• Journal of Korea Trade
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• 제23권4호
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• pp.58-79
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• 2019

Purpose - This study focused on the effect of mobile app information system quality on re-use intention in the medical service trade, and examined how the Chinese, currently the main consumer of Korea's medical service trade, obtained information through mobile apps, and the status of satisfaction felt by experiencing medical services. Design/methodology - The survey period was from November 2018 to January 2019, and was conducted on Chinese who voluntarily experienced medical services. The collected data verified causality of the study model through the statistical program, SPSS.24. The results showed that the most popular medical institution through the medical service mobile app is dermatology, and the quality of the app's information system plays a mediating role in influencing re-use intention. Findings - Overall, the current trade in medical services is first accessed and acquired through mobile apps, and as a result, consumers revisit medical institutions according to the reliability of information. Comments and likes, another new form of the word of mouth that has greatly influenced revisiting in the past, are seen to be spreading through the app's medical information. Originality/value - The previous market for the medical services trade was formed by very conservative word of mouth, but now we believe that the app's information system actively influences the revisit effect. This means that apps can be used in diverse areas in the medical service trade market. In addition, the medical service market needs to further develop a mobile app environment that can reflect consumers' diverse needs, behaviors, and culture from time to time in order to revitalize the service trade. Such an app environment development will have tremendous promotional effects on the trade market and provide directions for expanding trade in medical services.

• 한국산학기술학회논문지
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• 제15권4호
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• pp.1895-1904
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• 2014

본 연구에서는 의료관광의 서비스청사진과 AHP분석기법을 적용하여 서비스 품질을 향상시킬 수 있는 방안을 모색하고자 한다. 서비스 청사진은 서비스 전달 시스템에서 발생 가능한 실패 요인을 식별하기 위해 널리 이용되고 있으며, AHP분석은 다 기준 의사결정 과정에서 상대적 중요성을 평가하는 유익한 방법으로 인정받고 있다. 중국 의료관광객 입장에서 경험 가능한 위험을 이해하고, 이에 대한 개선 과정에서의 우선순위를 제안하고자 한다. 이를 위하여 다음의 연구과정을 수행하였다. 첫 번째 단계에서 한국의 의료관광에 대한 기존 문헌을 조사하고, 서비스 청사진을 작성하였다. 두 번째 단계에서는 중국 환자들에게 서비스를 제공하는 과정을 경험한 전문가에게 제안된 서비스 청사진에 대해 검토를 요청하였다. 세 번째 단계에서는 검토된 서비스 청사진에서 발생 가능한 실수가능점을 추출하여, 이에 대한 우선순위를 파악하고자 하였다. 이 과정에서 중국 환자들이 느끼는 상대적 중요성을 추측할 수 있는 전문가를 대상으로 한 AHP방법이 적용되었다. 하위의 세부항목이 존재하는 4개의 단계(도착 및 환영, 입원과정, 치료 및 수술 과정, 회복 및 퇴원과정)에 대한 분석결과에서는, 치료 및 수술 과정이 입원과정 단계와 함께 중국 환자의 신뢰를 향상시킬 수 있는 중요한 과정이라는 것을 보여준다. 또한, 본 연구에서는 서비스의 실패 방지를 위해 하위의 16가지 기준 사이에서 개선되어야 할 우선순위를 제안하고자 한다.

• 한국보건간호학회지
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• 제27권3호
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• pp.437-449
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• 2013

Purpose: To improve the cultural competency of nurses and physicians in Korea by disclosing their degree of prejudice toward foreigners who were major target of international medical tourists. Method: A descriptive research design was employed. Data were collected from a total of 458 nurses and physicians at general hospitals in Korea. Subjects completed questionnaires on their demographic information and prejudice toward foreigners from a cognitive, emotional, and behavioral perspective. Results: While there was a positive attitude toward Caucasian Americans and Japanese, there was a negative prejudice toward Chinese and African Americans. There was an especially high and negative prejudice from a cognitive and behavioral perspective toward Chinese. There was a significant difference in the level of prejudice according to the education level, workplace, and multi-cultural education of Korean health professionals. Conclusion: It is necessary to investigate the negative prejudice toward foreigners of specific races or countries with cautious consideration. We also recommend the development and application of strategies to improve the multi-cultural competency of Korean nurses and physicians.

