• Journal of the Korea Society of Computer and Information
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• v.4 no.4
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• pp.251-259
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• 1999

In this paper, university hospitals, general hospitals/hospitals, private clinics, Chinese medicine hospitals and clinics in Seoul. Metropolitan Inchon, Kyunggi-do were probed to find out how the variables of service task factor are related to customer satisfaction, and to find out the determinants of medical service task(tangible quality, flexibility, cost, time and managerial skills), and anticipation factors, and respective items of customer satisfaction through statistical analysis. The meaning of the above mentioned findings should be carefully understood and construed due to the following problems. Because the factors why patients select hospitals were measured limitedly. it cannot show everything I intended to suggest. Especially due to the insufficient number if items. customer satisfaction variables are too limited. Reflecting the developing changes in various medical environments, hospitals could meet the objective of maintenance and prosperity only by facing the competition effectively and satisfying patients. Also hospitals should pursue patient-oriented service management. In other words, a strategic management of service task factors is needed. Based on this paper's research. a further study should be conducted continuously in order to give customers more satisfaction.

• The Research Journal of the Costume Culture
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• v.7 no.5
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• pp.140-151
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• 1999

This research was designed to study the different kinds of ancient patterns applied to the Korean traditional suit and the symbolism associated with these patterns being used the prevalent Han-bok collections in markets. The shapes and changes in the use of the patterns can be summarized as follows. The published collections in the last 5 years were specifically concentrated between 1996 and 1997, proving that the development in Han-bok designs was most active during that time. But the trend decreased due to the effects of a depressed domestic economy. The plant pattern was the most utilized pattern for practical purposes. It looks beautiful and it is also easily manufactured with open space. Symmetrical and linear arrangements make customers feel stable at sight and these patterns tend to attract public gaze resulting in increased sales. There is a problem whether to continue using the existing patterns of the Han-bok without any correction or whether to copy the pattern of the kimono or the western suit. Copying other patterns definitely hurts the elegance of the Han-bok. It is time for us to not only keep our own traditions but also to study and develop new patterns that are distinct from the Chinese and Japanese patterns. The following are suggested as the basic materials.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2010.05a
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• pp.931-933
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• 2010

There are various types of educational contents in mobile world. Moreover new and various kinds of contents have been developed recently according the smart phone has become popular. Therefore, many telecommunication companies of domestic and overseas are showing many kinds of smart phone as to customers are growing more and more interested in mobile devices. Currently, most of the language educational contents are composed to foreign languages like English, Japanese, Chinese, but the development of Korean educational contents are inadequate. In this paper, so, we design the linguistic contents for beginning Koran education of foreigner which are used on mobile platforms.

• International Journal of Advanced Culture Technology
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• v.9 no.2
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• pp.72-79
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• 2021

This study is to develop a strategy to prepare an improvement strategy according to the environmental change of the hotel. Currently, domestic hotels are implementing marketing through food and beverage as a countermeasure against the sales decrease, and in order to develop effective marketing plan, 5 Force Model environmental analysis and STP analysis are analyzed. 5 Force Model Environmental Analysis showed that domestic hotels are facing various difficulties such as the expansion of accommodation sharing system, the decrease of Chinese tourists due to the THAAD problem, the increase of hotels, the introduction of PMS, the increase of minimum wage, the introduction of 52 hours work week, and the increase in product preference As an STP response strategy to correspond these difficulties, it is necessary to develop products for the main customers of the hotel food and beverage, such as those in the 20s-30s, the workers, smartphones and SNS users. And also hotels should seek ways to lower price of the product to the level desired by the user to compete against substitutes. In conclusion we suggest that hotels are committed to fulfilling their role by meeting guest safety and COVID-19 compliance requirements, but a focus on immediate cleanliness and quarantine against infectious diseases, like Airbnb, will enable greater growth.

• East Asian Journal of Business Economics (EAJBE)
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• v.11 no.3
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• pp.47-58
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• 2023

Purpose - This study investigates which product characteristics influence customers' purchase intention for brand extension products of the fashion brands. Furthermore, this study suggests brand awareness as a moderator which strengthens the positive effects of the product characteristics on the consumers' purchase intention towards brand extension products of the fashion brands. Research design, data, and methodology - Two hundred and twenty-three Chinese consumers were randomly solicited to participate in this study. Email, website (www.wenjuanxing.com), social media (WeChat) were utilized to conduct the survey and collect data. Result - The findings obtained through hierarchical regression analysis indicate that product uniqueness, product scarcity and product popularity have significant effects on purchase intention for brand extension products of the fashion brands. In addition, brand awareness moderates the relationship between product characteristics (uniqueness and scarcity) and purchase intention positively. Conclusion -The results indicate that brand extension products of the fashion brands could attract more consumers by focusing on designing unique products and using limited release and celebrity publicity strategy. Additionally, the present research posits the crucial significance of brand awareness, thereby making a noteworthy contribution to the integrated marketing approach for fashion brand marketers.

• Journal of the Korean Society of Food Culture
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• v.24 no.6
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• pp.649-654
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• 2009

This study has a purpose of suggesting the basic data to achieve customer satisfaction by understanding the preference of each type of restaurant industry for the taste of customers in 20's referring to 8 images. In the preference for style of image in dining space, the participants responded that they prefer natural, modern and romantic image, and both male and female participants preferred natural image. Participants responded that they prefer natural, romantic and modern in sequence as their general preference for style of image in dining space, and male participants preferred modern and natural but female participants preferred romantic and natural. The survey that was conducted for different menus has suggested that the reasonable image for fast food is casual, hard casual and classic for hotel restaurant, casual for school restaurant, romantic for cafe, casual for western restaurant, simple for Japanese restaurant, classic and elegance for Chinese restaurant and natural for Korean restaurant. According to the result of the analysis of dining space image, factor 1 are called 'cold image (CI)' as they have simple and modern image, factor 2 are called 'soft image (SI)' as they have natural and romantic image, factor 3 are called 'warm image (WI)' as they have casual and elegance image and factor 4 are called 'hard image (HI)' as they have classic image.

