• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.9
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• pp.1060-1068
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• 2011

This study investigates the differences in the purchasing behavior of infant and children's wear with particular attention to the features of children and consumers. This study conducted a survey on female buyers of infant and children's wear living in Seoul and Gyeonggi Province. A total of 558 questionnaires were analyzed using a SPSS 18.0 statistic program with factor analysis, Cronbach's ${\alpha}$, cluster analysis, ANOVA, and Duncan test. The results are as follows. 1. Three types of groups by values were identified: mental-social achievement oriented group, social achievement oriented group, and pleasure value oriented group. 2. A significant difference was found in the physical criteria and aesthetic criteria. 3. A significant difference was found among the relation of groups in fancy, neat, and easy-active images. 4. The results showed for all groups that consumers of infant and children's wear prioritized soft pastels most.

• Journal of Fashion Business
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• v.15 no.3
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• pp.32-50
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• 2011

This study is designed to analyze the effects of demographic factors on children's wear brand preference and their reasons, and brand evaluations. A total of 355 usable data was collected from housewives in three metropolitan cities (Seoul, Daejeon, and Sungnam) in Korea. An ANOVA and crossing analysis were used to determine the strength(percentage) among several dependent variables. Also, regression analysis was used to examine the effects of demographic factors on each factor and component related to fashion brand evaluation. Overall, ANOVA and crossing analysis results showed that the visual attributions (variables) of clothing marked significantly higher scores than others (functional attributions). This result is noteworthy because it is opposite of common stereotypes and prejudices that selectors who first recognize visual information (aesthetic attributions) as a clothing buying criteria should be unsatisfied with them after wearing. Therefore, this research suggests that the chief reason in determining the outcome of success or failure in fashion industry depends on their trend productions with fashion image creation by reflecting the exclusive trends based on consumer's taste and wants.

• Fashion & Textile Research Journal
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• v.8 no.5
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• pp.496-504
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• 2006

This study was conducted for silver generation women, age 60 and more. Questionnaire was answered by the total 291 of women. Frequency analysis, t-test, ANOVA and Duncon-Test have been completed by using SPSS 12.0 tool. The conclusion of the study is below. First, silver generation women live in Seoul and South Gyeongsang Province. The data shows huge academic background gab among regions. Second, the following is the preferences found by 15 stimulants which expert groups identified based on demography. People in South Gyeongsang Province like default, tailored, three-button jacket more. People in South Gyeongsang Province prefer to Chanel jackets and people in their 70s prefer to it than in 60s, stand collar casual jacket for color and material, and the less they are educated, the more they like the jackets. And those who have less personal expenses tend to prefer to it. South Gyeongsang Province shows preference for semi polo-neck sweater. Highly educated did not show any preference for it. Women in their 70s tend to like blouses with round neckline. The data shows there is significant difference of preference for design, color and material for coloration vest between education levels. The less educated tends to like it. People in South Gyeongsang Province and those who live with their children are in favor with half sleeve jackets for colors and materials. All in Seoul and South Gyeongsang Province do not like three-quarter-length sleeve jackets because those jacket have wide and deep plunging neckline. The study showed people living in Seoul, in their 60s, highly-educated tend to favor polo shirts significantly. Seoul favor basic straight pants and people with any level of education excluding elementary prefer to it. The highly-educated and those who have a bigger allowance tend not to prefer to baggy trousers. In conclusion, Fifteen incentives (clothing design) for semi polo-neck sweaters, polo t-shirts, basic straight pants are more proper to silver generation women in their 60s, living in Seoul. Other designs are desirably applicable to customers on a national scale at middle prices.

• The Research Journal of the Costume Culture
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• v.14 no.6
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• pp.900-916
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• 2006

The purposes of this study were to define housewife's risk perception and risk reduction behavior when purchasing children's wear, and to identify the differences according to the clothing buying behavior and demographic characteristics. Data were gathered through survey with 429 housewives in Seoul and metropolitan area, and then statistically analyzed by descriptive statistics, factor analysis, Analysis of Variance (ANOVA), Duncan's test, and Pearson's correlation analysis. The results showed partially significant differences in risk perception, especially economic risk and social psychological risks, among housewife consumer groups according to the clothing buying behavior and the demographic characteristics. There were significant differences in risk reduction behaviors among the groups, especially brand preference/industry information, observation/experience, and media information. Also, correlations between risk perception and risk reduction behaviors were found. The social psychological risk perception was highly correlated to the risk reduction behaviors, while the time/convenience loss risk was not correlated to any risk reduction behavior. The results of this study provide insight into children's wear business through suggesting marketing implication.

