• Title/Summary/Keyword: Characteristics of Representation

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The effect of flower decoration on customer's satisfaction and re-visit of a baby's first birthday (화훼장식이 돌잔치 고객의 만족도와 재방문 의도에 미치는 영향)

  • Kim, Joung Hee;Lim, Young Hee;Kim, Kiu Weon
    • FLOWER RESEARCH JOURNAL
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    • v.19 no.1
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    • pp.68-76
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    • 2011
  • This study was conducted to investigate customer taste related to satisfaction of a baby's first birthday party and re-visit of venues. General characteristics of customers were similar in male and female or the married and the unmarried. Mainstream age of respondents was from in their 20's to 30's. Among them, the number of university graduates were the largest in education level. Theoretical model was composed with seven significant variables of design style and composition and design harmony and color sense for flower decoration, accessibility, facility, service and price, satisfaction, and intention of re-visit based on the result of analysis on these factors. Exploratory factor analysis was performed using SPSS 14.0K. Structural equation modeling(SEM) for simultaneous measure of path coefficient in all casualty of study model, measurement model of AMOS 7.0 for evaluation of validity, and reliability and factor analysis method using technical statistics, frequency analysis, and Cronbach's Alpha for data analysis were used. The result of hypothesis verification showed that design style and composition was the most significant item in satisfaction of parameter and it was followed by design harmony and color sense. While service and price had positive effect on satisfaction, accessibility and facility had no relation to it. It means that the most crucial variable was a flower decoration in planning and representation of the celebration of baby's first birthday. In conclusion, the finding of this study suggests that the effective utilization of these variables will contribute to the enhancement of satisfaction affecting improvement service and price or intention of re-visit.

Electrical Characterization of Ultrathin Film Electrolytes for Micro-SOFCs

  • Shin, Eui-Chol;Ahn, Pyung-An;Jo, Jung-Mo;Noh, Ho-Sung;Hwang, Jaeyeon;Lee, Jong-Ho;Son, Ji-Won;Lee, Jong-Sook
    • Journal of the Korean Ceramic Society
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    • v.49 no.5
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    • pp.404-411
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    • 2012
  • The reliability of solid oxide fuel cells (SOFCs) particularly depends on the high quality of solid oxide electrolytes. The application of thinner electrolytes and multi electrolyte layers requires a more reliable characterization method. Most of the investigations on thin film solid electrolytes have been made for the parallel transport along the interface, which is not however directly related to the fuel cell performance of those electrolytes. In this work an array of ion-blocking metallic Ti/Au microelectrodes with about a $160{\mu}m$ diameter was applied on top of an ultrathin ($1{\mu}m$) yttria-stabilized-zirconia/gadolinium-doped-ceria (YSZ/GDC) heterolayer solid electrolyte in a micro-SOFC prepared by PLD as well as an 8-${\mu}m$ thick YSZ layer by screen printing, to study the transport characteristics in the perpendicular direction relevant for fuel cell operation. While the capacitance variation in the electrode area supported the working principle of the measurement technique, other local variations could be related to the quality of the electrolyte layers and deposited electrode points. While the small electrode size and low temperature measurements increaseed the electrolyte resistances enough for the reliable estimation, the impedance spectra appeared to consist of only a large electrode polarization. Modulus representation distinguished two high frequency responses with resistance magnitude differing by orders of magnitude, which can be ascribed to the gadolinium-doped ceria buffer electrolyte layer with a 200 nm thickness and yttria-stabilized zirconia layer of about $1{\mu}m$. The major impedance response was attributed to the resistance due to electron hole conduction in GDC due to the ion-blocking top electrodes with activation energy of 0.7 eV. The respective conductivity values were obtained by model analysis using empirical Havriliak-Negami elements and by temperature adjustments with respect to the conductivity of the YSZ layers.

Secondary Science Teachers' Perception about and Actual Use of Visual Representations in the Teaching of Electromagnetism (중등 전자기 수업에서 사용하는 시각적 표상에 대한 교사 인식 및 활용 실태)

