The purpose of this study was to understand current food consumption phenomena in the context of Korea's consumption culture and economy. For this purpose, food consumption phenomena and the underlying meaning of consumption culture were investigated. The study indicated that current food consumption phenomena were characterized by increased eating habits away from home, consuming more fast food and processed foods, westernized diet, eager for taste, and overwhelming well-being products, which could result in environmental problems as well as malign physical and mental defects. It was argued that current food consumption phenomena had been mainly affected by the commercial food industry and consumers' cultural consideration. Finally, this paper discussed several approaches to motivate consumers' awareness and how to change their food consumption culture, and further government policy efforts.
Journal of Family Resource Management and Policy Review
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v.21
no.1
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pp.19-44
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2017
The intergenerational transfer between parents and children is a major concern due to low birth rates and aging society of Korea. This study investigated the influences of children's support for parent regarding parents' decision to bequest, including the influences of parental characteristics, household-related factors, and characteristics of children. The data are the 5th wave of KReIS, a sample of 1,834 married household heads(HHs), which were classified into 142 baby boomers (1955-1963), 534 post-liberation HHs (1945-1954), and 1,158 Japanese-era HHs (-1945). The results were as follows: First, 49.3% of baby boomer HHs, 59.2% of post-liberation HHs, and 59.1% of Japanese-era HHs, were willing to make bequest decision. Second, in the baby boomer HHs, although the children's contact with their parents represented an emotional resource transfer, a child's economic resource transfer to his/her parents did not affect the parents' bequest decisions. However, in the post- liberation HHs, children's contact with parents, and economic resource transfers were significant variables. In addition, in the Japanese-era HHs, only children's contact with their parents was a significant variable. Third, in the baby boomer HHs, the variables that influenced parents' bequest decisions were household financial assets and having a daughter rather than having son and daughter. However, the variables that heavily influenced bequest decisions of the post-liberation HHs were the presence of a spouse, home ownership, household expenditures, and satisfaction of relationships with children. In the Japanese-era HHs, the variables that significantly affected parents' bequest decisions were home ownership, household expenditures, and household financial assets.
Journal of the Korea Fashion and Costume Design Association
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v.17
no.1
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pp.167-182
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2015
This study was to investigate the preference tendency by detail and material preference of summer one-piece dresses for the children, and evaluation standard of children's wear in purchasing one-piece dresses as an object of mothers who have girls as buying representatives of children's wear in order to supply real information of design about the one-piece dresses for the girls in accordance with the consumers' demands. The results of this study revealed that the one-piece dress was favorite one to them in purchasing their summer wear. This study showed tendency that the more the mother's fashion interest was, the more the mother's preference on the one-piece dress was. As to the material preference of one-piece dress, it preferred the natural fiber to the synthetic fiber much, and the preferred customer order in purchasing one-piece dresses for their children was analyzed as activity, material, design collar, and pattern. As to the preference by form factor of one-piece dress, it preferred A-line silhouette in the silhouette, natural waist in the waist position, 5~7cm from the knee in the length of one-piece dress, and flared skirt in shape of skirt. The preference on the collar type was soutien collar, and the preference on the neckline type was round neckline. In addition, the preference on sleeve form was shirtsleeve, and the preference on trimming was lace trimming.
The purpose of this study was to examine consumers' perceptions of eco-friendly children's-wear and their impact on the selection criteria for children's-wear and stores. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of mothers with children under the age of 13 residing in Seoul and the Gyeonggi area. Data were collected from September 2011 to October, 2011. The collected data were analyzed to find the differences between purchasers and non-purchasers of eco-friendly children's-wear in terms of their perceptions of eco-friendly children's-wear, as well as the influence of these perceptions on the consideration degree of criteria for the selection of children's wear and store. The results indicate that perceptions of eco-friendly children's-wear implied five key factors related to quality reliability, expected value, style, degree of recognition, and dissatisfaction with design and price. The results also revealed some differences between the group purchasing eco-friendly children's-wear and the group not purchasing eco-friendly children's-wear. These different perceptions were related to the aspects of quality reliability, expected value, style, degree of recognition. In general, the non-purchasing group displayed a lower mean score than the purchasing group. Both groups showed a low interest in aesthetic appreciation and the degree of recognition factor. The results showed that consumer's perceptions of eco-friendly children's-wear had an influence on the criteria for the selection of children's-wear and store type in both groups. Considering the findings of the study, it is clear that both purchasers and non-purchasers of eco-friendly children's-wear showed differences in their perceptions and purchasing behavior. Therefore, marketing strategies to appeal to the non-purchasing group should be differentiated from strategies used to ensure the loyalty of the purchasing group.
Short Abstract: This study investigates the effects of price and other variables on consumers' purchasing decision for eco-friendly foods. This study pays particular attention to the effect of price that may influences consumers' decision to buy eco-friendly foods. The empirical findings are summarized as follows. First, the descriptive results of the survey show that "detailed explanation for the products," "distribution channel," "reliability of the labeling for eco-friendly foods" are more important than price and other factors. Second, the ordered logit analysis vindicates that such situational factors as number of children and existence of patient in the family are the most important variables to explain the degree of satisfaction level when considering the price level of eco-friendly foods. Finally, the results of the conjoint analysis indicate that consumers regard distribution channel as the most important factor, and reliability of labeling system and level of price position second and third, respectively. The present study concludes with suggesting some policy implications and directing future studies.
