• 복식문화연구
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• 제26권1호
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• pp.82-94
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• 2018

As the number of SNS(Weibo) users in China is growing rapidly, Chinese fashion brands are heavily dependent on SNSs as a fashion marketing communication tool. For this reason, the characteristics of SNS accounts and their influences on SNS users' responses need to be studied. Thus, the present study aimed to investigate the influences of the characteristics of Chinese fashion brands' SNS accounts(Weibo) on the perceived usefulness of and satisfaction with the SNS acount, and brand loyalty. Data were collected via a questionnaire survey of men and women living in Beijing or Shanghai aged from 18 to 49 with experience of SNSs(Weibo). After a pilot survey of 70 subjects, the preliminary questionnaire was revised and then translated into Chinese. The questionnaire translated into Chinese was back-translated into Korean to ensure the translation was correct. The final questionnaire was administered to 600 subjects. Exploratory and confirmatory factor analyses, reliability analysis, and structural equation model analysis were conducted for data analysis. The results of this study were as follows: Five factors were extracted for Weibo characteristics: interaction, information provision, information recency, information reliability, and information playfulness. The information reliability, information playfulness, and interaction of SNS accounts(Weibo) had significant influences on perceived usefulness. The information playfulness, information reliability, and information recency showed significant influences on satisfaction. The perceived usefulness exerted significant influences on satisfaction and brand loyalty. The satisfaction also had statistically significant influences on brand loyalty.

• 지식경영연구
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• 제20권4호
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• pp.149-168
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• 2019

In the era of the Fourth Industrial Revolution, digital transformation is emerging in the education and learning fields. As the use of the mobile Internet and mobile devices has become a daily life, mobile learning that supports a variety of learning in a mobile environment is drawing attention. Mobile learning applications (apps) are expected to expand their use by providing a convenient learning environment anytime, anywhere. This study investigates the use of mobile learning apps in English education, which is one of the most popular learning areas, and empirically examines the factors that influence the continuous use of mobile learning apps. In particular, it analyzes the differences between Chinese and Korean users. The results of this study provide theoretical and practical implications to promote the development of mobile apps suitable for mobile learning environments and the sustainable user growth in mobile learning.

• International Journal of Internet, Broadcasting and Communication
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• 제16권2호
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• pp.31-42
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• 2024

Today, news avoidance has become an inevitable trend, particularly exacerbated since the outbreak of the COVID-19 pandemic in 2020. To delve deeper into the shifting tendencies of news consumers towards news avoidance and unveil the motivations behind this avoidance, this study recruited 500 Chinese news consumers aged between 20 and 60 years old, employing survey questionnaires as the research method. Through an indepth examination of their news consumption behavior at different stages of the COVID-19 pandemic, we discovered that individuals' risk perceptions and efficacy beliefs significantly influence their patterns of news consumption. Furthermore, we identified negative emotions, information overload, and media distrust as the primary reasons for news avoidance among Chinese news consumers during the COVID-19 crisis. These findings Not only provide crucial insights into understanding the dynamics of news consumption behavior but also offer valuable reference points for the news industry to better fulfill its role and value during crises in the future.

• 한국중재학회지:중재연구
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• 제20권3호
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• pp.93-120
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• 2010

