• Title/Summary/Keyword: Character factor

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Character Design Research for Local Brand Marketing -Focused on the package design for fastfood Bibimbob, 'Mix-bob' (지역브랜드 마케팅을 위한 캐릭터패키지 디자인 연구 -전주비빔밥 응용 패스트푸드 '믹스밥' 패키지 개발을 중심으로)

  • Joh, Yun-Sook
    • Cartoon and Animation Studies
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    • s.45
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    • pp.283-298
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    • 2016
  • Design is a fatal factor to differentiate and survive one product from the other in fierce competition of the market, when other conditions such as price or quality makes no much difference. Among many marketing tools, package design is known as a direct communication that visualizes and forms the very initial brand image of a product. Package design is not only for packing, transporting, storing and loading but for engraving the brand image in a consumers' mind and lead them to purchasing. One of recent package design trands is various ways of using character, not just as a printed image on the surface but as a part of three dimensional structure of package. If it succeed, the package design could give out the secondary fun and impact to the consumers. The package design with an effective character is itself a great marketing tool and valuable design asset, which can bring a further profit to the company. Especially, character-package can be a powerful and effective marketing method for various local products, in needs of further publication and sales with limited cost. It should motivate the sales of the products by grabbing their attention and taken as a souvenir. This research takes a character package as a useful marketing method for a local brand in Jeonju, South Korea, and tries to design a three dimensional package using its own character. Through the process, the research aims to propose an important design strategy for repositioning or enhancing an existing brand.

Expression Types and Characteristics of Cartoon and Animation Characters in Contemporary Fashion (현대패션에 나타난 만화와 애니메이션 캐릭터의 표현유형과 특성)

  • Kim, Sun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.11
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    • pp.1912-1922
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    • 2010
  • This paper examines the types and characteristics of cartoon and animation characters in contemporary fashion in order to provide the basic data necessary for the development and use of fashion character designs that develop creative designs and culturally high values. This study examined the relevant literature, reviewed local publications, foreign fashion magazines, and Internet data from 2000 to 2009. In this way, it analyzed various visual images that reflect cartoon and animation characters in case studies. This paper found some expression types, which are the direct expression of characters through print or collage, the borrowing of character images, the use of cartoon expression techniques, and the use of characters for the composition of clothing forms. Those expression types had some similar characteristics. The first is the expression of a kidult-like entertainment that reflected the inner psychology of adults trying to escape from a complicated modem society and returning to their childhood. The second is the expression of satire. Cartoon and animation characters were used as a medium for pointing out social irregularities and evil deeds that taught the lesson of good triumphing over the evil in fashion; they expressed the satire of the modem society and delivered a message of purity and hope. The third is the use of a decorative factor. Each character was printed in primary colors or expressed in colorful beads, and serial cartoon scenes were printed on clothes and used to make a decorative effect of fashion designs.

The Effect of Character Strength and Self-Efficacy on Subjective Happiness of Adult Learners of Distance Nursing Education (원격간호교육 성인학습자의 성격강점, 자기효능감이 주관적 행복감에 미치는 영향)

  • Kim, Jeong-Hee;Park, Young Suk
    • Journal of Digital Convergence
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    • v.16 no.3
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    • pp.353-362
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    • 2018
  • The purpose of this study was to investigate the effect of character strength and self-efficacy on subjective happiness of adult learners of distance nursing education. The subjects were 261 adult learners of Bachelor Science in nursing course for Registered Nurse of a national open university. The mean score of subjective happiness of subjects was a little lower. 'Transcendence and Humanity' among Character Strength was the highest and 'Justice' was the lowest. Multiple regressions showed that positive integrity, hardiness, and perceived health status explained 38.0% of subjective happiness and positive integrity was the main influencing factor. The learning supporting strategies focusing on reinforcing these factors are needed to improve the subjective happiness of nurses who are continuing their learning through distance education.

