• Proceedings of the Korea Contents Association Conference
• /
• 2009.05a
• /
• pp.221-226
• /
• 2009

The character design in Chinese game by the strong impact of the western game. Chinese plays have being the intense feeling to the dragon image in Western. Therefore the dragon which in the game dragon role design is necessary to use the Chinese tradition dragon. First, consider of the cultural and the design and style expression and analysis the existing dragon role in MMORPG. Proposed that the game dragon role using the suggestion which the East and West dragon modelling fuses.

• Journal of the Korean Society for information Management
• /
• v.36 no.4
• /
• pp.7-19
• /
• 2019

The aim of this study is to develop a technique for keyword extraction in Korean-Chinese text in the modern period. We considered a Korean morphological analyzer and a particle in classical Chinese as a possible method for this study. We applied our method to the journal "Sisachongbo," employing proper-noun dictionaries and a list of stop words to extract index terms. The results show that our system achieved better performance than a Chinese morphological analyzer in terms of recall and precision. This study is the first research to develop an automatic indexing system in the traditional Korean-Chinese mixed text.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.24 no.4
• /
• pp.117-133
• /
• 2022

In order to reflect traditional elements in modern design, designers should be able to creatively apply elements of traditional Chinese clothing. To understand this, a deep understanding of and insights into the traditional clothing culture are required. In this study, the characteristics of traditional Chinese women's clothing from the Wei, Jin, and Northern and Southern Dynasties of China to the Qing Dynasty were analyzed by dividing them into silhouette, color, pattern, materials, and detail. The characteristics of the silhouette were classified into A, H, X, and O types, of which types A and H were the most common. As for the color characteristics, there are relatively many five cardinal colors, and for the contrast of colors complementary colors were mainly used. As the for pattern characteristics, real patterns, animal patterns, character patterns, geometric patterns, and mixed patterns were used. Four types of materials were mainly used: silk, hemp, cotton, and wool. The detail characteristics were also anlyzed by classifying them into collar, sleeve, neckband, and gusset. Based on the results of this analysis, a satisfaction survey was conducted on the design of modern Chinese women's clothing. The result of satisfaction with design elements showed that the images of vest and suit were most preferred, H and X silhouettes, and yellow and white were the most preferred. Geometric and plant patterns were preferred, as were silk and acetate materials. Based on the result of chi-square analysis of design element preferences according to the characteristics of the subject, there was no difference according to occupation, residential area, or income, and there were differences in silhouette, color, materials, and detail according to age.

• International Commerce and Information Review
• /
• v.15 no.4
• /
• pp.419-436
• /
• 2013

This study is targeted at chinese market about internet companies in chinese consumers character. According to the consumers characteristics, we want to see that the performance of internet companies of the empirical analysis. As a result, consumer awareness of internet companies, accessibility on connect line, and enhance the stability of deal to get significant results, respectively. These results show that the internet company needs to several factors for the enhance of performance in chinese market through its brand building, expansion of the server, the stability of the payment system, and education and training of human resources. However because this study is focused on the vast majority of China's 20 generation research, its result is not to expand throughout chinese all generation consumers

• Journal of Fashion Business
• /
• v.26 no.2
• /
• pp.110-128
• /
• 2022

The purpose of this study was to analyze the expressive characteristics of Chinese shadow puppetry costumes. Literature study and case analysis were conducted using books, research papers, and materials from the Xi'an shadow puppetry museum. Based on the Chinese traditional costumes, the shape characteristics are utilized with the intaglio and embossing techniques, and the complex and unnecessary details are omitted to express the costume image in a characteristic and simple manner. Second, colour was used according to the traditional Chinese symbolic colour concept, and the brighter the colour, the higher the role's status. The colour was also used to express identity and character. In addition, relatively vivid and highly saturated colours were used for the transparent effect of the shadow puppetry. Third, a role's status is indicated by the density and completeness of the patterns; the higher the role's status, the more complex and sophisticated the patterns, and the lower the status, the simpler the patterns or no patterns are used. Fourth, the faith for blessing expressed in the shadow puppetry is a representative folk auspicious culture. The repertoire of the shadow puppetry and the patterns on the costumes worn by the puppets, express the culture in an implicit way to symbolize the meaning of auspicious things.

• International journal of advanced smart convergence
• /
• v.13 no.2
• /
• pp.136-141
• /
• 2024

Chang'an (Chinese: 长安三万里), also known as 30,000 Miles from Chang'an, is a 2023 Chinese 3D animated historical drama film directed by Xie Junwei and Zou Jing.This thesis aims to explore the visual expression of traditional culture in the 3D animated film Chang'an as an example to reveal the reasons for the success of this type of film. The study analyses in detail the design of the character models and costumes, as well as the use of the traditional landscape painting technique of 'white space' in the composition of the screen from the visual aspect. Through the analysis of character design and screen composition, the thesis concludes that the success of Chang'an lies in its elaborate visual design and clever use of traditional culture, which makes it a 3D animation film with both artistic and commercial values. Finally, the thesis concludes that the production of a successful 3D animation film needs to combine the visual elements of 3D animation with traditional culture in order to win audience recognition and achieve commercial success.

