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Caffe Bene: Creating Values for Customers

  • Ahn, Kwangho;Yoo, Changjo;Kim, Youngchan
    • Asia Marketing Journal
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    • v.14 no.3
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    • pp.185-197
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    • 2012
  • Caffe Bene, one of the most notable coffeehouse chain brands in Republic of Korea, gives us some thought-provoking issues in terms of sustainable success. Despite harsh competition among various coffeehouse brands, Caffe Bene has been accomplished astonishing outcomes in domestic market and now ranked 2nd place in sales among the global coffeehouse franchise in 2010 and 2011. These achievements were possible mainly because Caffe Bene adopted distinctive shop design, maintained aggressive marketing strategy, developed new menu, and combined the unique Korean culture with ordinary concept of café to make its place attractive. However, since Korean coffeehouse market is getting saturated and consumers are becoming savvy about coffee, Caffe Bene needs to find a new solution to overcome growth stagnation. Besides, many experts pointed out that irrational increase in the number of stores might hurt its business in the aspect of managing distribution channel and providing consistent services. Also, customers of Caffe Bene have shown that it has to complement its critical weaknesses: inferior coffee taste and relatively high price for a cup of coffee. Especially, some people view that the company is shifting its high rental fee, interior cost and PPL marketing cost to consumers by charging high price for coffee. To get over the problems, Caffe Bene is currently using C/S Consumer Management System though experts are questioning about the efficacy because of the conflict between purpose of the system and the headquarters' plan. Present CEO Kim also announced that the company will complete its logistics system in the latter half of 2012 to provide stores with more high quality coffee beans to improve taste of coffee. Thus, in this case, we describe how Caffe Bene succeeded in Korean market and enumerate its key success factors. Also, we specify the long-term goals of Caffe Bene and introduce the current policies and strategies to show how the company is working on to achieve its ultimate goal. By reading and analyzing this business case, students could get useful insights regarding franchise management and think about issues on competing in a saturated market. Also, it would be worthwhile to generate creative solutions for the problems that Caffe Bene is now facing to broaden the practical perspective.

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Comparison of WiFi Protocols for Safety Communication Between Hydrogen Refueling Station and Fuel Cell Electric Vehicle (수소충전소와 수소전기차간의 안전통신을 위한 WiFi 프로토콜 비교)

  • Ha-Jin Hwang;Dong-Geon So;Do-Ho Cha;Hye-Jin Chae;Seo-Hee Jung;Sung-Ho Hwang
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.6
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    • pp.81-87
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    • 2023
  • SAE J2601 and SAE J2799, the communication protocols between a hydrogen refueling station and a fuel cell electric vehicle, only cover hydrogen charging. In this paper, we measure the hydrogen detection, current, and voltage of a fuel cell electric vehicle and transmit the sensor data to the hydrogen refueling station by changing the WiFi protocol. A small-scale laboratory model was built using Raspberry Pi for sensing, controlling, and transmitting sensor data of a fuel cell electric vehicle. The sensor data was stored in the database of the hydrogen refueling station, and a dashboard was configured using Grafana to analyze the stored data. When hydrogen is detected, the dispenser valve of the hydrogen refueling station is locked. Then, we measured the average transmission delay according to the WiFi protocol. The results showed that IEEE 802.11a is the most suitable WiFi protocol for transmitting sensor data between the hydrogen refueling station and the fuel cell electric vehicle.