Temperament and Character Traits of Adolescents by Ego Resilience and Ego Control Level (자아탄력-자아통제 수준에 따른 청소년의 기질 및 성격 특성)

  • Jun, Young-Soon;Kim, Tae-Ho;Hwang, Soon-Taeg;Kwon, Eun-Jeong;Lim, Mok-Ok
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.23 no.1
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    • pp.14-22
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    • 2012
  • Objectives : The purpose of present study is to identify the differences between temperament and character traits among adolescents classified by ego resilience and ego control level. Methods : A Junior Temperament and Character Inventory (TCI) was performed on participants, and a California Child Q-Test (CCQ) was tested for by the parents of the adolescent participants. Results : The result of the factor analysis and discriminant analysis show that the participants are classified into three different groups based on CCQ score and item response patterns. The three groups are named the ego resilience group, the undercontrolled group, and the overcontrolled group. The ego resilience group indicates that they have a high level of interest and curiosity but yet they are not easily tempered. Moreover, they behave proactively with a reasonable level of responsibility in order to improve themselves. In contrast, among the undercontrolled group, it is observed that, although the group shows even higher level of interest, curiosity and honesty, they are careless, more impulsive, and have a lack of delayed gratification and shame. Conclusions : The overcontrolled group shows that they are the most cautious and reflective group among the three but also show emotional instability such as strong criticism and passive-aggressiveness. In this study, implications and limitations are discussed.

A Study on the Service Quality Assessment according to Character Type of Customers by Beauty Shop Type (뷰티샵 유형별 고객의 성격유형에 따른 서비스 품질 평가에 관한 연구)

  • Park, Eun-Jung;Park, Ok-Lyun
    • Fashion & Textile Research Journal
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    • v.12 no.5
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    • pp.657-666
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    • 2010
  • As the beauty industry has strong intangible attributes unlike the other service industry, the provision of service quality capable of fulfilling customer's desire and customer's satisfaction activity due to this are important. The purpose of this research is to provide marketing materials capable of maximizing consumer's satisfaction as a study on assessment of service quality according to a character type of customers by beauty shop type with the target of customers using a beauty shop. The sub-dimension of a personality type of beauty shop's customers is five factors, which were named neurose, sincerity, extroversion, openness and affinity, and the sub-dimension of service quality is five factors, which were named specialty, responsiveness, empathy, tangibility and reliability. It could be known that the service quality according to the character type of customers by beauty shop has influence on all of tangibility, reliability, expertise, responsiveness and empathy factors. Accordingly, this research would be utilized as good material for service improvement that can divide service quality by beauty shop and maximize satisfaction of consumers. Based on the above research results, marketing implications are that the customized promotional management according to the character type of customers by beauty shop is necessary and the granular management manual according to customer's differentiation by beauty shop is necessary. The effect that a personality type of customers by beauty shop has on the empathy factor among service quality factors shows a significant difference in neurose and openness factors in case of beauty salons, and shows a significant difference in sincerity and openness factors in case of skin care salons.

Research of Convergence Character Customizing Process in Game (게임에서 캐릭터의 융복합 커스터마이징 사례 분석)

  • Ha, Ye-Jin;Oh, Seung-Hwan
    • Journal of Digital Convergence
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    • v.14 no.12
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    • pp.423-431
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    • 2016
  • Customizing system is known as an important factor which affects not only purchase, loyalty and immersion of the user. In this study, we explore the concept of character-customizing system in the early stage of a game; on the basis of it, we compare cases by analyzing and schematizing certain types of systems which many games stick to. Customizing system types are divided into a basic case and a differentiated convergence case; based on it, they are classified into four types: Realistic, Creation, Individual, Additional; plus, another customizing system case out of games is also analyzed. To improve customer loyalty, a system like a differentiated case that attracts user participation is essential. Through a variety of character customization convergence cases shown in this study, we expect them to be used as game production guides. By enlarging the range of the study, we expect further studies to cover more cases.

Effects of Rotational Velocity on Weld Character of Inertia-Welded IN713C-SAE8630 (관성용접(慣性熔接)된 이종재질(異種材質) IN713C-SAE8630의 용접성능(熔接性能)에 회전속도(回轉速度)가 미치는 영향(影響))