• Proceedings of the Korea Contents Association Conference
• /
• 2014.11a
• /
• pp.325-326
• /
• 2014

With a history of over 100 years, animation is an art of film and television, and a diversified special form of art as well. Animation scene design is not just about scenic painting but also a time-space formative art that serves for film and television animation, presents story plots, unveils dramatic conflicts and depicts character personalities. Scene design requires both high creativity and artistry. Scene design shall cover the living places, social environment, natural environment and historical environment where the characters live. The use of color is an important part in animation creation. In terms of scene design, it plays a significant role in building up the scene atmosphere, promote the plot and enriching screen contents. Focused on Uproar in Heaven-a classic Chinese animation, this paper analyzes the traditional characteristics of Chinese animation scene color and discusses the application and development of color.

• Journal of the Korean Society of Costume
• /
• v.60 no.3
• /
• pp.66-83
• /
• 2010

Huafu is the traditional clothing of the Han Chinese as the significant cultural symbol of Chinese civilization. The resuscitation of Huafu is an exemplification for the pride of a nation, due to China's rapid economic development and a craze for Chinese cultures. Huafu's resuscitation is not only introducing the traditional design factors of Huafu into the contemporary fashion but also reflects the image of Chinese style created to modernize works. Through the study of the history of Huafu, it could be summarized that Ruqun(Zu-chin), Shenyi(Shen-yee), and Shan were the most important and typical types. The characteristics of Huafu were primary colors or strong contrast with achromatic colors, flora and fauna patterns, and geometric patterns. The clothing aesthetic of Huafu could be summed up as spacious, delicate, gorgeous, clandestine, and unconventional character. There were lots of elements in Huafu that could provide inspiration for contemporary fashion designers, such as forms, colors, patterns, details, and also the aesthetic. Based on the analysis of the Chinese designers who applied the elements of Huafu into contemporary fashion design, it could be recognized that the Chinese designer's works were made using the elements of traditional Huafu directly or using new fabrics and techniques to give a modern sense, but also embodies the Huafu's clothing aesthetic at the same time. In the wake of the resuscitation and publicity of Huafu, the essential factors of Huafu will be able to provide inspiration for designers not only for Chinese but also around the world.

• Educational Technology International
• /
• v.6 no.2
• /
• pp.87-100
• /
• 2005

The purpose of this study lies in touching the study trend of Chinese education technology through the analysis on present situation of the study in Chinese education technology, and is to suggest the direction for the its further study and development. In order to achieve these kinds of study purpose, the frames have been set to grasp the features and trend of Chinese educational technology in such as 4 aspects of educational technology definition, curriculum and the cultivation of genuine individuals, study zone aspect and the method, and in order to grasp, in the comparison with the countries of advanced educational technology such as Korea, America etc., the progressive features and the trend of development of Chinese educational technology have been analyzed. As a result of the analysis, it has been found that Chinese educational technology has the different features in the study and development of educational technology of Korea and America in the abovementioned 4aspects. First, in the education technology comprehension, it differs from Korea, Japan and America, and understands the technology as a skill. Consequently, in either study or actuality, it seems puts more emphasis on skills (moreover, the aspect of hardware). Second, in the aspect of curriculum and the cultivation of the genuine individuals, gives preponderance to science aspect, and the unclear distinction between the education technology and the computer science makes that the true character of educational technology is not clear. Third, when speaking of study fields and study methods, those of china is a little behind of the advanced nations of the educational engineering, Korea, America and so on. And in the range of study, China is following the international tendency but when it comes to the depth of study and quality is very far from perfect. In the aspect of study method, the theoretical study, design study and development study are occupying mostly, and it is hardly to see the existence about actual proof study, and in this aspect, it is quite different than that of Korea and America. And it is judged that it is related with the traditional educational ideology and the academic study tradition, the cultural air and the features of economical development of China.

• Journal of Korea Multimedia Society
• /
• v.23 no.9
• /
• pp.1210-1218
• /
• 2020

This study selected brand logos of six South Korean and Chinese banks including KB, IBK, SH, ICBC, ABC, and SISB, conducted Eye Tracking experiment among 36 South Korean and Chinese university students(Nine male and female students, respectively), and analyzed the difference of visual attention of consumers on bank brand logo, symbol, Korean/Chinese character logo types as well as the difference of visual attention of these consumers on English logo types. Results were represented by using statistics and visualization including GAZEPLOT, HEATMAP, and visual expression. Results showed that most generally gazed logo types more often and longer than symbols when they watched bank brand logos. A slight difference was observed between both groups in terms of gazing English logo types. This study has a implication that it proposed the possibility of drawing quantitative and reliable outcomes by utilizing eye tracking device and approaching in an objective standpoint beyond a methodological aspect on bank brand logo primarily leaning over the analysis of case research or design development. Moreover, findings are expected to serve as basic data for proposing the direction of special bank brand logo design and marketing strategies.