• 가족자원경영과 정책
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• 제10권3호
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• pp.23-43
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• 2006

The purpose of this study is to identify the types of consumer problems involving the use of online game services in Korea. This study analyzed the consumer damage cases by age and type that were reported to the Korea Consumer Protection Board (KCPB). The results of this study are as follows: The online game complaints varied by age. In the case of children, most complaints involved phone charging online game fees without parents' consent. There were similarities in the victimization of teens and children according to reason for complaint, handling result and type of damage. However, based on method of charging, mobile phone and credit card payments were causes in the case of teen victimization. Meanwhile, complaints among adults showed more complexity than the previous two groups such as cases relating to online game companies illegally seizing game items and game accounts, and charging fees for unused services caused by identity theft. By type of charging method, most complaints involved phone and mobile phone payments. According to the analysis result of online game victims, the monetary damage of consumers did not differ among socio-demographic variables such as age, residence, gender and occupation but there was difference in the method of charging. In the handling period, differences could be seen by age, year, gender and type of damage.

• 대한가정학회지
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• 제44권3호
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• pp.143-151
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• 2006

The purpose of this study was to investigate the levels of knowledge and behavior towards food hygiene among child consumers, examine the factors influencing them, and analyze the causal relationship between them. The data were collected from 521 elementary school students in Youngnam area by a self-administered questionnaire. Frequencies, Pearson's correlation analysis, multiple regression analyses, and path analysis were conducted by SPSS Windows. The results from this study were as follows. First, the level of knowledge towards food hygiene was not particularly high, and the level of behavior was somewhat more than the average. Second, the factors influencing the level of knowledge towards food hygiene were school record (upper and middle), and concerns about food hygiene. In addition, concerns about food hygiene, the frequency of food hygiene education in the family, and the level of knowledge towards food hygiene had an effect on the level of behavior towards food hygiene. Third, in the analysis of the causal relationship between the knowledge and behavior towards food hygiene, school record indirectly influenced the behavior towards food hygiene, and the frequency of food hygiene education in the family directly affected the behavior towards food hygiene. On the other hand, concerns about food hygiene had direct and indirect influence on the behavior towards food hygiene. In addition, the knowledge towards food hygiene showed a direct effect on the behavior towards food hygiene. These results imply that knowledge towards food hygiene is a very important factor to improve the children's behavior towards food hygiene and that parents' concerns and guidance for children are needed.

• 한국응용곤충학회지
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• 제52권4호
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• pp.335-340
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• 2013

본 연구에서는 점차 확대되고 있는 애완학습곤충 시장을 올바르게 이해하고 적절한 대응을 하기 위해 실제 소비자들의 이용행태를 모니터링 함으로써 소비자의 욕구를 파악하고자 하였다. 이를 위해 곤충 관련 박물관, 체험관, 곤충농장 등을 방문한 적이 있거나 곤충을 구매한 경험이 있는 소비자가 자신의 블로그에 올린 게시물들을 대상으로 자료를 수집하였으며, 게시물의 사진 및 텍스트를 중심으로 내용분석을 실시하였다. 분석결과 애완학습곤충 시장은 자녀의 교육목적을 위한 초등학교 저학년 이하의 자녀를 동반한 가족형 방문형태인 것으로 나타났다. 방문 목적지는 주로 서울, 경기의 수도권에 집중되어있으며, 자녀의 방학기간을 이용한 방문이 가장 많았다. 사진 분석 결과 체험활동에 대한 높은 관심도를 확인할 수 있었으며, 만족한 내용도 체험거리가 많고 다양하다는 것이었기 때문에 앞으로도 직접 체험할 수 있는 다양한 형태의 수준별 체험 프로그램을 개발하여 제공해야 할 것이다. 또한 불만족한 내용은 곤충에 대한 거부감인 것으로 나타나 곤충에 대한 친근한 이미지를 형성할 수 있도록 다른 동물이나 식물과 연계한 프로그램의 개발 등 노력이 필요할 것이다. 또한 애완학습곤충 시장이 계속 성장하고 발전하기 위해서는 곤충종의 다양화 및 곤충을 활용한 체계화된 체험프로그램의 개발이 필요할 것으로 보인다.

• 보건행정학회지
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• 제7권1호
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• pp.55-72
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• 1997