• 대한인간공학회지
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• 제31권6호
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• pp.765-772
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• 2012

Objective: The purpose of this research was to aid creating an effective sizing system for the vacation wear intended for Jeju's medical tourists, specifically females from the major countries including the USA, Japan, and Korea. Background: Medical tourism makes the gains of every year 40,000,000,000 dollar, every year 30% it is increasing. Thus the Jeju-do is propelling medical tourism. The body size each country is different. Consequently must set the body size standard for the women. Method: (1) It observed the body size of the Korean women of 2004 years and 2010 years. (2) It analyzed the body size of the women of the USA, China, Japan and Korea. (3) It set the sizing system of the women of the USA(ASTM), China (GB), Japan(JIS) and Korea(KS). Results: Korean adult females' height in 2010 has increased from 2004. The Waist Back Length, Waist Front Length, Arm Length etc has also increased along with the Height. The upper body has become slimmer at the same time; the Chest Circumference, Bust Circumference, and Underbust Circumference have decreased. The lower body on the other hand has become bigger: the Waist Circumference and Hip Circumference have increased. The BMI has decreased by 0.4 from 2004 - the Height has increased while Weight has decreased. The Chest Circumference and Under Bust Circumference of Korean women across all age groups have increased at a proportional rate to other parts of body; however, the rate of increase in Chest Circumference was far greater. American females(Caucasians) had the greatest ratio of waist to bust (Waist Circumference/Chest Circumference), smallest ratio of Neck Base Circumference to Bust Circumference (neck/bust). Korean females had smallest ratio of Waist Circumference to Underbust Circumference(waist/bust). As for the drop of Chest Circumference and Waist Circumference, American females had the highest and Koreans had the lowest. As for the drop of Hip Circumference and Chest Circumference, Japanese had the highest and Americans had the lowest, but Japanese women at the same time showed the A line body shapes. As for difference of Chest Circumference and Underbust Circumference, American females had the biggest(13.73) followed by Korean(11.1), Japanese(10.9) and Chinese(10.5). Conclusion: The women of the USA, China, Japan and Korea body size is different. Especially the value of the Bust Circumference - the Underbust Circumference is different. Thus, it set the sizing system(Table 8).

• 한국조리학회지
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• 제16권5호
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• pp.193-207
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• 2010

본 연구는 메디컬 에스테틱 관광과 한류 인식이 관광 이미지, 한국음식 인식, 관광 만족, 행동 의도에 미치는 영향을 확인하는 것을 목적으로 하였다. 연구의 목적을 달성하기 위해 한국을 방문한 중국인과 일본인을 대상으로 서울과 부산 지역 특급 호텔과 성형외과를 방문하여 설문지 조사법으로 수행되었다. 가설의 검증을 위해 선형회귀분석을 실시한 결과, 메디컬 에스테틱 관광과 한류인식은 관광 이미지, 한국음식 인식, 관광 만족, 행동 의도에 각각 유의적인 정(+)의 영향을 미치는 것을 확인하였다(p<0.001). 특히 관광이란 볼거리 먹을거리 등 다양한 요인 중에서 메디컬 에스테틱 관광과 한류 인식이 먹을거리에 중요한 요인으로 작용한다는 점을 본 연구를 통해서 확인하였다. 따라서 지속적인 한류 인식의 고양을 위한 노력은 물론 최근 지속적인 상승세를 나타내고 있는 메디컬 에스테틱 관광 활성화 방안과 한식의 세계화에 이바지할 수 있는 정책 개발이 요구된다.