In 1978, Chinese reform and opening caused a big changes in Chinese labor relationship. Through reforming and opening, China gave up part of state ownership system and group ownership system, permitted private ownership system, and also opened the way for capitalists to ride again. Since China was established, the labor relationship ceased for 30 years has been appeared. However because the top priority aim of China's reform was economic growth, the protection of the rights and interests of labor was pushed back on the policy priority list. China takes foreign capitals based on cheap labor force quickly and China come up the worldwide plants. Since reformed, China keeps an economic growth rate of 9.7% annually for 30years. This economic growth is based on labor's sacrifice. However, Chinese fast economic growth causes side effects such as increasement of the gap between the wealthy and the poor, increasement of unbalanced development between regions, and the increasement of conflict between labor and management. Especially, according to changes in labors' level of consciousness, the labors recognized that their rights and interests are exploited by employers. Therefore, the labor dispute is continuously increasing. Chinese government changes their policy from the policy focusing on enterprise development to the policy protecting labor's rights and interests. In order to protect labor's rights and interests, China conducts labor contract law and labor dispute conciliation arbitration law in 2008. This kind of changes in Chinese labor environment affect a lot to Korean companies which already entered into China or are willing to enter. According to studying on present situation and resolution system in Chinese labor dispute, this paper suggests the proper countermeasure related to labor dispute of Korean companies which entered in China. First, the success rate of labor dispute conciliation by enterprise labor dispute conciliation committee is around 20% during recent several years and the success rate by year is in decline. Therefore, when labor dispute is occurred, our companies which entered into China better use other labor dispute methods such as negotiation and arbitration than conciliation in order to settle a conflict. Second, from the Korean enterprises entered in China point of view, there exists a problem not to sue except special cases which provided in the law even though they are dissatisfied with arbitrate judgment. Thus, when labor dispute occurred, Korean enterprises try to do best to settle the dispute through negotiation. However, in case of that the dispute cannot be settled by negotiation, they have to attend in the arbitration as if it is a last chance. Third, Korean enterprises keep in mind that dispute handling procedures between labor union and users or between labor group and users are different, and then deal with separately. Thus, dispute between labor and users have to follow arbitrate procedures as a necessary procedure, but in case of dispute related to group contract, namely dispute against labor union, labor dispute can be settled by arbitrate or suit, so after figuring out the situation exactly, it is necessary to select more advantageous way in order to settle the dispute. Moreover, in case of the dispute between labor union, they have to keep in mind that conciliation procedures cannot be used.

• 디지털융복합연구
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• 제15권7호
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• pp.169-180
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• 2017

중국 이동통신 시장은 2000년 이후 양적, 질적 성장을 거듭하여 현재 12억 7,300만 명의 이동통신 가입자를 확보하고 빠르게 성장하고 있다. 특히 국내 관련 기업의 중국 이동통신시장의 진출과 이를 위한 협력의 장이 열리고 있어 중국 이동통신 시장의 이해가 그 어느 때 보다 중요해 졌다. 따라서 본 연구는 중국 이동통신 서비스와 사용자의 전환행위간의 관계를 설명하고자 한다. PPM 이론을 적용하여 타 이동통신사로의 가입 전환의도에 영향을 미치는 요인을 확인하고, 월평균 이용요금에 따라 구분된 그룹별 전환요인과 전환의도간의 관계를 도출하고자 한다. 본 연구의 목적을 달성하기 위해 270명의 중국의 이동통신 이용자 대상 설문을 진행했고, Smart PLS 2.0로 데이터 분석을 수행하였다. 결론적으로 푸시효과가 타 통신사로의 전환의도에 정(+)의 영향을 미치고, 무어링효과 중 유대감 측면의 전환비용이 통신사 전환의도에 유의미한 부(-)의 영향을 미침을 확인하였다. 특히 월평균 요금 수준에 따라 통신사 전환의도에 유의미한 차이를 보였다. 본 연구를 통해 서비스 전환 연구에 활용되던 PPM이론의 활용 범위를 확장 하였으며, 실무적으로 중국 이동통신 시장 진출 전략 수립에 유효한 시사점을 제공할 것이다.

• Child Studies in Asia-Pacific Contexts
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• 제6권2호
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• pp.59-72
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• 2016

We examined the relationship between the extent of Facebook usage and social well-being with consideration of cyberbullying involvement using a person-oriented approach. Survey data were collected from a sample of 312 secondary students from Grades 7 and 8 in Hong Kong. Levels of cyberbullying involvement, Facebook usage and perceived social support were investigated. Participants were classified into three clusters based on the different levels of Facebook usage and cyberbullying victimization through cluster analyses (i.e., frequent Facebook user/noncyberbullied victim, frequent Facebook user/cyberbullied victim, and uninvolved). Our results showed that frequent Facebook users who are cyberbullied tend to engage in cyberbullying perpetration significantly more than the frequent Facebook users who are not cyberbullied, even when the latter reported higher Facebook usage. This result provides some support for the idea that cyberbullying victimization has additional value on top of the level of usage in explaining one's participation in cyberbullying perpetration. As expected, frequent Facebook users who were not cyberbullied reported the highest perceived social support among the three groups. What is even more interesting is the equal level of perceived social support found between the cyberbullied victims and the uninvolved. Our results suggest that, although limiting adolescents' Internet use might reduce their risks of being involved in cyberbullying, it might also take away the potential benefits they could get from interacting with the online community. Benefits of using the person-oriented approach in the study of cyberbullying are discussed.