The purpose of this study is to analyze the consumers' demand pattern and the feature of the market for nursing homes, the number of which is tending upwards. The survey data were obtained from the interview of 500 elderly people living in Seoul and Kyung-Ki provincial area. All respondents were 60 years of age and above. The main findings were summarized as follows: 1. The respondents who are less aged, highly educated comparatively, and living with spouse show positive response for the use of nursing homes. The aged living independently and the aged living with unmarried children show higher demand for this facility. Also, the respondents who prefer independent living away from their childrenn, urban areas as their residence and flat-type housing show more interest for the facility. The respondents who are self- supportive, who has no financial supporter, no caretaker, and no domestic helper demonstrate strong inclination to the use of the facility. The respondents who are interested in this kind of facility, acknowledge the necessity of it show strong intention of moving into it. 2. Logistic regression analysis was conducted to understand factors related to the intention of moving into the nursing homes. The group who wish to live separated from their children in the future give 1.78 times more favorable response than the opposite. The group who have an interest in the facility for elderly has 2.02 times higher intention of moving than the opposite. The group who have an intention of using the facility for elderly it is 7.34 times more likely to move into it. 3. The respondents who are the potential consumers for nursing homes can be subdivided. Within the positive group, it could be divided into the group of living independently with the preference of flat-type housing, the group living independently with the preference of separate housing, and the group wishing to live with their children. Within the negative group, the factor of the division is their concern to the facility. Following this study, it can be said that old age people, who have been regarded as one homogeneous group so far, should be recognized as one characteristic individual. This study also shows that the demand aspect yet in its initial stage shold be researched in anticipation of rapid increase. The understanding of diciding factors, the segmentation of potential market will help work out proper strategy, which will contribute to providers' benefit.

• 한국의류학회지
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• 제28권8호
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• pp.1088-1099
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• 2004

This study looked into the features of the consumers who positively reuse the clothing through their actual exchanges at second-hand clothing stores. The findings indicate that it shows the features of the consumers who perform the environmental activities by treating the clothing to be actually left unused, in an environmentally-friendly way, and that it may present the programs that will be able to create more consumers on the basis of its findings. The study used the questionnaire method, and the subjects were selected among those who have the experience of buying the second-hand clothing. The findings are as follows. 1. The major users of Green stores were found to be many among the females in their forties by the age, with 2 million Won or more by the income, of the graduates of high school or higher by the educational background, or of the housekeepers with children by the job. 2. The practices for the Green store utilization showed the highest ratios in one or two times of uses a month, one to four pieces of purchases a month, female clothing by the article, or trousers by the purchasing item. 3. As for the level of satisfaction after the clothing purchase at green stores, 70 percent of the respondents were satisfied, and the high ratios were seen with "the price was very low" or "since it seemed to support the environmental issues" by the reason for the satisfaction. 4. The findings on the clothing attitudes by the green store users showed fashion and social status symbol (factor 1), feminine modesty (factor 2), convenience (factor 3), alignment (factor 4), and economy (factor 5).

• 복식
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• 제64권2호
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• pp.70-83
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• 2014

This study was done to provide the basic data for improving the sizing system for infants and children's clothing. The 97 brands were surveyed through market research and on-line searching. Size and body measurements were analyzed according to the content of nominal size, type of market, national and foreign brands, and meaning of reference size. The results are as follows: 1. The meaning of nominal sizes was categorized as five cases: the size based on body measurements, the size based on age, the meaningless size, letter cord and combination of 2 out of 4 cases above. The nominal size based on height was most observed, and the meaningless nominal size was second. The meaningless nominal size can cause confusion when consumer buys clothing. 2. The department stores mainly used the nominal size based on body measurements, but the Internet shopping malls largely used the meaningless nominal size. 3. Both national brands and foreign brands mainly used the nominal size based on height. But national brands largely used the different nominal sizes. 4. 41 brands indicated body measurements as reference size and 26 brands indicated product measurements as reference size. Therefore consumers tended to confuse the body measurements with the product measurement.

• 치위생과학회지
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• 제8권4호
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• pp.267-274
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• 2008

어린이 세치제 구입의 주소비자인 부모에게 올바른 세치제의 기능과 정보를 공급하고, 어린이의 세치제 제조시 기준자료로써 활용하고자 서울 및 경기도에 거주하는 어린이를 둔 보호자를 대상으로 2007년 5월부터 7월까지 약 3개월 동안 어린이의 세치제 사용 실태에 대한 자기기입식 설문지를 배부 조사하여, 수집된 자료를 통한 비교 분석으로 다음과 같은 결과를 얻었다. 1. 자녀의 세치제 사용 실태를 살펴본 결과, 자녀의 세치제 사용 시작연령은 1세 이하가 58.1%로 가장 많았고, 처음으로 사용한 세치제의 형태는 유아용 세치제가 86.8%로 가장 많았으며, 불소함유 세치제의 사용 여부에 대해서는 "예"라고 응답한 경우가 58.1%로 가장 많았고, 현재 사용하는 세치제의 형태는 크림형이 86.2%로 대부분을 차지하였으며, 잇솔질 시 사용하는 세치제의 양은 칫솔모의 3/10-4/10 정도가 35.9%로 가장 많았다. 2. 어린이 세치제의 사용 실태를 살펴본 결과, 현재 어린이 세치제 사용 여부에 대해서는 "예"라고 응답한 경우가 81.4%로 가장 많았고, 어린이 세치제를 사용하지 않고 있는 경우 마지막으로 어린이 세치제를 사용한 연령은 만3세와 4세가 각각 33.9%로 나타났으며, 어린이 세치제에서 성인용 세치제로 교체하게 된 계기는 부모님의 판단에 의해서가 58.1%로 가장 많았고, 어린이 세치제에서 성인용 세치제로 교체하기에 적합하다고 생각하는 시기는 만4-5세가 43.2%로 가장 많았다. 3. 자녀의 세치제 구입 실태에 대해 살펴본 결과, 자녀의 세치제 구입 시 자녀가 미치는 영향력은 보통이라고 응답한 경우가 45.2%로 가장 많았고, 자녀의 세치제 구입시 함유성분에 대해서는 중요하다고 인식한 경우가 41.6%로 가장 많았으며, 가장 선호하는 함유성분은 불소가 56.3%로 가장 많았고, 함유성분의 함량이나 주의사항 고려 여부에 대해서는 "예"가 53.0%로 나타났다. 4. 자녀의 세치제 선택 시 고려사항에 대한 우선순위는 브랜드 16.7%, 품질 14.6%, 함유성분 13.5% 순으로 나타났고, 부모의 연령에 따라서 자녀의 세치제 사용 연령 및 시작형태, 불소함유 세치제 사용 여부가 통계적으로 유의한 차이를 보였으며(p < 0.01), 부모의 직업이 가정주부인 경우 불소함유 세치제를 많이 사용하는 것으로 나타났다(p < 0.01).

