• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.390-400
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• 2022

University Identity can effectively convey the core values for which schools aim by establishing university identity and integrating one unique image. Therefore, most universities are actively implementing promotional strategies such as newly defining university identity or releasing cultural products. Recently, university brands have been continuously exposed and differentiated through SNS such as Instagram, YouTube, and Facebook as well as existing advertisements and homepages. This study analyzes the identities of the top 80 universities in Korea and China, by referring to the rankings of Asian universities in the 2021 QS World University Rankings, and addresses differences in terms of design shape, number of colors, and use of English. Moreover, 'Cohen's Kappa' consistency analysis was applied to secure data accuracy by analyzing the difference in visual expression of university identity between the two countries through quantification and cross-analysis of visualized university identity design of Korean and Chinese universities. As a result of the study, it is creative, irregular, and has a lot of use of blue, red, and green, and most of them can be seen in less than two colors. In addition, it turns out that word marks and abstract forms of expression are used for university identity design. This study can present implications as effective basic data for internationalizing universities and creating differentiated university identity designs in the future.

• Information Systems Review
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• v.26 no.2
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• pp.155-167
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• 2024

This study recognized the importance of joint research in the field of artificial intelligence and analyzed the characteristics of the industry-academic-research technological cooperation ecosystem focusing on patents from the perspective of the Techno-Economic Segment (TES). To this end, economic entities such as companies, universities, and research institutes within the ecosystem were identified for 7,062 joint research projects out of 113,289 artificial intelligence patents over the past 10 years filed in IP5 countries since 2012. Next, this study identified the topics of technological cooperation and the characteristics of cooperation. As a result of the analysis, technological cooperation is increasing, and the frequency of all types of cooperation was high in industry-to-industry (40%) and industry-to-university (25.2%) relationships. Here, this study confirmed that the role of universities is being strengthened, with an increase in the ratio of companies with strengths in funding and analytical data, industry and universities with excellent research personnel (9.8%), and cooperation between universities (1.9%). In addition, as a result of identifying collaborative patent research areas of interest and collaborative relationships through topic modeling and network analysis, overall similar research interests were derived regardless of the type of cooperation, and applications such as autonomous driving, edge computing, cloud, marketing, and consumer behavior analysis were derived. It was confirmed that the scope of research was expanding, collaborating entities were becoming more diverse, and a large-scale network including Chinese-centered universities was emerging.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.62-69
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• 2018

This study investigate the patent trend of natural feed additives for avian influenza prevention and immunity enhancement. The search scope is Korean and Chinese patents published before December 31, 2017. As a result, I found 53 Korean patents and 105 Chinese patents. Korea and China has increased the number of patent applications since late 2000. In particular, China filed the most patent applications in 2016. Both Korea and China, the oriental medicine materials were mainly used in patent claims. Korea has many patent applications that are submitted by universities, research institutes and bio companies, but China has a high proportion of individual patent applicants.

• Asian Pacific Journal of Cancer Prevention
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• v.17 no.1
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• pp.439-443
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• 2016

Background: To assess the effect of an information leaflet on the level of Chinese youth's knowledge about hepatitis B and hepatocellular carcinoma (HCC), the most common type of primary liver cancer (PLC). Materials and Methods: A total of 500 students, from two universities in the Chaoshan area of China, were randomly divided into an intervention group of 280 participants and a control group of 220. Baseline knowledge of HCC and hepatitis B was evaluated by questionnaire interview. Subsequently, only the intervention group was given an information leaflet of HCC and hepatitis B. Three months later, the two groups were contacted for a second interview. Changes in knowledge from baseline of HCC and hepatitis B were compared between the two groups. Results: There was no statistically significant difference in mean PRE-questionnaire scores between the intervention and control groups. However, the mean POST-questionnaire score was significantly higher in the intervention group after the intervention. The leaflet had the greatest effect on the participants' questionnaire score, and raised their level of knowledge about HCC and hepatitis B. Conclusions: The information leaflet intervention is significantly effective in improving the knowledge of HCC and hepatitis B among the youth.

• International Journal of Advanced Culture Technology
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• v.8 no.4
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• pp.39-50
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• 2020

The current number of international students is gradually increasing in the world due to their passion for study or exchange students programs related to be affiliated with their universities. Many international students have great hope for their successful life of studying abroad. The factors that play a key role in successful study abroad can be seen as life satisfaction in host country and career commitment. Therefore, this study suggested the way to improve students' life satisfaction and career commitment among Chinese international students in Korea. It focused on social identification as a core factor in improving international student life satisfaction and career commitment. In addition, it also focused on social support as a factor to increase social identification. According to the results of empirical analysis, it was verified that perceived social support improves social identification among international students. In addition, social identification improves their life satisfaction and career commitment. Therefore, the mediating effect of social identification was found to be significant in the relationship between perceived social support and life satisfaction and career commitment. This study was verified that if international students perceive social support, they can experience social identification. This process can eventually lead to life satisfaction and career commitment. Based on these results, it emphasized that the role and importance of social identification. Finally, the practical implications and future research directions were discussed.

