• 디자인학연구
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• 제11권1호
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• pp.11-20
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• 1998

상업공간에 있어서 디스플레이는 현대의 고도 산업사회에서는 대량생산, 대량유통체계의 판매촉진수단으로서 극히 중요한 분야로 대두되고 있다. 뿐만아니라 생활의 질적 향상으로 인해 다양화, 개성 화되고 있는 고객들의 요구를 만족시켜주기 위한 중요한 요소로서 그 역학이 한층 중요시되고 있다. 더욱이 상업건축물의 입면은 비주얼 머천다이징에 있어서 매장의 레이아웃을 비롯한 전시공간 설정 및 표현에 커다란 영향을 미치고 있다. 매장의 입면 유형은 정보를 제공하는 선전 소구 기능을 가짐과 동시에 외부공간구성의 중요한 요소로서의 역할을 하고 있다. 이와 같이 건축물의 입면을 이루고 있는 도입부공간은 매장의 일부이며 가로(街路)공간과도 관련되어 있어 그 기능적인 문제와 표현상의 문제를 다루는데 있어 매장과 가로의 양측 면의 관계를 고려하지 않을 수 없다. 본 연구는 내부와 외부의 절충공간으로서의 도입공간을 중심으로 매장에 있어 서 입면이 갖는 제반 특성을 파악하고 각 특성간의 상호관계를 규명하였으며, 매장의 입면유형이 매장환경에 미치는 제반요소인 구획, 유도계획, 배치계획 등과의 관계를 제 조명하려 하였다. 따라서 서울 명동소재의 패션전문매장이 현황조사를 통해 입면 유형과 비주얼 프리젠테이션과의 관계를 분석하고, 비주얼 머천다이징의 개념에 입각한 공간구성의 방향을 제시하였다.

• 한국실내디자인학회논문집
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• 제24권1호
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• pp.12-22
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• 2015

When it comes to the architecture design, Kuma Kengo rejects a strong and violent subject-centered position and advocates the design that is object-oriented. As can be seen in 'gentle architecture', 'three lows principle', 'natural architecture', and 'connecting architecture', he clearly expresses the objective nature of architecture design in those terms. In this respect, the purpose of this study is to make a close inquiry into the meaning, effect and characteristics of objectivity. In particular, we try to identify the contents of 'impure architecture', which has a clear ambivalence to be an instrumental expression strongly settled in the objectivity, in an aesthetic standpoint. To do that, we systemized the concept of mimesis and the theory of subversive appropriation by Walter Benjamin and Theodor Adorno in to a frame of interpretation. By systemizing translation, subversion, verbalization and the dialectic structure of the aesthetics of negation, we interpreted the features of his works as an objective work and 'impure architecture'. His objectivity leads the situation by subversively appropriating the inherent elements of architectural conditions based on a dialectic solution in which inquiries on logical and scientific materials have played a critical role. Above all, through all these processes, he tried to suggest a language as a new technique for materials and structures. Ultimately, we could find out that this object oriented design sublates a subject oriented way that is monolithic and repetitive regardless of objects. Rather, it is a way that is effective in creating a new way of design by making a different approach to a new object rather unfamiliarly, yet deeply.

• 패션비즈니스
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• 제11권5호
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• pp.110-123
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• 2007

This study aims at analyzing the characteristics and the mode of deconstructionism expressed in fashion design centering on review of literatures and precedent researches. Through the review of previous studies and various articles, three major features with regard to deconstructionism were found: indeterminacy of meaning, decentralization, and inter -textuality. In fashion, the feature of indeterminacy of meaning expressed by non formula way such as unfinished, layering, obi or straight line cutting and it was divided into unstructured and unorganized factors. The feature of decentralization expressed by disorganization of sex, race, culture and humanism such as trans-gender, third world costume, sub-culture, posthumanism. Last, the feature of inter-textuality expressed by employing the fashion texts more than two simultaneously such as mixture of unmatched or unusual various clothing items, fabrics, patterns and styles. Non formality features in fahsion which divided into unstructured and unconstructed factors. The decentering of meaning means that disorganized the existing concepts of sex, race, culture and humanism features in fashion which divided into cross-gender, subculture, and post-humanism. Lastly, the feature of inter-textuality means that employed the fashion text more than two which is classified into factors of mixing mode and mixed styles. Unstructured factors were expressed by destroying the design principles such as balance, harmony and unit in fashion. Unconstructed factors were expressed by ignoring the basic costume structures and components in fashion. Cross-gender was expressed by manish and duality style in fashion and 3rd world costume was expressed by folk costume style. Anti fashion was expressed by anti aesthetics in fashion such as kitch, punk, and hippie styles. Post-human was expressed by futurism and the 4th Sex style in fashion. Mixing mode were expressed by mixture of item, and unmatched materials and pattern in fashion. Mixture of style were expressed by mixture of pastiche expression of various styles.