Synthesis of Carbon Coated Nickel Cobalt Sulfide Yolk-shell Microsphere and Their Application as Anode Materials for Sodium Ion Batteries (카본 코팅된 니켈-코발트 황화물의 요크쉘 입자 제조 및 소듐 이온 배터리의 음극 소재 적용)

  • Hyo Yeong Seo;Gi Dae Park
    • Journal of Powder Materials
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    • v.30 no.5
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    • pp.387-393
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    • 2023
  • Transition metal chalcogenides are promising cathode materials for next-generation battery systems, particularly sodium-ion batteries. Ni3Co6S8-pitch-derived carbon composite microspheres with a yolk-shell structure (Ni3Co6S8@C-YS) were synthesized through a three-step process: spray pyrolysis, pitch coating, and post-heat treatment process. Ni3Co6S8@C-YS exhibited an impressive reversible capacity of 525.2 mA h g-1 at a current density of 0.5 A g-1 over 50 cycles when employed as an anode material for sodium-ion batteries. However, Ni3Co6S8 yolk shell nanopowder (Ni3Co6S8-YS) without pitch-derived carbon demonstrated a continuous decrease in capacity during charging and discharging. The superior sodium-ion storage properties of Ni3Co6S8@C-YS were attributed to the pitch-derived carbon, which effectively adjusted the size and distribution of nanocrystals. The carbon-coated yolk-shell microspheres proposed here hold potential for various metal chalcogenide compounds and can be applied to various fields, including the energy storage field.

High safety battery management system of DC power source for hybrid vessel (하이브리드 선박 직류전원용 고 안전 BMS)

  • Choi, Jung-Leyl;Lee, Sung-Geun
    • Journal of Advanced Marine Engineering and Technology
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    • v.40 no.7
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    • pp.635-641
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    • 2016
  • In order to drive a hybrid propulsion device which combines an engine and an electric propulsion unit, battery packs that contain dozens of unit cells consisting of a lithium-based battery are used to maintain the power source. Therefore, it is necessary to more strictly manage a number of battery cells at any given time. In order to manage battery cells, generally voltage, current, and temperature data under load condition are monitored from a personal computer. Other important elements required to analyze the condition of the battery are the internal resistances that are used to judge its state-of-health (SOH) and the open-circuit voltage (OCV) that is used to check the battery charging state. However, in principle, the internal resistances cannot be measured during operation because the parallel equivalent circuit is composed of internal loss resistances and capacitance. In most energy storage systems, battery management system (BMS) operations are carried out by using data such as voltage, current, and temperature. However, during operation, in the case of unexpected battery cell failure, the output voltage of the power supply can be changed and propulsion of the hybrid vehicle and vessel can be difficult. This paper covers the implementation of a high safety battery management system (HSBMS) that can estimate the OCV while the device is being driven. If a battery cell fails unexpectedly, a DC power supply with lithium iron phosphate can keep providing the load with a constant output voltage using the remainder of the batteries, and it is also possible to estimate the internal resistance.

Analysis of Capacitance and Mobility of ZTO with Amorphous Structure (비정질구조의 ZTO 박막에서 커패시턴스와 이동도 분석)

  • Oh, Teresa
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.6
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    • pp.14-18
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    • 2019
  • The conductivity of a semiconductor is primarily determined by the carriers. To achieve higher conductivity, the number of carriers should be high, and an energy trap level is created so that the carriers can cross the forbidden zone with low energy. Carriers have a crystalline binding structure, and interfacial mismatching tends to make them less conductive. In general, high-concentration doping is typically used to increase mobility. However, higher conductivity is also observed in non-orthogonal conjugation structures. In this study, the phenomena of higher conductivity and higher mobility were observed with space charge limiting current due to tunneling phenomena, which are different from trapping phenomena. In an atypical structure, the number of carriers is low, the resistance is high, and the on/off characteristics of capacitances are improved, thus increasing the mobility. ZTO thin film improved the on/off characteristics of capacitances after heat treating at $150^{\circ}C$. In charging and discharging tests, there was a time difference in the charge and discharging shapes, there was no distinction between n and p type, and the bonding structure was amorphous, such as in the depletion layer. The amorphous bonding structure can be seen as a potential barrier, which is also a source of space charge limiting current and causes conduction as a result of tunneling. Thus, increased mobility was observed in the non-structured configuration, and the conductivity increased despite the reduction of carriers.