  • Sae-Kyoo,Oh
    • Bulletin of the Society of Naval Architects of Korea
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    • v.9 no.2
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    • pp.43-48
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    • 1972
  • Inertia friction welding, a relatively recent innovation in the art of joining materials, is a forge-welding process that releases kinetic energy stored in the flywheel as frictional heat when two parts are rubbed together under the right conditions. In a comparatively short time, the process has become a reliable method for joining ferrous, and dissimilar metals. The process is based on thrusting one part, attached to a flywheel and rotating at a relatively high speed, against a stationary part. The contacting surfaces, heated to plastic temperatures, are forged together to produce a reliable, high-strength weld. Welds are made with little or no workpiece preparation and without filler metal or fluxes. However, In order to obtain a good weld, the determination of the optimum weld parameters is an important problem. Especially, because the amount of the flywheel mass will be determined according to the initial rotating velocity values at the constant thrust load, the initial rotating velocity is an important factor to affect a weld character of the inertia-welded IN713C-SAE8630, which is used for the wheel-shafts of turbine rotors or turbochargers, exhausting valves, etc. In this paper, the effects of initial rotational velocity on a weld character of inertia-welded IN713C-SAE8630 was studied through considerations of weld parameters determination, micro-structural observations and tensile tests. The results are as the following: 1) As initial rotating velocity was reduced to 267 FPM, cracks and carbide stringers were completely eliminated in the micro-structure of welded zone. 2) As initial rotating velocity was reduced and flywheel mass was increased correspondingly, the maximum welding temperatures were decreased and the plastic working in the weld zone was increased. 3) As initial rotating velocity was progressively decreased and carbides were decreased, the tensile strengths were increased. 4) And also the fracture location moved out of the weld zone and the tensile tests produced, the failures only in the cast superalloy IN713C which do not extend into the weld area. 5) The proper initial rotating velocity could be determined as about 250 thru 350 FPM for the better weld character.

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Expanding character roles and replacing worldviews in character-centric storytelling

  • Seo, Hyun Kyung
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.11
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    • pp.67-74
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    • 2021
  • This paper intends to analyze the role expansion of characters, which was an important factor in setting the worldview in storytelling. With the development of media, the way of setting the worldview began to change. At the center of these changes are 'Transmedia' and 'Metaverse', which have recently been receiving attention. With the development of trans media, where the intersection and convergence of media is actively attempted, characters are breaking free from their innate limitations, crossing various media, and performing various activities in new stories. In addition, in the metaverse, an extended concept of the real world, avatars play a role in constructing and expanding the metaverse world as users and creators. By analyzing these changes, we would like to deal with the phenomenon in which character setting, which was used as an element in orthodox world view setting, replaces the world view.

Influences of Nursing Professional, Self-Leadership and Caring-character on Nursing Practice Readiness among Nursing Students (간호대학생의 전문직관, 셀프리더십, 돌봄인성이 실무준비도에 미치는 영향)

  • Hee-jung Jang;Moon-hee Mo
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.943-951
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    • 2024
  • This study was to increase the practical preparation of nursing students by identifying how their professionalism, self-leadership, and caring character affect their practical preparation. This study targeted 182 fourth-year students with at least one year of clinical practice experience attending nursing departments at four universities in two regions from April 10 to May 12, 2023. Collected data were analyzed by descriptive statistics, independent t-test, one-way ANOVA, Scheffe's test, Pearson's correlation coefficients, and multiple regression analysis using SPSS/WIN 23.0 program. As a result of this study, the factor affecting the practical preparation of nursing students was found to be caring personality (β=0.72, p<0.001), the explanatory power of the variables was 51.3%(F=189.41, p<0.001). The results showed that caring personality had an effect on practical readiness. Therefore, we believe that it is necessary to develop various programs related to caring character in order to increase the practical preparation of nursing students.

Factors Influencing Salaried Employees' Choice of a Restaurant in JinJu (진주시 직장인의 외식 선택 요인)

  • Kim, Seok-Young
    • Journal of the Korean Society of Food Culture
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    • v.19 no.1
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    • pp.83-93
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    • 2004
  • A total of 321 salaried employees were surveyed by a questionnaire to assess consumers perceptions on factors influencing their food choices when they go to a restaurant. The questionnaire consisted of 5 pages and each page contained a same 26 popular food list from various restaurants in JinJu in a column and 5 attributes (e.g. taste, price, fullness, healthiness) in a row. So the respondents were asked to rate a total 25 attributes on the points which the columns and the rows met, using a 5-point scale. The data were analyzed using the SAS program for factor analysis. Five factors which influence consumer's restaurant choice were emerged. They were named as follow: Factor 1:preference and purpose, Factor 2:taste, Factor 3:snack, Factor 4:convenience, Factor 5:concern about obesity. Most of respondents were satisfied with the taste and the healthiness of foods of restaurants in Jin-Ju. The younger and the female groups had more positive attitudes on eating out andi willing to use it frequently. Fullnes, healthiness, and price were important criteria in choice and preference of a restaurant. However, they didn't much consider the food safety. Taking account of the character of Korean food about fullness, healthiness, and resonable price, consumers might prefer Korean food to fast food or foreign food.