background of uion and stabilization made female body extremely plump full face. full breast and hips with most erotic image. The period of Kaiyuan Tianbao fashioned mannish disguise presented androgynous image. Five Dynasty and Song Dynasty restored standard body type so upper garments concealed neck and bust high waist line lowered which represented refined and simple outfit. But another eroticism emerged as foot-binding in Song Dynasty. For the sake of covering up deformed top of the feet and ankle gaiters and arrow shaped shoes were devised. During Ming Ch'ing Dynasties body shape became more slim weak and young causing to escort instinct that reflects 'Lust' or 'Mundanity'.

• 한국멀티미디어학회논문지
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• 제15권8호
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• pp.1067-1074
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• 2012

본 논문에서는 HMM을 이용한 제스처 인식을 입력 인터페이스로 사용한 한자 학습 콘텐츠에 대해 제안한다. 제안한 시스템의 입력정보는 TOF 카메라 영상으로부터 3차원 정보를 받으며, 제스처 인식 방법은 사용자의 포즈를 예측하는 부분과 연속된 포즈들로부터 제스처를 인식하는 부분으로 구성되어 있다. 사용자와 컴퓨터사이의 의사소통에서, 별도의 추가 장비를 사용하지 않고 사용자의 행동에 의한 조작을 통해 사용자가 쉽게 조작할 수 있도록 편리함을 제공하였다. 또한 대형 디스플레이와 다양한 멀티미디어 요소를 이용하여 몰입과 흥미를 유발시킬 수 있기 때문에 정보 전달을 극대화할 수 있다. 본 논문에서 제안한 에듀테인먼트 한자 학습 콘텐츠는 교육적 내용를 제공하고 사용자가 흥미를 느끼도록 하여 자연스레 한자를 습득할 수 있고, 제스처 인식을 기반으로 하므로 사용자에게 콘텐츠 체험을 통한 시너지 효과를 기대할 수 있다.