Analysis of Electric Vehicle's Environmental Benefits from the Perspective of Energy Transition in Korea (에너지 전환정책에 따른 전기자동차의 환경편익 추정연구)

  • Jeon, Hocheol
    • Environmental and Resource Economics Review
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    • v.28 no.2
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    • pp.307-326
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    • 2019
  • The electric vehicle is a representative measure to reduce greenhouse gas and local air pollutants in the transportation sector. Most countries provide purchase subsidies and tax reductions to promote electric vehicle sales. The electric vehicles have been considered as zero-emission vehicles(ZEV) in light of the fact that there has been no pollutant emission during driving. However, recent studies have pointed out that the pollutant emitted from the process of generating electricity used for charging the electric vehicles need to be treated as emissions of the electric vehicles. Furthermore, the environmental benefits of electric vehicle replacing the internal combustion vehicle vary with the power mix. In line with the recent studies, this study analyzes the impact of electric vehicles based on the current power mix and future energy transition scenarios in Korea. To estimate the precise air pollutants emission profile, this study uses hourly electricity generation and TMS emission data for each power plant from 2015 to 2016. The estimation results show that the electric vehicles under the current power mix generate the environmental benefits of only -0.41~10.83 won/km. Also, we find that the environmental benefit of electric vehicle will significantly increase only when the ratio of the coal-fired power plant is reduced to a considerable extent.

A Study on OBC Integrated 1.5kW LDC Converter for Electric Vehicle. (전기자동차용 OBC 일체형 1.5kW급 LDC 컨버터에 대한 연구)

  • Kim, Hyung-Sik;Jeon, Joon-Hyeok;Kim, Hee-Jun;Ahn, Joon-Seon
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.12 no.4
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    • pp.456-465
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    • 2019
  • PHEV(Plug in Hybrid Electric Vehicle) and BEV(Battery Electric Vehicle) equip high voltage batteries to drive motor and vehicle electric system. Those vehicle require OBC(On-Board Charger) for charging batteries and LDC(Low DC/DC Converter) for converting from high voltage to low voltage. Since the charger and the converter actually separate each other in electrical vehicles, there is a margin to reduce the vehicle weight and area of installation by integration two systems. This paper studies a 1.5kW LDC converter that can be integrated into an OBC using an isolated current-fed converter by simplifying the design of LDC transformers. The proposed LDC can control the final output voltage of the LDC by using a fixed arbitrary output voltage of the bidirectional buck-boost converter, so that Compared to the existing OBC-LDC integrated system, it has the advantage of simplifying the transformer design considering the battery voltage range, converter duty ratio and OBC output turn ratio. Prototype of the proposed LDC was made to confirm normal operation at 200V ~ 400V input voltage and maximum efficiency of 91.885% was achieved at rated load condition. In addition, the OBC-LDC integrated system achieved a volume of about 6.51L and reduced the space by 15.6% compared to the existing independent system.

The Research On the Energy Storage System Using SuperCapacitor (슈퍼커패시터를 적용한 에너지 저장시스템 설계에 관한 연구)

  • Kim, IL-Song
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.11
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    • pp.215-222
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    • 2018
  • In this paper, the research on the energy storage system adapting super-capacitor has been performed. The most advanced features compared to the conventional lead-acid battery systems is that it can obtain high power capability due to the super capacitor power characteristics. The suggested system can attain high power in short times and achieve high power quality improvements. The application areas are power quality improvement system, motor start power which requires high power during transient times. The energy conversion system consists of bi-directional converter and inverter and advantages of high speed, high power charging and discharging performances. The design steps for the two loop controller of the bi-directional inverter are suggested and verified by the experiment and manufacturing. The two loop controller design starts from linearized transfer function which is calculated from the state averaging model including state decoupling method. The current controller requirements are 20% overshoot and settling time and voltage controller are no overshoot and settling time which is 10 times longer than current controller. The design is verified from the step input response. The designed controllers have unity power factor characteristics and thus can improve the power quality of the grid. It also has fast response time and zero steady state error.