  • Yoon, Hye-Gyoung;Jo, Kwanghee;Jho, Hunkoog
    • Journal of The Korean Association For Science Education
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    • v.37 no.2
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    • pp.253-262
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    • 2017
  • This study aims at investigating the perceptions of science teachers about the role of visual representations in the teaching of electromagnetism, and finding out how science teachers use visual representations in their teaching of electromagnetism and the difficulties they experience in dealing with those representations. A total of 121 science teachers responded to the online survey. The results showed that most of the teachers agreed to the significance of using visual representations in the classroom but regarded their role as means of simply delivering science knowledge rather than constructing or generating knowledge. For the three visual representations widely used in teaching of electromagnetism in secondary schools (electrostatic induction on electroscope, magnetic field around current carrying wire, structure and principle of electric motor), the teachers preferred teacher-centered use of visual representations rather than student-centered and teacher's construction of representations were the most frequent among four types of use; interpretation, construction, application, and evaluation. The difficulties of teaching with these three visual representations were categorized into several factors; teachers, students, the characteristics of the representations, and lack of resources and classroom environment. Teachers' limited perceptions about the role of visual representations were associated with the ways of using visual representations in their teaching. Implications for the effective use of visual representations for science learning and teaching were discussed.

Evaluation on Development Performances of E-Commerce for 50 Major Cities in China (중국 주요 50개 도시의 전자상거래 발전성과에 대한 평가)

  • Jeong, Dong-Bin;Wang, Qiang
    • Journal of Distribution Science
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    • v.14 no.1
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    • pp.67-74
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    • 2016
  • Purpose - In this paper, the degree of similarity and dissimilarity between pairs of 50 major cities in China can be shown on the basis of three evaluation variables(internet businessman index, internet shopping index and e-commerce development index). Dissimilarity distance matrix is used to analyze both similarity and dissimilarity between each fifty city in China by calculating dissimilarity as distance. Higher value signifies higher degree of dissimilarity between two cities. Cluster analysis is exploited to classify 50 cities into a number of different groups such that similar cities are placed in the same group. In addition, multidimensional scaling(MDS) technique can obtain visual representation for exploring the pattern of proximities among 50 major cities in China based on three development performance attributes. Research design, data, and methodology - This research is performed by the 2013 report provided with AliResearch in China(1/1/2013~11/30/2013) and utilized multivariate methods such as dissimilarity distance matrix, cluster analysis and MDS by using CLUSTER, KMEANS, PROXIMITIES and ALSCAL procedures in SPSS 21.0. Results - This research applies two types of cluster analysis and MDS on three development performances based on the 2013 report of Aliresearch. As a result, it is confirmed that grouping is possible by categorizing the types into four clusters which share similar characteristics. MDS is exploited to carry out positioning of both grouped locations of cluster and 50 major cities belonging to each cluster. Since all the values corresponding to Shenzhen, Guangzhou and Hangzhou(which belong to cluster 1 among 50 major cities) are very large, these cities are superior to other cities in all three evaluation attributes. Twelve cities(Beijing, ShangHai, Jinghua, ZhuHai, XiaMen, SuZhou, NanJing, DongWan, ZhangShan, JiaXing, NingBo and FoShan), which belong to cluster 3, are inferior to those of cluster 1 in terms of all three attributes, but they can be expected to be the next e-commerce revolution. The rest of major cities, in particular, which belong to cluster 4 are relatively inferior in all three attributes, so that this automatically evokes creative innovation, which leads to e-commerce development as a whole in China. In terms of internet businessman index, on the other hand, Tainan, Taizhong, and Gaoxiong(which belong to cluster 2) are situated superior to others. However, these three cities are inferior to others in an internet shopping index sense. The rest of major cities, in particular, which belong to cluster 4 are relatively inferior in all three evaluation attributes, so that this automatically evokes innovation and entrepreneurship, which leads to e-commerce development as a whole in China. Conclusions - This study suggests the implications to help e-governmental officers and companies make strategies in both Korea and China. This is expected to give some useful information in understanding the recent situation of e-commerce in China, by looking over development performances of 50 major cities. Therefore, we should develop marketing, branding and communication relevant to online Chinese consumers. One of these efforts will be incentives like loyalty points and coupons that can encourage consumers and building in-house logistics networks.

The Change of Geographical Names' Territory and Representation of Place Identity with Place Names : A Case Study of Chungju Geographical Names (지명을 통한 장소정체성 재현과 지명영역의 변화 : 충주지역 지명을 사례로)

  • Lee, Young-Hee
    • Journal of the Korean association of regional geographers
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    • v.16 no.2
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    • pp.110-122
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    • 2010
  • This article is to study the characteristics of Chungju geographical names using the concepts which are the place identity, the politics of scale, and the competition of place names' territory for the diverse study methods of geographical names. According to this results, the new name of 'Suanbo-Myun' revealed the place identity, because it has not only the property of 'Suanbo hot spring' but also the three conditions called 'the numerical solitary', 'the qualitative identity', and 'the self-identity' which are the conditions for the place identity. In relation to the politics of scale through place names, the example of scaling up is 'Yian-Myun' which is former name of 'Chungju city Yiru-Myun', and the cases of scaling down are 'the up and down of Chungju Up Ho', the reductional change from 'Chungju-Gun' to 'Chungju-Myun' and the change of Chinese name of the 'Wolak Mountain'. Lastly, the examples of place names' territory change are two types. One is 'Chungju Yongdu-Dong' and 'Yiru-Myune Geumgok-Ri' for the cases that the place name and its territory were changed. The other is 'Dalchon river' that the place name's territory was only changed. In conclusion, this study suggested that place names are useful in order to represent and construct the place identity.