• 사상체질의학회지
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• 제23권1호
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• pp.115-124
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• 2011

1. Objectives : This study aimed to provide practical insights on the development of traditional Korean medical tourism and maximize the satisfaction of foreign patients. The main objectives of this study were also to evaluate Sasang Constitutional Medicine(S.C.M.) diagnosis cost from foreigners' perspectives. 2. Methods : For this study, the data were collected from tourists to Korea between January 3, 2010 to February 20, 2010. The sample used in this study was mainly composed of Japanese, Chines and US/Canada, because they are the major national visitor origin group to Korea. The primary data were collected by questionnaire survey using a standardized instrument with a convenience sampling procedure, and efforts of the interviews involved an on-site, self-administrated questionnaire to those sitting or visiting tourist attractions. The total size of the sample was 276 of which 275 showed no missing value against the factors needed for final analysis and were for analysis as an effective sample. SPSS 13.0 for window was used to analyze the collected data on which descriptive statistics and the Limited Dependent(LIMDEP) 8.0 program was used in estimating the willingness-to-pay(WTP) for traditional Korean medical tourism through the Contingent Valuation Method(CVM). A dichotomous choice question form of a CVM was applied to estimating the value. 3. Results and Conclusion: 1. There was significant statistical relationship between attributes when considering medical tourism destination and socio-demographic profiles such as age group, nationality, educational level and occupation. 2. In the level of recognition on Korean medicine, north Americans showed low level of recognition compared to other nationalities. In addition, in terms of age group, 20's and 30's showed low level of recognition on Korean medicine, 3. In relation to the level of interest on Korean medicine, Japanese respondents had higher interesting level on Korean medicine. Also singles had higher level of interest. 4. Regarding preferred Korean medical treatment program, there found significant statistical relationship between Korean medical treatment program and socio-demographic characteristics. 5. The estimating result of the logit model showed that the variables affecting the WTP for Sasang Constitutional medicine diagnosis were offered price and potential ability of medical tourism destination. 6. In relation to WTP for Sasang Constitutional medicine diagnosis, Japanese respondents showed a WTP of USD 62.69 and Chinese respondents showed USD 57.09. On the other hands, respondents from north America and other countries showed a WTP of USD 65.50. In conclusion, from this study, the results found that the opportunities in tradition Korean medical tourism are immense and the possible rewards are numerous. It is time to continue to promote 'Sasang Constitutional medicine' and make the Korean medical tourism programs considering on nationalities, age group, gender and WTP.

• 통상정보연구
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• 제17권2호
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• pp.95-120
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• 2015

본 연구는 기존 연구들과 차별화하기 위해 소비자들의 의사결정과정단계에 기반을 둔 AIF모형(Awareness-Interest-Final Decision)을 개발하였다. 본 연구모형은 구매의사결정 내리기까지 소비자의 심리변화와 내면적 의사결정과정이 다단계적으로 이루어지고 있다는데 착안하여 구매의사결정을 내리기까지 어떤 단계를 거치는지 파악하고, 각 구매단계별 영향요인을 순서적으로 분석할 필요가 있다는데 초점을 두고 있다. 즉, 소비자의 의료기관 선택행위를 다단계로 파악하고 단계별 결정요인을 분석하였다. 이러한 관점에서 본 연구는 첫 번째 단계인 인식단계에서는 의료기관의 브랜드 인지도가 중요하며, 둘째, 관심단계에서는 의료기관의 서비스 스케이프와 서비스 품질이 중요하다고 보고 있다. 셋째, 최종결정단계에서는 가격대비 효능측면에서 소비자의 지각가치가 중요하다고 보고 있다. 결과적으로 AIF모형에서 제시한 네 가지 요인(브랜드 인지도, 서비스 스케이프, 서비스품질, 지각가치)을 고객충성도에 영향을 주는 요인으로 보고, 116명의 중국인을 대상으로 실증분석하였다. 공분산구조모형을 통한 실증분석 결과 브랜드인지도와 지각가치가 고객충성도에 유의한 결과가 나타났다.