• Cartoon and Animation Studies
• /
• s.16
• /
• pp.141-163
• /
• 2009

This paper examined the goblin characters in Japan animation. The meaning of the goblin in this paper is not a just monster. They have a spirit. This concept is based on animism in japanese mind. I attempted a chase of goblin character's making methods. My theoretical approaches lean on the concepts "inter-textuality" of Julia Kristeva and "text" of Roland Barthes. First of all, I compared some beings of the old chinese myth-geographical book with some characters of Japan animation . The making method of goblin characters is two. One is 'Hybrid', the other is 'Mutant'. And than I appled to Japanese traditional image, "Baek-kuy-ya-hang-do"(hundreds of goblins' parade). The making method of goblins is combined to a inter-textual way as hybrid or mutant.

• Cartoon and Animation Studies
• /
• s.40
• /
• pp.83-107
• /
• 2015

Propaganda is often accepted as the political promotion that had used mostly by the socialist states during the First and the Second World Wars and the Cold War and by Hitler who governed Germany. Therefore, cases of the study on the image and picture propaganda were mostly posters or films of the socialism period when the propaganda was active. However, today it is not easy any more to find propaganda of the clear promotion characteristic as the past. In these modern times, it has changed into metaphorical propaganda based on 'persuasion', rather than publicity like past. Therefore, it has been changing from the direct promotion of the past into the indirect persuasion; and from the raw, direct and powerful publicity and claim into the soft and metaphorical persuasion and appeal. Thus, investigating again the contemporary propaganda will be an important element in analyzing contemporary images. The animation, selected as a target of the analysis of propaganda, exists in various ways in various images of the modern times, which is not too much to say that today's society is the television society. Besides, the animation is the image that can cover all ages as men and women of all ages can watch, so it is proper for analysis of the contemporary propaganda of metaphorical, indirect and various forms.

• Cartoon and Animation Studies
• /
• s.34
• /
• pp.197-217
• /
• 2014

The 1920s and 1930s ushered in "the golden age" of Chinese comics when the comics flourished. Satirical cartoons in modern Chinese comics were popular due to emotional instability and war caused by foreign powers. Among many popular comics, this paper analyzes in the 1920s and in the 1930s which were made into films and dramas. Chapter Two shows that China in the Republican era of China expanded its consumer culture into some sectors like films, novels, magazines and fashion in the 1920s and 1930s. However, more than any other things, this chapter considers from the historical perspective "the golden age" of comics including comic magazine in the 1930s and a history of comic magazines that gained popularity with conventional and common story. Chapter Three explains that social satire cartoons were in vogue since the May Fourth Movement and anti-imperialistic and semi-feudalistic stories in the 1920s were realized in life. It also says that comics that describes the negative sides of its society were popular. Ye QianYu, a cartoonist, portrayed many facets of Shanghai through : the daily life of the middle and lower classes, bureaucratic corruption and sympathy for the working class. drawn by Zhang LePing describes the unfair social system between the bourgeoisie and the proletariat and the gap between the rich and poor through the main character, the powerless and poor orphan. and lampooned the reality of its time in an objective, witty and humorous way in terms of ethics and economy respectively. The researcher chooses to study and which are very familiar to us, because good cartoons, animations and movies stimulate the feelings about our surroundings.

• Proceedings of the Korea Contents Association Conference
• /
• 2014.11a
• /
• pp.319-320
• /
• 2014

대량의 외국애니메이션이 중국시장에 들어오면서 중국애니메이션은 창작 부족과 해외 애니메이션을 천편일률적으로 모방하는 현상으로 인해 국내 애니메이션시장은 몰락의 길을 걸어가고 있다. 현재 해외의 본토 고전애니메이션 리메이크의 성공사례들을 모범으로 삼는 것이 이러한 문제의 해결책이 될 수 있을 것으로 보이며 본 논문은 해외의 리메이크 애니메이션의 성공사례들을 종합하여 국내 애니메이션산업이 리메이크에 전념하여야 하는 이유와 중국애니메이션의 고전애니메이션 리메이크에 대한 전망과 고전애니메이션의 리메이크를 통한 중국애니메이션의 미래 발전루트의 완충과정에 대해 서술하였다.

