• Title/Summary/Keyword: Chinese class

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Entry to Chinese Market for Korean Fashion Brands: Current Situations and Suggestions of Marketing Strategies (국내 의류브랜드의 중국진출 현황 및 마케팅전략 제안)

  • 고은주;송윤아
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.2
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    • pp.212-223
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    • 2004
  • The purpose of this study is 1) to identify Chinese environment for investment and apparel market, 2) to analyze the current situations of Korean fashion brands'entry to Chinese market, 3) to analyze the marketing strategies to China according to product category, and 4) to identify merits and problems of Chinese market. For data collection, secondary resources were collected, and the telephone interview with merchandisers were implemented with brand managers. Twenty-one fashion brands were included for the study. Results of the study were as followed: 1) China was a big potential apparel market due to its rapid economic growth. Apparel purchase behavior and clothing preference of Chinese consumers were various by regional groups. 2) The motives of entry to China were to competition in domestic markets, saving raw material cost. The entry modes to China were direct export, license and regional manufacturing system. 3) Marketing strategies were to pursue high quality branding, high pricing and placing strategies with high-class department stores. Also star marketing were used with "Han Rue". Also various promotion strategies were implemented such as fashion show and unique VMD. 4) The merits of Chinese market were high potential market for export, close proximity, cultural similarity and Han-Ryu syndrome. Problems of Chinese market for export were lack of experts on Chinese market, fierce competition in China, and unstable economic policies.

Overcoming the Discourse of Foreignness: A Study on Class Positionality and Dual Identity of Korean Housemaids and Korean-Chinese Domestic Workers (외국인 담론 극복하기: 식모와 조선족 입주 가사노동자의 계급적 위치성과 이중적 정체성에 관한 연구)

  • Park, Soyoung
    • Journal of the Korean Geographical Society
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    • v.50 no.2
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    • pp.185-201
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    • 2015
  • This paper suggests how Korean housemaids, called Sikmo, and Korean-Chinese migrant domestic workers have similar class positions and therefore form a dual identity in their interactions with female employers. rough spoken stories of the experiences of 27 females from Seoul, including Korean-Chinese domestic workers, Korean housemaids, and their employers, this research effectively overcomes the dichotomous discourse of natives versus foreigners. Instead it suggests the new interpretation that it is not foreignness but class inferiority of the domestic workers that plays a key role in establishing relationships with employers. Korean housemaids and Korean-Chinese domestic workers, both groups of whom are migrant workers, have developed coping strategies to enhance their labor value by spatially relocating themselves from their home society to a new society. They possess a similar labor status in women's history, being of low income, low education, and rural births. Consequently, these women experience 'translocal anchoring,' meaning their identities are intertwined with that of their home societies, and employers perceive them based on the characteristics of these places. The Korean employers perceive that the domestic workers' morality and intellectuality are inferior based on their class differences. This stigmatizing process leads employers to regard domestic workers as ambivalent people, not only threatening outsiders but also objects of pity, needing love and protection of their employers. The employers educate them culturally, teaching them skills to survive in the urban environment. These skills include cooking and language, in addition to advice on long-term plans to blend into society.

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A Study on Chinese Men's Awareness and Satisfaction on Korean Apparel Products (중국(中國) 남성(男性) 소비자(消費者)의 한국산(韓國産) 의류(衣類)패션 제품(製品)에 관(關)한 인지(認知)와 만족도(滿足度) 연구(硏究))

  • Sohn, Hee-Soon;Im, Soon;Shin, Sang-Moo;Lee, Jun-Ho
    • Journal of Fashion Business
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    • v.7 no.2
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    • pp.97-106
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    • 2003
  • The purpose of this study was to investigate Chinese men's perception and satisfaction on Korean apparel products. The 1000 Questionnaires were distributed to Chinese men, and returned 863 questionnaires were analyzed by mean and percentage with SPSS 10.0. The results of this study were as follows: Chinese men had more perception on their own brand and Italy brand than UK, Korean, and Japan brand. Over age fifties of Chinese men preferred Korean brand to the other ages. Chinese men perceived positively Korean fashion products as more trendy, very creative, high-class, qualitative, expensive and creditable, otherwise, there were little famous brands among Koran apparel products. Chinese men satisfied on Korean apparel products positively, specially, age forties and fifties, resident from Harbin, income 2 and 3 level, and young casual mild group showed higher satisfaction on Korean apparel products than the others.