• 한국항공운항학회지
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• 제32권2호
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• pp.124-134
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• 2024

This study is based on the Expectation Confirmation Theory (ECT) and categorizes trust types in non-face-to-face boarding services into three dimensions: structural assurance, platform, and service provider. It analyzes the impact of these trust types on users' perceived usefulness, satisfaction, and continuous usage intentions. Using a structural equation model, the study found that the three dimensions of trust positively influence users' satisfaction and perception of usefulness, thereby promoting intentions for continuous use. However, perceived risk weakens the positive relationship between trust and continuous usage intentions. By exploring the moderating role of perceived risk in non-face-to-face boarding services, this study analyzes its impact on user behavior patterns, contributing to the optimization of service design and enhancement of user trust. This study promotes widespread acceptance and continuous use of the service, and is crucial for developing effective non-contact service strategies that meet the needs and expectations of Chinese travelers in the post-pandemic travel environment. The findings provide a new perspective and empirical evidence for understanding user attitudes and behaviors towards non-face-to-face services, holding significant theoretical and practical implications.

• Journal of Information Technology Applications and Management
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• 제19권2호
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• pp.233-247
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• 2012

There are so many studies on perceived risk and purchasing intention. But the results of those studies were inconsistent; some studies showed the positive effect of perceived risk on purchasing intention; others showed the negative effect. This research supposed that the inconsistence of studies resulted from the difference of group innovativeness and set up research hypotheses : among users from the lower innovativeness group, perceived risk has a negative effect on purchasing intention, but from the higher group, perceived risk has a positive effect on purchasing intention. We compared Internet shopping mall users of South Korea representing low innovativeness with those of China representing high innovativeness. The results provided that among South Korean users, perceived risk had the statistically insignificant negative effect on purchasing intention, but among Chinese users, it had the statistically significant positive effect on purchasing intention. Additionally, this study found that perceived risk influenced users' fun which in turn influenced purchasing intention.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제5권11호
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• pp.2254-2271
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• 2011

Access control in dynamic environments needs the ability to provide more access opportunities of information to users, while also ensuring protection information from malicious users. Trust and risk are essential factors and can be combined together in access control decision-making to meet the above requirement. In this paper, we propose the combination of the trust and risk in access control to balance information accessibility and protection. Access control decision is made on the basis of trustworthiness of users and risk value of permissions. We use potential relations between users and relations between permissions in access control. Our approach not only provides more access opportunities for trustworthy users in accessing permissions, but also enforces traditional access control constraints such as Chinese Wall policy and Separation of Duty (SoD) of Role-Based Access Control (RBAC) model in an effective way.

• 경영과정보연구
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• 제37권2호
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• pp.23-42
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• 2018

중국인들은 인터넷 발전으로 인해 인터넷 이용자들의 증가와 온라인 쇼핑몰들의 수가 증가하고 있으며 이에 따라 중국 인터넷 쇼핑몰 이용자들이 쇼핑몰 웹사이트에 대한 만족과 불만을 경험하고 있다. 기존의 연구가 인터넷쇼핑몰을 이용한 고객들의 만족에 대한 연구가 주를 이루고 있었다. 이에 인터넷쇼핑몰을 이용자들이 불만을 제품에 대한 불만과 사이트에 대한 불만으로 연구하였다. 이 연구는 중국의 인터넷 쇼핑몰을 경험하고 인터넷 쇼핑몰에서 구매경험이 있는 이용자들을 대상으로 중국 7개 지역(베이징, 하얼빈, 심양, 간쑤성, 시안, 상하이, 호남성 지역)을 중심으로 설문 조사를 실시하였다. 인터넷 쇼핑몰 이용자들의 제품불만과 사이트불만이 쇼핑태도와 쇼핑성향에 미치는 영향을 연구하였으며 조절변수로 경제적 효익을 연구하였다. 제품불만의 경우 경제적 효익의 조절효과는 영향이 없었으나 사이트 불만의 경우 경제적인 효익은 조절효과가 영향이 미쳤다. 설문조사에 응답한 사람들 중 약 83%가 인터넷 쇼핑 이용경험과 인터넷쇼핑 구매 경험이 있는 20대와 30대로서 실증적인 연구가 될 수 있으며 중국의 인터넷 쇼핑몰 이용자들을 분석함으로 중국으로 진출할 계획을 세우고 있는 국내 인터넷 쇼핑몰을 운영하는 기업들에게 이론적 검토와 지침을 제시하고자 한다.