• 복식문화연구
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• 제25권6호
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• pp.787-803
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• 2017

The purpose of this study is to reestablish the innovative and experimental designs of Rei Kawakubo by considering and analyzing the flow on the avant-garde nature of her design collection from 1981 to 2017. Design trends such as the art trend, silhouette, color, and expressive technique showcased in Rei Kawakubo's collection from 1981 spring/summer to 2017 spring/summer were examined through precedent studies, books, internet materials, and the avant-garde expressive nature of her designs appearing in modern fashion. Additionally, this study considers the definition of avant- garde and analyzes the expressive nature of Rei Kawakubo's 137 works from the Comme des Garcons collection, exhibited in New York's Metropolitan Museum of Art. As a result of this examination, the avant-garde expressive nature seen in modern fashion was classified into the following themes: historicity, de-structure, exaggeration, intermixture, and surrealism. As a result of reclassifying these characteristics according to historical flow, the historicty, intermixture, and de-structure appeared in the 1980s, while intermixture, exaggeration, and de-structure appeared in the 1990s. More recently, historicity, intermixture, and de-structure appeared in the 2000s, and intermixture, de-structure, exaggeration, and surrealism appeared in the 2010s. The present study is significant in providing theoretical material for the more innovative and various design development in diverse domains while helping to define and understand the avant-garde expression through Rei Kawakubo's collection.

• 디자인학연구
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• 제17권1호
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• pp.289-298
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• 2004

패션텍스타일 산업의 미래를 제시할 수 있는 패션텍스타일 전용 CAD 시스템의 개발은 디지털 기술의 발달과 함께 가속화되고 있다. 이러한 디지털 문화 기반의 구축은 패션텍스타일 산업에서도 고부가가치의 상품개발과 신속한 생산체제의 변화가 요구되며, 이런 욕구에 충족할 수 있는 전용 프로그램들이 개발되고 있다. 본 연구에서는 디지털 패션텍스타일의 변화와 디자인 시스템의 구성과 특징을 고찰하고 디지털 패션텍스타일 디자인 전개방법을 비교분석하였다. 또한 기존 그래픽프로그램과 차별화되어 개발되고 있는 창의적인 디지털 패턴디자인의 전개와 변형, 적합한 직물 텍스츄어의 표현, 3D모델링을 통한 시뮬레이션효과를 체계적으로 정립하였다. 패션텍스타일 CAD시스템의 활용을 디자인적 측면과 생산적인 측면으로 나누어 패션텍스타일 디자인 전용 CAD의 활용 가치를 높이는데 중점을 두었다.

• 디자인학연구
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• 제19권6호
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• pp.27-32
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• 2006

본 작품 TYME 은 프로그래밍 언어인 프로세싱(Processing)으로 디자인된 인터랙티브 타이포그래피 프로그램으로서, 순간적인 시간의 속성을 타이포그래피적 표현으로 형상화한 미디어 기반의 컴퓨터 아트 작품이다. 어두운 발표장 실내 공간에서 사용자가 컴퓨터 키보드로 문자를 타입하면, 스크린의 오선지 위에 흰 연기 형태의 알파벳들이 나타나 흐르고, 연기처럼 수 초내에 스크린 속으로 사라져간다. 또 각 키들의 알파벳에 연결된 사운드들로 인해 재즈와 같은 실시간 즉흥 연주를 만들어낸다. 관객들은 스크린을 통해 시간 속에 사라지는 텍스트들이 만들어내는 영상 시(詩) 연주를 감상한다. 현대 미디어 환경에서 예술과 기술이 통합 되어 실험되고 있는 컴퓨터 아트의 맥락을 타이포그래피에 도입하여, 디지털 미디어 환경 속에 구현될 수 있는 타이포그래피적 시간과 공간을 디자인하고자 하였다. 잡을 수 없는 순간적인 시간 속에 사라지는 것들에 대한 감성과 미적 경험을 타이포그래피의 유희적 특성에 연결시켜 표현 개발하였다. 시간 속에 고정 되어 있지 않고 변화하는(unfixed) 디지털 타이포그래피의 속성을 반영하는 작품으로서, 또한 프로그래밍 코드에 의한 인터랙티브 타이포그래피의 디자인 방법으로서, 한 모델이 될 수 있다고 보고 작품과 함께 그 디자인의 경향을 정리하였다.

