• Title/Summary/Keyword: Channel selection

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An Exploratory Empirical Study on Shopping Choice in Retail Channels by the Selective Characteristics of Foods (상품 선택 특성에 따른 쇼핑채널 선택에 관한 연구: 식품 MD를 중심으로)

  • Ha, Kwang-Ok;Lee, Jung-Hee
    • The Journal of Small Business Innovation
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    • v.20 no.1
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    • pp.35-46
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    • 2017
  • The purpose of this study is to obtain the implications for establishing a marketing strategy for retailers by analyzing whether the consumer's preference for products (food) is influenced by on-line, off-line, and omni-channel preferences. The research model consisted of the effects of consumers' food selection characteristics on business preference and omni channel preference. The results of analysis based on 477 questionnaires are summarized as follows. First, food purchasing characteristics that utilize the seven characteristics of (1) freshness of food, (2) taste, (3) quality and safety, (4) tasting, (5) food function and information, (6) country of origin, and (7) brand loyalty, has various effects on types of business preference, omni-channel preference. The adopted hypotheses were selected in order of brand loyalty (5 times), freshness (3 times), tasting (3 times), and origin (1 time). The selective attributes on foods are: (1) what kind of brand, (2) how good the freshness is, (3) tasting. (4) The country of origin is to be compressed. Actually consumers seem to utilize only the core selective factors that are appropriate to the characteristics of the distribution channel rather than all of them in the shopping of the food, and there is three characteristics on Convenience Store and only one or two factors in the other types of business. Second, in the analysis of the omni-channel preference analysis, food selection characteristics has been shown to have a limited effect, which is attributed to the fact that the consumer has not yet understood the concept of omni channel. Third, the results of this study suggest that there is a need to reflect the selection characteristics of foods that have diverse influences by business type in the marketing strategies. Because consumers make reasonable consumption to use both on-line and off-line simultaneously, consumers who use Omni Channel focus on quality and safety of food, identify products through tasting, pursue brands that can trust anywhere. Customers who pursue rationality will have a high preference for using Omni Channel. Product choice characteristic has significant effect on omni-channel preference. For a few years, omni-channel strategy of retailers meets with a difficulty. This study make a first attempt to study omni-channel preference changing retailing paradigm.

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Three Dimensional Computational Study on Performance and Transport Characteristics of PEMFC by Flow Channel Patterns (유로형상 변화에 따른 고분자 전해질 연료전지의 성능 및 전달특성에 대한 3차원 수치해석적 연구)

  • Lee, Pil-Hyong;Cho, Son-Ah;Choi, Seong-Hun;Hwang, Sang-Soon
    • 한국신재생에너지학회:학술대회논문집
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    • 2006.11a
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    • pp.407-410
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    • 2006
  • Selection of flow channel in the separation plate of PEMFC is very important parameter to improve its performance and reduce parasite loss. Flow patterns in the channel have great influence on the transport of hydrogen and all and water generated from electrochemical reaction in diffusion layer In this study, fluid flow in flow channel with parallel and interdigitated patterns are simulated three dimensionally on full flow domain including anode and cathode electrode together. The numerical results show that the fuel cell with interdigitated flow channel represents better performance than that with parallel flow channel due to its strong convective transport across the gas diffusion layer. But the pressure drop in parallel flow channel is much more than that in nterdigitated flow channel. The effect of temperature and stoichiometric number on performance can be calculated and analyzed as well.

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Node Selection Algorithm for Cooperative Transmission in the Wireless Sensor Networks (무선 센서네트워크에서 협업전송을 위한 노드선택 알고리즘)

  • Gao, Xiang;Park, Hyung-Kun
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.58 no.6
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    • pp.1238-1240
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    • 2009
  • In the wireless sensor network, cooperative transmission is an effective technique to combat multi-path fading and reduce transmitted power. Relay selection and power allocation are important technical issues to determine the performance of cooperative transmission. In this paper, we proposed a new multi-relay selection and power allocation algorithm to increase network lifetime. The proposed relay selection scheme minimizes the transmitted power and increase the network lifetime by considering residual power as well as channel conditions. Simulation results show that proposed algorithm obtains much longer network lifetime than the conventional algorithm.

Major Criteria for Channel Selection in Banking Transaction

  • Cho, Nam-Jae;Park, Ki-Ho
    • Journal of Information Technology Applications and Management
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    • v.16 no.1
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    • pp.169-183
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    • 2009
  • The purpose of this research, based on the Media Selection Theory, the Technology Acceptance Model, and the Social Influence Theory, is to investigate the influential factors that affect media selection in banking transactions. Analyses showed that for location sensitive bank windows and ATMs(automatic teller machines), defined as offline-based transaction channels, convenience was the variable affecting media selection. However, in the case of online media not related to location, (phone banking, internet banking, and mobile banking) reliability was the significant variable influencing use. The findings show that banking organizations may benefit from identifying traits of media affecting use, and should differentiate customer services for competitive advantage.