• The Journal of Economics, Marketing and Management
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• v.12 no.1
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• pp.1-15
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• 2024

Purpose: This study aims to explore the critical factors in the quality control activities of agricultural products in e-commerce companies and analyze how these factors affect customers' perceived value and repurchase intention. Finally, it further reveals the mediating role of perceived value between the factors of quality control activities of agricultural products and customer repurchase intention. Research design, data and methodology: This study identified six independent factors within agricultural product quality control activities: freshness, assurance, diversity, grading, packaging, and timeliness. Subsequently, the impact of these factors on customer repurchase intention was analyzed. Additionally, perceived value was considered as an intermediary variable between the independent and dependent variables. Data was gathered from 269 Chinese consumers who had experience purchasing on agricultural product e-commerce websites. Results: The study results indicate that the relevant factors within agricultural product quality control activities strongly influence customer repurchase intention, with perceived value mediating this relationship. Conclusions: The significance of this study lies in its exploration of the relevant factors within agricultural product e-commerce's product quality control activities. It identifies their impact on customer repurchase intention and confirms the mediating role of perceived value. The results of this research offer valuable insights and practical guidance for academics in related research fields and practitioners in the agricultural product e-commerce industry.

• Management & Information Systems Review
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• v.37 no.2
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• pp.23-42
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• 2018

As the development of the Internet in China has led to the active shopping of the internet, the number of Chinese internet users and online shopping malls is increasing rapidly. Chinese internet shopping malls are experiencing satisfaction and discontent with their websites. Research has focused on the satisfaction of customers using internet shopping malls and internet shopping malls reported complaints to users as complaints about products and websites. The study looked at seven area Chinese internet users (Beijing, Harbin, Shenyang, Ganssu, Xian, Shanghai and Henan). The effect of product complaints and site complaints on shopping attitudes and behaviors of internet shopping users was studied, and economic benefits were studied as a control variable. As a result, There was no effect on controlling the economic benefits of the complaint against the product, but the controlling the economic benefits of the complaint on the site was effect. About 83 percent of those surveyed were in their 20s and 30s who had experience shopping online and in internet. And It is intended to present theoretical reviews and guidelines for Korean internet shopping malls operating here, as they plan to expand to China by analyzing their internet shopping mall users.

• Journal of Fashion Business
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• v.12 no.2
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• pp.72-86
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• 2008

This research focused on determining the brassiere preference index and wearing status of chinese ladies in their 20's living in the Shanghai region of China, to help Korean lingerie companies in their development of bras to successfully advance into the Chinese lingerie market. The main research tool of this research was various different surveys, and the results of the surveys were evaluated using the SPSS 12.0 for Window program. The results of the survey can be summarized as: 1) consciousness and satisfaction level of the body. The satisfaction level of the brest was proportionate to the size of the brassiere, thus, people showed higher level of satisfaction for cone-shaped, semi-circular shaped, prominent-shaped(exposing), lifted-shaped brest over flat-shaped brest. Concerning the relationship between the shape of the brest and the age of the customers, people under 22 years of age preferred flat-shaped, and those between 23-24 years of age preferring exposing and lifted brest, thus as females mature and get older, the size of their brest increases, thus having preference on more circular and lifted-shaped brest and bras. 2) Status of bra wearing in China When we look at the size of the bra in relation to the shape of the brest, those classified as having 'flat-shaped' brest showed a high proportion of A-cups, ranging from 75A, 70A and 80A, where as those of 'cone-shaped' brest represented high ration of B-cups, ranging from 75B, 75A and 80B. Majority of those classified as having 'semi-circular shaped' and 'prominent-shaped(exposing)' brest showed a high ration in the size 80 range. And vast majority of those classified into the 'lifted-shaped' brest group, were reported of having C-cup size bras. 3) Status of Bra Purchasing As people mature, the main reason behind choosing a bra was the actual design of the bra, where they emphasized the importance of aesthetic values. People classified as having 'flat-shaped' and 'cone-shaped' brest emphasized the importance of design and beauty, while those having 'semi-circular shaped,' 'prominent-shaped(exposing),' and 'liftedshaped' brest groups emphasized the importance of hygiene and the material(fabric) of the bra. This shows that when people have relatively smaller brest, they emphasize the importance of external appearance whereas when the size of the brest increases, they pay more attention to the function of the bra rather than the external appearance.

• International Area Studies Review
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• v.22 no.2
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• pp.139-162
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• 2018

Although the hotel industry in China has shown great growth both quantitatively and qualitatively, there is a lack of management of employees who represent hotels in direct contact with customers. Therefore, this study examined the social support of Chinese 4, 5 star hotel employees in Shanghai as supervisory support, coworker support, and family support, and examined whether the social support of employees improves resilience and affects their psychological well-being. In order to analyze this, we surveyed 322 employees of Shanghai 4, 5 star hotels in China. Empirical analysis showed that supervisory support and family support had a positive effect on their resilience, while coworker support did not. In addition, the resilience of hotel employees has a positive effect on their psychological well-being. This study aims to provide a better understanding of social support and resilience, and to provide effective management of human resources management.