Segmentation of Middle and High Class Chinese Women in their 20's and 30's based on Clothing Purchasing Motive (의복구매동기에 의한 중국 $20\~30$대 중$\cdot$상류층 여성소비자시장 세분화)

  • Park Hye Won;Zhang Chun Ji
    • Journal of the Korean Home Economics Association
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    • v.43 no.4 s.206
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    • pp.49-63
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    • 2005
  • The Purposes of this study were to segment Chinese consumers by clothing Purchase motive, and then to analyze and compare the clothing purchasing behavior among the segmented groups. The subjects were 655 career women of middle and high class in their 20's and 30's living in Benjing, Shanghai, Shenzhen, and Changchun. A total of 655 questionnaires were analyzed by using frequency, mean, factor analysis, ANOVA, Duncan's multiple range test, cluster analysis, and X^2 _ test. The results were as follows: 1. Chinese consumers were segmented into clothing high-involvement group, fashion pursuing group, practicality pursuing group, and characterless group. 2. The clothing purchase behavior variables such as purchasing motive, using informants, clothing selection standards, store selection standards, purchasing place, satisfaction after purchasing clothes, price of purchase, shopping time, shopping companion, and paying method were significantly different among the 4 segmented groups. 3. The demographic variables such as a city, marriage, total monthly income, and average monthly expenditure on clothing were significantly different among the 4 segmented groups.

조선왕조(朝鮮王朝)시대(屍臺) 금박(金箔)에 관한 연구(硏究)

  • In, Yun-Sil
    • Journal of the Korean Society of Costume
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    • v.2
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    • pp.51-64
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    • 1978
  • In reviewing our costume history, it is noted that costume bas been used as a yard stick for symboliying various social status. During the Lee Dynasty in which confucianism was the predominant religion, costume color, design and its fabric varied distinctly according to class, sex, age, occasion, et al. As in other field of our culture, costume was influenced by the Chinese culture. Although gilding was derived from the Chinese-originated gold-spun fabrics, no credit and praise should be spared for our ancestors of the Lee Dynasty who developed gilding artistry as our own. The use of gilded costume was confined to the formal court wear rather than casual wear even in court and to the nobles than to the commoners. Even among the nobles, gilding designs variously classified were used to distinguish the class. However, the modernization triggered by fores-Japan Annexation Treaty destroyed the traditional cable systems, thereby the limited use of gilding has yielded to the vast demand on the part of general populace.

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ON RELATIVE CHINESE REMAINDER THEOREM

  • Park, Young-Soo;Rim, Seog-Hoon
    • Bulletin of the Korean Mathematical Society
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    • v.31 no.1
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    • pp.93-97
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    • 1994
  • Previously T.Porter [3] has given a relative Chinese Remainder Theorem under the hypothesis that given ring R has at least one .tau.-closed maximal ideal (by his notation Ma $x_{\tau}$(R).neq..phi.). In this short paper we drop his overall hypothesis that Ma $x_{\tau}$(R).neq..phi. and give the proof and some related results with this Theorem. In this paper R will always denote a commutative ring with identity element and all modules will be unitary left R-modules unless otherwise specified. Let .tau. be a given hereditarty torsion theory for left R-module category R-Mod. The class of all .tau.-torsion left R-modules, dented by J is closed under homomorphic images, submodules, direct sums and extensions. And the class of all .tau.-torsionfree left R-modules, denoted by F, is closed under taking submodules, injective hulls, direct products, and isomorphic copies ([2], Proposition 1.7 and 1.10).

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Characteristics of the New Chinese style in Ziggy Chen's men's fashion design (지기 첸(Ziggy Chen) 남성복 디자인에 나타난 신-중국풍 특성)