Lee, Jeong sun;Koh, Ae-Ran;Ryu, Lim jeong;Hwang, Ye rin;Lee, Jee hyun
Journal of the Korean Society of Clothing and Textiles
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v.43
no.4
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pp.579-591
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2019
This research investigated the needs analysis on consumers of fine dust masks to effectively develop a design prototype. Data were collected through focus group interviews on 32 individuals who have used fine dust masks. As a result, there is a new demand by consumers for technology based design changes that better fit the nose and face. Consumers preferred the smell and feel of traditional Korean paper. Young adults expressed the importance of masks that can be used for protection as well as fashion. The prototype improved the drawbacks of existing models using an origami-inspired design in a variety of colors, patterns and in sizes that are customized to fit the wearer. The proposed prototype is made of Dak felt fibers and jersey materials. It is characterized by downward-facing ear bands made of polyurethane to improve the fit around the ears and chin to more effectively block incoming air. The mask is foldable and has a crease that goes along the chin to increase the amount of enclosed space against the face making it easier to breathe compared to existing mask designs.
The purpose of this study was to investigate the factors influence the outbuying behavior of the consumers reside in middle sized cities adjacent to Kwangju. a metropolitan city of Korea. Data were collected by using questionnaire from 570 female consumers in Suncheon and Yeosu city from 8 September to 16. 1999. Data from 513 respondents were analyzed. Factor analysis. t-text. $x^2$test and cross analysis were used. Respondents were divided by two groups, outbuying group/resident purchasing group, based on the frequency of purchasing and intention of purchasing in local stores. and the differences between two groups were analyzed. The results were as follows : 1. There were significant differences in the residence. levels of education and Income. age. job. automobile possession, numbers of children, clothing expenditure Per month between outbuying group and resident purchasing group(p<.001, respectively) . 2. Outbuying group had significant higher tendency toward pursuing fashionability and pleasure, and symbolism in clothing than resident purchasing group(p<.001. respectively) 3. Outbuying group considered store services. assortments. shopping convenience significantly more important than resident purchasing group(p<.001. respectively) 4. Outbuying group obtained information from media sources and non-media sources significantly more often than resident purchasing group(p<.001, respectively) .
This study is aimed to research the actual wearing condition of ballet dancewear of girls aged between 2 and 6 years on its design, size and fit. Survey data were collected from 171 mothers who have a girl learning ballet dance. The questionnaire was composed with ballet education, ballet dancewear purchasing, preference on design, size selection, and fitting. The collected data were analyzed with frequencies statistics, ${\chi}^2$-test, ANOVA using the SPSS WIN 20.0. The results are as follows; High rate of respondents said that the purpose of ballet education was for good body balance, leisure activity, and height growth. The main method of purchase was online shopping. The design, price, size and fit were identified as important ballet dancewear attributes for girls. The most preferred style of ballet dancewear were 'short sleeve skirted leotard' and 'camisole skirted leotard' which look like dress. The respondents reported slight satisfaction with size and fit, price, convenience in action, sewing and durability. The most preferred sizing system was code by height but any ballet dancewear makers don't use code by height. Therefore it is difficult for consumers to select size. Retailers and manufacturers could potentially use the results of this study to improve the sizing system and fit for children's ballet dancewear.
Kim, Suna;Kim, Ji-Sun;Ko, Joung-Mi;Kim, Jeong-Weon
Korean journal of food and cookery science
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v.30
no.3
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pp.249-261
/
2014
This study was performed in order to grasp the trends of elementary school children and their parents on their purchasing behavior of processed foods, awareness of food additives and its education experience by analyzing the safety assessment reports of food additives in 2008~2013. The most important factor in purchasing processed foods was safety in both groups followed by nutrition in parents and taste in children, respectively. While purchasing foods, the first item that is checked has been shifted from food additives to the origin of the products. Parents still perceived food additives as the most hazardous factor for food safety; however, recently, children began to regard microbial contaminants as being most hazardous, which is regarded as a desirable educational effect. The most concerned food additives were preservatives, synthetic seasoning and colorants in both groups. However, the awareness level on food additives still remained low as 3.0~3.1/5.0 for parents and 2.4~2.9/5.0 for children. Educational experience on food additives increased in children from 12% in 2008 to 25% in 2013; however, it decreased in parents from 23% in 2008 to 15% in 2013. Information needs for food additives by education and promotion were very high both in parents (4.2~4.5) and children (3.8~4.1). Both groups had an interest in the safety, legal standards of food additives, and foods with food additives, in order. The most reliable resource institutions on food additives were university/research institute and hospital for parents, but, hospital and government for children. The preferred media on food additives were TV and the internet for parents, and school newsletter and TV for children. Overall, the above results demonstrated that the perceptions on food additives did not change much with parents during the last 6 years; however, children's perceptions began to show improvement with the increase of educational experience. Hence, the government needs to make efforts to increase the trust level of consumers by developing educational tools and providing educational experiences including mass media for the promotion of risk communication on food additives.
Journal of the Korea Fashion and Costume Design Association
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v.25
no.3
/
pp.113-125
/
2023
The COVID-19 pandemic has led to the normalization of mask-wearing worldwide, and young children are particularly vulnerable to respiratory diseases. Children's masks come in various sizes and shapes, causing confusion among consumers who struggle to find products that can accommodate their child's unique physical conditions. This research aims to analyze the shape and dimensions of health masks designed for young children. A total of 67 mask varieties were collected, and 58 were subjected to analysis. The masks were found to have two primary shapes: foldable and beak-like, with sizes categorized as small and extra-small. The majority of masks were manufactured in Korea, and the size labeling systems varied among manufacturers. The mask materials were non-woven fabric or polypropylene, and there was diversity in terms of the adjustable earbands and the use of additional accessories. The dimensions of the masks varied depending on their shape, with significant differences in the weight and the length of the wire holes. Subsequent research should focus on conducting wearability evaluations to verify the dimensional suitability of commercially available children's health masks based on shape and size. Additionally, this study aims to provide foundational data that can assist in the development of children's masks with size ranges that differentiate them from adult masks and cater to specific age groups.
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