• International Journal of Quality Innovation
• /
• v.2 no.2
• /
• pp.121-126
• /
• 2001

Based on the creative education theory, the study of the symmetric coordinated use of both hands is the application of both the quality education ideal and the understanding principles of the creative education to the training of using hands. In the light of relevant concepts of the 'Domain' theory and the expertise of both the Chinese and foreign specialists in this field, this article discusses the relation between the tapping of mental creativity, scientific use of hands and the animation of the right hemisphere of the brain with the aim of constructing a new concept of the symmetric coordinated use of both hands.

• Proceedings of the Korea Contents Association Conference
• /
• 2016.05a
• /
• pp.145-146
• /
• 2016

중국애니메이션은 오랜역사를 간직하고 있다. 다양한 미디어와 연출 스타일을 지니고 있는데, 현재 출시되는 작품들은 전통의 계승보다는 외국의 제작스타일의 영향을 많이 받고 우선시하는 경향이 있다. 이에 전통 애니메이션의 애니메이션스타일을 연구해 보고 현실적인 제작스타일의 대안을 찾아보고자 한다.

• Proceedings of the Korea Contents Association Conference
• /
• 2019.05a
• /
• pp.63-64
• /
• 2019

중국의 새로운 정책이 나오면서 중국 애니메이션 산업은 지속가능한 산업구조의 사슬을 형성하고 있고, 애니메이션 시장의 생산액도 지속적으로 증가하고 있다. 2013년 중국 애니메이션 '저령화'부터 '전 연령화'으로 발전해왔으며, 동시에 중국 범(泛)오락 산업의 발전에 따라 인터넷과 모바일 인터넷의 다분야 공생을 촉진하여 스타 IP(Intellectual Property)를 만들었다. 본문은 최근 몇 년간 중국 애니메이션 IP 시장의 발전 및 중국 애니메이션 시장의 발전 추세를 연구합니다.

• Journal of Korea Multimedia Society
• /
• v.23 no.9
• /
• pp.1210-1218
• /
• 2020

This study selected brand logos of six South Korean and Chinese banks including KB, IBK, SH, ICBC, ABC, and SISB, conducted Eye Tracking experiment among 36 South Korean and Chinese university students(Nine male and female students, respectively), and analyzed the difference of visual attention of consumers on bank brand logo, symbol, Korean/Chinese character logo types as well as the difference of visual attention of these consumers on English logo types. Results were represented by using statistics and visualization including GAZEPLOT, HEATMAP, and visual expression. Results showed that most generally gazed logo types more often and longer than symbols when they watched bank brand logos. A slight difference was observed between both groups in terms of gazing English logo types. This study has a implication that it proposed the possibility of drawing quantitative and reliable outcomes by utilizing eye tracking device and approaching in an objective standpoint beyond a methodological aspect on bank brand logo primarily leaning over the analysis of case research or design development. Moreover, findings are expected to serve as basic data for proposing the direction of special bank brand logo design and marketing strategies.

• Cartoon and Animation Studies
• /
• s.47
• /
• pp.413-437
• /
• 2017

National Republic of China is The republic of China (1912-1949) which experienced a bourgeois-democratic revolution so as to establish was the first and last Chinese bourgeois democratic republic in the history, During this period, great changes have taken place in Chinese society. Emerging bourgeois political began to show the power on the political stage of China. Both political and social environment in this period are turbulent and Western ideas, thoughts and various aspects concept is introduced to China in this period. As the external performance of society, civil society also has a general changed influence in all aspects of lifestyle. Due to the influence of the western design, poster design in the period of the republic of China has a variety of changes and the theme of the posters also became rich and diversity. The author, as a student, talk about the type, pattern and color characteristics of poster design in the period.

• Journal of Korea Entertainment Industry Association
• /
• v.14 no.7
• /
• pp.239-249
• /
• 2020

Ne Zha: I am the destiny(2019)and Ne Zha Conquers the Dragon King(1979)as animated films based on the theme of Ne zha in different eras and contexts, reflecting the value and significance of different artistic images of Ne zha, The study of the value turn in the character image of Ne zha reflects the different styles of artistic images of Ne zha. This thesis attempts to interpret the changing values behind the different artistic expressions of the Ne zha character in different films. The transformation of Ne zha's image from good to evil, and the shift from the idea of "submit to the will of heaven" to the idea of "taking one's destiny into one's own hands" reflect the different values and meanings of Ne zha's image in different eras. Each film is distinctly contemporary, and Ne Zha: I am the destiny is an innovative and in-depth look at the character of Ne zha in the new era of cinema. There are many forms of artistic expression, and these differences greatly increase the appeal of Ne zha's artistic image, making Chinese animation films more space and value for development.