• Fashion & Textile Research Journal
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• v.25 no.1
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• pp.82-91
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• 2023

The children who are part of this study are compelled to wear masks at educational facilities for an extended period of time as they continue to be exposed to Asian dust, fine dust, and COVID-19. However, use of masks is currently causing them a lot of inconvenience. This study aimed to gather basic data for the development of a mask that is suitable and comfortable for children to wear. A total of 331 children aged 1 to 9 were investigated through their parents in terms of their lifestyle, mask wearing and purchasing status, mask preferences, mask inconvenience, and mask improvement. According to the survey on mask use, the proportion of children aged 1-3 years old and wearing ultra-small/XS masks, 4-6 year olds wearing small/S, and 7-9 year olds wearing small/S was the highest. More than 80% of children were wearing masks with a standard filter of KF80 or higher. The purchase criteria for children's masks were found to be excellent in terms of wearing comfort and meeting the filter standards. According to the survey on inconvenience of wearing masks, the majority of those surveyed expressed the need to develop children's masks of different sizes. Furthermore, they experienced various kinds of inconveniences from adult masks, such as the material quality and length of earring bands; it was deduced that these aspects need to be taken care of. The vertical folding type was the most popular in the mask design for children. Children have to wear masks for a prolonged period of time, but they are experiencing lot of inconvenience, which need to be addressed.

• Korean Journal of Human Ecology
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• v.6 no.2
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• pp.133-144
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• 1997

Clothing is considered as a means of self-projection in the childhood and children show clear preference on their own favorite clothing on which their latent identity is reflected. Changing sex-role identity, in particular, in the modern complex society specially affects the clothing behavior of children. The purpose of this study is to investigate the clothing behavior of children in conjunction with sen-role identity and home environment variables. This study will provide fundamental information on the clothing behavior in the childhood and be of help in selecting appropriate clothing in accordance with the variation of sex-role identity. Necessary information for this study was obtained through a questionaire. 'Bem sex-role identity inventory' was used to investigate the effect of sex-role identity and the clothing behavior was studied in conjunction with the factors of conformity, dependence, aesthetics and interest. The subjects of investigation are composed of three hundred male and female elementary school students in the 5th and 6th grades. For the statistical analysis of the collected data, percentage(%), mean value(M), standard deviation(SD) and Pearson's correlation coefficient were calculated and t-test, $x^2$-test, and Duncan's multiple range test were performed. The results form this study are as follows : 1. Sex-role identity shows a little difference according to gender, order of a birth and standard of living. This small difference is shown to be statistically insignificant. 2. In clothing behavior in connection with the sex-role identity, statistically significant trend was not found in typical sex-role identity group. However, clothing behavior in modernistic sex-role identity group exhibits statistically significant results in the factors of dependence, aesthetics and interest at the level of P<.001. 3. As concerns the clothing behavior in connection with gender, boy students show statistically more significant tendency in aesthetics and interest than girls do. However, boy students show statistically more significant tendency in aesthetics than girls do in connection with the standard of living. Although the clothing behavior associated with the level of parents education, mother's age and existence of mother's job shows a little difference in mean values, statistically significant trend was not detected. 4. Clothing behavior of the children shows a meaningful correlation between the factors. 5. Through 3-dimensional variables analysis, it is found that there is no mutual interaction between gender, sex-role identity and standard of living on the clothing behavior. The results from MCA supplementary analysis reveal that there is difference according to the gender, sex-role identity and standard of living.