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Variability of the PM10 Concentration in the Urban Atmosphere of Sabah and Its Responses to Diurnal and Weekly Changes of CO, NO2, SO2 and Ozone

  • Wui, Jackson CHANG Hian;Pien, CHEE Fuei;Kai, Steven KONG Soon;SENTIAN, Justin
    • Asian Journal of Atmospheric Environment
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    • v.12 no.2
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    • pp.109-126
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    • 2018
  • This paper presents seasonal variation of $PM_{10}$ over five urban sites in Sabah, Malaysia for the period of January through December 2012. The variability of $PM_{10}$ along with the diurnal and weekly cycles of CO, $NO_2$, $SO_2$, and $O_3$ at Kota Kinabalu site were also discussed to investigate the possible sources for increased $PM_{10}$ concentration at the site. This work is crucial to understand the behaviour and possible sources of $PM_{10}$ in the urban atmosphere of Sabah region. In Malaysia, many air pollution studies in the past focused in west Peninsular, but very few local studies were dedicated for Sabah region. This work aims to fill the gap by presenting the descriptive statistics on the variability of $PM_{10}$ concentration in the urban atmosphere of Sabah. To further examine its diurnal and weekly cycle pattern, its responses towards the variations of CO, $NO_2$, $SO_2$, and ozone were also investigated. The highest mean value of $PM_{10}$ for the whole study period is seen from Tawau ($35.7{\pm}17.8{\mu}g\;m^{-3}$), while the lowest is from Keningau ($31.9{\pm}18.6{\mu}g\;m^{-3}$). The concentrations of $PM_{10}$ in all cities exhibited seasonal variations with the peak values occurred during the south-west monsoons. The $PM_{10}$ data consistently exhibited strong correlations with traffic related gaseous pollutants ($NO_2$, and CO), except for $SO_2$ and $O_3$. The analysis of diurnal cycles of $PM_{10}$ levels indicated that two peaks were associated during the morning and evening rush hours. The bimodal distribution of $PM_{10}$, CO, and $NO_2$ in the front and at the back of ozone peak is a representation of urban air pollution pattern. In the weekly cycle, higher $PM_{10}$, CO, and $NO_2$ concentrations were observed during the weekday when compared to weekend. The characteristics of $NO_2$ concentration rationed to CO and $SO_2$ suggests that mobile sources is the dominant factor for the air pollution in Kota Kinabalu; particularly during weekdays.

Analysis of the Conceptions of Science Achievement in Major Reform Documents in the United States and Korea (과학교육 개혁운동에 관련된 과학성취 개념의 비교 분석-미국과 한국의 연구 보고서 분석-)

  • Paik, Seoung-Hey;Lee, Ok-Hee
    • Journal of The Korean Association For Science Education
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    • v.18 no.4
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    • pp.571-587
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    • 1998
  • This paper reviews and analyzes the conceptions of science achievement in the United States and Korean reform documents, including those on science content standards(NSES, Porject 2061, and Korean 7th science curriculum), performance standards(New Standards, and Survey of Ecucational Achievement in Korean Elementary and Secondary Schools), and large-scale assessment framworks(1996 NAEP, TIMSS, The National Assessment of Science Inqury Abilities, The National Assessment of Science Knowledge, and The National Assessment of Affective Characteristics related to Science). The analysis of these documents indicates that there is an overall agreement on the conceptions of science achievement. The documents consistently emphasize high achievement in terms of knowledge and abilities in scientific, technological, social, and environmental perspectives. In addition, these documents define science achievement at different developmental levels and at certain depths of knowledge and abilities for all students. Despite the overall agreement, there are also noticeable variations among the documents because of different contexts and purposes. There is a difference in the balance of representations or emphases among content and process standards in the documents. The conceptions of science achievement in the Korean documents are not as comprehensive or inclusive as those in the United States documents. There is no representation of the mathematical world, the nature of science, historical perspectives, unifying concepts, or scientific communication. From these results, two conclusions are drawn. First, more coherent conceptions of science achievement are needed for common understanding among educators and the public. Second, efforts are needed for developing more comprehensive and inclusive conceptions of science achievement in Korea.