• 한국융합학회논문지
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• 제13권1호
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• pp.215-228
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• 2022

본 연구는 잡지광고의 착시 디자인 기법을 총괄하고 분석함으로써 착시 잡지광고와 그렇지 않은 일반 잡지광고 디자인을 비교하고, 잡지광고를 통해 시각 착시 형 디자인 언어의 응용 전망과 디자인 강점을 정리함으로써 향후 평면 디자인 분야에 기여하는 것을 목적으로 한다. 먼저 선행 연구의 문헌 분석과 사례연구를 통해 착시 디자인의 특성과 효과를 고찰했다. 다음으로 착시 디자인의 잡지광고 효과를 분석하기 위해 착시 잡지광고와 일반 잡지광고를 비교하는 설문조사를 실시했으며 IBM SPSS 27.0 프로그램을 이용한 통계 분석, 신뢰성, 탐색적 요인 분석을 통해 착시 디자인의 영향을 검토했다. 향후 착시 디자인 적용 시에는 무엇보다 시각적 충격과 제품의 함의를 효과적으로 조합하여 표현하는 것에 중점을 두어야 한다. 착시의 중의성, 모순, 재미, 모호함 등의 특성을 십분 활용하면서도 착시 현상의 시각 언어와 조합 구조를 적절히 활용할 때 브랜드가 전달하는 특징을 극대화하여 홍보할 수 있다.

• 한국의상디자인학회지
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• 제13권1호
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• pp.99-112
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• 2011

The purpose of this research is to study India's traditional embroidery method, Mirror Work, and to evaluate the examples of contemporary costumes as well as the applications of art to clothing that have been influenced by this technique, in order to expand its usage for creation of a new fashion image. Research in the literature and application of works related to Mirror Work have demonstrated: First of all, as a traditional embroidery method that represents the folk art of India, Mirror Work displays unique methods used in different regions and the way that various methods and materials were combined by the use of mirrors, beads, and $appliqu{\acute{e}}$. Secondly, it was found that the presentation of Mirror Work in the $pr{\hat{e}}t$-a-porte collection is based on a traditional embroidery method using both developed materials and adapted methods to express traditional reproducibility, geometric simplicity, and aesthetic characteristics of complex decorations. Thirdly, new plasticity for art to wear clothing can be created through various methods aside from embroidery, for example by a technique of wrapping crochet laces and tapes around the mirror for decorative purposes. Based on these results it can be inferred that, from the perspective of multiple forms for decorations, Mirror Work shares multiple forms of personal aesthetic goals through the mirror's unique quality for expression and enhanced images of artistic decorative art. Also, the introduction of traditional materials and methods for today's folk art and traditional costumes can be the subject of unique aesthetic characteristics based on different perspectives of the recreation of tradition. Finally, it can further create a new plasticity within the globalization phenomena.

• 한국의상디자인학회지
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• 제17권3호
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• pp.197-206
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• 2015

Ghetto was originated from the concept of "Jewish Camp", the segregated Jewish residential area, and recently it refers to the black neighborhoods of the poor living conditions or slum. A region to form a unique culture distinguished from the adjacent area is also called as ghetto. The culture born in that region is called "ghetto culture", and from the cultural aspect it can mean a type of haven that allows the freedom and deviation of their own. In this study, the generating background and the characteristics of ghetto style especially to adolescents were examined, and celebrities' unique fashion styles that lead the public in the fashion diffusion process were analyzed. Through this, Ghetto culture was understood and the effects of the mass culture phenomena on fashion, symbolization, and an aesthetic value were examined. With this, it aims to help understand the effect of special local culture like "ghetto" on modern fashion and expand the design area. As a result of this study, the characteristics of ghetto style were as followings; 1. It is based on hiphop style; 2. The name brands are exposed conspicuously; 3. Caught eyes by unusually excessive decorations; 4. It expresses confidence and toughness through fashion beyond the resistance to the target who suppresses and humiliates themselves; 5. Ghetto culture is rapidly spread through media. To conclude, ghetto style is an expression of hope of the poor that they can gain wealth through impressing the public and drawing empathy just by their talent. Furthermore, ghetto style is an important cultural trend that has appeared as their wannabe and a powerful display method to express success.

• 한국의류산업학회지
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• 제21권3호
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• pp.253-266
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• 2019

Street fashion style expressing youth culture has become mainstream in the fashion field. Russian fashion designers who experienced the post-Soviet era in their youth have gained attention for the freshness of a youth inspiration. This study selected two representative young Russian fashion designers, Gosha Rubchinskiy and Tigran Avetisyan and analyzed their fashion works concerning characteristics of youth culture. Literature studies and case studies were conducted as research methods. The subject of the case studies were Gosha Rubchinskiy's fashion works from 2015 S/ S to 2018 F/W and Tigran Avetisyan's fashion works from the 2012 CSM Fashion Show to 2018 F/W. The results of the analysis are as follows. First, their fashion works express 'resistance' against the older generation and society. Second, we can also see the 'conformity' of the use to make a strong cohesion. Third, the fashion works symbolized an 'expression of individuality' of the youth. Fourth, the fashion works express an 'importance of practicality' related to the values of the young who prefer to high cost-effectiveness goods. Last, there is a 'remixed culture' in the Russian designer's works where a previously mixed culture mixes with others in creating a completely new one. This study analyzed the characteristics of a contemporary youth culture that influenced the world fashion market and contributed to understanding that the young generation is active in all aspects of society.