  • Hao Li;Younhee Lee
    • The Research Journal of the Costume Culture
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    • v.32 no.4
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    • pp.547-563
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    • 2024
  • This study aims to examine the expressive characteristics of the New Chinese style in the collection of Chinese fashion designer Ziggy Chen, analyze the inner meaning, and suggest a new direction in Chinese fashion design. As a research method, the background and concept of New-Chinese style occurrence were examined through previous studies, and the characteristics of the New Chinese style expression in fashion were investigated. The characteristics of the New Chinese style were summarized as cultural tradition, historical ethnicity, and pluralistic convergence. Based on these contents, the characteristics of the New Chinese style expression in Ziggy Chen's men's fashion design were analyzed. The data collection range was selected as the range of 20 seasons collected from 2012 S/S to 2022 A/W, which was collected on fashion sites and the brand's official Instagram. The analysis results are as follows. First, subcultural resistance is a retro and ragged decadence formed by combining punk elements and industrial styles based on the clothing styles of lower-class Chinese people in the 17th and 90s. Second, cultural traditionality was influenced by traditional culture by mainland Chinese designers, who expressed the conservative presence of tradition and the Chinese style by looking at it from an oriental perspective. Third, historical ethnicity forms a Chinese fashion culture in which the national spirit and the development of the times coexist, while traditional culture and contemporary social values develop in harmony. Fourth, traditional fashion develops by combining a contemporary aesthetic sense and lifestyle with pluralistic convergence.

Examining Early Childhood Education and Care Programs in China

  • Moon, Hyukjun
    • International Journal of Human Ecology
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    • v.17 no.1
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    • pp.39-51
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    • 2016
  • This pilot study examined programs for early childhood education and care in three Chinese cities. The samples for this study were one university-based kindergarten, one private kindergarten (rural area), and one public kindergarten (urban area). Six types of instruments were used to assess early childhood education and care services regarding quality matters. Most questions asked were open-ended; consequently, the interview answers by kindergarten directors or teachers (as well as observations made by the researcher) formed the basis for collecting the data. Quality components for each program were determined by a comparison method. The comparison allowed the researcher to understand the range of quality education and care available as well as the variability of existing kindergarten programs in China. The findings of the investigation revealed important information on; (a) demographic information (fees, class hours, total weeks of class, vacation, number of children and staff, class size, and teacher-child ratio) (b) teacher characteristics, (c) health practices, (d) safety practices, (e) work environment, (f) physical settings, (g) play materials, (h) parent involvement, (i) nutrition, (j) daily schedule. Implications within the Chinese context for quality practices and issues to further develop and strengthen early childhood education and care systems are discussed.

Class Knowledge-oriented Automatic Land Use and Land Cover Change Detection

  • Jixian, Zhang;Yu, Zeng;Guijun, Yang
    • Proceedings of the KSRS Conference
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    • 2003.11a
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    • pp.47-49
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    • 2003
  • Automatic land use and land cover change (LUCC) detection via remotely sensed imagery has a wide application in the area of LUCC research, nature resource and environment monitoring and protection. Under the condition that one time (T1) data is existed land use and land cover maps, and another time (T2) data is remotely sensed imagery, how to detect change automatically is still an unresolved issue. This paper developed a land use and land cover class knowledge guided method for automatic change detection under this situation. Firstly, the land use and land cover map in T1 and remote sensing images in T2 were registered and superimposed precisely. Secondly, the remotely sensed knowledge database of all land use and land cover classes was constructed based on the unchanged parcels in T1 map. Thirdly, guided by T1 land use and land cover map, feature statistics for each parcel or pixel in RS images were extracted. Finally, land use and land cover changes were found and the change class was recognized through the automatic matching between the knowledge database of remote sensing information of land use & land cover classes and the extracted statistics in that parcel or pixel. Experimental results and some actual applications show the efficiency of this method.

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Developing a World Geography Gamification Lesson Plan with Digital Tools

  • Suji JO;Jiwon BYUN
    • Fourth Industrial Review
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    • v.4 no.1
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    • pp.11-18
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    • 2024
  • Purpose: The purpose of this study is to develop a geography class teaching and learning guide that enables learners to realistically explore the characteristics of the world's climate and geographical environment using digital tools. Research design, data and methodology: We review previous research on classes using goal-based scenario learning models, gamification, and digital tools, and explore tools that can be applied to world geography classes. Based on the exploration results, a goal-based scenario learning module is designed and a strategy for promoting educational gamification is established based on the ADDIE instructional design model. Results: The study comprises four sessions. Sessions 1-3 involve performance evaluations using a goal-based scenario learning module. Learners create game characters reflecting geographical characteristics, present results, and proceed with 3D modeling. In Session 4, a gamification class using Google Sites on the CoSpaces metaverse platform will be conducted. Conclusions: The study introduces a goal-based scenario learning model and a gamification class using digital tools to empower learners in exploring geographical diversity and its impact on lifestyles. Utilizing an accessible online platform, the study provides practical measures for integrating digital tools into geography education, addressing the current importance of digital technology in teaching.