• The Research Journal of the Costume Culture
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• v.24 no.1
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• pp.107-113
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• 2016

The purpose of this study was to examine new-silver women's fiber and material property preferences and purchasing behaviors. The survey subjects were 115 new-silver women ranging in age from 50 to 60 years old. This study utilized a questionnaire as a measurement tool. The results of this study were as follows: First, the home ownership rate of the participants in this was 81.4%, and 54.9% of them had a bachelor's degree or higher. Therefore, they turned out to be a new silver generation with higher education and stable income and assets. Second, regarding their purchasing behaviors, it was shown that they purchased the largest amount of clothing for themselves and their spouses, children, and grandchildren at the change of seasons. Third, with regard to their average spending on clothing, when they purchased clothing for themselves, it was shown that they purchased clothing at the price of KRW 500,000 or above for themselves but not for their family members. Fourth, their favorite type of fiber was synthetic fiber, and their favorite material property was heaviness, followed by roughness, stiffness, bulkiness, and glossiness. Moreover, with regard to their favorite functional textile, it was shown that the highest percentage of them preferred vitamin textiles, followed by ocher and scented textiles.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.2
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• pp.307-322
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• 2015

This study develops textile designs and cultural fashion products with the image of 'Youngguchunhwa', which means the beautiful spring flowers of Jeju. Historical literature was reviewed to emphasize the authenticity of Halla Mountain and Youngguchunhwa. Consumers' responses to Halla Mountain, Baengnokdam, and Royal Azalea related to Youngguchunhwa were evaluated along with photos of Halla Mountain and Youngguchunhwa images upload on Internet during the last 2 years. The results of consumer survey and photo analysis confirmed the consumers' high preference and high association with the image of Jeju. The full-blown Royal Azaleas in the Seonjakjiwat field of Halla Mountain were used as motifs for the development of Jeju cultural products as a representative landscape showing the beautiful spring of Jeju. Six types of textile designs were developed by the repeated arrangement of the basic patterns of Halla Mountain, Baengnokdam, and Royal Azalea. Ladies' apparels products, children's wear, bags and cushions were made using oxford cotton fabrics printed with the textile designs. We suggest how pattern designs of the Youngguchunhwa image could be applicable and used for the development of other kinds of Jeju tourism souvenirs.

• Fashion & Textile Research Journal
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• v.16 no.5
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• pp.766-775
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• 2014

This study is aimed to research the actual wearing condition of ballet dancewear of girls aged between 2 and 6 years on its design, size and fit. Survey data were collected from 171 mothers who have a girl learning ballet dance. The questionnaire was composed with ballet education, ballet dancewear purchasing, preference on design, size selection, and fitting. The collected data were analyzed with frequencies statistics, ${\chi}^2$-test, ANOVA using the SPSS WIN 20.0. The results are as follows; High rate of respondents said that the purpose of ballet education was for good body balance, leisure activity, and height growth. The main method of purchase was online shopping. The design, price, size and fit were identified as important ballet dancewear attributes for girls. The most preferred style of ballet dancewear were 'short sleeve skirted leotard' and 'camisole skirted leotard' which look like dress. The respondents reported slight satisfaction with size and fit, price, convenience in action, sewing and durability. The most preferred sizing system was code by height but any ballet dancewear makers don't use code by height. Therefore it is difficult for consumers to select size. Retailers and manufacturers could potentially use the results of this study to improve the sizing system and fit for children's ballet dancewear.

• Fashion & Textile Research Journal
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• v.7 no.3
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• pp.283-290
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• 2005

The purpose of this study was to investigate the shopping condition of Dongdaemoon Shoppingmall. A depth interview was administered to eight consumers aged 10s through 30s who had shopping experiences at Dongdaemoon Shoppingmall. The contents of interview were about the reasons of preference for Dongdaemoon Shoppingmall, the merchandise categories purchased, assortment, price, shopping environment, and service offered by Dongdaemoon Shoppingmall. The results of this study were as follows: The reasons of consumers' Dongdaemoon Shoppingmall preference were reasonable price, variety of merchandise assortment, easy catch of fashion trend, entertainment place, and opening hour at nighttime. The mainly purchased items were casual and fashionable clothes. Children's wear was mainly bought item by housewives too. The unique design, similar merchandises sold at department stores and new style in early adoption of fashion cycle were perceived as positive aspects, but copied merchandises and large quantity of same merchandise as negative aspects. The fixed price system was not trusted by consumers. Consumers' complaints about shopping condition were crowded pathways and shopping booths, the lacks of facilities such as fitting room, toilet, lounge area, sales persons' service, and difficulty of using credit cards. From these results, some implications for marketing strategies and practices might be suggested. In order to improve the design variety of merchandises, marketers and apparel manufacturers should make efforts by managing merchandise planning, production, selling, and promotion cooperatively. Fixed price system, acceptance of credit cards, and merchandise return/exchange service should be improved. The training the salespersons was the most important and basic step and easy way to get to successful business.