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A Study on Users' Perception towards the Utility of Publication Formats between Printed Books and Electronic Books of Korean Classics Collations and Translations (고전적(古典籍) 정리·번역서의 종이책과 전자책 이용에 대한 이용자 인식 연구)

  • Ko, Young Man;Shim, Wonsik;Song, Min-Sun;Yoon, Hyun Joung
    • Journal of the Korean Society for Library and Information Science
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    • v.52 no.1
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    • pp.259-283
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    • 2018
  • This research aims at understanding the differences between expert and general users' perceptions regarding publication preferences for Korean classics collations and translations in order to formulate future directions for these materials. For this purpose, an overview of changes in publishing in general as well as current status of collation/translation of Korean classics in particular are being identified. An online questionnaire was carried out in order to collect data regarding perceptions and preferences of expert users and general users of Korean classics. The results are based on the analyses of more than 1,000 responses. The analyses show that electronic books will not completely replace printed books and publishing both electronic and printed books in tandem for the time being is most preferable in order to satisfy varying user needs. Statistical analysis shows differences in terms of use value, value from possession, and readability of electronic and printed books in the two groups of users. However, as for the value of preservation by relevant institutions, there was a statistical difference between two groups towards printed books unlike their electronic equivalents. The research shows strong preference towards printed forms of classics collations and translations for the purpose of scholarly research and translation. Actual usage statistics reveal much heavy use of online database of classics translations compared to the use of available electronic books. For future publishing decisions for classics collations and translations will need to take into consideration of their special characteristics and symbolic nature. Proper representation of these materials into electronic format would require a standardized platform that enable various uses in different environments.

Evaluation of Domestic Small SUV Design Image Using ZMET (ZMET을 이용한 국내 소형 SUV 디자인 이미지 평가)

  • Kang, Hyunjin
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.1
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    • pp.291-299
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    • 2021
  • In 2019, SUV sales surpassed sedans in the domestic sales market with phenomenal domestic sales. The strength of SUVs around the world is expected to continue in the future. South Korea's K-company aggressively launched small SUVs in the SUV market. Its simple lineup is recognized as a brand image, not as a SUV. It is time to evaluate this. Therefore, it influences the purchasing decisions of potential customers and buyers of small SUVs through the evaluation of design images of small SUVs in Korea. Rather than the functional properties of the SUV model, it is purchased by emotional characteristics, brand symbolism, and image. Subconsciousness of the purchasing psychology of the end consumer was used by metaphor extraction techniques. Customers wanted to study the evaluation of small SUV design images that fit their needs. We wanted to see if consumers who intend to purchase or purchase small SUVs in Korea had a connection with the image of design of small SUVs in Korea. The conclusion of the study was extracted through ZMET, a metaphor extraction technique, with the latent consciousness of the primary ambiguous message from the consumer's feeling and representation of the image. Therefore, based on the results of this study, we hope that the images presented in SUVs in the future will be used as a design guide in the development of small SUVs to influence customer thinking and behavior.

Study on the Visual Characteristics and Subjectivity in the Live Action Based Virtual Reality (실사기반 가상현실 영상의 특징과 주체 구성에 대한 연구)

  • Jeon, Gyongran
    • Cartoon and Animation Studies
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    • s.48
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    • pp.117-139
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    • 2017
  • The possibility of interactivity of digital media environment is adopted in human expression system and integrates the dynamic aspect of digital technology with expressive structure, thereby transforming the paradigm of image acceptance as well as image expression range. Virtual reality images have an important meaning in that they are changing the one-way mechanism of production and acceptance of images that lead to producers-video-audiences beyond the problem of verisimilitude such as how vividly they simulate reality. First of all, the virtual reality image is not one-sided but interactive image composed by the user. Viewing a virtual reality image does not just see the camera shine, but it gets the same view as in the real world. Therefore, the image that was controlled through framing changes to be configured positively by the user. This implies a change in the paradigm of image acceptance as well as a change in the existing form of the image itself. In addition, the narrative structure of the image and the subjects that are formed in the process are also required to be discussed. In the virtual reality image, the user 's gaze is a fusion of the gaze inside the image and the gaze outside the image. This is because the position of the user as the subject of the gaze in the virtual reality image is continuously restricted by the device of the discourse such as the editing and the narration of the shot. The significance of the virtual reality image is not aesthetically perfect but it is reconstructed according to the user to reflect the existence of the user positively and engage the user in the image.