• 한국식생활문화학회지
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• 제33권5호
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• pp.403-410
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• 2018

This study was conducted to evaluate children's purchase behavior (frequency of snack consumption and purchase) and preference for high protein snack products developed for weight control and nutritional balance. A total of 80 elementary school students (from the 3rd to 6th graders) in the Gyeonggi-do learning center were participated and 76 were used for the analysis. The most common response for liking snacks was taste (71.4%), and the most preferred types of snacks were chips (42.1%) and puff snacks (34.2%). The highest frequency of snack ingestion was 1-3 times per week (48; 63.2%), and the main purchasers were parents (65.8%). Cheese, corn and chili flavors were more preferred than the control, while yogurt taste was slightly less preferred than the control. The results of this study showed the possibility of commercialization of new protein snacks according to children's seasoning preference and provide the insights into the snack preferences of children as main consumers.

• 한국주거학회논문집
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• 제11권1호
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• pp.115-124
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• 2000

The purpose of this research is to examine residents' needs for shared community spaces and to explore the relationships between these needs and characteristics of consumers such as age and employment status of the homemakers, family life cycle stage, occupation of the primary income provider, housing size, and homeownership. Statistical data were compiled to determine frequencies and percentage distributions, and subjected to General Linear Model and Duncan-test analysis.Most residents wanted to utilize the basements of their complexes for storage space. Further interest was shown for shared community spaces that would be run by residents themselves, such as vegetable gardens, indoor playgrounds for children, senior citizen's activity rooms, walking paths, study rooms, and lounges. Female residents under 45 years old were likely to express needs for storage spaces for bicycle, and multipurpose rooms for meetings and family events. Female residents with jobs were more likely to desire shared community spaces than full-time females residents were. These findings imply the need for consideration of diverse plans rather than uniform ones. This results can be usefully applied to develop new apartment housing for different social class residents.

• 한국엔터테인먼트산업학회논문지
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• 제13권7호
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• pp.75-85
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• 2019

본 연구는 브랜드 가치, Jewelry 디자인, 추천, Jewelry 가격, 인지, 만족이 구매의도에 미치는 영향관계를 파악하고 이를 통해 아동 Jewelry 시장에 대한 활성화 방안을 마련하기 위한 마케팅 전략을 제시하고자 하였다. 따라서 본 연구의 시사점은 다음과 같다. 첫째, 업체에서는 브랜드 가치를 소비자가 인지할 수 있도록 언론홍보 등을 통해서 소비자에게 브랜드 가치에 대한 인식을 심어줘야 할 것이다. 둘째, 업체에서는 한정판 제품 생산 등을 통해 브랜드 가치를 더욱 높이는 마케팅 전략을 세워야 할 것이다. 또한 브랜드 가치를 인정받은 제품과 함께 프로모션을 진행함으로써 제품의 종류를 확장하는 전략을 세워야 할 것이다. 셋째, 업체에서는 디자인 전문가와 일반인, 주부 등을 대상으로 세부적인 디자인 공모전을 통해 제품 디자인의 다변화와 함께 소비자의 디자인 선택의 폭을 넓혀야 할 것이다. 넷째, 제품을 지인에게 추천할 때는 가정의 구성원, 개성, 취향 등을 고려해서 추천을 해야 할 것이다. 다섯째, 업체에서는 제품의 다양화와 함께 가격의 다양화도 함께 추진해야 할 것이다. 마지막으로 업체에서는 상품에 대한 포인트 적립 확대, 프로모션 진행, 친구와 함께 원플러스 원 행사 등 소비자의 니즈에 충족하는 마케팅 전략을 세워야 할 것이다.