Accuracy evaluation of microwave water surface current meter for measurement angles in middle flow condition (전자파표면유속계의 측정 각도에 따른 평수기 유속 측정 정확도 분석)

  • Son, Geunsoo;Kim, Dongsu;Kim, Kyungdong;Kim, Jongmin
    • Journal of Korea Water Resources Association
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    • v.53 no.1
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    • pp.15-27
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    • 2020
  • Streamflow discharge as a fundamental riverine quantity plays a crucial role in water resources management, thereby requiring accurate in-situ measurement. Recent advances in instrumentations for the streamflow discharge measurement has complemented or substituted classical devices and methods. Among various potential methods, surface current meter using microwave has increasingly begun to be applied not only for flood but also normal flow discharge measurement, remotely and safely enabling practitioners to measure flow velocity postulating indirect contact. With minimized field preparedness, this method facilitated and eased flood discharge measurement in the difficult in-situ conditions such as extreme flood in active ways emitting 24.125 GHz microwave without relying on natural lights. In South Korea, a rectangular shaped instrument named with Microwave Water Surface Current Meter (MWSCM) has been developed and commercially released around 2010, in which domestic agencies charging on streamflow observation shed lights on this approach regarding it as a potential substitute. Considering this brand-new device highlighted for efficient flow measurement, however, there has been few noticeable efforts in systematic and comprehensive evaluation of its performance in various measurement and riverine conditions that lead to lack in imminent and widely spreading usages in practices. This study attempted to evaluate the MWSCM in terms of instrumen's monitoring configuration particularly regarding tilt and yaw angle. In the middle of pointing the measurement spot in a given cross-section, the observation campaign inevitably poses accuracy issues related with different tilt and yaw angles of the instrument, which can be a conventionally major source of errors for this type of instrument. Focusing on the perspective of instrument configuration, the instrument was tested in a controlled outdoor river channel located in KICT River Experiment Center with a fixed flow condition of around 1 m/s flow speed with steady flow supply, 6 m of channel width, and less than 1 m of shallow flow depth, where the detailed velocity measurements with SonTek micro-ADV was used for validation. As results, less than 15 degree in tilting angle generated much higher deviation, and higher yawing angle proportionally increased coefficient of variance. Yaw angles affected accuracy in terms of measurement area.

Feasibility Study for the Cleaning of Well Screens using High-voltage Pulsed Discharge (고전압 펄스 방전을 이용한 지하수 관정 스크린 공막힘 재생법 연구)

  • Chung, Kyoung-Jae;Lee, Seok-Geun;Dang, Jeong-Jeung;Choi, Gil-Hwan;Hwang, Y.S.;Kim, Chul-Young;Park, Young-Jun
    • The Journal of Engineering Geology
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    • v.23 no.1
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    • pp.29-36
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    • 2013
  • The application of appropriate rehabilitation methods can improve the efficiency of clogged wells and extend their life. In this paper, we study the feasibility of well cleaning using high-voltage pulsed discharge, in which electrical energy is used to produce impulsive pressure in water, in contrast to conventional methods that employ chemical or pneumatic energy sources. This technique utilizes the compressive shock wave generated by the expansive force of hot, dense plasma that is produced during a pulsed discharge in the gap between electrodes immersed in water. Compared with conventional techniques, this method is simple, and easy to handle and control. Using a capacitive pulsed power system with an electrical energy of 200 J, an impulsive pressure of 10.7 MPa is achieved at the position 6 cm away from the discharge gap. The amplitude of the impulsive pressure was easily controlled by adjusting the charging voltage of the capacitor and was almost linearly proportional to peak discharge current. The technique achieved good results in cleaning feasibility tests with mock-up specimens similar to clogged well screens.