• Journal of the International Relations & Interdisciplinary Education
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• v.3 no.2
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• pp.87-104
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• 2023

With the continuous development of information technology, digital education has become the mainstream of international education reform. In the digital media era, digital qualifications have become an essential ability for education and teaching, and teachers must have a certain degree of digital qualifications to better cope with the opportunities and challenges facing digital education. This paper mainly examined the current status of digital literacy among university teachers through a survey targeting teachers at Chinese universities. Specifically dilemmas and improvement measures were organized to derive new ideas and methods for improving the digital qualifications of university teachers, thereby providing useful reference material for realizing digital education.

• Journal of Digital Contents Society
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• v.18 no.6
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• pp.1067-1078
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• 2017

Previous research on university life of Chinese students studying in Korea has been conducted on students in Korea, but Chinese students have a sense of belonging and university prejudice against Korean universities, so the objectivity of research is not clear. This paper conducted a survey of the Chinese people in China and conducted a media search for attracting foreign students. Not all foreign students are proficient in Korean language. Even students who have completed more than one year of education in the Korean language institutes or passed advanced level of Test of Proficiency in Korean(TOPIK) have difficulties in everyday life and acquiring a degree. According to the results of this study, until foreign students who lack sufficient Korean language skills are able to adapt to culture and acquire information in Korea, it is desirable to prepare multilingual content services so that they can obtain academic information or daily information necessary for studying in their native language.

• Journal of Fashion Business
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• v.22 no.4
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• pp.59-75
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• 2018

The purpose of this study was to investigate the relations and differences in Korean national image, Korean wave (Hanryu) interest, and Korean beauty service satisfaction of Korean, Chinese, and Vietnamese living in Korea and to lay the foundations for the export of various contents, especially beauty services, through the enhancement of Korea's national image. The present study was conducted from $10^{th}$ June to $10^{th}$ August 2017, by presenting 523 questionnaires to Koreans living in Seoul and another metropolitan area, and to Chinese and Vietnamese students studying in different Korean language Institutes in Seoul and other areas' universities. The basic questionnaire items were analyzed based on frequency analysis. The data on the national image, Korean wave interest, and Korean beauty service satisfaction were reduced by the factor analysis. The effects of each items were analyzed by regression. The differences in three factors were analyzed by ANOVA, and the differences were calculated by mean values. Consequently, it was observed that three factors are mutually affected each other. Therefore, it is necessary to establish a synergetic relationship between the individual factors. In addition, the individual items exhibited higher mean value in Vietnam, China, and Korea in a descending order. This indicates that Koreans are more likely to de-evaluate their cultures than others. Therefore, Koreans should be aware of the excellence of their culture and try to spread Korean culture and technology to the rest of the world with pride.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.66-79
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• 2017

This study was to identify the relationship between health promoting behaviors and health related quality of life at acculturation environment of Chinese international students in Korea. From November 2010 to December 2011, 395 Chinese international students in undergraduate, masters or doctorate courses from 10 universities and graduate schools in Seoul and vicinity participated in self-report survey of the acculturation level, the health promoting behaviors and SF-12, the health related quality of life. The data of 395 students were classified to 3 groups based on the acculturation level. The low level group showed the health promoting behaviors strongly influence the physical component score of quality of life. As the acculturation level increased, the health promoting behaviors closely affected to the mental health-related quality of life. The results indicated that the acculturation level may be control variable to define the relationship between the health promoting behaviors and the health-related quality of life.

• Journal of Digital Convergence
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• v.16 no.4
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• pp.277-288
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• 2018

This study investigated the correlations of the AIDS knowledge, self-esteem, sense of control, optimistic bias toward AIDS, and condom use in the Chinese male college students. A cross-sectional survey was used, and 307 male students were recruited from anonymous universities in cities of two provinces in China. The data were analyzed according to descriptive statistics, ANOVA, Pearson's correlations. The Chinese male college students had an optimistic bias toward AIDS. The score of AIDS knowledge was 73%, and the self-esteem and sense of control scores were all rated higher than the median. The difference among groups according to grade and age were statistically significant in this study. The self-esteem, sense of control, and optimistic bias toward AIDS showed significant positive correlations, but AIDS knowledge, optimistic bias, and condom use have no correlations. The studies that examine psychological variables with condom use among various groups should be followed in the Chinese context.