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Energy-Efficient Antenna Selection in Green MIMO Relaying Communication Systems

  • Qian, Kun;Wang, Wen-Qin
    • Journal of Communications and Networks
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    • v.18 no.3
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    • pp.320-326
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    • 2016
  • In existing literature on multiple-input multiple-output (MIMO) relaying communication systems, antenna selection is often implemented by maximizing the channel capacity or the output single-to-noise ratio (SNR). In this paper, we propose an energy-efficient low-complexity antenna selection scheme for MIMO relaying communication systems. The proposed algorithm is based on beamforming and maximizing the Frobenius norm to jointly optimize the transmit power, number of active antennas, and antenna subsets at the source, relaying and destination. We maximize the energy efficiency between the link of source to relay and the link of relay to destination to obtain the maximum energy efficiency of the system, subject to the SNR constraint. Compared to existing antenna selection methods forMIMO relaying communication systems, simulation results demonstrate that the proposed method can save more power in term of energy efficiency, while having lower computational complexity.

Channel Estimation Using Virtual Pilot Signal for MIMO-OFDM Systems (MIMO-OFDM 시스템을 위한 가상 기준 신호를 이용한 채널 추정 기법)

  • Seo, Heejin;Park, Sunho;Kim, Jinhong;Shim, Byonghyo
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.27 no.1
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    • pp.27-32
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    • 2016
  • In this paper, we proposed a soft decision-directed channel estimation based on MMSE estimation for MIMO-OFDM system. While the conventional method employs only pilot signals for channel estimation, the proposed algorithm performs channel estimation using pilot and reliable data signals. We also proposed selection criterion among reliable data signal for channel estimation. From numerical simulations, we show that the proposed channel estimator achieves 1 dB performance gain over conventional channel estimators.

Optimal Opportunistic Spectrum Access with Unknown and Heterogeneous Channel Dynamics in Cognitive Radio Networks

  • Zhang, Yuli;Xu, Yuhua;Wu, Qihui;Anpalagan, Alagan
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.8 no.8
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    • pp.2675-2690
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    • 2014
  • We study the problem of optimal opportunistic spectrum access with unknown and heterogeneous channel dynamics in cognitive radio networks. There is neither statistic information about the licensed channels nor information exchange among secondary users in the respective systems. We formulate the problem of maximizing network throughput. To achieve the desired optimization, we propose a win-shift lose-stay algorithm based only on rewards. The key point of the algorithm is to make secondary users tend to shift to another channel after receiving rewards from the current channel. The optimality and the convergence of the proposed algorithm are proved. The simulation results show that for both heterogeneous and homogenous systems the proposed win-shift lose-stay algorithm has better performance in terms of throughput and fairness than an existing algorithm.

Polar Code Design for Nakagami-m Channel

  • Guo, Rui;Wu, Yingjie
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.14 no.7
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    • pp.3156-3167
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    • 2020
  • One drawback of polar codes is that they are not universal, that is, to achieve optimal performance, different polar codes are required for different kinds of channel. This paper proposes a polar code construction scheme for Nakagami-m fading channel. The scheme fully considers the characteristics of Nakagami-m fading channel, and uses the optimized Bhattacharyya parameter bounds. The constructed code is applied to an orthogonal frequency division multiplexing (OFDM) system over Nakagami-m fading channel to prove the performance of polar code. Simulation result shows the proposed codes can get excellent bit error rate (BER) performance with successive cancellation list (SCL) decoding. For example, the designed polar code with cyclic redundancy check (CRC) aided SCL (L = 8) decoding achieves 1.1dB of gain over LDPC at average BER about 10-5 under 4-quadrature amplitude modulation (4QAM) while the code length is 1024, rate is 0.5.

Channel Adaptive RPSS(Reference Picture Segment Selection) Technique for Error-Resilient Video Communication over Wireless Channels (무선 채널에서의 오류에 강인한 비디오 통신을 위한 채널 환경에 적응적인 참조 영상 세그먼트 선택(RPSS)기법)

  • ;Soo-Yeal Park
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.25 no.3A
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    • pp.325-333
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    • 2000
  • The proposed RPSS(Reference Picture Segment Selection) mode is the RPS mode in picture segment of the ISD mode. The RPS mode has the weakness that it has to change the whole reference picture even if transmission error occurs only in the small part of picture. If the RPS mode is applied only to an error-occurred part and a conventional coding scheme is applied to an error-free part, the higher coding efficiency can be obtained. Simulation results show that there is the optimal number of segment which provides that best performance with given environment such as the BER(Bit Error Rate) of wireless channels, the characteristics of imput sequence, what kind of RPSS mode is used, etc. To apply the channel-adoptive RPSS mode later, the scheme which can change the number of segment without INTRA refresh and spatial error propagation is proposed in this paper.

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A Selection of Optimal EEG Channel for Emotion Analysis According to Music Listening using Stochastic Variables (확률변수를 이용한 음악에 따른 감정분석에의 최적 EEG 채널 선택)

  • Byun, Sung-Woo;Lee, So-Min;Lee, Seok-Pil
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.62 no.11
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    • pp.1598-1603
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    • 2013
  • Recently, researches on analyzing relationship between the state of emotion and musical stimuli are increasing. In many previous works, data sets from all extracted channels are used for pattern classification. But these methods have problems in computational complexity and inaccuracy. This paper proposes a selection of optimal EEG channel to reflect the state of emotion efficiently according to music listening by analyzing stochastic feature vectors. This makes EEG pattern classification relatively simple by reducing the number of dataset to process.